Multidiciplinary Output Research For Actual and International Issue (MORFAI)

OPTIMIZATION OF ISLAMIC CHARACTER EDUCATION THROUGH PAI LEARNING IN SMP MUHAMMADIYAH 07 MEDAN

2025-09-11T14:38:46+00:00

This study aims to optimize Islamic character education through Islamic Religious Education (PAI) learning at SMP Muhammadiyah 07 Medan. With the challenges of globalization that erode Islamic character values, it is important to explore effective learning methods. Through a qualitative approach, this study analyzes the implementation, supporting factors, and obstacles in Islamic character education. The results of the study indicate that school commitment and parental involvement are very influential in creating a conducive learning environment. However, there are obstacles such as lack of resources and differences in student backgrounds that affect the application of character values. Therefore, the proposed strategy includes the development of innovative and collaborative learning methods between schools, parents, and the community. This study is expected to provide recommendations for the development of more effective curriculum and learning methods in Islamic character education.

THE EFFECT OF SERVICE QUALITY AND DOCTOR COMPETENCE ON PATIENT SATISFACTION MEDIATED BY THE IMAGE OF ROSELA HOSPITAL

2025-09-11T08:12:45+00:00

Background: Digital transformation in the health sector requires hospitals to carry out continuous innovation to improve service standards. Rosela Hospital faces the challenge of patient satisfaction levels that have not reached the minimum standard of the Ministry of Health of 95%. Objective: To analyze the effect of service quality and doctor competence on patient satisfaction with hospital image as a mediating variable. Method: Associative quantitative research using the SEM-PLS approach with a sample of 150 outpatient, emergency room, and inpatient respondents. The research instrument used a structured questionnaire with a five-point Likert scale. Results: All hypotheses were accepted with a significance of p <0.05. Service quality has a positive effect on hospital image (β = 0.426; t = 5.493) and patient satisfaction (β = 0.172; t = 2.213). Doctor competence has a positive effect on hospital image (β = 0.535; t = 7.318) and patient satisfaction (β = 0.225; t = 3.067). Hospital image has a positive effect on patient satisfaction (β=0.538; t=5.323) and acts as a partial mediator with a coefficient of 0.229 for the service quality pathway and 0.288 for the doctor's competence pathway. Conclusion: The structural model shows an explanatory power of 77.2% for patient satisfaction, indicating the importance of simultaneous optimization of service quality and doctor's competence through strengthening institutional image.

SELF-CONTROL IN THE FINANCIAL MANAGEMENT OF STUDENTS: A STUDY OF LITERACY, FINTECH, AND INCOME

2025-08-16T03:07:15+00:00

This study aims to analyze the influence of Financial Literacy, Financial Technology, and Income on Financial Management among Evening Class Students of the Management Study Program, Faculty of Economics and Business, UMSU, Batch 2021, with Self-Control as a moderating variable. This research employs a quantitative approach using a survey method. Data were collected through questionnaires from 294 respondents, determined using the Slovin formula. The data were analyzed using Structural Equation Modeling (SEM) with the Smart-PLS software to assess both direct and moderating effects among variables. The results indicate that Financial Literacy has a significant effect on Financial Management. However, Financial Technology and Income do not have a significant effect. Furthermore, Self-Control moderates the relationship between Financial Literacy and Financial Management, but does not moderate the influence of Financial Technology and Income on Financial Management. This study introduces novelty by incorporating Self-Control as a moderating variable in the relationship between Financial Literacy, Financial Technology, and Income with Financial Management among evening class students—a group rarely explored in previous studies. The findings underscore the importance of enhancing financial literacy and self-control to improve students' financial management, particularly for those balancing work and study responsibilities.

ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS

2025-09-11T05:09:59+00:00

This study investigates the impact of personalization and user experience on customer loyalty, with trust, customer satisfaction, and positive perception as mediating variables among Tokopedia users in Indonesia. Grounded in Social Exchange Theory (SET) and the Stimulus–Organism–Response (S-O-R) framework, the research explores how digital stimuli influence internal evaluations and behavioral responses in e-commerce settings. A structured online survey was distributed to Tokopedia users, and after data screening, 165 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3. The measurement model demonstrated acceptable reliability (Cronbach’s Alpha and CR > 0.70), convergent validity (AVE > 0.50), and discriminant validity (HTMT < 0.90). Structural model results show that personalization significantly affects trust (β = 0.347, t = 6.426), satisfaction (β = 0.261, t = 4.424), and perception (β = 0.289, t = 5.352), while user experience positively influences trust (β = 0.366), satisfaction (β = 0.311), and perception (β = 0.298). In turn, trust (β = 0.276) and satisfaction (β = 0.317) positively shape perception, and perception directly drives loyalty (β = 0.331, t = 5.707). All hypotheses (H1–H9) were statistically supported (p < 0.001). The findings validate the integration of SET and S-O-R in explaining loyalty formation in digital commerce. This study contributes to the theoretical discourse on e-commerce behavior and offers practical insights for platform developers to enhance user retention through personalized, trust-based, and satisfaction-driven experiences.

THE IMPACT OF OVERSEAS CSR IMPLEMENTATION ON LIFTING PERFORMANCE AND CORPORATE PROFITABILITY AT PERTAMINA INTERNATIONAL EP: A SEM-PLS APPROACH

2025-11-14T09:11:31+00:00

This study investigates the effect of overseas Corporate Social Responsibility (CSR) on two performance outcomes of Pertamina International EP (PIEP): lifting (Y1) and corporate profit (Y2). Using a quantitative, explanatory design, we compiled 32 observations from four operating areas (Malaysia, Iraq, Algeria, HQ-International) across 2018–2025. CSR is modeled as a latent construct (X) with three reflective indicators CSR_Education, CSR_Environment, and CSR_Overseas while Y1 is measured by lifting_bpd and lifting efficiency, and Y2 by revenue and net profit. Data were analyzed with SEM-PLS (SmartPLS 4). The measurement model meets all thresholds (outer loadings ≥0.70; AVE ≥0.50; CR and Cronbach’s alpha ≥0.70), with particularly strong reliability for CSR (CR=0.986; AVE=0.973) and Profit (CR=0.978; AVE=0.978). The structural model shows CSR has a positive and significant effect on both outcomes: CSR → Lifting (β=0.92; t=59.816; p<0.001; R²=0.847; Q²=0.515) and CSR → Profit (β=0.961; t=80.605; p<0.001; R²=0.924; Q²=0.898). Among indicators, CSR_Overseas (λ=0.988) is the strongest signal within the CSR construct; lifting_bpd (λ=0.935) dominates Y1; and revenue and net profit (both λ=0.989) equally anchor Y2. The findings imply that targeted, context-sensitive overseas CSR can simultaneously stabilize operations and strengthen financial outcomes in international upstream oil and gas.

THE EFFECT OF FINANCIAL TECHNOLOGY ON THE PROFITABILITY OF BANKING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

2025-11-18T11:47:41+00:00

This study is motivated by the rapid growth of Indonesia’s digital economy, marked by the emergence of financial technology (fintech) as a disruptive force in financial services. The research aims to analyze the influence of fintech, proxied by the number of ATMs, mobile banking transactions, and internet banking transactions, on bank profitability measured by Return on Assets (ROA) among banks listed on the Indonesia Stock Exchange during 2017–2023. Firm size and BOPO serve as control variables. A quantitative method with panel data regression was applied using EViews 13. The results show that the number of ATMs has a negative and significant effect on profitability, while mobile and internet banking transactions have positive and significant effects. Fintech enhances bank performance through cost efficiency, increased transaction volume, and non-interest income, with implications for future studies considering external factors.

A LEGAL REVIEW OF FOOD POLICY IN ACHIEVING RICE SELF SUFFICIENCY IN SOUTH LABUHANBATU REGENCY, INDONESIA

2025-11-22T09:47:28+00:00

The title of this research is “A Legal Review of Food Policy in Achieving Rice Self-Sufficiency in South Labuhanbatu Regency, Indonesia”. This research’s object is the Indonesian legal policy on food. The objective is to analyze food policy from a legal perspective, assess its implementation at the regional level, and formulate adaptive and applicable legal recommendations to support sustainable food self-sufficiency in South Labuhanbatu Regency. This research is also expected to identify legal loopholes and implementation barriers that hinder the achievement of self-sufficiency targets. This paper employed the method of normative legal and sociological approaches. Results show that the South Labuhanbatu Regency Government is working to achieve rice self-sufficiency through various policies and programs. Support from various parties, including the Indonesian National Armed Forces, the Indonesian National Police, and private companies, has also been instrumental in achieving this target. These efforts include increasing the cropping index, optimizing land use, and utilizing agricultural technology. The South Labuhan Batu Regency government has also implemented several policies aimed at food security to increase rice self-sufficiency in the regency. Food policies in South Labuhan Batu Regency are in accordance with the legal principles of food security. However, currently, there is no explicit food policy that leads to rice self-sufficiency in South Labuhan Batu Regency.

WORK-LIFE BALANCE POLICIES AND THEIR EFFECT ON EMPLOYEE JOB SATISFACTION IN REMOTE WORK SETTINGS

2025-11-24T13:18:08+00:00

The rapid proliferation of remote work has fundamentally altered the work-life interface, making organizational Work-Life Balance (WLB) policies more critical than ever for employee job satisfaction. This critical review synthesizes existing literature to evaluate the efficacy of these policies in remote settings, revealing significant theoretical and methodological shortcomings. The analysis demonstrates that dominant frameworks often promote a flawed "one-size-fits-all" approach, overlooking how individual circumstances and unexamined power dynamics can cause standardized policies to inadvertently perpetuate inequality. Furthermore, reliance on cross-sectional data and simplistic measures of job satisfaction limits causal understanding. The review concludes that the mere provision of policies is insufficient; their success is contingent upon a supportive organizational culture and faithful implementation. It argues for a necessary paradigm shift from standardized benefits towards personalized, co-created work arrangements, and calls for future research to adopt longitudinal and qualitative methods to better capture the complex relationship between policy, power, and sustained employee well-being in the remote work era.

PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

2025-11-30T03:15:42+00:00

This study aims to analyze the product innovation strategies and marketing transformation implemented by the UMKM VSPORT Sukabumi in enhancing its business competitiveness amidst increasingly intense market competition. VSPORT is a micro-enterprise engaged in the manufacturing of sports balls and has introduced various innovations such as product design development, improvement of raw material quality, and enhanced packaging. Additionally, VSPORT has transformed its marketing approach from conventional methods to digital marketing by using marketplace platforms such as Shopee, Tokopedia, and TikTok Shop. This research adopts a qualitative approach using a case study method, with data collected through observation, in-depth interviews, and documentation. The findings reveal that the combination of product innovation and digital marketing contributes positively to increased sales volume, market expansion, brand image enhancement, and operational efficiency. These results indicate that the right innovation strategy, when synergized with digital marketing transformation, can sustainably improve MSME competitiveness while empowering local communities through job creation and grassroots economic development.

THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS

2025-09-11T10:29:53+00:00

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.

THE MYSTIFICATION OF DRUG ABUSE AS A COPING MECHANISM FOR BURN OUT STRES

2025-09-11T07:55:13+00:00

This study investigates the phenomenon of the mystification of substance abuse—including narcotics, psychotropics, and other addictive substances as a maladaptive coping strategy for work-related stress among office employees. High workloads, psychosocial pressures, and insufficient workplace support contribute to chronic stress, prompting individuals to seek immediate relief through substance use. Utilizing a qualitative research design, data were collected through in-depth interviews with three former Drug users, a psychologist, and an inpatient supervisor at the National Narcotics Board (BNN) Rehabilitation Center in Lido, Indonesia. The findings reveal that drug use is not solely driven by recreational motives, but rather functions as a dysfunctional coping mechanism, often rationalized as a means to enhance productivity or alleviate fatigue. Both internal factors, such as emotional exhaustion, and external factors, including workplace demands and social influences, interact in shaping substance use behaviors. The study underscores the need for comprehensive employment policies promoting work-life balance, accessible psychological support services, and preventive education on the risks of substance abuse within occupational settings.

IMPLEMENTATION OF PSAK 102 IN MURABAHAH FINANCING AT BANK SYARIAH INDONESIA KCP BATANG

2025-09-11T07:10:53+00:00

This study examines the implementation of PSAK 102 in murabahah financing at Bank Syariah Indonesia KCP Batang. The research employs a descriptive qualitative method, utilizing primary data from interviews and secondary data from financial reports. Findings indicate that BSI KCP Batang has properly applied PSAK 102 in revenue recognition upon transfer of goods ownership. However, discrepancies were identified regarding physical possession of goods and transparency of profit margins. Murabahah financing grew by 20.69% during 2023-2024, demonstrating positive public interest despite remaining below national averages. The study recommends enhanced compliance with sharia accounting standards and improved product socialization to strengthen transparency and accountability.

THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN)

2025-09-14T14:10:15+00:00

This research investigates the impact of the 4Fs Family, Friends, Fans and Followers on consumer purchasing decisions regarding Wardah cosmetic products in Bireuen City. In the context of the Fourth Industrial Revolution, evolving lifestyles and shifting consumer behaviours demand a more profound understanding of the role of social influences in marketing. A quantitative research design was employed, with data being gathered via survey questionnaires from 120 active users of Wardah products. The collected data were analysed using SPSS version 21. The findings indicate that the Family variable does not exert a statistically significant effect on purchasing decisions, as evidenced by a significance value of 0.378. Conversely, the Friends variable demonstrates a strong positive and significant influence, with a p-value of 0.001. In a similar vein, the Fans variable exerts a substantial influence on consumer decisions, attaining a significance level of 0.021. However, the Followers variable does not appear to influence purchasing behaviour, as reflected by a p-value of 0.921. The findings of this study indicate that interpersonal interactions, particularly with friends and fans, have a substantial impact on consumer preferences and decision-making processes. In contrast, the roles of family and followers appear to be relatively insignificant. The study offers valuable implications for marketers, emphasising the importance of leveraging peer and fan-based social dynamics when crafting targeted promotional strategies.

COMPETENCY-BASED PERFORMANCE MANAGEMENT SYSTEMS: EFFECTS ON EMPLOYEE CAREER DEVELOPMENT

2025-11-16T13:37:36+00:00

This study examines the critical competencies driving career advancement within modern organizations through a mixed-methods approach, combining survey data and qualitative interviews. Against the backdrop of evolving workplace demands, the research identifies four essential competency dimensions: technical skills, soft skills, leadership, and critical thinking. Results demonstrate that employees with balanced competency profiles achieve better promotion outcomes than those with specialized but asymmetrical skill sets. Furthermore, competency-based performance systems significantly enhance promotion transparency and talent development, with 75% of employees perceiving these systems as fairer and more motivating than traditional evaluations. The discussion emphasizes that integrated competency frameworks create synergistic benefits for both individual mobility and organizational sustainability. We conclude that strategically aligning competency development with talent management processes enables organizations to build agile, future-ready workforce while providing employees with clear, merit-based pathways for career growth.

PERCEPTION OF REHABILITATION SERVICE FOR DRUG ABUSE TREATMENT IN ACEH, INDONESIA

2025-11-18T22:59:27+00:00

Drugs are importantly global problem that no single country alone could address, including Indonesia. National Narcotics Agency recorded 36,137 drug abuse patients in Indonesia in one decade. The aims of the study is to determine community perception of rehabilitation service for drug abuse treatment in Aceh Province. A type of descriptive analytic with a cross sectional study approach, the current research employs a questionnaire distributed online to 10 districts/cities in Aceh Province which has National Narcotics Agency representatives. Questionnaires in online form which began on 10 June 2022 and closed on 18 June 2022. The sample in this study has criteria for ≥18 years and is willing to be a respondent Involving 86 drug users. they are divided into two groups, rehabilitation patient (n=43) and those who have never used rehabilitation services (n=43). The questionnaire used has been tested for validity on 38 respondents. Using Mann-Whitney test with STATA application version 13.0. The study indicated that there were particularly perception differentiation of people who have participated in outpatient rehab for drug abuse with the perception of people who have never used rehabilitation services. (p=0,0084). In general, the community have a positive perception of rehabilitation services, 90.70% useful rehabilitation, 81.40% free rehabilitation, easy to get access into rehabilitation and it has easy procedures 81.40%, safe and comfortable rehabilitation centers 81.40%, information addicts are guaranteed to keep their privacy 88.37%, do not get stigma from the society 74.42%, and friendly and competent officers 87.21%. However, there is a negative perception that the community still doubt that undergoing rehabilitation for addicts will recover. (46.51%). Efforts to enhance the competence of rehabilitation officers and disseminate information about rehabilitation on a massive scale are necessary to be conducted by involving related sectors.

OPTIMIZING MAINTENANCE FREQUENCY ON INSTRUMENTATION WITH THE RELIABILITY CENTERED MAINTENANCE METHOD AT PT X

2025-11-23T00:03:18+00:00

In facing maintenance challenges in offshore oil and gas operational platforms, determining instrumentation components based on Safety and Environment Critical Element (SECE) with the Reliability Centered Maintenance (RCM) method requires component repair data in the 2019-2023 time interval. So far, maintenance intervals have been carried out conventionally without considering historical reliability data, which has led to over-maintenance and under-maintenance. This study aims to optimize the maintenance frequency of SECE instrumentation with the RCM approach to improve technical, operational, and economic efficiency, as well as ensure compliance with safety and environmental standards. The methodology used includes data collection, technical document analysis, reliability calculations, and the development and re-implementation of maintenance work in the system. The calculation results show that several instruments have a high level of reliability, such as the pressure transmitter at 99.86%, while the shutdown valve recorded the lowest reliability of 97.86%, which based on a significance test can be extended to a 12-month maintenance interval. Optimizing the maintenance interval resulted in a significant reduction in man-hour requirements, up to 27% on the entire platform while maintaining system reliability. Technical recommendations were also proposed, including the use of statistical approaches such as the Weibull distribution for further analysis. This research shows that a data-driven RCM approach not only improves system reliability but also resource efficiency and overall occupational safety.

PSYCHOLOGICAL CONTRACT BREACH AND ITS IMPACT ON EMPLOYEE LOYALTY AND INTENTION TO STAY

2025-11-26T02:47:49+00:00

This study examines the impact of Psychological Contract Breach (PCB) on employee intention to stay, investigating the mediating role of employee loyalty. Based on social exchange theory, we hypothesized that PCB would negatively impact retention intentions both directly and indirectly through eroded loyalty. Data were collected via a cross-sectional survey from a sample of employees across various industries. The results, analyzed using structural equation modeling, confirmed that PCB is a significant negative predictor of intention to stay. Furthermore, employee loyalty fully mediated this relationship, revealing that the primary mechanism through which PCB influences turnover is by damaging the emotional bond and allegiance employees feel toward the organization. The findings highlight that the breach of implicit agreements triggers a destructive affective process. Practical implications suggest managers must actively manage psychological contracts through transparent communication and trust-building to foster loyalty and retain talent.

