Multidiciplinary Output Research For Actual and International Issue (MORFAI)
type: channel
description: Multidiciplinary Output Research For Actual and International Issue (MORFAI) journal is a multidisciplinary open access journal published Bimonthly (January, March, May, July, September and November). The journal continuously recei­ves contributions that offer constructive ideas, analysis, and discussions, in the forms of reviews, articles, and reports concerne­d with interdisciplinary approaches. The MORFAI welcomes a wide range of theoretical, empirical, and historical perspectives. Possible articles’ topics include, but are not limited to the following: Economics, Political Science, Law, Human Right, International Business and Management, Agricultural Research, Medical Research, Public Health, Psychology, Engineering Sciences, Sociology, Accounting, Anthropology, Ethnography, Communication, Educational Review and Religious Studies. In accordance with the decree issued by the Director General of Higher Education, Research, and Technology of the Ministry of Education, Culture, Research, and Technology, bearing the reference number 177/E/KPT/2024, the "Multidiciplinary Output Research For Actual and International Issue (MORFAI)" journal has been bestowed with the esteemed National SINTA 3 Ranking. This accolade pertains to the accreditation of scientific journals for the inaugural period of 2024. The Editorial Board of "Multidiciplinary Output Research For Actual and International Issue (MORFAI)" extends its profound appreciation for the unwavering support and trust vested in us by the Review Board and our esteemed authors. Their relentless efforts and commitment to excellence have been instrumental in the publication of scholarly articles that significantly contribute to the advancement of knowledge with substantial societal impact. Despite this notable achievement, the "Multidiciplinary Output Research For Actual and International Issue (MORFAI)" Editorial Board will not rest on its laurels. We remain steadfast in our pursuit of the highest echelons of academic ex…
publisher: RADJA PUBLIKA
language: en-US
publication name: Multidiciplinary Output Research For Actual and International Issue (MORFAI)
issn: 2808-6635
items: DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL
items: THE ROLE OF TECHNOLOGY AND DIGITAL LITERACY IN IMPROVING STUDENT LEARNING MOTIVATION: A LITERATURE REVIEW 2021-2025
items: ANALYSIS OF PUBLIC SERVICE QUALITY FOR VULNERABLE GROUPS AT THE INVESTMENT AND ONE-STOP INTEGRATED SERVICES OFFICE OF BALIKPAPAN CITY, EAST KALIMANTAN
items: DEVELOPMENT OF A PEOU-BASED BAKERY MODULE AND ACTUAL SYSTEM USE FOR STUDENTS WITH DISABILITIES AT SLB NEGERI 2 BANTUL
items: THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY
items: FORMULATING THE IMPLEMENTATION OF MUQASAH IN MURABAHAH FINANCING IN INDONESIA’S ISLAMIC BANK
items: NAVIGATING THE NEW NORMS: AN HR LEADER'S GUIDE TO DEI, WELL-BEING, AND FLEXIBLE WORK
items: THE INFLUENCE OF GOVERNANCE ON BANKING PERFORMANCE MEDIATED BY GREEN BANKING (EMPIRICAL STUDY ON BANKS LISTED ON THE IDX 2020 – 2024)
items: "IMPLICATIONS OF ARTICLE 477 OF THE 2023 CRIMINAL CODE ON LAW ENFORCEMENT OF THEFT WITH COMPARATIVE ANALYSIS WEIGHTING WITH ARTICLE 363 OF THE OLD CRIMINAL CODE"
items: AI READINESS AND MATURITY ASSESSMENT FOR ETHICAL AND RESPONSIBLE AI ADOPTION: A CASE STUDY OF PT SARANA MULTI INFRASTRUKTUR
items: IMPLEMENTATION OF DEBT TO EQUITY SWAP AS A STEP FOR COMPANIES IN FACING THE THREAT OF BANKRUPTCY
items: DEVELOPMENT OF A MULTICULTURAL DIGITAL STORYTELLING FLIPBOOK TO IMPROVE ELEMENTARY STUDENTS’ SPEAKING SKILLS AND TOLERANCE
items: DETERMINATION OF PRIORITY FOR ROAD INFRASTRUCTURE QUANTITY DEVELOPMENT IN SUPPORTING REGIONAL DEVELOPMENT IN KENDARI CITY WITH PROCESS HIERARCHY ANALYSIS METHOD
items: INSTRUCTIONAL LEADERSHIP OF SCHOOL PRINCIPALS FOR IMPROVING THE QUALITY OF LEARNING IN ELEMENTARY SCHOOLS: A MULTI-SITE STUDY AT SDN KUBANG I CIANJUR AND SDN WARUNGCARINGIN BANDUNG
items: ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY
items: DATA-DRIVEN HR: LEVERAGING ANALYTICS TO IMPROVE EMPLOYEE EXPERIENCE AND PERFORMANCE
items: CRITICAL DISCOURSE ANALYSIS OF ONLINE NEWS IN THE MOLOTOV BOMB CASE IN SAMARINDA
items: THE EFFECT OF EMPLOYEE MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY AT PT METAL SMELTINDO SELARAS)
items: INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES
items: UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH
items: INDONESIA LOGISTICS SECTOR REVIEW: PERFORMANCE, CHALLENGES, AND FUTURE GROWTH
items: CULTIVATING CIVIC CHARACTER THROUGH CO-CURRICULAR PROGRAMS CONTAINING LOCAL WISDOM
items: THE HUMAN IN HUMAN RESOURCES: BALANCING TECHNOLOGY WITH THE HUMAN TOUCH
items: THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY
items: CONFLICT MANAGEMENT STRATEGIES IN THE MULTICULTURAL CITY OF BUKIT BINTANG
items: ECONOMIC STRUCTURE, ENERGY TRANSITION, AND CARBON EMISSIONS IN ASEAN MARITIME STATES : PANEL ARDL APPROACH
items: IMPLICATIONS OF PERSON-JOB FIT AND COMPETENCY ON EMPLOYEE PERFORMANCE AT THE CENTRAL SULAWESI EDUCATION OFFICE
items: THE RULE OF LAW AND ECONOMIC STABILITY AMID GLOBAL THREATS TO NATIONAL SECURITY
items: THE EFFECT OF PROJECT-BASED LEARNING IN INCREASING STUDENT CREATIVITY AND INDEPENDENCE IN ISLAMIC RELIGIOUS EDUCATION LEARNING AT DAIRI STATE VOCATIONAL SCHOOL
items: AUGMENTED REALITY LABELS FOR TEACHING FACTORY PRODUCT PRESENTATION IN A VOCATIONAL HIGH SCHOOL (MULTIMEDIA PROGRAM)
items: NAVIGATING THE NEW NORMAL: A PRACTICAL GUIDE TO POST-PANDEMIC HR POLICIES
items: THE IMPACT OF PROPRIOCEPTIVE NEUROMUSCULAR FACILITATION AND DYNAMIC STRETCHING ON LOWER LIMB FLEXIBILITY IMPROVEMENT: A SYSTEMATIC REVIEW
items: THE ROLE OF WOMEN FARMERS IN ADVANCING SUSTAINABLE DEVELOPMENT GOALS (SDGS) TO PROMOTE WELFARE IN LABUHAN BATU REGENCY
items: FROM ADMINISTRATIVE TO STRATEGIC: HOW HR CAN BECOME A TRUE BUSINESS PARTNER
items: INTERPRETATION AND MANIFESTATION OF VALUES OF SUNDAN PHILOSOPHY "CAGEUR, BAGEUR, SINGER"
items: ANALYSIS OF THE MOST SENSITIVE TOLL ROAD SERVICE PERFORMANCE BASED ON USER PERCEPTION AND INFLUENCED FACTORS
items: SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY
items: THE RELATIONSHIP BETWEEN WORKING FROM HOME AND EMPLOYEE PERFORMANCE: THE ROLE OF FAMILY CLIMATE AS A MODERATING VARIABLE
items: SKILLS OVER DEGREES: RETHINKING TALENT ACQUISITION IN THE MODERN ERA
items: ENERGY EFFICIENCY IMPROVEMENT IN AIR CONDITIONERS AFTER REPAIR AND MAINTENANCE PROCESS
items: THE BURNOUT EPIDEMIC: AN HR CRISIS AND WHAT TO DO ABOUT IT
items: THE EFFECT OF ZAKAT, INFLATION AND EXPORTS ON NATIONAL ECONOMIC GROWTH WITH THE INTERVENING VARIABLE OF HUMAN DEVELOPMENT INDEX
items: THE ROLE OF LABOR IN MEDIATING THE EFFECT OF WAGES, INVESTMENT, EDUCATION AND HEALTH ON GROSS REGIONAL DOMESTIC PRODUCT IN INDONESIA
items: INTELLIGENCE ANALYSIS IN DETECTING THE POTENTIAL FOR SOCIAL CONFLICT IN PAREPARE CITY (CASE STUDY: THE DEVELOPMENT OF GAMALIEL CHRISTIAN SCHOOL)
items: ANALYSIS OF THE BIPA READING-SPEECH LEARNING MODEL BASED ON THE THEMATIC APPROACH OF INDONESIAN LOCAL WISDOM FOR GRADE 7 STUDENTS
items: MASTERING THE MIX: A MODERN GUIDE TO BUDGETING AND MANAGING MULTI-CHANNEL MARKETING
items: LEADERSHIP DYNAMICS AND QUALITY MANAGEMENT: ENHANCING AMIL PERFORMANCE IN ZAKAT INSTITUTIONS
items: EFFECTS OF DIGITAL CAREER EXPLORATION AND CAREER SELF-EFFICACY ON SENIOR HIGH SCHOOL STUDENTS’ CAREER MATURITY
items: THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON WORK PRODUCTIVITY WITH TECHNOLOGICAL SUPPORT AS A MEDIATING VARIABLE (A STUDY ON ARCHIVIST EMPLOYEES AT BIRO UMUM SEKRETARIAT DAERAH PROVINSI BALI)
items: THE MANAGER MULTIPLIER: EQUIPPING YOUR LEADERS TO DRIVE TEAM PERFORMANCE
items: GOOD GOVERNANCEIN VILLAGE FINANCIAL MANAGEMENT (STUDY OF ANGKAES VILLAGE, WELIMAN DISTRICT, MALAKA REGENCY, EAST NUSA TENGGARA)
items: ASSESSING THE READINESS OF THE INDONESIAN OMBUDSMAN FOR IMPLEMENTING DATA-DRIVEN DECISION MAKING
items: HOW MANAGERIAL ENVIROMENTAL CONCERN ENABLES THE SUSTAINABILITY GOVERNANCE IN HIGHER EDUCATION?
items: THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA
items: TRACKING THE COMMITMENT OF LOCAL POLITICAL ELITES IN REVITALIZING PEAT AND MANGROVE ECOSYSTEMS IN RIAU'S COASTAL AREAS
items: ANALYSIS OF EDUCATION AND SERVICES ON TAX PAYMENT DECISIONS WITH SOCIAL MEDIA AS AN INTERVENING VARIABLE AT THE LUBUK PAKAM TAX OFFICE
items: EXPLORING ANTICIPATED WARM GLOW IN SUSTAINABLE FOOD CONSUMPTION: A SYSTEMATIC LITERATURE REVIEW
items: THE EMPLOYEE LIFECYCLE: OPTIMIZING EVERY TOUCHPOINT FROM HIRE TO RETIRE
items: THE ROLE OF SEMANTICS IN LANGUAGE UNDERSTANDING: A CASE STUDY OF SERANG JAVANESE IN CIRUAS DISTRICT, SERANG REGENCY
items: IS YOUR HR DEPARTMENT OBSOLETE? REDEFINING PEOPLE OPERATIONS FOR THE 21ST CENTURY
items: ISLAMIC CONSUMPTION BEHAVIOUR AMONG SANTRIWATI: THE ROLE OF LIFESTYLE, PARENTS’ ECONOMIC STATUS, AND SOCIAL ENVIRONMENT
items: THE INDONESIA GOVERNMENT’S NEGOTIATION WITH THE GOVERNMENT OF SAUDI ARABIA IN PURSUIT OF INCREASING THE HAJJ QUOTA FOR 2025
items: CLIMATE VULNERABILITY AND LOCAL ADAPTATION STRATEGY: UNDERSTANDING CLIMATE CHANGE NORM ADAPTATION AND DYNAMICS COMMUNITY RESILIENCE IN BATULAPISI DALAM, GOWA REGENCY, SOUTH SULAWESI
items: THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT
items: THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS
items: COMPARATIVE ANALYSIS OF ISLAMIC INHERITANCE LAW ON INHERITANCE RIGHTS IN ACEH, REPUBLIC OF INDONESIA AND PATTANI, SOUTH THAILAND
items: ROLAND BARTHES' SEMIOTIC ANALYSIS OF THE SYMBOLIC MEANING OF SUSTAINABILITY ON THE COVER OF PT PERTAMINA'S 2023 SUSTAINABILITY REPORT
items: INTERACTIVE LEARNING INNOVATIONS TO BUILD STUDENT LEARNING ACTIVITY: A LITERATURE REVIEW 2020-2025
items: THE EMPATHETIC ORGANIZATION: WHY WELL-BEING IS THE NEW BOTTOM LINE
items: PROFILING K-12 LEARNERS IN SMART E-LEARNING: A COMPARATIVE STUDY OF K-MEANS AND FUZZY C-MEANS USING THE TAM, TTF, AND SUS FRAMEWORKS
items: THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT TOWARDS ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB)
items: THE EFFECT OF PROFITABILITY, LEVERAGE, SOLVABILITY ON CARBON EMISSION DISCLOSURE WITH COMPANY SIZE AS A MODERATING VARIABLE
items: LEGAL STUDY ON THE VALIDITY OF AGREEMENTS MADE BASED ON FORGED DOCUMENTS OR LETTERS ACCORDING TO ARTICLE 263 OF THE CRIMINAL CODE

DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL
type: item
description: This study investigates the root causes of PT SLI’s slow customer acquisition and formulates a practical marketing strategy aligned with the firm’s operational capacity and the evolving external environment. The research rests on three key assumptions: market shifts and customer expectations shape acquisition challenges, the company possesses internal capabilities suitable for a differentiation strategy, and structured marketing combined with digital enhancements can strengthen competitiveness. Based on these premises, the study aims to analyze the dynamics of the B2B freight forwarding market, evaluate internal and external factors affecting PT SLI’s marketing performance, and propose an applicable plan to expand its customer base. A qualitative case study method was applied, using open-ended questionnaires distributed to representatives of three manufacturing firms to obtain insights into customer expectations, forwarder selection considerations, and common service issues. Additional information was collected through informal interviews with PT SLI’s Director, supplemented by secondary data from academic literature, industry reports, logistics indices, and company documents to support triangulation. The analysis employed multiple frameworks, including STP, PESTEL, Porter’s Five Forces, competitor analysis, RBV, Value Chain, SWOT, and TOWS. Findings indicate several opportunities in Indonesia’s growing manufacturing sector, government efforts to streamline trade processes, and rising logistics demand. However, PT SLI faces strong competitive pressure, high supplier bargaining power in global shipping lines, and increasing digital demands. Internally, the company benefits from strong relationships with shipping lines, reliable documentation abilities, consistent operations, and customer loyalty. Its main weaknesses lie in the absence of formal marketing, limited digital presence, fragmented workflows, and reliance on senior employees’ tacit knowledge. TOWS analysis …
creator: Rizka Amalia
creator: Harimukti Wandebori
rights: Copyright (c) 2026 Rizka Amalia, Harimukti Wandebori https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 496
ending page: 510
doi: 10.54443/morfai.v6i1.4603