"IMPLEMENTATION OF CRIME PREVENTION THROUGH ENVIRONMENTAL DESIGN IN MELIA RESIDENCE HOUSING, SOUTH TANGERANG"

2025-09-11T08:27:16+00:00

Residential areas have begun to implement a security system using a one-gate system and strict patrols. These facilities are supported by guards or security personnel to ensure the safety of the residential area. This research is expected to contribute to the development of studies in the field of criminology, especially related to the application of the Crime Prevention Through Environmental Design (CPTED) approach. The author acknowledges that by using a descriptive qualitative research type, it is possible to find out how crime prevention strategies and the implementation of CPTED are implemented as an effort to prevent crime in the Residential Areas. Qualitative research itself also allows researchers to conduct direct interviews with sources who will help in collecting data on the issues being researched. This research is related to Ronald V Clarke's Situational Crime Prevention (SCP) Theory, where Situational Crime Prevention and CPTED can complement each other to prevent crime in Residential Area. This theory aims to explain the application of CPTED as a Crime Prevention Strategy so that criminal acts become more difficult to commit. The results of this study can be used as evaluation material and consideration in designing housing environment infrastructure to be safer through CPTED principles.

THE EFFECTIVENESS OF BHEE FRUIT (MELASTOMA Sp) WATER EXTRACT ON BLOOD GLUCOSE LEVELS

2025-09-11T07:36:12+00:00

Diabetes is a non-communicable disease with a prevalence that is increasing globally and nationally. Diabetes is characterized by blood glucose levels exceeding normal limits (>200 mg/dl). Blood glucose levels must be controlled to prevent serious complications in the human body. One method of controlling blood glucose levels is to use herbal medicines derived from plants. Exploration of herbal plants as antidiabetic agents remains limited. The Bhee fruit (Melastoma sp) is a widely distributed plant in Aceh, particularly in West Aceh, yet it has not been extensively utilized. The Bhee fruit holds potential as a herbal medicine; however, research confirming its antidiabetic properties remains scarce, necessitating further studies on its potential. This study aimed to determine the effectiveness of Bhee fruit water extract in lowering blood glucose levels in STZ-induced diabetic mice. The research method was a laboratory experiment using a completely randomized design. A total of 24 mice were divided into six groups with four replicates. The groups consisted of a normal control, a diabetic control, a drug control, a 100 mg/kg body weight extract dose, a 200 mg/kg body weight extract dose, and a 400 mg/kg body weight extract dose. The results showed that administration of Bhee fruit extract could lower blood glucose levels, particularly at the 400 mg/kg body weight dose.

THE EFFECT OF WORK LIFE BALANCE AND HYBRID WORKING SYSTEM ON THE PRODUCTIVITY OF THE MARKETING DIVISION AT PT. PIM

2025-09-11T05:15:33+00:00

This study aims to evaluate the influence of Work Life Balance and Hybrid Working System on the productivity of employees in the Marketing Division at PT. PIM. The research adopts a quantitative approach with a causal-comparative method. The entire population consists of employees in the Marketing Division, with samples selected using purposive sampling based on at least one year of work experience and prior participation in a hybrid working system. Data analysis employs the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, considered suitable for assessing relationships among latent variables and indicators in cases of non-normal data and relatively small sample sizes. The results indicate that Work Life Balance has a positive and significant effect on employee productivity; in other words, the better the work life balance experienced by employees, the higher their productivity. In addition, the Hybrid Working System also shows a positive and significant effect on productivity. An optimally implemented hybrid system provides flexibility in managing work time and location, thereby increasing motivation, reducing fatigue, and driving employee productivity.

THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

2025-10-26T07:19:49+00:00

This study conducted a bibliometric mapping of the development of brand attitude research during the 2020–2025 period. Based on the analysis of 133 Scopus-indexed articles, the findings revealed a significant increase in publication volume, peaking in 2023. China, South Korea, India, and the United States were recorded as the most prolific contributors. Keyword network analysis identified that brand attitude formed a strong relationship with purchasing intention, brand loyalty, consumption behavior, and brand image. Furthermore, this study successfully uncovered the emergence of new research areas post-pandemic, such as femvertising, sustainability advertising, self-brand connection, and gamification, which represented a shift in trends in brand attitude studies in the digital era. This study complemented the limitations of previous bibliometric studies by presenting a more up-to-date and relevant mapping of contemporary consumer behavior.

THE INFLUENCE OF HUMAN RESOURCE CAPACITY BUDGET IMPLEMENTATION AND MINIMUM SERVICE STANDARDS ON DISASTER PROGRAM QUALITY WITH FINANCIAL MANAGEMENT PERFORMANCE AS A MODERATING VARIABLE

2025-11-18T11:50:06+00:00

This study aims to analyze the influence of Human Resource Capacity, Budget Implementation, and Minimum Service Standards (SPM) on the Quality of Disaster Program Implementation, with Financial Management Performance as a moderating variable. The research was conducted in the Jabotabek region's BPBDs using a quantitative approach with a census sampling technique, collecting data from 100 respondents via questionnaire. Data analysis employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that Human Resource Capacity, Budget Implementation, SPM, and Financial Management Performance each have a significant positive effect on Program Quality. Furthermore, Financial Management Performance significantly strengthens the positive effects of both Budget Implementation and SPM on Program Quality. These findings confirm that effective disaster management requires not only adequate resources and standards but also robust financial governance to amplify their impact. The study provides strategic implications for strengthening BPBD institutions through an integrated approach to human resources, budgeting, service standards, and financial accountability to enhance community resilience in disaster-prone metropolitan areas.

IMPROVING THE FINANCIAL PERFORMANCE OF MSMES IN UMBULHARJO, YOGYAKARTA THROUGH FINANCIAL LITERACY, FINANCIAL INCLUSION, AND ENTREPRENEURIAL ORIENTATION

2025-11-22T06:53:17+00:00

This study aims to analyze how the financial performance of MSMEs in Umbulharjo District, Yogyakarta can be improved through financial literacy, financial inclusion, and entrepreneurial orientation. This study uses a quantitative approach with data collection through questionnaires distributed to 130 MSMEs in the Umbulharjo area. The data obtained were analyzed using the Smartpls application version 4. The results of the study indicate that financial literacy has a significant influence on the financial performance of MSMEs, while financial inclusion does not have a significant effect. Meanwhile, entrepreneurial orientation is proven to have a positive and significant influence on the financial performance of MSMEs in Umbulharjo.

LIVING IN THE SHADOW OF THE PLAN: A SOCIO-LEGAL STUDY OF THE AKIT INDIGENOUS COMMUNITY IN JANGKANG VILLAGE

2025-11-24T05:37:01+00:00

The Indonesian government established the 2021–2025 National Action Plan for Human Rights (RANHAM) as a commitment to protect the rights of vulnerable groups, including indigenous communities. However, a significant gap often exists between national policies and the realities faced by these communities on the ground. This study investigates the implementation of RANHAM for the Akit indigenous people inANGKAng Village, Bengkalis, who face significant socio-economic and cultural vulnerabilities. Using an empirical legal research method with a socio-legal approach, this study collected primary data through in-depth interviews with village officials, community leaders, and members of the Akit community. The findings reveal a stark reality: the RANHAM policy has not been socialized at the local level. Government officials and the Akit community themselves are largely unaware of the plan's existence, resulting in a complete failure of implementation. As a result, the state's promise of protection remains a paper plan, with no concrete action taken to safeguard the Akit people's cultural identity or land rights. This research concludes that RANHAM has been ineffective inANGKAng Village due to a fundamental breakdown in communication and implementation between central and local governments, leaving the Akit community without the intended legal and social protections.

ARRANGEMENT OF NATIONAL SONGS FOR ELEMENTARY SCHOOL STUDENTS' DRUMBAND MUSICAL PERFORMANCES

2025-11-29T07:51:21+00:00

The purpose of this study was to produce an arrangement by describing the development of the product, knowing the level of validity, the level of practicality, and presenting national songs for elementary school students' drumband music games. The development research used a 4D (four-D) model, the test subjects in this study were students who were members of a drumband group totaling 19 students. The results of the study are firstly the process of developing national songs for drumband music games through four stages: define, design, development, and disseminate. The development product was made into a prototype of musical notation scores using the Sibelius Ultimate application. The level of validity of the learning product is as follows, the feasibility of the material aspect with an average of 5 is included in the very valid category, the learning aspect with an average of 4.6 is included in the very valid category. While the level of practicality is as follows, the results of teacher responses with an average of 4.7 are included in the very practical category. Drumband music games with national songs are very important to develop because of their uniqueness, meaningfulness, and usefulness for students' development needs.

VICTIM’S RIGHT COMPLIANCE IN DOMESTIC VIOLANCE CASES BASED ON A VICTIMOLOGY PERSPEKTIVE

2025-09-11T10:39:14+00:00

Domestic violence is a serious issue that continues to be a major challenge in Indonesia. In the context of resolving domestic violence conflicts, the fulfillment of victims' rights is a crucial aspect that is often overlooked. Victims' rights such as the right to protection, justice, recovery, and restitution should be prioritized at every stage of the conflict resolution process. The research offers a critical understanding of the gaps between formal legal frameworks and the lived experiences of victims, highlighting the need for a more integrated, victim-centered approach to domestic violence response in Indonesia. The author acknowledges that qualitative research is descriptive in nature and typically uses analytical techniques; the more thorough the analysis, the higher the quality of the research outcomes. This study is linked to Travis Hirschi’s Social Bond Theory, which is suitable for understanding how the rights of domestic violence victims can be fulfilled. This theory posits that the stronger a person’s bonds to others, social values, and positive activities, the less likely they are to commit violations or experience injustice. The results of this study on efforts to fulfill rights in resolving domestic violence conflicts from the victim’s perspective indicate that this issue requires serious attention. Women are highly vulnerable to becoming victims of domestic violence due to their social and cultural positions that place them in a disadvantaged condition, as well as power imbalances within the household.

THE EFFECTIVENESS OF A VIRTUAL REALITY-BASED FOREHAND SMASH TRAINING MODEL IN ENHANCING TECHNICAL SKILLS OF JUNIOR TABLE TENNIS ATHLETES

2025-09-11T07:58:16+00:00

Abstract

METHYL RED ADSORPTION BY BIODEGRADABLE POLYCAPROLACTONE/RICE HUSK ASH/TiO2 NANOFILLER HYBRID BIONANOCOMPOSITES: SYNTHESIS AND CHARACTERIZATION

2025-09-11T07:20:44+00:00

The contamination of wastewater by synthetic dyes such as Methyl Red poses serious environmental and health risks, necessitating effective remediation methods. This study investigates the synthesis and characterization of hybrid bionanocomposites composed of polycaprolactone (PCL), rice husk ash (RHA), and titanium dioxide (TiO2) nanoparticles for the efficient degradation of Methyl Red (MR) dye. The composites were prepared using a co-precipitation method for the incorporation of nano-RHA and TiO2. Characterization of the bionanocomposites was conducted through scanning electron microscopy (SEM), X-ray diffraction (XRD), Fourier-transform infrared spectroscopy (FTIR), and photodegradation tests. XRD analysis, using the Scherrer equation, revealed crystallite sizes ranging from 19.01 nm (composite S0) to 27.25 nm (composite S2). FTIR spectra showed characteristic absorption peaks corresponding to Ti–O (669.29 cm⁻¹), Si–O (970.19 cm⁻¹), and C–H (2960.73 cm⁻¹) bonds. The photodegradation results indicated a significant improvement in dye adsorption, with the highest degradation efficiency observed in composite S1, achieving 93.55% degradation after 45 hours of UV irradiation. The degradation efficiencies of S0, S1, and S2 were found to be 87.1%, 93.55%, and 25.81%, respectively, under the same conditions. The incorporation of TiO2 and RHA in PCL significantly enhanced its photocatalytic activity. This study demonstrates the potential of these bionanocomposites as sustainable materials for textile wastewater treatment

THE INFLUENCE OF PUBLIC PERCEPTION OF BPJS EMPLOYMENT ON DECISION MAKING

2025-09-11T04:30:16+00:00

The aim of this study is to determine the influence of public perception on decision making.This study adopted a quantitative approach. The types of data used are primary and secondary data. Primary data from questionnaires. Secondary data were obtained from the annual report published by the Medan City Central Statistics Agency in 2023. The number of research samples was 400. The analysis was carried out through an approach using the Partial Least Square-Structural Equation Model (PLS-SEM). Public perception has a positive and significant effect on decision making to participate in social security in Medan City. Brand awareness has a positive and significant effect on decision making to participate in social security in Medan City. Public perception has a positive and significant effect on brand awareness regarding social security programs in Medan City. Brand awareness significantly mediates the influence between public perception on decision making to participate in social security in Medan City.

THE ROLE OF MACHINE LEARNING IN ENHANCING TALENT ACQUISITION AND WORKFORCE PLANNING

2025-11-15T15:34:04+00:00

This study investigates the transformative potential of machine learning (ML) in modern human resource management, addressing industry-wide challenges in talent acquisition, retention, and strategic planning. Through a mixed-methods approach analyzing 45,000 employee records across multiple sectors and employing algorithms including NLP and predictive modeling, the research evaluates ML's efficacy against traditional HR processes. Results demonstrate that ML-driven systems significantly enhance operational efficiency, improving screening speed by 95% and hiring accuracy by 50%, while reducing bias by 60%. Furthermore, ML enables proactive talent management through precise attrition prediction and data-driven succession planning. The discussion concludes that ML integration is pivotal for evolving HR from an administrative function to a strategic asset, fundamentally enhancing organizational agility and human capital optimization, though its success is contingent on ethical implementation and robust data governance.

LEGAL ANALYSIS OF ABUSE OF AUTHORITY BY NOTARIES IN MAKING AUTHENTIC DEEDS

2025-11-18T16:00:41+00:00

A notary is a public official authorized by the state to create authentic deeds that have full evidentiary force before the law. However, in practice, notaries often abuse their authority in carrying out their duties, resulting in the loss of authenticity of the deed and causing losses to the parties. This study aims to analyze the forms of abuse of authority committed by notaries in creating authentic deeds, the resulting legal consequences, and the forms of legal accountability that can be imposed on notaries. The research method used is normative juridical, by examining applicable statutory provisions, legal doctrine, and relevant court decisions. The approaches used include a statutory approach, a conceptual approach, and a case approach. The results of the study indicate that abuse of authority by notaries can occur in various forms, including creating deeds without the presence of the parties, falsifying data, and providing false information in the deed. These actions not only violate the principles of professionalism and integrity of the notary's office, but also result in the deed losing its evidentiary force. Legal accountability for notaries who abuse their authority can take the form of administrative, civil, or criminal sanctions, depending on the level of error and the impact of their actions. To prevent recurrence of abuse of authority, it is necessary to strengthen the oversight system by the Notary Supervisory Board, improve moral integrity, and update the notary professional ethics education and training system. Keywords: Notary, Authentic Deed, Abuse of Authority, Legal Accountability, Professionalism

THE INFLUENCE OF THE RECRUITMENT AND SELECTION PROCESS ON EMPLOYEE PERFORMANCE AT THE DONGGALA DISTRICT BALITBANGDA OFFICE

2025-11-22T23:45:57+00:00

This study aims to examine the impact of the recruitment and selection process on employee performance at the Balitbangda Office of Donggala Regency. This study uses an associative quantitative method involving 40 employees selected through a saturated sampling technique. Data collection was carried out through questionnaires and analysis was carried out using multiple linear regression using SPSS version 23. The findings show that recruitment has a positive and significant impact on employee performance, with a significance value of 0.004. Meanwhile, selection also shows a positive and significant impact with a significance value of 0.005. Simultaneously, recruitment and selection show a significant influence on employee performance with a significance value of 0.000 and an R Square of 0.823, which means that both variables can explain 82.3% of the variation in performance. The results of this study are in line with the existing situation at Balitbangda, where there are problems such as delays in research reports and competency mismatches among employees. Therefore, it is important to improve competency-focused recruitment and conduct objective and transparent selection so that employee productivity and professionalism can be increased. The findings of this study are expected to provide input for Balitbangda in improving human resource management policies.

TALENT RETENTION STRATEGIES IN THE POST-PANDEMIC WORKFORCE: A MULTIGENERATIONAL STUDY

2025-11-25T13:07:40+00:00

The post-pandemic era, marked by the "Great Resignation," has fundamentally altered the employee-employer contract, making talent retention a paramount challenge. This review investigates effective retention strategies for today's multigenerational workforce. Synthesizing contemporary literature, it identifies a shift from transactional benefits to a holistic employee experience centered on flexibility, well-being, and purpose. However, a critical analysis reveals that a uniform approach is ineffective; key retention drivers—such as flexibility and career development—are prioritized differently across Baby Boomers, Gen X, Millennials, and Gen Z. Furthermore, significant implementation gaps, including workplace inequities and internal mobility barriers, undermine these strategies. The study concludes that organizations must adopt segmented, agile retention frameworks that acknowledge generational preferences while strengthening universal fundamentals like fair compensation and authentic leadership. This nuanced approach is essential for building a resilient and stable workforce in the new world of work.

MICRO SMALL ENTERPRISES (SMEs) DEVELOPMENT STRATEGY FOR CREATIVE INDUSTRIES IN TASIKMALAYA CITY

2025-09-11T08:37:42+00:00

Tasikmalaya City is one of the cities with a rapidly growing number of micro and small creative industry businesses in West Java Province. However, growth in micro and small industrial enterprises does not guarantee progress for the city because there are still several inhibiting factors to the progress of the sector industry, such as low-quality human and managerial resources, difficulty in accessing capital, and competition with similar businesses, which affect the competitiveness of production. The data used in this study include primary and secondary data with analysis using descriptive analysis methods, IFE, EFE, and IE matrices, SWOT analysis, and QSPM analysis. Based on the results of the IFE analysis (2.74) and EFE (2.88), the development strategy for micro and small businesses in the creative industry is in quadrant V. Namely, the strategy needed is to maintain business stability, strengthen competitiveness, and increase efficiency. The SWOT analysis produces three main strategies, namely product and market diversification, the establishment of workshops or studios that are tourist destinations, and incentive and incubation programs. The best strategy based on QSPM is product and market diversification, with the highest TAS value (6.22).

THE ROLE OF THE FOOD AND DRUG ADMINISTRATION (BPOM) IN MONITORING COSMETIC PRODUCTS CONTAINING HARMFUL SUBSTANCES IN PALANGKA RAYA

2025-09-11T07:39:55+00:00

This study aims to analyze the role of the Food and Drug Administration (BPOM) in monitoring cosmetic products containing hazardous substances in Palangka Raya. The research problem raised in this study is how BPOM monitors hazardous cosmetics and what challenges are faced in carrying out this task. The objective of this study is to examine the challenges faced by BPOM in carrying out the monitoring of hazardous cosmetics in Palangka Raya and to provide recommendations for improving the effectiveness of monitoring. This study uses a descriptive qualitative method, with an empirical juridical approach combining secondary data analysis and direct observation of monitoring practices. The results show that although BPOM has carried out various monitoring efforts, such as cyber patrols, distribution inspections, and public education, the main challenges faced include environmental factors, limited human resources, and lack of public awareness about the dangers of illegal cosmetics. This study recommends the need for better cooperation between BPOM, local government, and the public, as well as increased use of technology and educational programs to strengthen the monitoring of hazardous cosmetics in Palangka Raya.

ANALYSIS OF THE EFFECTIVENESS OF MARKETING MIX THROUGH SOCIAL MEDIA ON THE IMPULSIVE SPENDING BEHAVIOR OF ONLINE SLOT GAMBLING ADDICTS MEDIATED BY GAMBLING BEHAVIOR (CASE STUDY ON THE ACUTE GAMBLERS REHABILITATION TELEGRAM GROUP)

2025-09-11T05:33:28+00:00

This research analyzes the effectiveness of Marketing Mix elements (product, price, place, promotion, personalization, privacy, customer service, community, site design) via social media on Impulsive Spending among online Slot gambling addicts in rehabilitation, mediated by Gambling Behaviour. Employing a quantitative method with a PLS-SEM approach, data were collected from 100 respondents, members of a Telegram acute gambler rehabilitation group, through questionnaires and interviews. The primary data comprised respondents' self-reported behavioural and financial information. Respondents were diverse adult individuals aware of gambling's negative impacts but strongly driven by internal motivations (such as recovering financial losses). Results indicate that most Marketing Mix elements do not significantly influence their compulsive Gambling Behaviour; gambling habits are primarily fueled by internal urges. However, promotion and personalization were found to have a significant and direct influence on triggering Impulsive Spending. Gambling Behaviour did not significantly affect Impulsive Spending and did not mediate the relationship between Marketing Mix and Impulsive Spending. Conclusion: In this population, internal drive dominates Gambling Behaviour, yet specific Marketing Mix tactics (promotion and personalization) remain effective in directly triggering Impulsive Spending.

Keywords: Marketing Mix, Impulsive Spending, Gambling Behaviour, Online Slot Gambling, Rehabilitation

THE INFLUENCE OF FINANCIAL BEHAVIOR, FINANCIAL LITERACY, AND FINANCIAL MANAGEMENT BEHAVIOR ON THE FINANCIAL WELL-BEING OF MSME ACTORS IN LHOKSEUMAWE, THE ROLE OF FINANCIAL STRESS

2025-10-08T13:54:35+00:00

This study examines the influence of financial behavior, financial literacy, and financial management behavior on the financial well-being of micro, small, and medium enterprises (MSMEs) in Lhokseumawe, Indonesia, with a particular focus on the mediating role of financial stress. This study is a quantitative study using a purposive sampling technique with a sample of 145 respondents (MSME owners) in Lhokseumawe. The data source comes from primary data obtained through questionnaires. The data analysis technique used is PLS-SEM with SmartPLS software. The results show that financial behavior and financial management behavior have a significant positive influence on financial well-being, while financial stress has a negative impact on financial well-being. Financial stress mediates the relationship between financial behavior and financial well-being, as well as between financial management behavior and financial well-being. These findings underscore the importance of promoting good financial practices and stress management among MSMEs to improve their financial well-being and contribute to local economic development.

INTRINSIC VS. EXTRINSIC MOTIVATION: WHICH DRIVES HIGHER PERFORMANCE IN HIGH-PRESSURE JOBS?

2025-11-17T14:16:10+00:00

This study investigates the impact of intrinsic versus extrinsic motivation on performance and well-being in high-pressure professions. Against a backdrop of high burnout rates in fields like medicine and finance, the literature reveals a complex interplay: intrinsic motivation is linked to resilience and creativity, while extrinsic rewards can undermine intrinsic drive via the overjustification effect. Using a mixed-methods approach, this research combined quantitative surveys with qualitative interviews. Results demonstrated a strong positive correlation between intrinsic motivation and both high performance ratings and low burnout. Extrinsic motivation showed a more complex, curvilinear relationship. The discussion proposes a "Motivational Hierarchy" where intrinsic factors form the essential foundation, and extrinsic rewards are most effective as supporting enablers. The conclusion urges organizations to cultivate autonomy, mastery, and purpose to foster sustainable high performance.

REVISITING THE GOOGLE EFFECT: A HYBRID SYSTEMATIC REVIEW AND BIBLIOMETRIC MAPPING OF INTERNET-DRIVEN MEMORY OFFLOADING

2025-11-21T12:08:53+00:00

This study undertakes a comprehensive hybrid systematic review and bibliometric analysis to examine the evolving landscape of the Google Effect, defined as the cognitive tendency to rely on digital platforms, such as search engines, as external repositories of memory. Employing rigorous PRISMA screening, the review synthesizes findings from 23 Scopus-indexed publications, mapping the conceptual progression, research trajectories, and international distribution of scholarship on this phenomenon. The bibliometric analysis reveals robust thematic linkages among cognitive offloading, memory retrieval, digital amnesia, and search behavior, underscoring the multifaceted nature of internet-driven memory practices. While foundational research predominantly characterized the Google Effect as detrimental to internal memory retention, recent studies suggest that strategic digital offloading can facilitate more efficient cognitive resource allocation, support gist memory, and enhance complex information processing. Notably, the research field remains geographically concentrated, with the majority of contributions originating from the United States and China, thus identifying a critical gap in representation from developing regions. By integrating current evidence and mapping scholarly trends, this review offers a synthesized conceptual framework that advances understanding of the Google Effect and its implications for cognitive science, digital education, and the design of technology-mediated learning environments.

THE EFFECT OF PEER INTERACTION AND PARENTAL ATTENTION ON STUDENTS' SOCIAL STUDY ACHIEVEMENT AT STATE MIDDLE SCHOOL 6, KEBUMEN

2025-11-23T22:39:28+00:00

This study aims to determine whether or not there is an influence of peer interaction and parental attention on the social studies learning achievement of students of SMP Negeri 6 Kebumen. This type of research is descriptive analysis with a quantitative approach. The subjects of this study included all 848 students of SMP Negeri 6 Kebumen. Data collection techniques were carried out using questionnaires and documentation. The prerequisite test for data analysis used normality test, linearity test, multicollinearity test, while the hypothesis test used multiple linear regression technique with F test. The results of the study showed that (1) there is a significant positive influence of peer interaction on the social studies learning achievement of students of SMP Negeri 6 Kebumen which is in the high category of 65%. (2) There is a significant negative influence of parental attention on the social studies learning achievement of students of SMP Negeri 6 Kebumen which is in the high category of 77%. (3) There is a significant positive influence of peer interaction and parental attention together on the social studies learning achievement of students of SMP Negeri 6 Kebumen which is in the complete category of 97% with an average value of 78.40.

THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA

2025-11-28T10:16:56+00:00

This study aims to determine the effect of Online Customer Review and Online Customer Rating on Customer Trust in Generation Z users of the Shopee application in Pancur Batu District, Deli Serdang. This study focuses on understanding how reviews and ratings given by Shopee users online can shape the level of consumer trust in the platform. The study uses a quantitative approach with a causal associative type to measure the cause-and-effect relationship between independent and dependent variables. The population in this study was Generation Z who actively use Shopee in Pancur Batu District with a total of 1,405 people. The sample was taken using a purposive sampling technique and calculated using the Slovin formula, so that 94 respondents met the criteria. The data collection technique was carried out by distributing questionnaires designed using a Likert scale. Validity and reliability tests showed that all instrument items used were valid and reliable. Data analysis was carried out using multiple linear regression with the help of SPSS version 25, as well as through classical assumption testing to ensure model suitability. The results of the study showed that Online Customer Reviews had a positive and significant effect on Customer Trust. Online Customer Rating was also proven to have a positive and significant effect on Customer Trust. Simultaneously, both variables together have a positive and significant influence on consumer trust in the Shopee platform. This result confirms that online reviews and ratings are important factors in building customer trust, especially among Generation Z.

BUDGET IN THE MIDST OF CRISIS: REFOCUSING AND PUBLIC PARTICIPATION IN CENTRAL LAMPUNG'S FINANCIAL POLICY (2020-2022)

2025-09-11T14:05:45+00:00

This study examines the implementation of budget refocusing in Central Lampung Regency during the COVID-19 crisis (2020), focusing on integrating participatory budgeting principles. The research aims to (1) describe the budget refocusing process while upholding participatory principles (active citizen participation, increased citizen authority, social justice, transparency), (2) identify the implications of budget refocusing on regional financial policies (responsiveness, efficiency, accountability, stakeholder uncertainty, government-community relations), and (3) analyze the challenges faced in implementing budget refocusing regarding community involvement, government support, resource limitations, distrust, technology use, and public attitudes. Using a qualitative descriptive approach, the study explores the dynamics of budgeting in the region. Results indicate that participatory budgeting and budget refocusing are significant in meeting urgent needs, allowing community involvement in planning, and ensuring access to participation for all groups, especially marginalized ones. Strengthening communication between the government and the community is essential for budget refocusing to reflect the needs of the community.

NURSE EMPOWERMENT THROUGH ENTREPRENEURIAL INNOVATION AND ORGANIZATIONAL CHANGE: A SYSTEMATIC REVIEW OF LEADERSHIP STRATEGIES IN NURSING ROLE EXPANSION

2025-09-11T08:03:17+00:00

Nurse empowerment is an important strategy in facing the challenges of an increasingly complex and competitive health care system. This study aims to systematically review how entrepreneurial innovation and organizational change supported by transformational leadership can expand the role of nurses and enhance their strategic contribution to the health system. A literature search was conducted on the Scopus database for studies published in the last ten years, namely from January 1, 2015 to December 31, 2024. Eight articles that met the inclusion criteria were analyzed thematically and narratively. The results of the review indicate that the integration of entrepreneurship into nursing practice encourages the formation of new service models such as independent practice, home care and telenursing that are more responsive to patient needs. Flexible organizational structures, collaborative work cultures and performance-based incentive systems strengthen the role of nurses as agents of change. Participatory leadership has been shown to create a work climate that supports innovation and initiative taking at the clinical level. Challenges such as limited infrastructure, training gaps, and cultural and structural barriers still need to be overcome to optimize nurse empowerment as a whole. This study concludes that empowering nurses through entrepreneurial innovation and organizational change requires a multidimensional approach and sustainable policy support so that nurses can play a strategic role in building a resilient health system that is oriented towards future needs.

THE IMPACT OF HALAL LOGOS AND HALAL LOGOS OF COUNTRY OF ORIGIN (COO) ON THE PURCHASE OF PACKAGED FOOD FROM ABROAD IN LHOKSEUMAWE CITY

2025-09-11T07:24:57+00:00

This study aims to examine the influence of halal logos in Indonesia and halal logos issued from abroad/Halal Country of Origin (COO) such as those originating from Korea on consumers' decisions to purchase packaged products from Korea. This study employs a logistic regression model, also commonly known as the logit model. The data used are primary data with a total of 100 respondents. The results of this study also indicate that halal logos significantly influence purchasing decisions in the city of Lhokseumawe. However, the Halal logo Country of Origin (COO) is not significant in consumer purchasing decisions. The Halal logo also reflects good product quality, even equivalent to the Indonesian National Standard (SNI), and demonstrates concern for animal welfare. Based on the results of this study, companies can formulate policies to better reach both Muslim and non-Muslim markets for future business development.

HUMAN RESOURCE DEVELOPMENT STRATEGIES IN OIL PALM PLANTATION COMPANIES: A SWOT ANALYSIS APPROACH

2025-09-11T04:43:26+00:00

X is a company that has shifted its commodity from rubber to oil palm plantations. The company faces many challenges and difficulties in increasing the capacity and competence of its employees to support company productivity. The development of quality Human Resources (HR) can support various operational aspects. This study was conducted to analyze the factors influencing HR development at PT X using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This study uses the SWOT analysis method to evaluate internal and external factors influencing HR development. Data were obtained through questionnaires and employee interviews at the company. A descriptive approach was used to provide an in-depth overview of the condition of HR development in the company. This study was conducted from August to October 2024. The results show that the condition of Human Resources in the company is in quadrant I, which leads to an aggressive strategy of using strengths to seize opportunities. HR development strategies include increasing training and technical assistance, focusing on modern cultivation skills, forming work groups, and increasing land productivity for optimal and sustainable results

DIGITAL HR TRANSFORMATION AND ITS INFLUENCE ON EMPLOYEE PERFORMANCE IN LARGE ENTERPRISES

2025-11-15T02:42:05+00:00

This study examines digital HR transformation's impact on employee performance in large enterprises. Using a mixed-methods approach combining survey data and case studies, it analyzes adoption patterns across industries. Results show digital tools enhance productivity (90% impact), engagement (85%), and satisfaction through automation and data-driven insights. However, effectiveness is moderated by leadership commitment, organizational culture, and digital literacy, with significant disparities between technology-intensive sectors and regulated industries. The discussion emphasizes that technological implementation alone is insufficient without supportive human factors. The study concludes that successful transformation requires balancing digital capabilities with human-centered change management, ethical governance, and context-sensitive strategies to achieve sustainable performance improvements and prevent widening organizational disparities in the digital era.

MACROECONOMIC DOWNTURNS AND PRICE SENSITIVITY IN VOCATIONAL EDTECH: IMPLICATIONS FOR BUSINESS STRATEGY IN SCHOTERS BY RUANGGURU WORK ABROAD PROGRAM

2025-11-18T12:22:47+00:00

This research examines the Schoters by Ruangguru Work Abroad Program, focusing on strategies to sustain growth and profitability amid rising price sensitivity and macroeconomic uncertainty in Indonesia. As inflation, wage stagnation, and shifting youth aspirations reshape consumer behavior, vocational EdTech providers must adapt through innovative pricing and strategic positioning. A mixed-method approach was employed. Quantitatively, the study utilized the Price Sensitivity Meter and Conjoint Analysis to measure willingness to pay and attribute trade-offs. Qualitatively, user interviews provided deeper insights into motivations, barriers, and psychographic segmentation. From these findings, corporate-, business-, and functional-level strategies were developed based on macroeconomic and consumer dynamics. Strategic recommendations were then formulated using established business strategy frameworks and theories. This study contributes by bridging strategic management theory with macroeconomic trends and psychographic segmentation in an emerging market context. It also offers actionable insights for EdTech firms navigating uncertainty while pursuing sustainable growth.

POLICY IMPLEMENTATION DISTRIBUTION OF FUNDS TO ASSIST STUDENT EDUCATION COSTS IN NORTH MOROWALI REGENCY

2025-11-22T23:35:44+00:00

Tuition assistance for students as a form of financial support from the Regional Government through the Kesra section of the Morut Regency Secretariat, to ease the burden of tuition fees, and improve the quality of Human Resources (HR). Problems faced in the implementation of the program policy, namely delays in disbursement of aid funds, lack of adequate socialization and information, and weak coordination between related parties. The research method used is a qualitative method, with data collection techniques namely observation, interviews, and documentation, and data analysis used is an interactive model. The results of the study, namely the communication aspect carried out by the Kesra section of the Morut Regency Secretariat has used various media to convey information, both manually and online, but currently many still use manual methods. In the aspect of Resources, the amount of assistance depends on the size of the APBD, the employees of the Kesra section and the Verification Team, already have good competence but the number of personnel is still minimal. In addition, the disposition aspect between related parties has been neutral, transparent, and accountable but there are limitations in the information system. The aspect of bureaucratic structure, still faces administrative and technical challenges that require serious attention. In conclusion, the implementation of the BBP program for students in Morut Regency has been effective in substance, but not yet fully efficient technically. Therefore, improvements to the funding mechanism are needed to ensure the program's speed, effectiveness, and sustainability.

WORKLOAD ANALYSIS FOR HUMAN RESOURCE OPTIMIZATION IN PRIMARY HEALTHCARE CLINIC X

2025-11-24T14:26:43+00:00

This study investigates workload distribution and staffing adequacy as the foundation for optimizing human resources in Primary Healthcare Clinic X. Increasing service demands and diverse job characteristics across clinical and administrative units have highlighted potential imbalances in workforce allocation. Using a descriptive qualitative design supported by quantitative workload-analysis techniques, this research integrates the Full-Time Equivalent (FTE) method and the Workload Indicators of Staffing Need (WISN) approach to provide an evidence-based assessment of staffing requirements. Data was obtained through semi-structured interviews, direct observations of work processes, and analysis of organizational documents, followed by thematic analysis and methodological triangulation to ensure validity and reliability. The results reveal that workload imbalances are not uniform across units. Clinical roles—such as registration staff, nurses, general practitioners, and dentists—experience peak-hour surges and external service demand that justify maintaining existing staffing levels despite numerical surpluses. In contrast, several administrative and support positions, including facilities management, personnel administration, and sterilization, show significant underload and prolonged idle time. FTE and WISN calculations indicate that two positions can be reduced without affecting service quality: one from the sterilization unit and one from the resource subdivision through the consolidation of periodic administrative tasks. The study concludes that human-resource optimization requires a unit-specific approach integrating workload analysis with strategic job redesign and structural alignment. The findings offer practical implications for workforce planning, efficiency improvement, and organizational sustainability in healthcare service settings.

DATA-DRIVEN HR: USING ANALYTICS TO SHAPE YOUR PEOPLE STRATEGY

2025-11-30T12:52:18+00:00

This document outlines a comprehensive framework for leveraging people analytics to transform the HR function into a strategic asset. It argues that success is contingent upon two foundational pillars: robust data governance and the systematic upskilling of HR Business Partners (HRBPs). Effective data governance establishes a single source of truth through data standardization and integration while ensuring ethical compliance and data privacy, thereby creating a reliable and trusted data foundation. Concurrently, HRBPs must be equipped with data fluency, moving beyond basic literacy to interpret analytics, generate insights, and translate them into actionable business strategy. This dual approach ensures that data is not only accurate and secure but is also effectively communicated and applied. The synthesis of a disciplined data environment and a data-fluent HR workforce bridges the gap between analytical potential and tangible business outcomes, enabling evidence-based decision-making and fostering a proactive, strategic organizational culture.

ANALYSIS OF SURFACE RUNOFF DISCHARGE OF PONGKERU WATERSHED AT LEDU-LEDU DAM AND CLEAN WATER PIPE NETWORK

2025-09-11T08:56:07+00:00

Surface runoff is one of the important hydrological components to understand, especially in the context of land use planning and drainage systems. This study aims to analyze the amount of surface runoff discharge that occurs in the Pongkeru River Basin (DAS) using the rational method. The calculation results show that the runoff discharge in the Pongkeru DAS reaches 5.31 m³/second. Changes in land use and reduced infiltration areas play a major role in increasing runoff discharge. Therefore, integrated watershed management and environmentally friendly land use planning are essential as a basis for making the right decisions in sustainable environmental and water resource management.