THE ROLE OF TECHNOLOGY AND DIGITAL LITERACY IN IMPROVING STUDENT LEARNING MOTIVATION: A LITERATURE REVIEW 2021-2025
type: item
description: This study aims to analyze trends, directions, and research findings highlighting the relationship between technology utilization, digital literacy, and learning motivation in the context of modern education. The method used was a systematic literature review, referring to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines. Of the 1,195 articles identified through various databases and research registers, 53 articles met the inclusion criteria and were analyzed in depth using a descriptive and thematic approach. The study results indicate that digital literacy plays a crucial mediating factor in optimizing the use of technology to enhance student learning motivation. The use of digital media, online learning platforms, and artificial intelligence (AI)-based technology has been shown to strengthen student engagement, increase curiosity, and foster learning independence. Furthermore, the application of technology also encourages the formation of a flexible and learner-centered learning ecosystem. This study recommends strengthening digital literacy, improving teachers' pedagogical and digital competencies, providing supporting infrastructure, and implementing differentiated learning strategies oriented toward motivation, creativity, and active student participation in the digital era.
creator: Sulistiani
creator: Bambang Subali
creator: Ellianawati
rights: Copyright (c) 2026 Sulistiani, Bambang Subali, Ellianawati https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-07
publication date: 2025-12-07
volume: 6
number: 1
starting page: 94
ending page: 102
doi: 10.54443/morfai.v6i1.4642

ANALYSIS OF PUBLIC SERVICE QUALITY FOR VULNERABLE GROUPS AT THE INVESTMENT AND ONE-STOP INTEGRATED SERVICES OFFICE OF BALIKPAPAN CITY, EAST KALIMANTAN
type: item
description: This study aims to analyze the implementation of public services for vulnerable groups at the Balikpapan City Investment and One-Stop Integrated Services Agency (DPMPTSP). Vulnerable groups include people with disabilities, the elderly, pregnant women, and low-income communities, who often face various obstacles in accessing public services. This study used a qualitative approach with descriptive-analytical methods. Data collection was conducted through in-depth interviews with DPMPTSP officers, vulnerable groups, and relevant stakeholders, direct observation of the service process, and analysis of documents related to public service policies. The results indicate that the Balikpapan City DPMPTSP has implemented several service innovations, such as priority counters and online services, to facilitate vulnerable groups. However, several obstacles remain, such as limited human resources who understand the special needs of vulnerable groups, infrastructure that is not yet fully disability-friendly, and a digital divide that impacts access to online services. This study recommends increasing human resource capacity through sensitivity training for vulnerable groups, improvements to physical and digital infrastructure, and collaboration with community organizations to ensure inclusive and equitable public services. Implementing these recommendations is expected to improve the quality of public services and ensure that vulnerable groups' rights to access public services are fulfilled.
creator: Revi Citrawaty Hs.
creator: Milwan
creator: Roni Ekha Putera
rights: Copyright (c) 2026 Revi Citrawaty Hs., Milwan, Roni Ekha Putera https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 245
ending page: 256
doi: 10.54443/morfai.v6i1.4665

DEVELOPMENT OF A PEOU-BASED BAKERY MODULE AND ACTUAL SYSTEM USE FOR STUDENTS WITH DISABILITIES AT SLB NEGERI 2 BANTUL
type: item
description: The purpose of this study is to improve the understanding and practical skills of PWD students. Learning at SLB Negeri 2 Bantul still focuses on direct presentation methods without the support of interactive modules that are easy to use and access by students. This condition creates a mismatch between the need of practical learning and the availability of media that suits the characteristics of PWD students. This study uses a Research and Development (R&D) approach using the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). Data were collected through observation, interviews, and questionnaires. The instrument used was a validated questionnaire by material experts and media experts. The results of the validity test for the feasibility of the material experts obtained a score of 89% with a very feasible category, while the media experts obtained a score of 98% with a very feasible category. The results of the effectiveness test on students obtained a t-test score of 21.0 which indicates that there is a significant difference in the use of the PEOU-based bakery practice module and the use of the actual system. Therefore, the developed module is proven to be effective in improving PWD students learning outcomes in the bakery practice material
creator: Habibah Marie Curie
creator: Endang Mulyatiningsih
creator: Icha Fatwasauri
rights: Copyright (c) 2026 Habibah Marie Curie, Endang Mulyatiningsih, Icha Fatwasauri https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 418
ending page: 432
doi: 10.54443/morfai.v6i1.4699

THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY
type: item
description: This study aims to analyze the role of purchasing decisions as a mediator of the influence of chatbot responsiveness and personalization on customer satisfaction on TikTok Shop in Palu City. Using quantitative methods with SEM-PLS (SmartPLS 4) and purposive sampling techniques, the study involved 100 respondents who had interacted with a chatbot when purchasing fashion products on TikTok Shop. The results show that responsiveness and personalization do not directly influence satisfaction, but both have a significant influence on purchasing decisions. Subsequent purchasing decisions are proven to have a strong influence on satisfaction and act as a full mediator. These findings reflect field conditions, where TikTok Shop users value chatbots more from their ability to assist the decision-making process such as clarity of information, relevant recommendations, and ease of transactions than from the emotional aspect of direct satisfaction. Practically, TikTok Shop needs to optimize the quality of chatbot responses, enrich personalization based on shopping history, and improve the accuracy of product information to encourage purchasing confidence, which ultimately increases customer satisfaction.
creator: Syarifaini
creator: Ira Nuriya Santi
creator: Maskuri Sutomo
creator: Mohammad Zeylo Auriza
rights: Copyright (c) 2026 Syarifaini, Ira Nuriya Santi, Maskuri Sutomo, Mohammad Zeylo Auriza https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 365
ending page: 377
doi: 10.54443/morfai.v6i1.4719

FORMULATING THE IMPLEMENTATION OF MUQASAH IN MURABAHAH FINANCING IN INDONESIA’S ISLAMIC BANK
type: item
description: In Islamic banking in Indonesia, murabahah (contract of trading) is one of the most popular contracts to use in the financing products. In order to regulate this contract, Indonesia’s Otoritas Jasa Keuangan (OJK) issued the Guidance on Murabahah Financing which comprehensively stipulate the rules in distributing the financing under the contract of murabahah. One of the stipulations in the Guidance governs the mandatory discount for the early-settled financing, later referred to as the muqasah. This research highlighted the potential impact of implementing the regulation in the Bright Bank, a listed sharia Bank which distributes majority of its financing under the contract of murabahah. Both quantitative and qualitative studies were conducted to understand the financial magnitude of the implementation of muqasah in the Bright Bank, to formulate the potential financial scheme (i.e. early-settlement fee) that will prevent further loss on the bank’s profitability, and to understand the customers’ perception on early financing settlement and the prospectively implemented surcharge. The solution offered in this writing is a policy-based strategy that is based on the research result. This research will contribute to be one of the early references for the further development of the strategy to better implement muqasah in the distribution of murabahah financing.
creator: Ahmad Fajri Prabowo
creator: Oktofa Yudha Sudrajad
rights: Copyright (c) 2026 Ahmad Fajri Prabowo, Oktofa Yudha Sudrajad https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 6
number: 1
starting page: 762
ending page: 774
doi: 10.54443/morfai.v6i1.4740

NAVIGATING THE NEW NORMS: AN HR LEADER'S GUIDE TO DEI, WELL-BEING, AND FLEXIBLE WORK
type: item
description: The contemporary workplace is undergoing a fundamental transformation, driven by post-pandemic expectations, social justice movements, and a heightened focus on holistic employee value. This research investigates the complex interplay between Diversity, Equity, and Inclusion (DEI), employee well-being, and flexible work models as the three pillars of the "new norms" in people management. Employing a multi-case study methodology, the study analyzed the integrated strategies of five purpose-driven organizations over an 18-month period. Results indicate that a siloed approach to these domains leads to initiative fatigue and diminished impact. Successful organizations demonstrated that authentic, data-driven DEI efforts create psychological safety, which underpins well-being. Furthermore, structured flexibility, when managed with clear principles of equity and accountability, was found to enhance both inclusion and mental health outcomes. The discussion argues that HR leaders must transition from programmatic thinking to systemic integration, where policies in one domain actively reinforce the others. The study concludes by providing a practical framework for navigating these interconnected priorities to build resilient, adaptive, and high-performing organizations.
creator: Ari Fitriany
creator: Oktavianti
creator: Rizki Eka Putra
rights: Copyright (c) 2026 Ari Fitriany, Oktavianti, Rizki Eka Putra https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 952
ending page: 960
doi: 10.54443/morfai.v6i1.4765

THE INFLUENCE OF GOVERNANCE ON BANKING PERFORMANCE MEDIATED BY GREEN BANKING (EMPIRICAL STUDY ON BANKS LISTED ON THE IDX 2020 – 2024)
type: item
description: This study aims to analyze the influence of corporate governance on banking performance as mediated by green banking practices in banks listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. This research uses a quantitative approach with secondary data from the annual reports of 30 banks over 5 years (150 observations). Data analysis was conducted using Partial Least Square (PLS)-based Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The governance variable was measured through the board of commissioners, independent commissioners, audit committee, managerial ownership, and institutional ownership. Bank performance was measured by Return on Assets (ROA) and Tobin's Q, while green banking was measured based on 16 sustainability disclosure indicators. The results show that corporate governance (except for managerial ownership and independent commissioners) has a significant effect on green banking. Green banking has a significant effect on bank performance (ROA and Tobin's Q). Green banking proves to significantly mediate the relationship between corporate governance and banking performance, both for ROA and Tobin's Q. The implementation of green banking acts as a strategic mediating mechanism in transforming good corporate governance practices into improved banking performance, both in terms of profitability (ROA) and market value (Tobin's Q). These findings highlight the need to strengthen green banking policies and strategies as part of sustainable governance in the Indonesian banking sector.
creator: Fadhil Muhammad Barama
creator: Husaini
creator: Fadli
rights: Copyright (c) 2026 Fadhil Muhammad Barama, Husaini, Fadli https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1029
ending page: 1043
doi: 10.54443/morfai.v6i1.4791