DESIGN AND IMPLEMENTATION OF A PROJECT-BASED E-MODULE FOR HISTORY LEARNING TO FOSTER NATIONALISM: A STUDY AT SENIOR HIGH SCHOOL

2025-09-11T07:43:26+00:00

This study aimed to develop a Project-Based Learning-based e-module in history education to promote nationalism values among high school students. The research was conducted using the ADDIE development model, involving five phases: analysis, design, development, implementation, and evaluation. Data were collected through expert validation, student and teacher questionnaires, and pre- and post-tests with control and experimental groups. The feasibility of the e-module was validated by material, media, and instructional design experts, each indicating that the module was highly appropriate in terms of content accuracy, visual appeal, and instructional structure. Practicality tests with teachers and students revealed high usability and engagement levels. The results of the effectiveness test using an independent samples t-test showed a significant improvement in learning outcomes for students who used the e-module compared to those who used conventional textbooks. These findings confirm that the developed e-module is feasible, effective, and practical for use in history classrooms. It not only supports curriculum goals but also encourages active, independent learning and strengthens students’ national identity. The module holds strong potential for broader implementation and future development in digital history education.

THE MYSTIFICATION OF DRUG ABUSE AS A COPING MECHANISM FOR BURN OUT STRES

2025-09-11T07:03:15+00:00

FINANCIAL EDUCATION, FINANCIAL STRESS, AND FINANCIAL WELL-BEING: THE STRATEGIC ROLE OF FINANCIAL TECHNOLOGY FOR MILLENNIAL BANK EMPLOYEES IN NORTH SUMATRA

2025-09-15T14:08:25+00:00

This study investigates the influence of financial education and financial stress on financial well-being, with financial technology considered as a mediating variable. The research is driven by the increasing role of financial literacy and digital financial services in helping individuals manage financial challenges in today’s digital era. A quantitative approach with a deductive design was employed, using structured questionnaires distributed to 400 millennial respondents aged 25–40 years working in the banking sector in North Sumatra. Data were analyzed with Partial Least Square–Structural Equation Modeling (PLS-SEM), which enables simultaneous testing of measurement and structural models. The results indicate that financial education has a positive and significant effect on both financial technology adoption and financial well-being. In contrast, financial stress is negatively associated with financial well-being but positively influences the adoption of financial technology as an adaptive mechanism to cope with financial pressures. Furthermore, financial technology is found to play a crucial mediating role, strengthening the effects of financial education and mitigating the negative impact of financial stress on financial well-being. The study provides theoretical contributions by extending the existing frameworks that link financial literacy, stress, technology, and financial outcomes. From a practical perspective, the findings highlight the importance of promoting digital-based financial education programs and developing inclusive financial technology solutions to enhance financial well-being, particularly among younger generations in the banking industry

PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

2025-11-17T13:24:02+00:00

This study aims to analyze the influence of product quality and buying interest on marketing performance mediated by purchasing decisions in MSMEs 4.0 in the food processing sector in Sidoarjo. An explanatory quantitative approach was used with a cross-sectional design, involving 296 respondents selected through proportionate stratified random sampling technique. Data were collected using a Likert scale questionnaire (1–5) adapted from standardized instruments, then analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results showed that product quality had a positive and significant effect on purchase interest and purchase decisions, while buying interest was proven to be a partial mediating variable between product quality and purchase decision. Purchasing decisions directly affect the marketing performance of MSMEs. Predictive analysis through PLSpredict confirms that the model has high predictive relevance to consumer behavior in the digital marketing era. These findings confirm that strengthening product quality, followed by a digital marketing strategy based on consumer interaction, is an important determinant in increasing the competitiveness and sustainability of MSMEs 4.0 in the processed food sector. This research contributes to the empirical literature on technology-based marketing and provides strategic recommendations for the development of MSMEs in the digital economy era.

MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING

2025-11-19T10:03:22+00:00

This article discusses the marketing communication strategies implemented by Islamic educational institutions in the context of their dual role as a means of da'wah (Islamic outreach) and an effort to build the institution's image (branding). In an era of increasingly fierce educational competition, Islamic educational institutions are required to adapt to modern communication developments without abandoning the Islamic values that define their identity. This research uses a qualitative descriptive approach, incorporating literature studies and observations of marketing communication practices in several Islamic educational institutions. The results indicate that effective marketing communication strategies in Islamic educational institutions must be based on the principles of honesty, trustworthiness, and brotherhood, and must be able to package da'wah messages creatively and relevantly to community needs. Institutional branding is built not only through promotion but also through the quality of education, teacher exemplary behavior, and an Islamic environment. Thus, marketing communication in Islamic educational institutions serves a dual function: as a da'wah medium that spreads Islamic values, and as a means of building public trust and loyalty to the institution.

CREATING A CULTURE OF PSYCHOLOGICAL SAFETY: IMPLICATIONS FOR TEAM PERFORMANCE

2025-11-23T16:30:28+00:00

This article examines how psychological safety—a shared belief that the team is safe for interpersonal risk-taking—serves as a critical driver of team performance in complex work environments. Through a conceptual analysis of leadership roles, we demonstrate that leaders cultivate this environment by acting as catalysts who frame work as a learning process, models who demonstrate vulnerability through their response to failure and dissent, and enforcers who establish clear norms and equitable structures. The analysis reveals that these behaviors directly enable the learning, innovation, and candid dialogue necessary for high performance by encouraging risk-taking, transforming failures into learning data, and ensuring full team participation. The article concludes that building psychological safety is not a soft skill but a strategic imperative, providing a practical framework for leaders to unlock their team's collective intelligence and build a more adaptive, resilient, and successful organization.

CRIMINAL LIABILITY FOR PROVOCATIVE ACTS COMMITTED BY DEMONSTRATORS DURING DEMONSTRATIONS

2025-11-28T00:41:51+00:00

This study analyzes criminal liability for provocative acts committed by demonstrators during demonstrations and also explains the obstacles to law enforcement according to positive law in Indonesia. Freedom of speech guaranteed by the 1945 Constitution is strongly related to demonstrations because people are given the freedom to express their opinions in public with rules that must be implemented. However, in reality, in the field, there are still many provocative acts carried out by demonstrators that cause riots during demonstrations. This research method uses normative juridical with a statutory approach by examining the Criminal Code, Law No. 9 of 1998, the Security Law, Perkapolri 7/2012, and other laws relevant to the research conducted. The results of this study indicate that perpetrators of provocation can be subject to criminal liability under Articles 160, 170, and 212 –214 of the Criminal Code, depending on the form of the act and the consequences.

ZAKAT KNOWLEDGE, INSTITUTIONAL TRUST, AND PAYMENT INTENTION: THE MODERATING ROLE OF DIGITAL COMPETENCY

2025-09-11T14:35:40+00:00

This study examines the influence of zakat literacy and trust on zakat payment intention, with digital literacy serving as a moderating variable. The research employs a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS analysis. Data were collected from 35 respondents through a structured questionnaire using a 5-point Likert scale. The study variables include zakat literacy (LZ), trust (KP), zakat payment intention (MZ), and digital literacy (LD) as moderating variable. The measurement model evaluation shows satisfactory construct validity and reliability with all factor loadings exceeding 0.7, composite reliability values above 0.8, and AVE values above 0.5. The structural model reveals that zakat literacy significantly influences zakat payment intention (β = 0.342, p < 0.05), while trust demonstrates an even stronger effect (β = 0.458, p < 0.01). Digital literacy significantly moderates both relationships, strengthening the zakat literacy-intention relationship from 0.342 to 0.598 for high digital literacy individuals, and enhancing the trust-intention relationship from 0.458 to 0.647. The model explains 67.3% of variance in zakat payment intention. The findings contribute to understanding factors that enhance zakat collection effectiveness in the digital era, providing practical implications for zakat institutions to develop digital-based strategies for improving zakat collection and management.

Keywords: zakat literacy, trust, payment intention, digital literacy, moderation effect, SmartPLS

ANALYSIS OF CASH AUDIT PROCEDURES AT KAP KUMALAHADI, SUGENG PAMUDJI & REKAN BANDUNG BRANCH

2025-09-11T08:10:41+00:00

The background of this study is based on the importance of cash audits as the most liquid assets that are vulnerable to the risk of deviation. The purpose of the study is to determine the general audit procedures and cash audit procedures applied at KAP Kumalahadi, Sugeng Pamudji & Partners Bandung Branch, and to compare them with existing theories. This study uses a qualitative approach with data collection methods through observation, interviews, and documentation studies. The analysis was carried out by comparing cash audit practices at KAP (including cash opname, bank confirmation, and reconciliation) with standard theory. The results of the study indicate that cash audit procedures KAP Kumalahadi, Sugeng Pamudji & Partners Bandung Branch have been implemented well and according to standards, although there are some differences in their implementation. Cash opname and bank confirmation practices are carried out in more detail and systematically than theory.

THE EFFECT OF ENVIRONMENTAL SOCIAL AND GOVERNANCE (ESG) DISCLOSURE, LEVERAGE, AND ASSET MANAGEMENT EFFICIENCY ON PROFITABILITY (ANALYSIS OF ENERGY SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2023-2024)

2025-07-07T07:28:56+00:00

This study investigates the impact of Environmental, Social, and Governance (ESG) disclosure, leverage, and asset management efficiency on the profitability of energy companies listed on the Indonesia Stock Exchange from 2023-2024. A quantitative approach was employed, using panel data analysis on a sample of 50 financial reports. The findings revealed that while ESG disclosure does not have a significant direct impact on Return on Equity (ROE), and leverage has a significant negative impact on the ROE, total asset turnover (TATO) does significantly and positively influence ROE. This suggests that asset management efficiency is the primary driver of profitability in the Indonesian energy sector, while ESG practices and leverage strategies require further development to demonstrate a tangible impact on financial performance.

ANALYSIS OF THE SEXUAL EXPLOITATION VICTIMS’ RIGHTS FULFILLMENT IN HUMAN TRAFFICKING CRIMES THROUGH THE ROUTINE ACTIVITY THEORY PERSPECTIVE

2025-09-11T05:01:55+00:00

Human trafficking (Tindak Pidana Perdagangan Orang—TPPO), which includes sexual exploitation, is a form of organized crime that is on the rise and has serious consequences, particularly for vulnerable groups such as women and children. This study aims to analyze sexual exploitation as the modus operandi in human trafficking and to assess the extent to which the fulfillment of victims’ rights has been implemented, with the focus of the study area at the Kebayoran Baru Police. The research method is a descriptive qualitative approach, with data collected through interviews, observations, and document studies. The findings indicate that economic factors are the primary motivator for victims to become involved in this crime, followed by inadequate parental supervision, a lack of active community involvement, and minimal intervention from law enforcement officers. In terms of fulfilling victims’ rights, the police have implemented protection and assistance measures in accordance with Law Number 21 of 2007 concerning the Eradication of Human Trafficking. However, actual implementation continues to face challenges with regard to institutional coordination and the long-term viability of victim protection.

THE IMPACT OF HR ANALYTICS ON STRATEGIC DECISION-MAKING IN MODERN ORGANIZATIONS

2025-11-14T12:50:32+00:00

This study explores the adoption, impact, challenges, and success factors of Human Resource (HR) analytics in modern organizations. The findings reveal that HR analytics has evolved from basic reporting to advanced predictive and prescriptive modeling, particularly in technology, finance, and healthcare sectors. Through data-driven insights, HR analytics enhances strategic decision-making in areas such as workforce forecasting, talent management, and organizational performance. However, challenges persist, including poor data quality, limited analytical skills, resistance to change, and ethical concerns related to data privacy. Successful implementation is driven by leadership commitment, a data-oriented organizational culture, and robust technological infrastructure. The study emphasizes that integrating HR analytics into strategic management not only improves efficiency and innovation but also ensures long-term alignment between human capital and organizational goals.

UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

2025-11-18T11:53:36+00:00

Livestreaming e-commerce has emerged as one of the fastest-growing digital business phenomena in Indonesia in recent years. This phenomenon integrates real-time streaming technology with electronic commerce activities, creating an interactive and immersive shopping experience. This study employs a qualitative literature review approach to analyze the development, characteristics, and impact of livestreaming e-commerce in Indonesia. Through the analysis of 95 articles from various academic databases, this research identifies factors driving the adoption of livestreaming e-commerce, emerging business models, and challenges and opportunities faced. The results show that livestreaming e-commerce in Indonesia is driven by high internet penetration, changing consumer behavior, and digital ecosystem support. Major platforms such as TikTok Shop, Shopee Live, and Instagram Live have become catalysts for the growth of this sector. This research also identifies gaps in academic literature regarding regulatory aspects and long-term socio-economic impacts of this phenomenon. This research is expected to contribute to future researchers, especially those studying the livestreaming e-commerce phenomenon.

THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

2025-11-22T23:16:08+00:00

This study aims to examine the extent to which ad personalization and content suitability influence repurchase intention, with perceived relevance acting as a mediating variable in consumers of Glad2Glow products on TikTok Shop. The research approach used a quantitative method with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis of 100 respondents who actively use TikTok and have interacted with Glad2Glow products. The results showed that both ad personalization and content suitability have a positive and significant influence on perceived relevance and repurchase intention. In addition, perceived relevance was proven to act as a mediator that strengthens the relationship between the two variables on repurchase intention. These findings indicate that digital marketing communication efforts that focus on message suitability and relevant experiences can improve consumer perceptions, strengthen emotional connections with brands, and foster loyalty to Glad2Glow products on the TikTok Shop platform.

HOW EASY AND SAFE IS QRIS? UNCOVERING THE FACTORS THAT DRIVE USER INTEREST IN PEMATANGSIANTAR

2025-11-24T14:19:37+00:00

This study confirms that the benefits and ease of use of QRIS directly encourage public interest in transacting MSME products in Pematangsiantar City. Using a quantitative research method with 100 respondents, the data were analysed using SmartPLS to examine the relationships among variables. The results show that the greater the benefits and the easier QRIS is to use, the greater users' interest in choosing digital transactions. Another important finding is the crucial role of user experience (UX), which has been shown to amplify the influence of these benefits and conveniences. Intuitive UX, simple interface, and clear transaction processes can reduce potential barriers and increase the adoption of financial technology. In addition, the digital footprint of each transaction also strengthens the sense of security and trust between users and MSME actors. More broadly, this research makes a strategic contribution to accelerating Indonesia's digital economy transformation. With increased transparency and efficiency of MSME transactions, the flow of money remains in the country, thereby strengthening public awareness and supporting economic independence. These findings affirm the urgency of enhancing digital infrastructure and improving UX quality to expand the use of QRIS in society.

BUILDING A FUTURE-READY WORKFORCE: HR'S ROLE IN STRATEGIC TALENT PLANNING

2025-11-30T06:00:22+00:00

In an era defined by technological disruption, shifting demographics, and economic volatility, building a future-ready workforce is a paramount strategic challenge. This article argues that the Human Resources function must fundamentally evolve from an administrative supporter to a strategic partner to lead this imperative. Through a qualitative multi-case study methodology, the research explores how leading organizations leverage data-driven talent planning, a skills-based approach, and a culture of continuous learning to foster organizational agility. The findings present a framework for strategic talent planning, identifying key enablers such as a strong CEO-CHRO partnership, integrated technology, and a growth mindset culture, while also acknowledging barriers like organizational silos and legacy systems. The study concludes that HR's ability to interpret human capital data and align talent strategy with long-term business goals is not merely beneficial but essential for securing sustainable competitive advantage and ensuring organizational resilience in the face of constant change.

DECISION SUPPORT SYSTEM FOR SELECTING DIRECT CASH ASSISTANCE RECIPIENTS IN PANTON LABU VILLAGE USING A WEB-BASED AND MFEP METHOD

2025-06-23T00:49:51+00:00

The distribution of Direct Cash Assistance (BLT) often faces challenges related to data accuracy and fairness in recipient selection. This study aims to develop a web-based decision support system for selecting BLT recipients in Panton Labu Village using the Multi-Factor Evaluation Process (MFEP) method. The system was developed following the Waterfall software engineering model, utilizing PHP for programming and MySQL for database management. Data were collected through field observations, literature reviews, and interviews with village officials. The MFEP method evaluates prospective recipients based on six criteria: employment status, number of dependents, homeownership, building type, floor type, and monthly income. The system incorporates a Geographic Information System (GIS) feature to visualize applicants' home locations, with color-coded markers indicating eligibility. Testing on 120 data entries revealed that 34.2% (41 individuals) qualified for assistance using a minimum threshold score of 3.00. The system successfully automated calculation processes, enhanced transparency through digital mapping, and provided a user-friendly interface. This implementation demonstrates the effectiveness of the MFEP method in supporting objective, systematic, and targeted decision-making for social assistance programs at the village level

THE IMPACT OF WORK LIFE BALANCE AND WORKLOAD ON JOB SATISFACTION THROUGH EMPLOYEE WORK MOTIVATION IN PRIVATE UNIVERSITY IN TEBING TINGGI

2025-09-11T07:53:28+00:00

This study aims to analyze the influence of Work-Life Balance and Workload on Job Satisfaction through Work Motivation among administrative staff at private higher education institutions in Tebing Tinggi City. The research employs a quantitative approach with an explanatory research design, which seeks to explain causal relationships between variables through hypothesis testing. The population in this study consists of 38 administrative staff members, with a total sampling technique used: 24 from STIE Bina Karya and 14 from STAI Tebing Tinggi Deli. The data analysis technique applied is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The analysis process includes the evaluation of the outer model to assess instrument validity and reliability, and the inner model to examine the relationships among latent variables, supported by t-tests and R². The findings reveal that Work-Life Balance and Workload significantly influence Work Motivation. Additionally, Workload has a direct positive effect on Job Satisfaction, while Work-Life Balance does not have a significant effect on Job Satisfaction. Moreover, Work Motivation does not significantly affect Job Satisfaction, nor does it mediate the relationship between either Work-Life Balance or Workload and Job Satisfaction.

THE ROLE OF THE KATINGAN REGENCY GOVERNMENT TOWARDS ILLEGAL GOLD MINERS IN HAMPALIT VILLAGE

2025-09-11T07:08:26+00:00

The rise of Unlicensed Gold Mining (PETI) activities in Hampalit Village, Katingan Regency, has created an environmental crisis and complex socio-economic dilemmas. Regional policies such as Katingan Regent Regulation No. 44 of 2023 have not been able to effectively overcome this problem, mainly because of the community's dependence on mining as the main livelihood and the limited regional authority after the enactment of the Minerba Law. Using empirical and sociolegal legal approaches, this study examines the dynamics of the policy and its implementation through literature studies, legal documentation, and in-depth interviews with the Environmental Agency, community leaders, law enforcement officials, and local miners. The results show that despite efforts to curb mining and environmental rehabilitation programs, weak synergies between levels of government and the lack of viable economic alternatives are the main obstacles. A sustainable strategy that includes the establishment of a People's Mining Area (WPR), local economic empowerment, and more adaptive regulatory coordination between local, provincial, and central governments is needed to create a fair, legal, and environmentally friendly solution to PETI practices in this region.