"IMPLICATIONS OF ARTICLE 477 OF THE 2023 CRIMINAL CODE ON LAW ENFORCEMENT OF THEFT WITH COMPARATIVE ANALYSIS WEIGHTING WITH ARTICLE 363 OF THE OLD CRIMINAL CODE"
type: item
description: The enactment of the 2023 Criminal Code (KUHP) brought significant changes to the regulation of the crime of aggravated theft, particularly through Article 477 of the 2023 Criminal Code, which replaced Article 363 of the old Criminal Code. This change is not only editorial in nature, but also has implications for the construction of criminal elements and law enforcement practices. This study aims to analyze the implications of the application of Article 477 of the 2023 Criminal Code on the enforcement of the law on aggravated theft and compare it with the provisions of Article 363 of the old Criminal Code. The research method used is normative legal research with a legal approach and a comparative approach, supported by primary, secondary, and tertiary legal materials. The results of the study indicate that there are differences in the regulation of aggravating elements and the systematics of punishment that have the potential to affect the investigation process, prosecution, and judges' considerations in issuing decisions. In addition, the implementation of Article 477 of the 2023 Criminal Code still faces challenges in terms of norm interpretation and the readiness of law enforcement officers. This study concludes that a comprehensive understanding and implementation guidelines are needed so that the implementation of the new provisions can guarantee legal certainty and the effectiveness of law enforcement against the crime of aggravated theft.
creator: Andi Herman Yusuf
creator: Muhammad Natsir
creator: Elvi Susanti Syam
creator: Sunardi Purwanda
creator: Muhammad Sabir
rights: Copyright (c) 2026 Andi Herman Yusuf, Muhammad Natsir, Elvi Susanti Syam, Sunardi Purwanda, Muhammad Sabir https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1230
ending page: 1235
doi: 10.54443/morfai.v6i1.4837

AI READINESS AND MATURITY ASSESSMENT FOR ETHICAL AND RESPONSIBLE AI ADOPTION: A CASE STUDY OF PT SARANA MULTI INFRASTRUKTUR
type: item
description: This study assesses the readiness and maturity level of PT Sarana Multi Infrastruktur (SMI), a state-owned development finance institution in Indonesia, for ethical and responsible artificial intelligence (AI) adoption. Employing a mixed-methods approach, the research integrates the Technology-Organization-Environment (TOE) framework, Technology Readiness Index (TRI), and IBM AI Adoption Maturity Model to evaluate AI readiness across multiple dimensions. Data were collected through questionnaires distributed to 84 employees with minimum five years of tenure and semi-structured interviews with five key stakeholders representing IT, Risk Management, Human Capital, Compliance & Legal divisions, and executive management. Results reveal high individual psychological readiness (TRI score: 3.61, Explorers classification) with strong optimism and innovativeness, yet critical institutional gaps in governance frameworks, data infrastructure, security protocols, and regulatory compliance mechanisms. PT SMI is classified at Phase 1, Initial Experiments of the IBM maturity model. Strategic recommendations include establishing comprehensive AI governance frameworks aligned with Indonesian regulations (PDP Law, SE Kominfo No. 9/2023, OJK AI Ethics), strengthening data and security foundations, and building employee risk awareness. This research provides actionable roadmap for responsible AI adoption in public sector financial institutions navigating digital transformation amid regulatory constraints.
creator: Winny Claudia Anggreacia
creator: Achmad Ghazali
rights: Copyright (c) 2026 Winny Claudia Anggreacia, Achmad Ghazali https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 6
number: 1
starting page: 1507
ending page: 1517
doi: 10.54443/morfai.v6i1.4493

IMPLEMENTATION OF DEBT TO EQUITY SWAP AS A STEP FOR COMPANIES IN FACING THE THREAT OF BANKRUPTCY
type: item
description: This article examines the implementation of debt to equity swap as a strategic legal mechanism for companies facing the threat of bankruptcy within the Indonesian legal system. The study departs from the phenomenon of corporate over-leverage and the increasing use of Postponement of Debt Payment Obligations (PKPU) as a forum for debt restructuring, and focuses on how the conversion of debt into shares can operate as an alternative corporate rescue tool rather than a purely financial technique. Using a normative legal research method with a statute, case, and conceptual approach, the research analyzes the legal framework governing debt to equity swap, including bankruptcy law, company law, and capital market regulation, and is conceptually grounded in Lawrence M. Friedman's legal system theory, encompassing legal structure, substance, and culture. The discussion is supported by case studies of PT Garuda Indonesia, PT Darma Henwa Tbk, and PT Bakrie & Brothers Tbk to assess the practical application, procedural requirements, and consequences of debt to equity swap. The findings indicate that, under appropriate conditions, debt to equity swaps can mitigate bankruptcy risk, restore financial health, recalibrate the relationship between companies and creditors, and strengthen ongoing concerns while still requiring careful attention to shareholder protection and regulatory compliance.
creator: Najla Rafiki
creator: Rianda Dirkareshza
rights: Copyright (c) 2026 Najla Rafiki , Rianda Dirkareshza https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-11
publication date: 2025-12-11
volume: 6
number: 1
starting page: 617
ending page: 625
doi: 10.54443/morfai.v6i1.4621

DEVELOPMENT OF A MULTICULTURAL DIGITAL STORYTELLING FLIPBOOK TO IMPROVE ELEMENTARY STUDENTS’ SPEAKING SKILLS AND TOLERANCE
type: item
description: This study aims to develop a multicultural-based Flipbook Digital Storytelling to enhance speaking skills and intercultural social tolerance among third-grade elementary school students. The needs analysis conducted at SDN 017 Penajam revealed that students lacked confidence in speaking, the use of digital media was still low, and learning remained focused on textbooks. In addition, misunderstandings frequently occurred in intercultural interactions. Therefore, an interactive learning media that integrates multicultural values, audio, visuals, and narrative elements is urgently needed. This study involved 96 third-grade students and employed a Research and Development (R&D) design using the ADDIE model. Data were collected through speaking skill tests, social tolerance scales, observations, interviews, and expert validations. Data analysis included qualitative analysis, validity, practicality, and effectiveness assessments. The findings indicate that the developed media is highly valid (material expert = 3.57; language expert = 3.41; media expert = 3.60). It is also highly practical, as shown by teacher responses (92%), student responses (89%), and classroom observations (85%). Speaking skills improved from 63 to 83, while social tolerance increased from 68% to 84%, with an N-Gain score of 0.47. Thus, the multicultural- based Flipbook Digital Storytelling has been proven valid, practical, and effective in improving students’ speaking abilities as well as fostering appreciation and tolerance toward cultural diversity.
creator: Salmawati
creator: Nurul Istiqfaroh
creator: M. Bambang Edi Siswanto
rights: Copyright (c) 2026 Salmawati, Nurul Istiqfaroh, M. Bambang Edi Siswanto https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 257
ending page: 265
doi: 10.54443/morfai.v6i1.4653

DETERMINATION OF PRIORITY FOR ROAD INFRASTRUCTURE QUANTITY DEVELOPMENT IN SUPPORTING REGIONAL DEVELOPMENT IN KENDARI CITY WITH PROCESS HIERARCHY ANALYSIS METHOD
type: item
description: The high level of activity in Kendari city is due to its status as the provincial capital with functions as the center of government, education, and economic activity, resulting in limited road space, low accessibility and traffic congestion. The government's desire to make Kendari city a service city and attractive to investors and tourists, both domestic and foreign. In order to meet the needs of the community, with limited local government resources to meet them in a short period of time, it is necessary to do optimization. This research aims to: 1) analyze criteria and weights in determining road development priorities; 2) determine road development priorities in supporting regional development; 3) measure the impact of road development projects on relevant key performance indexes. The data analysis method is descriptive quantitative and qualitative with hierarchical analysis process (AHP). The results of the study concluded 1) The weighting analysis shows in order of the highest weight criteria accessibility, benefits, road network performance, regional development and costs. 2) Hierarchical process analysis shows that the most priority alternative chosen to meet the needs of the road network is a combination of Kendari ring road and inner ring road 3) Both combinations are useful for increasing accessibility, improving the performance of the existing road network, becoming a strategic road to support the industrial sector, trade and urban growth centers in order to improve the regional economy.
creator: Waode Anggun Mahrani
rights: Copyright (c) 2026 Waode Anggun Mahrani https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
doi: 10.54443/morfai.v6i1.4685

INSTRUCTIONAL LEADERSHIP OF SCHOOL PRINCIPALS FOR IMPROVING THE QUALITY OF LEARNING IN ELEMENTARY SCHOOLS: A MULTI-SITE STUDY AT SDN KUBANG I CIANJUR AND SDN WARUNGCARINGIN BANDUNG
type: item
description: This study aims to analyze principals' instructional leadership strategies in improving learning quality in elementary schools through a multi-site study at SDN Kubang I Cianjur and SDN Warungcaringin Bandung. The research employed a qualitative approach with a multi-site case study design, where data were collected through in-depth interviews with 18 informants, participatory observations, and documentation studies of 47 school documents. Data were analyzed using NVivo 14 through three stages: open coding, axial coding, and selective coding. The analysis identified two equally effective patterns of instructional leadership implementation: a relationship-based pattern at SDN Kubang I and a system-based pattern at SDN Warungcaringin. Both patterns successfully improved learning achievement with literacy increasing by 12-16 percentage points and numeracy by 13-15 percentage points. Instructional supervision was the core practice with the highest coding frequency (n=156) and very positive sentiment score (0.81-0.86), implemented developmentally with high alignment (76-82%) to teacher professional development. The study concludes that instructional leadership effectiveness is determined by implementation consistency and contextual adaptation, not technological sophistication. Main challenges include high administrative burden (40-45%), technology infrastructure limitations, and teacher competency gaps. This research enriches instructional leadership literature with empirical evidence from Indonesian context and identifies the importance of curriculum change management capacity and the effectiveness of distributive instructional leadership.
creator: Ade Tutty Rokhayati Rosa
creator: Asep Sujani
creator: Mila Meilani
creator: Ruri C. Hetiawati
creator: Alpa Ruhyat
rights: Copyright (c) 2026 Ade Tutty Rokhayati Rosa, Asep Sujani, Mila Meilani, Ruri C. Hetiawati, Alpa Ruhyat https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 548
ending page: 559
doi: 10.54443/morfai.v6i1.4708

ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY
type: item
description: This study aims to analyze the influence of Digital Marketing and Marketplace on the Revenue of Micro, Small, and Medium Enterprises (MSMEs) with Sales as an intervening variable in Medan City. The rapid growth of the digital economy has significantly changed marketing patterns and consumer behavior, thus encouraging MSMEs to adapt to technological developments to remain competitive. Digital marketing allows businesses to promote products effectively through social media such as Instagram, Facebook, and TikTok, while marketplace platforms such as Shopee and Tokopedia provide wider market access and ease of transactions. This study uses a quantitative approach with a purposive sampling technique, involving 384 MSME respondents who have been operating for at least one year and actively utilize social media and marketplaces in marketing and sales activities. Primary data was obtained through a questionnaire with a Likert scale, then analyzed using the Partial Least Square (PLS) method to test the direct, indirect, and mediating effects between variables. The results show that Digital Marketing has a positive and significant effect on MSME Sales and Revenue. Similarly, Marketplace has a positive effect on Sales, which ultimately increases MSME Revenue. The Sales variable is proven to act as a mediating variable that strengthens the relationship between Digital Marketing and Marketplace on MSME Revenue. These findings indicate that the more intensively MSMEs implement digital marketing strategies and utilize marketplaces, the greater their ability to increase revenue in a stable and sustainable manner. This research provides theoretical and practical contributions to the development of literature on digital marketing and the capacity building of MSMEs in the digital economy era. The results can serve as a reference for businesses, the government, and supporting institutions in designing digital training policies, business mentoring, and strategic collaboration with marke…
creator: Misna Doharni Harahap
creator: Wahyu Ario Pratomo
creator: Irsad
rights: Copyright (c) 2026 Misna Doharni Harahap, Wahyu Ario Pratomo, Irsad https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 703
ending page: 713
doi: 10.54443/morfai.v6i1.4727