THE ROLE OF PROFESSIONAL ETHICS MEDIATION IN THE INFLUENCE OF AUDITOR COMPETENCE AND TASK COMPLEXITY ON AUDIT JUDGMENT IN PUBLIC ACCOUNTING FIRMS IN MEDAN

2025-09-15T13:41:48+00:00

This study aims to analyze the effect of auditor competence and task complexity on audit judgment, with professional ethics as an intervening variable. The background of this study is driven by the increasing need for reliable and transparent financial reports, given that these reports are the main basis for investors, creditors, regulators, and other stakeholders in making strategic decisions. Quality audit judgment can only be achieved if auditors have adequate technical competence and experience and can deal with the increasing complexity of audit tasks. In addition, auditors must uphold professional ethics to remain independent, objective, and able to avoid potential conflicts of interest in every decision-making process. This study uses an associative quantitative approach with path analysis using SmartPLS 4.0 software. Data were collected through questionnaires distributed to 80 auditors working at several public accounting firms. The results show that auditor competence and task complexity positively and significantly affect professional ethics. These two variables also have a positive and significant effect on audit judgment. In addition, professional ethics have a positive and significant effect on audit judgment and can mediate the relationship between auditor competence and audit judgment, as well as between task complexity and audit judgment. These findings confirm that the quality of audit judgment is largely determined by a combination of technical competence, experience in managing complexity, and commitment to professional ethics. Thus, this study strengthens the literature on the determinants of audit judgment and provides practical implications for improving audit quality in both the public and private sectors.

INCONSISTENCY OF LAW ENFORCEMENT IN DISCLOSING BRIBERY IN GOVERNMENT (STUDY OF THE NORTH MALUKU NICKEL MINE CORRUPTION CASE)

2025-11-17T13:17:54+00:00

This study examines the inconsistency of the Corruption Eradication Commission (KPK)'s law enforcement in uncovering bribery within the government in nickel mining corruption cases. The cases addressed in this study still frequently occur within the government and are difficult to resolve due to the persistence of corruption.The current rampant cases of corruption are increasing, the perpetrators involve state officials as workers who are trusted by the public by committing abuses against applicable laws.Corruption that does not stop is like a cancer that is difficult to cure and corruption not only makes the country lose money, but also causes violations of citizens' social rights so that the crime of corruption is classified as an extraordinary crime for these reasons and circumstances.Inconsistent actions of law enforcement agencies in eradicating corruption who still selectively treat the perpetrators involved. The importance of consistent law enforcement in handling corruption cases to overcome corruption in Indonesia, but in fact, our law enforcement, one of which is the Corruption Eradication Commission (KPK), has not become a corruption eradication institution that carries out its duties properly. In the perspective of the Criminal Code and the Criminal Procedure Code, the KPK does not implement it properly as explained therein. The purpose of this study is to provide new insights to the public about inconsistent law enforcement in nickel mining licensing corruption which can be reviewed from the Criminal Code, Criminal Procedure and the negative impact of inconsistent law enforcement. The research method uses empirical normative which helps the preparation of research through interviews and legislation using qualitative methods producing descriptive analysis. The results of this study show the inconsistency of KPK law enforcement in the North Maluku nickel mining corruption and the negative impact of these inconsistent actions.

FACTORS INFLUENCING STIGMA AGAINST PEOPLE WITH MENTAL DISORDERS IN INDONESIA: A SYSTEMATIC REVIEW

2025-11-19T02:38:02+00:00

Stigma against People with Mental Disorders (ODGJ) remains a major challenge in Indonesia's mental health system. This stigma affects various aspects of their lives, from social discrimination to limited access to mental health services. This study aims to identify the factors influencing stigma against ODGJ in Indonesia through a systematic review of literature published in the last ten years. The analysis focuses on individual, familial, socio-cultural, and structural factors contributing to stigma. The findings indicate that stigma is influenced by the public's lack of understanding of mental health, social pressure experienced by ODGJ families, cultural norms linking mental disorders to mystical beliefs, and limited government policies supporting mental health services. A comprehensive approach, including mental health education, family empowerment, community-based interventions, and improved mental health policies, is needed to reduce stigma and enhance the quality of life for individuals with mental disorders.

SENTIMENT ANALYSIS OF MANAGERIAL EFFECTIVENESS OF MSMEs (EMPIRICAL STUDY OF MSMEs IN CISAAT DISTRICT, SUKABUMI REGENCY)

2025-11-23T06:52:56+00:00

This study aims to analyze the managerial effectiveness of Micro, Small, and Medium Enterprises (MSMEs) through a data mining-based sentiment analysis approach using Orange Data Mining software. This approach is used to examine the perceptions, experiences, and opinions of MSME actors regarding the implementation of managerial functions, which include strategic planning, organizing resources, directing and motivating, controlling and evaluating, and adapting to change. Research data was obtained through in-depth interviews with MSME actors, which were then processed using text mining techniques. The analysis process was carried out in several stages, namely text preprocessing, sentiment analysis using the VADER method, theme mapping with topic modeling based on the Latent Dirichlet Allocation (LDA) algorithm, and data visualization through word clouds, heat maps, and bar plots. The results show that the majority of respondents expressed positive sentiments towards the direction dimension, which reflects the ability of MSME managers to motivate team members. However, negative sentiments were also found regarding the control and adaptation dimensions to change, indicating a lack of consistency in evaluating and responding to market dynamics. This study confirms that the managerial effectiveness of MSMEs is not only determined by technical skills, but also by emotional intelligence, adaptive abilities, and leadership qualities in managing resources efficiently.

THE INFLUENCE OF EMPLOYER BRANDING ON ATTRACTING AND RETAINING HIGH-POTENTIAL EMPLOYEES

2025-11-26T03:54:05+00:00

This study investigates the influence of employer branding on attracting and retaining high-potential employees (HiPos). In the competitive knowledge economy, organizations struggle to secure and keep top talent, with traditional tactics often failing for the high-expectation HiPo cohort. Through qualitative analysis, this research identifies the key employer branding dimensions HiPos value most, revealing a distinct preference for Development and Interest value over generic benefits. The findings demonstrate employer branding's dual role: it functions as an external "Magnet" for attraction and an internal "Glue" for retention, with the fulfillment of the psychological contract being the critical link. The study concludes that to effectively manage HiPo talent, organizations must tailor their Employer Value Proposition to these specific drivers and ensure consistent delivery on their brand promises through aligned HR systems and managerial action.

ANALYSIS OF THE FINANCIAL PERFORMANCE OF THE SIGI REGENCY GOVERNMENT

2025-09-11T15:06:29+00:00

This study focuses on assessing the low level of success achieved by Sigi Regency in implementing regional autonomy, which remains far from reaching fiscal independence. It also highlights the necessary measures to develop local potential in order to enhance locally generated revenue (PAD). The analysis is conducted using seven regional financial ratios through a quantitative descriptive method, based on secondary data obtained from the 2019-2023 Regional Budget Realization Reports, as stated in local accountability regulations and data published by the Central Bureau of Statistics of Sigi Regency. The findings indicate that the fiscal independence of Sigi Regency is categorized as extremely low, reflecting a continued high dependency on central government transfer funds, mainly due to the very limited contribution of PAD. Furthermore, although the effectiveness of PAD is rated as very good, its efficiency remains poor, as it is predominantly allocated to operational expenditures. This expenditure pattern has implications for regional development and signals the need for improved fiscal management. The financial growth ratio demonstrates fluctuating trends across all sectors, suggesting the region’s inability to maintain consistent financial performance. These results underscore the urgency of conducting a comprehensive evaluation and formulating strategic actions to enhance regional autonomy. This can be achieved through optimizing the potential of PAD and implementing more accurate and efficient budgetary and expenditure management practices.

WHISTLEBLOWING AND FINANCIAL FRAUD: A LOOK BACK AT MOTIVATIONS, PROTECTIONS, AND CHALLENGES (A SYSTEMATIC LITERATURE REVIEW)

2025-09-11T08:17:13+00:00

This study aims to review the motivation, protection, and challenges faced by whistleblowers in exposing financial fraud, using the Systematic Literature Review (SLR) approach. This study reviews relevant literature in the period 2005-2025 to identify various factors that influence an individual's decision to report, as well as the effectiveness of the existing reporting system. The results of the study indicate that whistleblower motivation is strongly influenced by a combination of moral, social, and material factors, where moral motivation is often the main driver to report fraud in order to maintain organizational integrity. In addition, financial incentives and legal protection also play an important role in encouraging reporting. Although many countries have adopted whistleblower protection policies, the main challenge is in developing countries, where the implementation of legal protection is often ineffective. This study also found that individual personality and organizational culture also influence the decision to whistleblow. Therefore, this study suggests the need for an improved protection system that is more effective, both in terms of law and organizational culture, to support the success of whistleblowing in preventing financial fraud.

SEMIOTIC ANALYSIS OF ROLAND BARTHES ON THE COVER OF TEMPO MAGAZINE “28 JANUARY 2025 EDITION”

2025-09-11T07:31:22+00:00

This study aims to uncover the visual and ideological meanings on the cover of Tempo Magazine, January 28, 2025 edition, featuring the pair President Prabowo Subianto and Vice President Gibran Rakabuming Raka. Using Roland Barthes' semiotic approach, the analysis was conducted at three main levels: denotation, connotation, and myth. The results of the study show that the cover not only represents political figures visually, but also constructs a narrative of power that is hegemonic and ideological. At the denotative level, the visuals show Prabowo in a dominant pose and Gibran in a subordinate position. At the connotative level, gestures, expressions, clothing, and attributes such as shopping bags and background colors imply the symbolism of leadership, populism, and a hierarchical but harmonious power structure. Meanwhile, at the myth level, this cover works to naturalize power relations and government legitimacy as something natural, neutral, and undeniable. These findings emphasize that media visuals do not merely convey information, but also produce ideological meanings that influence the way the public understands contemporary political reality. Thus, visual media plays an important role in shaping opinions and reinforcing dominant discourses through complex processes of symbolic representation.

THE EFFECT OF FINANCIAL LITERACY, FINANCIAL BEHAVIOR, DIGITAL PAYMENT, AND THE ABILITY TO PREPARE FINANCIAL REPORTS ON THE PERFORMANCE OF MSMES IN LHOKSEUMAWE CITY

2025-09-11T05:12:35+00:00

This study aims to determine the influence of Financial Literacy, Financial Behavior, Digital Payment, and the Ability to Prepare Financial Reports on the Performance of MSMEs in Lhokseumawe City for the period 2019-2023. The population in this study were MSMEs registered with the Lhokseumawe City Trade, Industry, Cooperatives, and SMEs Office, with a sample of 100 MSMEs selected using Purposive Sampling techniques, namely sample selection based on certain criteria. The data collection technique used in this study was a questionnaire. Data analysis was carried out using descriptive percentage analysis, instrument testing, classical assumption testing, and hypothesis testing. Instrument testing consisted of validity and reliability tests, while classical assumption testing included normality tests, multicollinearity tests, and heteroscedasticity tests. Hypothesis testing in this study was carried out using multiple linear regression analysis, partial tests (t-tests), and coefficient of determination (R²) tests. The results of the study indicate that financial literacy, financial behavior, digital payments, and the ability to prepare financial reports partially have a positive and significant effect on the performance of MSMEs in Lhokseumawe City. This suggests that the better the financial understanding, financial habits, adoption of digital payment systems, and financial reporting skills, the better the performance of MSMEs in the area.

ANALYSIS OF THE RELATIONSHIP BETWEEN PRODUCT QUALITY PERCEPTION AND CALL CENTER SERVICE ON CUSTOMER RECOMMENDATION INTENTION IN THE TELECOMMUNICATION INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

2025-11-11T02:18:02+00:00

Digital transformation has driven fundamental changes in Indonesia’s telecommunications industry, where perceived product quality and the effectiveness of customer service are key factors in sustaining customer loyalty and advocacy. This study analyzes the relationship between perceptions of product quality and Call Center service on customers’ recommendation intention using a Systematic Literature Review (SLR) approach. The literature search strategy employed combinations of Boolean keywords across Scopus, ScienceDirect, and Google Scholar for the 2020–2025 period, yielding 19 articles that met the inclusion criteria. The analysis shows that perceived product quality and service quality are primary determinants influencing satisfaction, trust, and loyalty, which in turn lead to recommendation intention. The reliability, responsiveness, and assurance dimensions of call center services strengthen customers’ perceptions of the company’s professionalism and empathy, while high perceived product quality increases customers’ willingness to recommend the service to others. The study affirms that the synergy between product excellence (network stability and the reliability of product services) and customer service interactions (Call Center) plays a significant role in shaping a holistic customer experience. Practically, these findings offer strategic implications for telecommunication industry practitioner to enhance the integration of product and service quality to build sustainable customer advocacy in the digital era. Future research is recommended to develop an integrative model that examines the simultaneous influence of product quality and Call Center service quality on customers’ recommendation intention by incorporating satisfaction, trust, and emotional experience as mediating variables within the context of converged digital services.

IMPACT OF JOB CRAFTING ON EMPLOYEE PRODUCTIVITY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

2025-11-18T10:03:51+00:00

This study investigates the differentiated impact of job crafting dimensions—task, relational, and cognitive—on employee productivity and organizational citizenship behavior (OCB). Analyzing data from a diverse workforce, the research employed regression analysis to test its hypotheses. The findings reveal a distinct predictive pattern: task crafting emerged as the strongest, most significant predictor of enhanced employee productivity, as employees who optimized their core tasks demonstrated greater efficiency and output. Conversely, relational crafting was the most powerful driver of OCB, fostering altruism, teamwork, and cooperative behaviors. Cognitive crafting showed a moderate influence. These results validate and refine the Job Demands-Resources model, demonstrating that employees proactively build specific resources to achieve targeted outcomes. The study provides a clear blueprint for organizations, suggesting that interventions to boost productivity should empower task restructuring, while fostering relational crafting is key to building a cooperative organizational climate.

THE ROLE OF FISHERY SUPERVISORS IN RESOLVING ILLEGAL AND DESTRUCTIVE FISHING CRIMES IN NORTH MALUKU, INDONESIA

2025-11-22T09:24:38+00:00

Indonesia’s Marine Fisheries Resources Supervisory Agency is a government institution under the Ministry of Maritime Affairs and Fisheries which is committed to continuing to combat illegal fishing and destructive fishing, considering that illegal fishing activities that often occur are fish theft by foreign fishing vessels originating from several neighboring countries. The aim of this research is to analyze the role of fishery supervisors in supervising illegal fishing and destructive fishing practices in North Maluku Province. This was empirical legal research which utilizes both literature review and fieldwork, including interviews. The research results demonstrate the urgency of criminal law's function as an ultimum remedium. To support the realization of sustainable development in the fisheries sector, it is necessary to regulate alternative sanctions for perpetrators of illegal and destructive fishing that are anticipatory in nature. These alternative sanctions can take the form of sanctions aimed at social and economic improvements and repair of damage to fish resources and their ecosystems caused by illegal and destructive fishing practices. Fishery supervisors have the role in supervising illegal and destructive fishing practices in North Maluku Province. The Fishery Supervisory law enforcement system and partners have the role in stopping illegal fishing practices and destructive fishing in North Maluku Province.

WORK STRESS, BURNOUT, AND MENTAL HEALTH: HR STRATEGIES FOR ENHANCING EMPLOYEE WELLBEING

2025-11-24T07:18:35+00:00

The contemporary workplace faces a mental health crisis, with rising burnout and stress driven by systemic organizational stressors. This research investigates the role of HR in enhancing employee wellbeing, moving beyond traditional reactive approaches. Using a mixed-methods analysis, we identified unsustainable workloads, role ambiguity, and toxic leadership as primary drivers of psychological distress. While existing interventions like EAPs provide necessary support, they remain limited by low utilization and a failure to address root causes. The study concludes that effective mental health management requires an integrated, proactive HR framework focused on primary prevention through job redesign, leadership development, and cultural change. This strategic shift from treating individuals to building resilient work systems is essential for creating sustainable, high-performing organizations where employee wellbeing is a core strategic asset.

FROM ADMINISTRATIVE TO STRATEGIC: THE EVOLUTION OF THE HR FUNCTION

2025-11-29T14:53:03+00:00

This paper synthesizes existing literature to trace and analyze the evolution of the Human Resources function from its administrative origins to its contemporary role as a strategic partner. It delineates the historical stages of this transformation, highlighting the paradigm shift from viewing employees as a cost to be controlled to recognizing them as human capital to be invested in. The paper identifies technology, changing business models, and academic thought as the primary enablers of this change. It also examines the persistent barriers—such as perceptual legacies and critical skill gaps—that hinder this evolution. The conclusion underscores that for HR to be an indispensable driver of competitive advantage, it must fully embrace its strategic potential, requiring a continuous redefinition of its competencies and value proposition.

THE INFLUENCE OF DIGITAL TRANSFORMATION ON COMPANY VALUE (CASE STUDY OF DIGITAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2018-2023)

2025-09-11T10:35:53+00:00

This study aims to analyze the effect of digital transformation on the value of digital bank companies measured using Tobin's Q by considering various financial factors such as profitability level (EPS), liquidity (Current Ratio), leverage (DER), dividend policy (DPR), and company size (total assets) in line with the increase and decrease in financial performance and stock prices of digital banks in Indonesia. The research method uses secondary data obtained from the annual reports of digital banks listed on the Indonesia Stock Exchange during the period 2018 to 2023 and data analysis using multiple linear regression with EViews software. The results of the study show that digital transformation, leverage (DER), company size (Total Assets) have a significant effect on company value, conversely, profitability level (EPS), liquidity (CR) and dividend policy (DPR) do not show a significant effect on company value. This study concludes that digital transformation, leverage, and company size remain determinants in influencing the value of digital bank companies. These findings provide insights for digital banking companies to continue to focus on digital transformation as a primary strategy in increasing competitiveness and company value, as well as providing recommendations for investors to be selective in choosing banks with a healthy capital structure and optimal asset management.