DATA-DRIVEN HR: LEVERAGING ANALYTICS TO IMPROVE EMPLOYEE EXPERIENCE AND PERFORMANCE
type: item
description: This article examines the transformative role of data analytics in modern human resource management, known as Data-Driven HR. The background outlines the shift from traditional, intuition-based HR practices to a strategic, evidence-based approach necessitated by the digital economy. The primary objective is to demonstrate how organizations can leverage HR analytics to systematically enhance both employee experience and organizational performance. The methodology involves a comprehensive review of existing literature and analysis of case studies from organizations that have implemented HR analytics initiatives. The results indicate that systematic data collection and analysis in areas such as recruitment, engagement, and talent development lead to more informed decision-making, predictive insights, and personalized employee interventions. The discussion highlights that successful implementation requires robust data infrastructure, analytical competency, and a strong ethical framework to address privacy concerns. In conclusion, Data-Driven HR represents a fundamental evolution in the function, enabling a more proactive, employee-centric, and performance-oriented management paradigm. For optimal impact, HR leaders must cultivate data literacy and foster a culture of evidence-based practice while safeguarding employee trust.
creator: Yossy Oktalina
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Yossy Oktalina, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 552
ending page: 560
doi: 10.54443/morfai.v6i1.4752

CRITICAL DISCOURSE ANALYSIS OF ONLINE NEWS IN THE MOLOTOV BOMB CASE IN SAMARINDA
type: item
description: This study aims to analyze critical discourse in online media coverage of the Molotov cocktail incident in Samarinda using the approach of Norman Fairclough and Teun A. van Dijk. The data consists of three online news articles analyzed from the perspective of text, discursive practices, and social practices. The results show that all three articles tend to present narratives that support the police as the sole source and frame the perpetrators as a threat to public security. The demonstrations are reduced to potential anarchy, and the perpetrators are denied any opportunity to defend themselves. The analysis shows that the media plays a role as a reproducer of state power in constructing public opinion.
creator: Sri Hadijati
creator: Widyatmike Gede Mulawarman
creator: Bibit Suhatmadi
rights: Copyright (c) 2026 Sri Hadijati, Widyatmike Gede Mulawarman, Bibit Suhatmadi https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1349
ending page: 1353
doi: 10.54443/morfai.v6i1.4777

THE EFFECT OF EMPLOYEE MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY AT PT METAL SMELTINDO SELARAS)
type: item
description: This study aims to analyze the effect of employee motivation and organizational culture on organizational citizenship behavior (OCB), with job satisfaction as a mediating variable at PT Metal Smeltindo Selaras. The research employs a quantitative approach using a survey method, involving 160 employees as the sample. The sampling technique used is Proportionate Stratified Random Sampling. Data were collected through questionnaires and analyzed using descriptive statistics and path analysis. The results show that employee motivation has a positive and significant effect on job satisfaction and OCB, and organizational culture also has a positive and significant effect on job satisfaction and OCB. Job satisfaction is proven to have a positive and significant effect on OCB. Furthermore, job satisfaction partially mediates the influence of employee motivation and organizational culture on OCB. These findings indicate that increasing employee motivation and fostering a conducive organizational culture will enhance job satisfaction and OCB, which in turn can improve company performance and productivity.
creator: Rohmatullah
creator: Asti Nur Aryanti
creator: Gurawan Dayona
creator: Nunung Ayu Sofiati
creator: Ridlwan Muttaqin
rights: Copyright (c) 2026 Rohmatullah, Asti Nur Aryanti, Gurawan Dayona, Nunung Ayu Sofiati, Ridlwan Muttaqin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1339
ending page: 1348
doi: 10.54443/morfai.v6i1.4821

INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES
type: item
description: Study This aim For analyze Influence of Lifestyle and Groups Reference to Loyalty Customer with Brand Satisfaction as Intervening variables in Sin Coffee Palu. Research use approach quantitative with Partial Least Squares–Structural Equation Modeling (PLS-SEM) method . Data obtained through distribution questionnaire to customers and processed use SmartPLS . Research results show that Lifestyle and Group Reference influential positive and significant to Brand Satisfaction as well as Loyalty Customers . In addition , Brand Satisfaction is proven influential significant to Loyalty Customers . Other findings show that Brand Satisfaction plays a role as a significant mediator in connection between Lifestyle and Group Reference to Loyalty Customers . This result confirm that suitability style life , influence social , and level satisfaction to brand own role important in form loyalty customers at Sin Coffee. Research This expected can become references for manager in develop more marketing strategies​ effective and relevant with characteristics its consumers .
creator: Aulia Salsabila
creator: Muzakir
creator: Umar Syarifuddin
creator: Faruq Lamusa
rights: Copyright (c) 2026 Aulia Salsabila, Muzakir, Umar Syarifuddin, Faruq Lamusa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-27
publication date: 2025-12-27
volume: 6
number: 1
starting page: 1631
ending page: 1638
doi: 10.54443/morfai.v6i1.4870

UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH
type: item
description: The research is guided by three questions: how consumers describe the psychological and social pressures they experience when making appearance decisions in visible settings; how these pressures shape the emotions and self-presentation concerns associated with the possibility of repeating outfits; and how consumers interpret the potential role of a sustainable-fashion brand in supporting these decisions. The underlying assumption is that appearance behaviour must be understood through lived experience rather than through attitudes alone. A qualitative and exploratory methodology was used. Fifteen in-depth interviews, one focus-group discussion, and field-note observations were conducted with young women in urban Jakarta who regularly navigate visible social environments. Using open and axial coding, themes were identified and triangulated across data sources. Five theoretical lenses guided interpretation: Impression Management Theory, Subjective Norms and Perceived Behavioural Control within the Theory of Planned Behavior, Self-Efficacy Theory, Appearance-Related Anxiety, and Brand Trust Theory. Findings reveal five recurring patterns. First, participants feel observed and implicitly evaluated when repeating outfits, reflecting strong subjective norms. Second, emotional discomfort such as embarrassment or nervousness often accompanies decisions to rewear clothing in visible contexts. Third, many participants report low styling confidence, making it difficult to create varied looks from existing wardrobes. Fourth, social-media environments amplify comparison pressures and increase sensitivity to being seen in familiar outfits. Fifth, participants perceive limited brand reassurance or styling guidance, noting that most fashion brands emphasise novelty rather than garment longevity. These patterns highlight that sustainable wardrobe behaviour is shaped not only by environmental attitudes but also by social interpretation, emotional vulnerability, styling uncertainty, a…
creator: Tania Azahra
creator: Ilma Aulia Zaim
rights: Copyright (c) 2026 Tania Azahra, Ilma Aulia Zaim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 519
ending page: 528
doi: 10.54443/morfai.v6i1.4601