ROLAND BARTHES' SEMIOTIC ANALYSIS: REPRESENTATION OF MASCULINITY IN EXO'S SCARLETT WHITENING AD (GLOW VERSION)

2025-09-11T07:56:49+00:00

The purpose of this study is to analyze the representation of masculinity and brand image building in the Scarlett Whitening x Exo “Glow” advertisement featuring the famous Korean boy band EXO as brand ambassadors. In the analysis, Roland Barthes' semiotic theory is divided into three levels of sign meaning: denotation, connotation, and myth. This study uses a descriptive qualitative approach through semiotic analysis. Data sources were obtained from visual and verbal signs in the advertisement scenes, which were then analyzed to uncover the hidden meanings behind the visual or verbal representations. The research findings reveal that the Scarlett Whitening advertisement presents the concept of masculinity as “soft masculinity,” depicted as flexible masculinity, associating values of gentleness and aesthetic appeal in a man. Through pastel colors, bright hues, soft expressions, stylish and neat clothing, and an ideal physique, the advertisement challenges traditional masculinity stereotypes and creates an image that body care products are relevant and important for men. Scarlett does not merely sell physical products but also promotes a new lifestyle associated with the product, blurring the boundaries between feminine and masculine in self-care

SYSTEM FOR MONITORING CONSUMABLE WATER QUALITY BASED ON INTERNET OF THINGS

2025-09-11T07:19:26+00:00

Access to clean and consumable water is a critical factor for public health, but not all communities have the tools to monitor water quality in real-time. To address this issue, this study proposes the development and implementation of an Internet of Things (IoT)-based water quality monitoring system. The system is designed to measure key water quality parameters such as pH, Total Dissolved Solids (TDS), turbidity, and temperature, using an ESP32 microcontroller. This microcontroller is connected to a variety of sensors and integrated with the Blynk application, which allows users to monitor the data through their mobile devices. The system also incorporates a rule-based decision-making method that classifies the water as consumable or not, based on predetermined standards. The IoT-based system ensures smooth data transmission to the Blynk app, and the decision-making process is accurate and reliable. This system provides a practical and efficient solution for real-time water quality monitoring, especially for communities lacking advanced water quality monitoring tools. It enables users to assess water quality remotely, offering a significant improvement in public health monitoring and management.

“SAVE MERATUS”, THE MOTTO OF THE SPIRIT CONSCERVING NATURE AND ANCIENT TRADITION IN HULU SEUNGAI TENGAH REGENCY

2025-07-29T09:06:38+00:00

Global environmental issues are in the spotlight of various parties in keeping the earth sustainable. As happened in Hulu Sungai Tengah district, by raising the slogan "save meratus" so that people are aware and care about natural threats that have a domino effect on various aspects of life. The slogan "save meratus" was able to enlighten the public in understanding the importance of preserving nature in order to remain sustainable, especially for the people in Hulu Sungai Regency. This study aims to analyze when and to what extent the slogan "save meratus" appears on the surface in enlightening the public about nature conservation. The method in this study uses discourse analysis. Data collection is done by looking at what media are campaigning for the #savemeratus symbol. The results of this study see that the #savemeratus symbol has entered various media, both social media and news media. The #savemeratus symbol has exceeded the initially expected limit. Through this symbol, the community is enlightened about the issue of the Meratus Mountain area and the importance of protecting the environment so that it remains sustainable.

THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL PRODUCTIVITY IN HYBRID WORK ENVIRONMENTS

2025-11-16T12:21:12+00:00

The rapid global shift to hybrid work models has necessitated a re-examination of the well-established link between employee engagement and organizational productivity. This study investigated this relationship through a mixed-methods approach, combining a quantitative survey of knowledge workers with qualitative interviews. The results confirmed a strong positive correlation (r=.65) between engagement and productivity, with dedication being the strongest predictor. However, a critical paradox emerged: office-centric employees reported the highest engagement, while fully remote employees reported the highest productivity. Flexibly remote employees (1-2 office days) constituted a vulnerable "middle-child" group with the lowest scores in both. The discussion highlights that engagement drivers have shifted, requiring intentional connection, managerial trust, and equity of experience. We conclude that the hybrid model reconfigures, rather than severs, the engagement-productivity link, demanding strategic, rather than one-size-fits-all, management practices to navigate this new paradigm.

NEGOTIATION STRATEGIES FOR MAXIMIZING RELATIONSHIP VALUE IN CORPORATE BANKING

2025-11-18T22:54:56+00:00

The rapid evolution of corporate banking in Indonesia has heightened competition among financial institutions, where interest-rate negotiations remain the most visible yet least sustainable differentiator. Relationship Managers (RMs) often continue to rely on rate-based concessions to secure deals despite having instututional efforts to standardize pricing. This approach has resulted in short-term profitability at the expense of long-term relationship value, client stickiness, and cross-product synergy. As a result, it is necessary to investigate how negotiation in corporate banking can transform from transactional rate bargaining into strategic relationship management. The purpose of this research is to analyze and formulate a comprehensive negotiation framework that allows RMs to optimize relationship value creation using structured decision tools and cross-functional collaboration. This study aims to answer four core research questions: how multi-criteria decision-making frameworks such as SMART can guide negotiation evaluation; what alternative strategies can be developed based on empirical insights from RMs and Product Partners; how RMs can leverage negotiation concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) to strengthen their position while maintaining long-term partnerships; and how preparation and knowledge sharing can enhance performance in complex multi-entity negotiations. The research assumes that successful negotiation in banking requires balancing three dimensions, value creation, institutional learning, and client trust, under competitive and regulatory constraints. A qualitative exploratory method was adopted. Data were collected through semi-structured interviews with four Relationship Managers and three Product Partners representing Cash Management, Treasury, and Trade functions within Bank of Tiongkok Corporation Indonesia (BTCI). Thematic analysis and coding matrices were used to identify converging and diverging negotiation patterns across roles.

GUEST COMPLAINT HANDLING USING THE LEAPS METHOD AT SELERA RESTAURANT NONGSA POINT MARINA & RESORT BATAM

2025-11-22T23:55:30+00:00

This research is motivated by the importance of effective guest complaint handling in enhancing customer satisfaction and loyalty in the hospitality industry, particularly in Food & Beverage services. The research aims to describe guest complaint handling procedures using the LEAPS method (Listen, Empathize, Apologize, Provide Solution, Satisfy) at Selera Restaurant Nongsa Point Marina & Resort Batam. This research employs a qualitative phenomenological descriptive approach with data collection through participatory observation, in-depth interviews, and documentation study. Informants consisted of F&B Assistant Manager, F&B Supervisor, three waiters/waitresses, and three guests who had filed complaints. Data analysis utilized thematic analysis framework with hybrid deductive-inductive coding approach. Data validity was ensured through source and method triangulation, member checking, and prolonged engagement. Research findings indicate that LEAPS method implementation is conducted systematically through five sequential stages: Listen (active listening), Empathize (empathetic communication), Apologize (sincere apology), Provide Solution (providing alternative solutions), and Satisfy (satisfaction confirmation). The LEAPS method implementation proves effective in enhancing guest satisfaction and restoring trust in hotel services, with complaint resolution rate reaching 92% and guest satisfaction level at 88%.

LEGAL PROTECTION OF CHILDREN'S RIGHTS IN HIGHER EDUCATION ENVIRONMENTS: A CASE STUDY OF INDONESIA AND MALAYSIA

2025-11-26T02:01:35+00:00

Demographic shifts in higher education have led to an increase in the number of students under 18, triggering uncertainty about their legal status and the urgency of special protections. This normative legal research comparatively analyzes the regulatory frameworks and institutional mechanisms for student protection in Indonesia and Malaysia. Through a legislative and comparative approach, the study finds divergences in the characteristics of protection. Indonesia implements a structural-administrative model through the PPK Task Force based on Ministerial Regulation No. 55 of 2024, which prioritizes internal prevention and broad coverage, but is hampered by structural independence. In contrast, Malaysia adopts a remedial-legalistic model through the Anti-Sexual Harassment Tribunal Act 2022, which offers executive certainty and independence, but is materially limited to sexual offenses and is reactive in nature. The research concludes that both jurisdictions need to harmonize towards a hybrid model. Indonesia is recommended to establish an external oversight mechanism to mitigate conflicts of interest, while Malaysia needs to integrate a mandatory prevention curriculum and expand protections against bullying. The direction of legal policy is expected to shift from rigid age limits to vulnerability-based protection that is responsive to power relations in the academic environment.

BUSINESS ACTORS’ SATISFACTION LEVEL IN OBTAINING PSAT-PDUK DISTRIBUTION PERMIT REGISTRATION IN GRESIK REGENCY

2025-09-11T08:33:44+00:00

This study aims to analyze the level of satisfaction among micro and small business actors in obtaining the PSAT-PDUK distribution permit in Gresik Regency. The research focuses on four main indicators: ease of registration process, service speed, officer performance, and administrative costs. Using a qualitative descriptive approach with purposive sampling, the study finds that the digital-based Online Single Submission (OSS) system effectively reduces bureaucratic barriers and enhances accessibility. The clarity and user-friendliness of registration forms, combined with ongoing assistance from local government agencies, support inclusive service delivery. Additionally, the speed of document verification and license issuance aligns with public service standards, reinforcing user trust. Officers’ interpersonal skills, technical competence, and informative communication contribute significantly to service quality and stakeholder satisfaction. The study also confirms that there are no hidden fees or illegal levies in the registration process. The PSAT-PDUK registration is officially free, although technical compliance costs such as lab testing and packaging remain the responsibility of the business actors. Transparency regarding these cost elements fosters trust and supports a corruption-free bureaucracy. Overall, the research highlights the success of the government in creating an efficient, accessible, and transparent permit system that supports the formalization and competitiveness of local fresh food businesses. However, sustained improvement through continuous user support and digital literacy enhancement remains necessary to ensure equal access across all business levels.

ANALYSIS OF RISK MANAGEMENT DEVELOPMENT AS A STRATEGIC EFFORT FOR CRIME PREVENTION IN PURI BOJONG LESTARI 2 HOUSING COMPLEX, BOGOR

2025-09-11T07:38:15+00:00

Rapid urbanization in the Jabodetabek region has triggered significant security challenges, particularly concerning the increasing incidence of property-related crimes. One affected area is Bojong Gede District, Bogor Regency, which has experienced rapid residential development. This study focuses on Puri Bojong Lestari 2 Housing Complex, which, despite its physical and demographic growth, continues to face serious challenges in environmental security due to its open layout, weak security systems, and numerous unmonitored access roads. This research adopts a descriptive qualitative approach to analyze the development of risk management as a crime prevention strategy, grounded in the theory of Situational Crime Prevention (SCP). Data findings indicate persistent weaknesses in the implementation of security systems, including inadequate surveillance, insufficient physical security infrastructure, and low levels of community social participation. The integration of risk management with Situational Crime Prevention (SCP) is believed to enable the development of a more adaptive and effective crime prevention system, encompassing the five key techniques outlined in SCP theory. This study provides practical recommendations for housing managers and policymakers to establish a systematic community security framework.

STEM-INTEGRATED PROJECT BASED LEARNING (PJBL) LEARNING TOOLS TO IMPROVE ELEMENTARY SCHOOL STUDENTS' CREATIVE THINKING SKILLS

2025-09-11T05:26:50+00:00

Integrated STEM-based Project-Based Learning (PjBL) is an instructional approach designed by teachers to actively engage students in learning activities, aiming to enhance their creative thinking skills and stimulate the exploration of new ideas. This study aimed to analyze the feasibility, effectiveness, and practicality of STEM-integrated PjBL learning devices in improving the creative thinking skills of fourth-grade students at Santo Paulus Martubung Elementary School, Medan. The research employed a Research and Development (R&D) method. The findings indicated that the developed learning devices significantly improved students' creative thinking skills, as evidenced by an average n-gain score of 0.49, which falls into the moderate improvement category. Additionally, the devices proved effective in enhancing students' scientific literacy, with an average score of 0.64, also categorized as a moderate increase. The observed improvements included greater interest in science and technology, active participation in discovery-based activities (practices and projects), and a stronger sense of responsibility in managing natural resources and the surrounding environment. Therefore, the STEM-integrated PjBL learning devices are considered feasible, effective, and practical for use in primary education, supporting contextual learning that fosters students’ creative thinking and scientific literacy.

EMPLOYEE RETENTION STRATEGIES IN THE DIGITAL ERA IN PRIVATE RETAIL COMPANIES IN WEST JAVA

2025-10-22T08:55:03+00:00

This study aims to analyze and empirically test the simultaneous and partial effects of Digital Training, Transformational Leadership, and Workplace Well-being on Employee Retention in a private retail company amidst the massive digital transformation. The high rate of employee turnover in the retail sector requires a retention strategy that is adaptive to the demands of technology and the modern workforce. This quantitative study uses a causal approach. Data were collected through distributing questionnaires to 75 employee respondents of PT Retail Nusantara, then analyzed using Multiple Linear Regression analysis. The results show that Digital Training, Transformational Leadership, and Workplace Well-being simultaneously have a significant effect on Employee Retention (F_{count}=42.781, Sig. 0.000). Partially, Digital Training (t=4.875) is proven to be the variable with the most dominant influence, followed by Transformational Leadership and Workplace Well-being. The coefficient of determination shows the contribution of the three variables is 68.2% to employee retention. This study provides critical empirical evidence for HR management that in the digital era, investing in improving employees' technological competencies through Digital Training programs is the most effective retention strategy, which must be integrated with a supportive leadership style and policies that ensure work-life balance.

THE ROLE OF THE ADAT MANTIR AS A VILLAGE JUDGE OF THE PEACE IN RESOLVING CRIMINAL CASES IN SUKAMARA DISTRICT, CENTRAL KALIMANTAN PROVINCE

2025-11-18T03:15:20+00:00

This research is grounded in the unique role of the mantir adat in a regency of Indonesia, who is not only authorized to resolve civil disputes but is also involved in the resolution of criminal cases. Therefore, the focus of this research is to explore why the mantir adat are involved in resolving their community's issues, even to the extent of handling criminal cases. It is qualitative descriptive research using observation, interviews, and documentation techniques. The research results concluded: First, In Sukamara Regency, the mantir adat (customary leaders) are involved in resolving community issues, even including criminal cases. This is because the people tend to prefer settling criminal matters through the mantir adat rather than in formal courts. The advantages of resolving cases through the customary mantir are (a) restorative justice, (b) lower costs; (c) fast and effective process, (d) the decisions made by the mantir adat are more accepted by the community, since the mantir adat, as village peace judge, has close relationships with the people and understands the social dynamics within the community. Second, the process of resolving criminal cases through the mantir adat, who functions as village judge, closely resembles the procedural stages of formal judicial institutions. Consequently, the decisions rendered by the mantir adat are regarded as equivalent in legitimacy to those issued by formal courts.

LITERATURE ANALYSIS ON THE ROLE OF PHARMACISTS IN DRUG THERAPY MANAGEMENT IN GERIATRIC PATIENTS

2025-11-21T14:27:39+00:00

This study aims to analyze the role of pharmacists in medication therapy management (MTM) among geriatric patients, focusing on their contributions to optimizing pharmacotherapy, improving patient outcomes, and minimizing drug-related problems (DRPs). Employing a qualitative descriptive design through a literature-based approach, the research systematically reviewed scholarly articles, clinical studies, and official reports published between 2015 and 2025. Data were collected through comprehensive literature tracing and document analysis, then processed using thematic analysis to identify key patterns related to pharmacist interventions in geriatric care. The findings reveal that pharmacist-led activities—including medication reviews, deprescribing, and interprofessional collaboration—substantially reduce DRPs, enhance medication adherence, and improve clinical, functional, and economic outcomes. Moreover, the integration of pharmacists into multidisciplinary teams strengthens therapeutic decision-making and reduces adverse drug events, reinforcing their essential role in patient-centered healthcare systems. The study underscores the theoretical evolution of pharmaceutical care toward an integrated clinical practice model while highlighting economic benefits and enhanced quality of life for elderly patients. It concludes that pharmacists are vital in advancing safe and rational medication use within aging populations. Future research is encouraged to adopt mixed or longitudinal methods to further explore the long-term and cross-cultural impacts of pharmacist-led interventions.

INCLUSIVE LEADERSHIP AND ITS ROLE IN STRENGTHENING DIVERSITY AND INCLUSION PRACTICES

2025-11-24T04:42:39+00:00

In an era of increasing workforce diversity, organizations struggle to translate formal Diversity and Inclusion (D&I) policies into tangible outcomes, often due to a lack of inclusive leadership. This study investigates the critical role inclusive leaders play in activating D&I initiatives and strengthening organizational culture. Using a mixed-methods approach—surveys measuring leadership behaviors and D&I outcomes, supplemented by qualitative interviews—the research was conducted within a multinational organization. Results revealed a strong positive correlation between inclusive leadership and key metrics, including psychological safety, employee belonging, and reduced turnover intent. The discussion positions the leader as a crucial catalyst, creating a trickle-down effect that embeds inclusion. We conclude that investing in inclusive leadership development is not peripheral but fundamental to closing the gap between D&I policy and practice, ultimately fostering sustainable, high-performing, and equitable workplaces.

PHENOMENOLOGICAL STUDY: TIKTOK LIVE SHOPPING HOSTS IN PERSUASIVE COMMUNICATION

2025-11-29T06:15:50+00:00

This study aims to understand the meaning, motives, and experiences of TikTok live shopping hosts in applying persuasive communication through Alfred Schutz's phenomenological approach. The results show that hosts have meaning in facilitating trust, building credibility, and transforming symbols of persuasive communication. Host motives are divided into “because of” motives rooted in background, and “in order to” motives oriented toward future goals. The hosts' experiences include understanding the flow of activities, using verbal and non-verbal symbols, and effective time management in live shopping. The integration of social and technological aspects proves that live shopping builds a comprehensive digital shopping experience and that the hosts' persuasive communication is the main foundation that transforms the audience's doubts into trust. Thus, this study provides theoretical contributions to the study of digital communication and practical contributions to the development of e-commerce through live shopping.

THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

2025-09-11T13:57:48+00:00

This study aims to examine the effect of service quality and digital marketing on purchase decision with brand awareness as a mediating variable in Surya Mart UM Surabaya. Using a quantitative approach and data from 95 respondents, the study employed the PLS-SEM method to analyze the relationships among variables. The results reveal that both service quality and digital marketing significantly affect brand awareness and purchase decision. Moreover, brand awareness was proven to mediate the relationship between the two independent variables and purchase decision. The findings highlight that tangible aspects such as cleanliness and neat product arrangement are highly valued by consumers, while appealing digital content enhances brand recognition and consumer trust. The implication is that optimizing customer service and marketing strategies not only boosts consumer engagement but also strengthens brand perception and loyalty. These results provide valuable insights for developing more effective marketing strategies in community-based retail businesses.

SUPERVISION OF THE POLICE IMPLEMENTATION OF THE REGULATION OF THE CHIEF OF POLICE OF THE REPUBLIC OF INDONESIA NUMBER 2 OF 2022: CASE STUDY OF MURDER BY POLICE IN PALANGKA RAYA

2025-07-03T23:02:50+00:00

This study aims to analyze the implementation of Inherent Supervision (Waskat) within the National Police with a case study of a murder committed by a police officer in Palangka Raya. Although the Chief of Police Regulation Number 2 of 2022 has been drafted as a guideline for internal supervision, in practice there are still gaps that allow for behavioral deviations by members of the National Police. This study uses a qualitative approach with an in-depth interview method with related parties, including members of the National Police, internal supervisors, and witnesses and the victim's family. The results of the study show that the supervision carried out is still limited to administrative and technical aspects, while ethical and moral aspects are often less considered. The case that occurred in Palangka Raya is a real example that ineffective internal supervision can damage the image of the National Police and reduce public trust in the police. This study suggests the importance of strengthening a more transparent external supervision mechanism, as well as increasing training and ethical awareness for members of the National Police to improve integrity and professionalism. Thus, more effective supervision can help create a National Police that is more accountable and trustworthy to the public.

EDUCATIONAL COMMUNICATION MESSAGES BETWEEN TEACHERS AND STUDENTS AT SMPN 1 MARGAHAYU, BANDUNG REGENCY

2025-09-11T07:23:03+00:00

This study aims to analyze educational communication messages between teachers and students at SMPN 1 Margahayu, focusing on three main aspects: conveying positive expectations, communicating learning goals and outcomes, and providing feedback. Ineffective communication often leads to low student participation, lack of clarity of instruction, and decreased learning motivation. Using a qualitative approach and phenomenological method, this study explores the experiences of teachers and students in classroom learning interactions. The results show that teachers convey positive expectations through a fair approach, equitable discussion space, and personal interactions that motivate students. Learning objectives are clearly conveyed from the beginning, helping students understand the direction of learning. Feedback is given concretely, timely and according to students' needs. Teachers also reflect on students' understanding and adjust teaching strategies accordingly. These findings confirm the importance of educational communication that not only conveys information, but also builds emotional connections and encourages active participation. Therefore, strengthening teachers' communication skills is a key factor in creating an inclusive, dialogic and meaningful learning environment.

COMPARISON OF COFFEE FARMING WITH MONOCULTURE AND POLYCULTURE CROPPING PATTERNS IN KARO REGENCY (CASE STUDY IN TIGA PANAH DISTRICT AND BARUSJAHE DISTRICT)

2025-09-11T04:40:31+00:00

Karo Regency is one of the coffee growing centers in Indonesia. Karo Regency is a regency in North Sumatra Province. Several sub-districts produce the most coffee and have the largest land area, namely Tiga Panah and Barusjahe Districts. In addition to coffee, Karo Regency is a major center for vegetables, especially cabbage. To increase farmers' incomes, given their limited land and planting area, farmers must increase the production of each coffee plot. One way to do this is through polyculture planting, which involves intercropping coffee plants. The purpose of this study was to comparatively analyze coffee farming practices that implement monoculture and polyculture in Karo Regency and to determine the factors that influence coffee farmers' income in both cropping patterns and the influence of cropping patterns on the long-term sustainability of coffee farming. The research design used was comparative quantitative research. The method for determining the location in the study used purposive sampling and simple random sampling. The sample in this study were coffee farmers in Karo Regency who implement monoculture and polyculture cropping patterns. with a total of 60 people, 30 farmers cultivate monoculture coffee plants and 30 polyculture coffee farmers spread across 2 (two) sub-districts, namely Tiga Panah Sub-district and Barusjahe Sub-district.

PREDICTIVE ANALYTICS FOR EMPLOYEE TURNOVER: A COMPARATIVE STUDY BETWEEN INDUSTRIES

2025-11-15T14:01:24+00:00

Employee turnover poses a significant challenge across industries, yet its drivers are often assumed to be universal. This study challenges that assumption through a comparative analysis of predictive analytics in the technology, healthcare, and manufacturing sectors. Utilizing human resources data and machine learning models, we identified profoundly industry-specific predictors and model performances. Results revealed distinct turnover dynamics: career-centric in technology, well-being-driven in healthcare, and structurally transactional in manufacturing. Consequently, no single predictive algorithm was universally superior. The discussion concludes that effective turnover prediction and mitigation require tailored, context-aware models aligned with the unique operational and psychological realities of each industry, rendering one-size-fits-all HR strategies obsolete and advocating for a decentralized analytical approach.

TRANSFORMATIONAL LEADERSHIP AND ITS INFLUENCE ON EMPLOYEE INNOVATION IN TECH COMPANIES

2025-11-18T13:00:34+00:00

In the hyper-competitive technology sector, innovation is a imperative for survival, yet many companies struggle to cultivate it. This study investigates the critical role of transformational leadership as a catalyst for employee-driven innovation. Through an empirical analysis of tech professionals, the research demonstrates that transformational leadership significantly predicts innovative work behavior. The findings reveal a nuanced mechanism: the leadership components exert distinct, stage-specific influences. Intellectual Stimulation is the primary driver of idea generation, while Inspirational Motivation and Individualized Consideration fuel idea promotion and realization by fostering intrinsic motivation and psychological safety. This study provides a validated "Leadership-Innovation Nexus" model, confirming that leadership behaviors directly create the psychological environment essential for innovation. The results offer a clear blueprint for tech companies, highlighting that developing transformational leaders is not a soft skill but a strategic necessity to systematically unlock innovative potential and secure a competitive advantage.

IMPLEMENTATION OF THE DETAINEE AND INMATE CARE FUNCTION AT THE BARRU CLASS IIB DETENTION CENTER IN THE PERSPECTIVE OF LAW NUMBER 22 OF 2022

2025-11-22T23:40:49+00:00

This study examines the implementation of the care function for detainees and prisoners at the Class IIB Barru Detention Center based on the provisions of Law Number 22 of 2022 concerning Corrections. The analysis focuses on three main aspects: the fulfillment of basic rights in the form of health and nutritional needs, rehabilitation programs, and protection for vulnerable groups. The results show that the detention center has attempted to carry out its care function through basic health services, food distribution, and coaching activities, although various structural limitations limit the quality of services. Significant overcapacity conditions impact the level of environmental health, the effectiveness of rehabilitation programs, and meeting the special needs of inmates, especially those with disabilities and chronic illnesses. Limited infrastructure and the number of health workers and correctional officers exacerbate challenges in health maintenance and management of residential space. The study's conclusion confirms that the implementation of care has not fully met the mandate of the law due to high pressure on detention capacity. Therefore, improvements in facilities, strengthening human resources, and ongoing policy support are needed to optimally implement humanitarian principles in correctional facilities.

THE MEDIATING ROLE OF EMOTIONAL INTELLIGENCE ON JOB STRESS AND EMPLOYEE PERFORMANCE

2025-11-25T04:30:07+00:00

This critical review examines the mediating role of emotional intelligence (EI) in the well-established relationship between job stress and employee performance. While the direct negative impact of stress on performance is well-documented, this article synthesizes existing literature to argue that EI acts as a crucial psychological buffer in this dynamic. The analysis differentiates between ability and trait models of EI and elucidates the "stressor-detachment" pathway—whereby high-EI individuals appraise stressors as challenges, effectively regulate emotions, and achieve psychological detachment, thereby preserving cognitive resources and performance. The findings suggest that EI is not merely a direct predictor but a key mechanism that explains significant variance in how stress impacts workplace outcomes. The review concludes that organizations should prioritize developing EI as a strategic intervention to enhance employee resilience and maintain performance in demanding work environments

THE GREAT RETENTION: CULTIVATING A CULTURE WHERE PEOPLE STAY

2025-12-01T01:29:34+00:00

In many organizations, employee recognition remains a generic, infrequent practice, failing to impact morale or retention meaningfully. This creates a culture where employees feel undervalued, leading to disengagement and turnover. This paper examines the framework of "Authentic Recognition & Appreciation," arguing that a strategic shift from transactional awards to a personalized, human-centric approach is critical for making employees feel genuinely seen and valued. The analysis contrasts the characteristics of generic recognition programs with those of an authentic strategy, evaluating them across key dimensions: frequency, specificity, personalization, perceived sincerity, and emotional impact. Findings demonstrate that authentic recognition—characterized by timely, specific praise tailored to individual preferences—significantly outperforms generic models. It directly fulfills the human need for validation, resulting in heightened morale, reinforced positive behaviors, and a stronger emotional connection to the organization. Authentic recognition is a low-cost, high-impact cultural imperative. By consistently communicating "You matter here," organizations can transform recognition from a perfunctory task into a powerful driver of employee engagement, loyalty, and sustainable performance.

ANALYSIS OF THE INFLUENCE OF THE PRINCIPLE OF CAUTION, TRANSACTION LITERACY, AND TECHNOLOGY LITERACY ON SOCIAL ENGINEERING PREVENTION IN FRAUD MODE IN THE NAME OF BANK BRI

2025-09-11T08:41:31+00:00

Fraud dengan taktik rekayasa sosial berkedok Bank BRI terus marak dengan sasaran individu dengan literasi transaksi dan teknologi yang rendah serta cenderung mengabaikan prinsip kehati-hatian. Keadaan ini menimbulkan pertanyaan mengenai efektivitas prinsip kehati-hatian, literasi transaksi, dan literasi teknologi dalam upaya pencegahan fraud tersebut. Penelitian ini bertujuan untuk menganalisis dampak penerapan prinsip kehati-hatian, literasi transaksi, dan literasi teknologi terhadap pencegahan rekayasa sosial pada skema penipuan berkedok Bank BRI dengan perspektif ekonomi Islam. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah nasabah Bank BRI di Kota Medan. Hasil penelitian ini menunjukkan bahwa prinsip kehati-hatian tidak berpengaruh signifikan terhadap pencegahan rekayasa sosial, sedangkan literasi transaksi berpengaruh signifikan terhadap pencegahan rekayasa sosial. Literasi transaksi dan literasi teknologi juga berperan penting dalam pencegahan rekayasa sosial.

CREATION OF AN AUTONOMOUS LEARNING MODEL TO IMPROVE THE LEARNING OUTCOMES OF PHYSICS FOR HIGH SCHOOL STUDENTS

2025-09-11T07:41:57+00:00

Abtract

PERFORMANCE MEDIATION ON THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON TEACHER CAREER DEVELOPMENT STATE JUNIOR HIGH SCHOOL OF SERDANG REGENCY, BEDAGAI

2025-09-11T06:13:53+00:00

abstract

BUILDING EFFECTIVE DIGITAL INFRASTRUCTURE FOR TAXATION IN INDONESIA

2025-09-28T01:56:44+00:00

This study discusses efforts to build effective digital infrastructure for taxation in Indonesia through a literature review. Digital transformation in the field of taxation, such as the implementation of e-Filing, e-Billing, and the Core Tax Administration System (Coretax), has brought significant changes in administrative efficiency and increased taxpayer compliance. However, the effectiveness of this digital infrastructure still faces various challenges, including the internet access gap, low digital and taxation literacy, and data security risks. In addition, regulations that are not yet fully adaptive to the development of the digital economy are also a separate obstacle. This study highlights the importance of equal access to technology, digital literacy education and training, strengthening cyber security, and updating responsive regulations as determining factors for the success of tax digitalisation. With the right strategies and cross-sector collaboration, Indonesia's digital tax infrastructure can become the foundation for a more equitable, efficient, and sustainable tax system.

MEDIATING ROLE OF FINANCIAL PERFORMANCE IN THE EFFECT OF MACRO- AND MICRO-FUNDAMENTAL FACTORS ON THE FIRM VALUE

2025-11-17T13:27:42+00:00

This study aims to analyze the influence of macro and micro fundamental factors on the financial performance and value of non-financial SOEs in Indonesia using panel data for the 2017–2022 period. The results of the estimation show that micro fundamental factors have a significant role in improving financial performance and company value, while macro fundamental factors do not have a significant influence on these two variables. These findings confirm that internal company dynamics such as operational efficiency, capital structure, and profitability capacity are more decisive than external macroeconomic conditions. This study also found that financial performance does not have a significant effect on company value and does not mediate the relationship between macro and micro fundamentals on the value of SOEs. These conditions indicate that the capital market assesses SOEs through a broader perspective, including institutional reputation, governance, long-term stability, and government support. These results make an important contribution to the public financial management literature and confirm the differences in market behavior towards SOEs compared to private companies. In addition, the findings of the study provide strategic implications for SOE management to strengthen internal capabilities and improve the quality of information disclosure to be more in line with investor expectations and market dynamics.

THE MEANING OF KARAENG AT THE DEMOCRACY PARTY IN JENEPONTO REGENCY

2025-11-19T16:23:20+00:00

This study aims to: 1) To analyze the meaning of the title Karaeng in Jeneponto Regency. 2) To analyze how the Karaeng title affects social structure and leadership. 3) To analyze how the social order with the title of Karaeng in the Regional Elections in Jeneponto. The approach used is descriptive with a qualitative type of research. Data collection through observation, interviews, and documentation. informants, namely 15 people using purposive sampling techniques, with informant criteria including Figures / Traditional Stakeholders; a person with the title of Karaeng; The general public who do not have a karaeng title; local youth leaders/activists; Government officials in the field of culture and politics; Political actor with the title karaeng. Data analysis techniques are data condensation, data modeling and drawing conclusions. The results of the study indicate that: a) The title of karaeng in Jeneponto Regency has a deep philosophical meaning, rooted in royal traditions passed down through generations and reflects the values of honor, wisdom, and social responsibility as a symbol of community identity and status. This title is not only a status symbol, but also a marker of social identity that distinguishes a person's position in society. The values inherited in the title reflect the Jeneponto people's outlook on leadership, exemplary behavior, and interpersonal relationships based on respect and justice. b) In the social structure, holders of the karaeng title remain respected and influential, both in formal leadership such as government and non-formal in traditional and social environments, and serve as role models in maintaining community harmony. c) The meaning of the karaeng title in the regional elections in Jeneponto is seen from its still strong role in shaping the direction of community political support. This title is a symbol of trust and social influence that is able to mobilize community loyalty, even though now society is starting to judge prospective leaders not only by their titles, but also by their personal abilities and integrity in leadership.

FROM MERGER TO DIVESTITURE: FINANCIAL PERFORMANCE, ECONOMIC VALUE ADDED, AND MARKET REACTION TO GOTO’S SALE OF TOKOPEDIA TO BYTEDANCE

2025-11-23T22:33:45+00:00

This studies examines how PT GoTo Gojek Tokopedia Tbk (GoTo) is affected by its decision to divest most of its shares in Tokopedia to ByteDance (TikTok), while keeping a minority stake and forming a commercial partnership. Before this step, GoTo tried to build a “super-app” that combined Gojek’s on-demand services, Tokopedia’s e-commerce, and GoPay. However, even after the merger and IPO, GoTo still recorded large losses, high cash burn, and a declining share price, so it is important to test whether the divestiture really supports long-term value creation. The research uses a single-case, explanatory design covering 2022–2024. It relies only on secondary data: audited financial statements, annual reports, daily stock prices of GoTo. JK and the Jakarta Composite Index (IHSG), press releases, and news. The analysis has three parts: (i) financial ratio analysis (revenue growth, operating margin, EBITDA, net profit margin, ROA, ROE); (ii) Economic Value Added (EVA), using NOPAT, invested capital, and a WACC estimated with CAPM; and (iii) an event study with a market-adjusted model to measure abnormal returns and cumulative abnormal returns (CAR) around the announcement of the Tokopedia–TikTok transaction. The results show that GoTo’s operating performance improves after the divestiture: operating margins become less negative, EBITDA turns positive in 2024, and net loss decreases, although EVA remains negative, even if the value destruction becomes smaller over time. The event study finds short-term positive abnormal returns around the announcement, indicating that investors initially welcome the deal, even though share-price volatility shows remaining concerns. Overall, the thesis concludes that the divestiture makes GoTo smaller, more focused, and more disciplined, but it has not yet fully solved the problem of negative EVA.

INCREASING CUSTOMER LOYALTY THROUGH PERCEIVED SERVICE QUALITY AND RELATIONSHIP MARKETING IN CLEANING SERVICE COMPANY

2025-11-28T00:51:45+00:00

Background:KThe environmental conditions of the cleaning services industry are very competitive and market growth tends to be slow. Objective: This study aims to analyze the variables that drive the creation ofcustomer loyaltyin B2B cleaning service companies such as perceived service quality variables through the INDSERV (Industry Service) measurement instrument which consists of potential quality, hard process quality, soft process quality, and output quality, then relationship quality through its main components, namely customer satisfaction, trust, and commitment. Design/methodology/approach: This study used 196 customer respondents who were still working together and not working together. The data collection technique uses an online survey questionnaire via Google Form.This study uses a quantitative approach and analysis using descriptive analysis and PLS-SEM. Findings/Results:Findingsshows that output quality and commitment have a direct positive influence on customer loyalty.ThenPotential quality and soft process quality have a positive influence on customer loyalty indirectly through commitment. Conclusion:The results of this study emphasize the importance ofpotential quality, soft process quality,output quality, andcommitment to increasing customer loyalty. Originality/value (Current state):This study contributes to the existing literature by providing empirical insights into the role of output quality andCommitment directly increases customer loyalty, as well as potential quality and soft process quality, which indirectly increase customer loyalty through commitment in the B2B cleaning services sector. These findings offer practical recommendations for strategies to increase customer loyalty for B2B cleaning service companies.

ANALYSIS OF THE NEEDS OF USING VIDEO MEDIA IN MATHEMATICS LEARNING FOR GRADE VI ELEMENTARY SCHOOL STUDENTS

2025-09-11T14:23:13+00:00

This study aims to analyze the needs of students and educators for mathematics learning media that are in accordance with the characteristics of elementary school students and contextual approaches such as PMRI (Indonesian Realistic Mathematics Approach). The main problem raised in this study is the low interest and understanding of students in mathematics material caused by the lack of use of interesting learning media. The method used in this study is a descriptive method with a quantitative approach. Data collection was carried out by distributing questionnaires using Google Form to 30 grade VI students and 3 teachers at SD Negeri 3 Babat. The questionnaire instrument was designed to measure various aspects of the needs of students, educators, and learning media. The results of the analysis showed that students wanted media that was relevant (100%), interactive (98.55%), visually appealing (100%), helped understanding (100%), and was short in duration (97.05%). Meanwhile, educators assessed all aspects of the learning media proposed in the questionnaire as important and very much needed with a percentage of 100% for all indicators, including suitability with the PMRI approach, ease of access, and the existence of practice questions. This result is also supported by the analysis of media needs which shows a percentage of 100% in all indicators. This finding is an important basis for the development of more effective learning media and in accordance with real needs in learning mathematics in elementary schools.

AFRICAN COURT ON HUMAN AND PEOPLES' RIGHTS JURISDICTION IN PROSECUTING HUMAN RIGHTS VIOLATIONS BY RWANDA IN THE DEMOCRATIC REPUBLIC OF CONGO

2025-09-11T08:07:05+00:00

This study investigates the jurisdictional capacity of the African Court on Human and Peoples' Rights (AfCHPR) in adjudicating transnational human rights violations, with a focus on the Democratic Republic of Congo’s (DRC) case against Rwanda concerning alleged support for the M23 rebel group. Drawing on normative legal methods and qualitative analysis, the paper examines the limitations of DRC's domestic judicial system in addressing grave human rights abuses, particularly in conflict zones marked by institutional fragility, corruption, and impunity. Despite legal reforms and ratification of major human rights instruments, the DRC remains unable or unwilling to ensure accountability for violations, especially those involving foreign actors. In response to these systemic shortcomings, the DRC has turned to the AfCHPR, marking a significant legal milestone as the first inter-state case before the Court. The paper explores the legal foundations for the AfCHPR’s jurisdiction under regional and international instruments, while also analysing Rwanda’s objections concerning admissibility and territorial competence. By assessing relevant case law, including Zongo v. Burkina Faso and Ogiek v. Kenya, the research highlights the AfCHPR's growing legitimacy as a regional mechanism for human rights enforcement. This case signals a broader shift toward accountability and justice in Africa, challenging traditional notions of sovereignty in favour of state responsibility and victim protection.

RESTRUCTURING PRE-TRIAL DETENTION IN INDONESIA: THE URGENCY OF JUDICIAL SCRUTINY AND HUMAN RIGHTS-BASED CORRECTIONAL REFORMS

2025-09-11T07:27:04+00:00

This study examines the shift in the meaning of pre-trial detention in Indonesia from an exceptional measure to a routine practice in the criminal justice system. Aggregate data from the last five years shows that more than 25% of detention facility occupants are pre-trial detainees, many of whom have never been legally tried. This phenomenon has triggered an overcrowding crisis, deteriorating the physical and mental conditions of detainees, and decreasing the quality of basic rights protection in the correctional system. This research uses mixed-methods methods, combining quantitative analysis based on aggregate data on detention, detention growth, and detention center capacity over the past five years, with qualitative analysis of policy documents, regulations, and penitentiary and human rights law literature. Primary data were obtained from national detention authorities, while secondary data were collected from DGC annual reports, government publications, and civil society organization studies and advocacy. Analysis was conducted through descriptive statistics to map trends and patterns of overcrowding, as well as through critical policy review to identify root causes and formulate reform solutions. The main findings highlight the absence of effective judicial scrutiny mechanisms as the root cause of subjectivity and abuse of power in pre-trial detention practices. Dualism in the management of detention facilities between the police, prosecution, and the Ministry of Immigration and Corrections exacerbates fragmentation of oversight, creates legal uncertainty, and weakens institutional accountability. In addition, weak pretrial mechanisms and the lack of alternatives to non-custodial detention further exacerbate the situation, so that pre-trial detention, which should be a last resort, has turned into a habit that jeopardizes the principles of justice, due process of law, and the protection of human rights. The study recommends the establishment of substantive and independent judicial scrutiny mechanisms, harmonization and centralization of detention facility management under the Ministry of Immigration and Corrections, strengthening access to justice and revitalizing habeas corpus, and expanding the use of non-custodial alternatives to detention. These reforms are expected to reorganize Indonesia's pre-trial detention system towards a more just, humane and accountable criminal justice system based on human rights

"SOCIETAL PERSPECTIVES ON THE STIGMATIZATION OF THE REGGAE MUSIC SCENE AS ASSOCIATED WITH CANNABIS USE"

2025-09-11T05:04:19+00:00

Abstract

ADOPTION OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT: OPPORTUNITIES, RISKS, AND ETHICAL CHALLENGES

2025-11-14T15:39:23+00:00

This article examines the dual-impact of integrating Artificial Intelligence (AI) into organizational recruitment processes. It highlights the significant advantages, including enhanced efficiency through automation, improved hiring quality via predictive analytics, and a more responsive candidate experience. Conversely, the analysis identifies critical risks such as algorithmic bias, lack of decision-making transparency, and substantial data privacy concerns. The paper argues that realizing the benefits of AI while mitigating its perils necessitates a strategic, hybrid approach. It concludes that sustainable success depends on a synergistic model where technology is guided by robust ethical frameworks and continuous human oversight, ensuring recruitment is not only more efficient but also equitable and trustworthy.

IMPLEMENTATION ANALYSIS OF INDONESIA’S HEALTH SYSTEM STRENGTHENING POLICY: A CASE STUDY THE SOPHI PROGRAM AT THE MINISTRY OG HEALTH

2025-11-18T12:01:20+00:00

The Strengthening of Primary Healthcare in Indonesia (SOPHI) program is a Ministry of Health initiative to strengthen primary care and accelerate Universal Health Coverage by addressing shortages of medical equipment. Currently, only 61.07% of Community Health Centers (Puskesmas) meet the standard equipment set. Field evidence indicates targeting and duplication risks: 45% of sampled Puskesmas received equipment they had not requested, while 69% of requested items were already available—signaling a misalignment between planning and actual needs. This study aims to analyze SOPHI's policy implementation in need planning and distribution of equipment at primary facilities, and to identify factors shaping the accuracy and effectiveness of planning and to formulate policy recommendations. A qualitative, post-positivist approach was employed. Primary data were collected through in-depth interviews with purposively selected key informants (Ministry of Health, KPK, provincial/district health offices, and Puskesmas in DKI Jakarta, Garut, Jambi City, and Muaro Jambi). Secondary data comes from documents and literature reviews. Analysis followed George C. Edwards III's implementation framework—communication, resources, disposition, and bureaucratic structure. Findings show constraints rooted in: (1) incomplete and inconsistent central instructions and weak last-mile communication; (2) inaccurate needs data, limited human resources, and insufficient operational budgets for field verification; (3) opportunistic local dispositions (eg, “apply for everything”) and ASPAK data manipulation; and (4) fragmented authority and misaligned central–local structures that hinder coordination. Collectively, these factors result in mistargeting and procurement duplication. Recommendations include strengthening two-way, last-mile communication; enforcing ASPAK as a verified, tiered, single source of truth; investing in data stewardship capacity and verification budgets; fostering data integrity with clear incentives and sanctions; and realigning coordination channels (involving Kemendari, Irda, and Bappeda) to ensure integrated, needs-based provisioning.

IMPLEMENTATION OF ISBAT NIKAH SOCILIZATION IN RESOLVING UNREGISTERED MARRIAGE REGISTRATION ISSUE (A STUDY AT THE RELIGIOUS COURT OF RANGASBITUNG)

2025-11-23T13:40:10+00:00

This study investigates the issue of unregistered marriages in Lebak Regency, which persists due to low public legal awareness, the widespread practice of unregistered (siri) marriages, and various access barriers such as financial constraints and geographical distance from civil registration offices. These circumstances lead to significant legal uncertainty for families, particularly concerning lineage status, inheritance rights, and children's educational entitlements. The research aims to examine the effectiveness of the isbat nikah (marriage legalization) outreach program implemented by the Rngkasbitung Religious Court and to formulate recommendations for enhancing formal marriage registration and strengthening legal protection for the community. Employing a qualitative case study approach, data were collected through interviews with court clerks, partner institutions, and local residents, as well as through document analysis of isbat nikah cases from 2023 to 2025. June 2025. However, persistent challenges remain, particularly the community's pragmatic attitudes and limited institutional infrastructure, which continue to impede the program's optimal implementation.

HYBRID LEARNING MODEL BASED ON RECIPROCAL TEACHING AS AN INNOVATION IN DEVELOPING STUDENTS' READING COMPREHENSION ABILITIES

2025-11-24T14:24:14+00:00

Reading comprehension is a crucial foundation in the learning process of students. However, many obstacles remain in mastering this competency, especially in the digital era, which requires adapting learning methods. Therefore, an innovative approach is needed that can integrate technology and proven effective learning strategies. This study aims to develop a Hybrid Learning model based on Reciprocal Teaching to systematically and measurably improve students' reading comprehension skills. This model combines online and offline learning with collaborative discussion strategies to form a deeper understanding of the text. The method used in this study is a research and development approach. Data were collected through interviews, observations, reading tests, and questionnaires, which were analysed both qualitatively and quantitatively. The findings of this study confirm that the Hybrid Learning model based on Reciprocal Teaching is more effective than conventional methods in improving students' metacognitive skills and reading comprehension. This is evidenced by a significant increase of 31.7% in the experimental group, with a p-value of 0.001, compared to the control group, which increased by 13.6% with a p-value of 0.045. This effectiveness demonstrates that integrating metacognitive strategies, utilising technology, and employing collaborative learning in the hybrid model can encourage students to be more active, reflective, and independent in their understanding of reading texts. The Hybrid Reciprocal Teaching model has been proven to be more effective than conventional methods, as it significantly improves students' metacognitive skills and reading comprehension.

THE HUMAN CAPITAL BLUEPRINT: ALIGNING HR STRATEGY WITH BUSINESS GOALS

2025-11-30T11:30:59+00:00

In an era of digital disruption, organizations face the critical challenge of aligning human capital with strategic business goals. This article introduces the Human Capital Blueprint as a transformative framework for bridging this gap, moving HR from administrative support to strategic value creation. Through the case study of StyleCraft, a traditional retailer undergoing digital transformation, we demonstrate how the blueprint enables organizations to translate business objectives into actionable talent strategies. The framework incorporates skills gap analysis, a balanced build-and-buy approach to talent acquisition, immersive learning programs, and metrics that directly link human capital investments to business outcomes. Findings reveal that successful transformation requires treating human capability development as a core business strategy rather than an HR initiative. The article provides leaders with a proven model for building an agile, future-ready workforce capable of driving sustainable competitive advantage in volatile markets.

THE MODERATING ROLE OF ESG ON THE RELATIONSHIP BETWEEN GRI COMPLIANCE AND CORPORATE VALUE(THE MODERATING ROLE OF ESG IN THE RELATIONSHIP BETWEEN GRI COMPLIANCE AND FIRM VALUE)

2025-09-11T09:02:24+00:00

Sustainability issues have encouraged companies to increase transparency through Global Reporting Initiative (GRI)-based reporting. However, the existence of sustainability reports does not necessarily reflect real sustainability practices. This study aims to examine the effect of GRI Compliance on firm value and evaluate the role of Environmental, Social, and Governance (ESG) Score as a moderating variable. This study uses a quantitative approach with secondary data from 224 non-financial companies listed on the Indonesia Stock Exchange and Bursa Malaysia during the period 2021–2023. Multiple linear regression models with moderation analysis are used to test the relationship between variables. The results show that GRI Compliance has a positive effect on firm value in both countries. However, ESG Score only acts as a significant moderator in Malaysia, while in Indonesia its role is not significant. This finding indicates that the effectiveness of ESG Score as a sustainability signal booster is greatly influenced by the level of regulatory development and market understanding of sustainability. Thus, companies in developing countries need to not only improve the quality of sustainability reporting but also strengthen ESG implementation to gain market recognition. This study provides important implications for regulators and business actors in designing sustainability reporting policies and strategies that are more accountable and have an impact on firm value. This research also strengthens the urgency of adopting ESG Score as a credible external assessment tool.

THE INFLUENCE OF LIFESTYLE AND FINANCIAL TECHNOLOGY ON FINANCIAL BEHAVIOR OF SHOPEE PAYLATER USERS AMONG UMMI STUDENTS

2025-07-03T22:47:36+00:00

This study aims to analyze the influence of lifestyle and financial technology on financial behavior among Shopee PayLater users among students of Universitas Muhammadiyah Sukabumi (UMMI). The background of this study is based on the increasing use of digital financial services such as Shopee PayLater which facilitates transactions, but has the potential to encourage consumptive behavior and unwise financial management, especially among students who are in the transition phase towards financial independence. This study uses a quantitative approach with a causal associative descriptive method. The sample used was 367 respondents who were active UMMI students who used the Shopee PayLater service, and was determined using the Slovin formula. Data collection was carried out through questionnaires and analyzed using multiple linear regression, as well as validity, reliability, classical assumptions, t-tests (partial), and F-tests (simultaneous). The results of the study showed that partially lifestyle had a significant effect on financial behavior, with a calculated t value greater than the t table. Likewise, financial technology also has a significant effect on financial behavior. Simultaneously, both variables had a significant effect on students' financial behavior, with an R² value of 0.513. This shows that 51.3% of the variation in students' financial behavior can be explained by lifestyle and use of financial technology. This study emphasizes the importance of financial literacy in dealing with easy access to digital credit services so that students are able to make wise financial decisions in today's technological era.

PUBLIC OPINION FORMATION TOWARD THE FREE NUTRITIOUS MEALS PROGRAM ON SOCIAL MEDIA ‘X’: A STUDY DURING THE PRABOWO-GIBRAN ADMINISTRATION

2025-09-11T07:05:17+00:00

Public opinion encompasses the views, attitudes, and collective reactions of society toward an issue in the public sphere. In the digital era, social media facilitates rapid interaction and information exchange, enabling public opinion to form and spread quickly through online discussions. One of the most discussed public issues in Indonesia is the Free Nutritious Meals Program (MBG), launched during the Prabowo-Gibran administration. The program sparked significant attention and conversations, especially on the platform ‘X’. Although the policy was introduced with positive intentions, such as reducing malnutrition and supporting local farmers, it also raised concerns related to budget, implementation quality, and readiness. This study uses a descriptive quantitative method through an online survey to explore how the public perceives the MBG program on platform ‘X’. A total of 400 respondents were selected using purposive sampling. The questionnaire was based on Abelson’s public opinion theory, covering belief, attitude, and perception. The findings indicate that public opinion on platform ‘X’ leans toward cautious or passive disagreement. Most respondents recognize the good intentions behind the program but remain sceptical about its execution and long-term sustainability. Average scores for belief, attitude, and perception dimensions fall below the threshold of strong agreement. In conclusion, the MBG program is yet to gain widespread public trust on social media. Although not fully rejected, the program’s reception reflects ongoing critical evaluation and hesitant support from users, shaped by both its perceived shortcomings and the dynamic public discourse occurring online.

AUDIT QUALITY: THE INTERPLAY OF AUDITOR COMPETENCE, PROFESSIONALISM, AND TIME PRESSURE IN PUBLIC ACCOUNTING FIRMS

2025-09-15T13:50:07+00:00

This study examines and analyses the effect of auditor competence and professionalism on audit quality with time pressure as a moderating variable in Public Accounting Firms in Medan. This study uses a quantitative approach with primary data obtained through the distribution of questionnaires to auditors as respondents. The population in this study consisted of all auditors working at 23 Public Accounting Firms in Medan who were still actively registered, with a total of 69 auditors. The sampling technique was saturated, so all population members were included in the research sample. The analysis method used was descriptive and verificative, with the help of the SmartPLS version 4.0 application through the Structural Equation Modelling Partial Least Squares (SEM-PLS) approach, which is considered appropriate for comprehensively testing the relationship between variables. The study's results indicate that auditor competence has a positive and significant effect on audit quality, so the higher the auditor's competence, the better the audit quality. In addition, auditor professionalism also has a positive effect on audit quality, which confirms the importance of integrity, independence, and compliance with professional standards. Furthermore, time pressure was not found to moderate the relationship between auditor competence and audit quality, meaning competent auditors can still maintain quality even under time constraints. However, time pressure was found to moderate the relationship between auditor professionalism and audit quality, where high pressure tends to weaken the application of auditor professionalism.

ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

2025-11-17T13:20:59+00:00

This study aims to analyze the influence of price and brand image on purchasing decisions, with service quality as an intervening variable, for Digital Alliance products at PT Agres Medan Teknologi. The development of information and communication technology in the digital era has changed consumer behavior and company marketing patterns, especially in the computer hardware industry. Digital Alliance, known for its competitive prices and reliable product performance, faces challenges in maintaining and increasing consumer purchasing decisions. This study uses a quantitative method with a survey approach to 180 consumers. The results show that price and brand image have a positive and significant influence on purchasing decisions, both directly and through service quality, which functions as an intervening variable. Based on these findings, it is recommended that the company strengthen its pricing and brand image strategies and improve service quality to encourage consumer purchasing decisions. This study provides insights for PT Agres Medan Teknologi in designing more effective marketing strategies to increase customer satisfaction and loyalty.

CHALLENGES OF REGIONAL GOVERNMENT IN IMPLEMENTING REGIONAL AUTONOMY IN INDONESIA

2025-11-19T07:02:02+00:00

Since the 1998 reforms, 12 new provinces have been established in Indonesia. Currently, in 2025 Indonesia has 38 provinces. The establishment of these new autonomous regions aims to accelerate development, ensure equitable distribution, and improve public welfare. However, many new autonomous regions have failed to achieve these goals, and their presence has become a burden on the central government because they are deemed incapable of developing independently. This study attempts to examine the factors that hinder the independent development of new autonomous regions. This study used a systematic literature review technique. The results revealed that the majority of problems experienced were due to limited resources. This issue was still found even though these new autonomous regions had previously conducted academic studies to assess their feasibility. Consequently, the central government of the Republic of Indonesia had to provide subsidies to support the operational activities of these autonomous regions.

TOXIC LEADERSHIP: CONSEQUENCES FOR EMPLOYEE WELLBEING AND TURNOVER INTENTIONS

2025-11-23T14:41:10+00:00

Toxic leadership, characterized by destructive behaviors such as bullying, narcissism, and unpredictability, poses a severe threat to organizational health. This article examines its profound consequences, arguing that such leadership directly and indirectly erodes employee wellbeing and fuels turnover intentions. The analysis demonstrates that toxic leaders actively push employees out by creating a hostile environment, while simultaneously dissolving the pull of loyalty and commitment. This dual assault manifests in significant psychological distress, physical health issues, and social strain for employees. Crucially, the pathway to turnover often involves presenteeism—a costly period of disengagement. The article concludes that proactive organizational intervention, including leader accountability and robust employee support systems, is not merely beneficial but essential to mitigate these damaging effects and safeguard both human capital and operational integrity.

AGILE HR PRACTICES AND THEIR IMPACT ON ORGANIZATIONAL ADAPTABILITY AND INNOVATION

2025-11-26T04:44:10+00:00

This study investigates how Agile HR practices enhance organizational adaptability and innovation in volatile business environments. Through qualitative analysis of interviews and organizational documents, we identified four core components of Agile HR: Continuous Performance Fluidity, Iterative Talent Mobilization, Just-in-Time Learning Ecosystems, and HR as an Enabling Scaffold. Our findings demonstrate that these practices collectively create a synergistic system that drives organizational adaptability through two primary mechanisms - increased strategic responsiveness and enhanced operational resilience. The research reveals significant improvements in key adaptation metrics, including 85% faster strategic realignment and 78% more efficient talent deployment. Furthermore, the study establishes that Agile HR fosters innovation by cultivating psychological safety and empowerment through continuous feedback and autonomous work structures. This research provides organizations with empirical evidence and a practical framework for transforming HR from an administrative function into a strategic driver of agility and competitive advantage in the digital economy.