INDONESIA LOGISTICS SECTOR REVIEW: PERFORMANCE, CHALLENGES, AND FUTURE GROWTH
type: item
description: This paper provides a comprehensive review of Indonesia's logistics sector, analyzing its performance, structural challenges, and strategic outlook through 2030. As the world's largest archipelago with a robust GDP growth of 5% in 2024, Indonesia possesses a resilient domestic market yet faces significant hurdles in logistics efficiency. The study highlights that Indonesia ranks 61st in the World Bank's Logistics Performance Index (LPI), lagging behind ASEAN peers due to critical bottlenecks in customs clearance and physical infrastructure. To address these issues, the sector is currently being reshaped by a "triad" of strategic policies: investment liberalization through the Omnibus Law, digitalization via the National Logistics Ecosystem (NLE), and improved maritime connectivity through the Sea Toll program, which has successfully reduced regional price disparities from 14.2% to 10.25%. Furthermore, the paper projects a transformative shift toward a green and decentralized supply chain, driven by the implementation of the B50 biodiesel roadmap, a 49% growth in the domestic electric vehicle market, and the relocation of the capital to Nusantara (IKN). The findings conclude that while high logistics costs persist, the convergence of infrastructure continuity and digital reform is positioning Indonesia to evolve from a fragmented market into a pivotal maritime logistics hub.
creator: Handy Bugiman
creator: Tota Pirdo Kasih
creator: Zheng Kai
rights: Copyright (c) 2026 Handy Bugiman, Tota Pirdo Kasih, Zheng Kai https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-10
publication date: 2025-12-10
volume: 6
number: 1
starting page: 400
ending page: 409
doi: 10.54443/morfai.v6i1.4636

CULTIVATING CIVIC CHARACTER THROUGH CO-CURRICULAR PROGRAMS CONTAINING LOCAL WISDOM
type: item
description: This study aims to analyze the influence of local wisdom-based co-curricular programs on the formation of student citizenship character at SMP Negeri 16 Cimahi. The co-curricular program implemented takes the theme "Bhinneka Tunggal Ika: Different Colors but One Feeling of Unity in Diversity" with cultural performance activities, traditional games, and collaborative projects oriented towards strengthening social values. The study used a mixed methods approach with a sequential explanatory design, involving 100 students as quantitative respondents and 9 qualitative informants. The research instruments were a Likert scale questionnaire, observation, in-depth interviews, and document analysis. The results of the quantitative analysis showed that students' citizenship character was in the high category (M = 4.19) and there was a strong positive relationship between the co-curricular program and citizenship character (r = 0.71) with a contribution of 39% (R² = 0.39). Qualitative findings confirm an increase in social responsibility, caring, empathy, and respect for differences through the internalization of the values ​​of silih asih-silih asah-silih asuh and tepa selira. This study concludes that local wisdom-based co-curricular activities are effective as a strategy for developing civic character, but students' social participation still needs to be strengthened through community service-based activities.
creator: Amelia Sholihah
creator: Sudrajat
rights: Copyright (c) 2026 Amelia Sholihah, Sudrajat https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 157
ending page: 163
doi: 10.54443/morfai.v6i1.4662

THE HUMAN IN HUMAN RESOURCES: BALANCING TECHNOLOGY WITH THE HUMAN TOUCH
type: item
description: The Human Resources function is undergoing a profound transformation driven by the rapid integration of technologies like artificial intelligence, data analytics, and automation. This shift promises unprecedented efficiency but also raises critical questions about the role of human judgment and connection in people management. This article investigates the imperative to balance technological adoption with the preservation of essential human elements within HR practices. It aims to develop a framework for synergistic integration where technology augments, rather than replaces, human capabilities. The research employs a qualitative, analytical methodology, synthesizing existing literature on HR technology, organizational psychology, and ethics. It analyzes contemporary case studies and industry trends to evaluate the impacts of this technological integration. The analysis confirms that while technology excels in administrative efficiency and data-driven insights, critical areas like complex communication, ethical judgment, culture-building, and strategic creativity remain irreplaceably human. A successful balance is achieved when technology handles transactional tasks, freeing HR professionals to focus on transformational, human-centric work. The future of HR lies not in choosing between technology and humanity, but in strategically leveraging technology to enhance the human touch. The most effective organizations will be those that use digital tools to empower HR professionals to become more empathetic, strategic, and ethical, thereby fostering a more engaged and resilient workforce.
creator: Erin Kepria
creator: Sri Langgeng Ratnasari
creator: Alpino Susanto
rights: Copyright (c) 2026 Erin Kepria, Sri Langgeng Ratnasari, Alpino Susanto https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 732
ending page: 739
doi: 10.54443/morfai.v6i1.4695

THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY
type: item
description: This study aims to determine the effect of Digital Marketing and Product Quality on Purchasing Decisions at Times Florist in Palu City. The study used a quantitative method with data collection techniques through questionnaires distributed to 90 respondents using purposive sampling. Data were processed and analyzed using the SPSS.26 application through validity tests, reliability tests, classical assumption tests, multiple linear regression, F tests, t tests, and coefficients of determination. The results showed that Digital Marketing had a significant effect on Purchasing Decisions. Product Quality also had a significant effect on Purchasing Decisions. Simultaneously, both variables had a significant effect and were able to explain 85.1% of the variation in purchasing decisions. These findings confirm that optimizing digital marketing strategies and improving product quality are very important to improve consumer purchasing decisions.
creator: Ni Luh Dita Yanti
creator: Ira Nuriya Santi
creator: Maskuri Sutomo
creator: Farid
rights: Copyright (c) 2026 Ni Luh Dita Yanti, Ira Nuriya Santi, Maskuri Sutomo, Farid https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 281
ending page: 290
doi: 10.54443/morfai.v6i1.4717

CONFLICT MANAGEMENT STRATEGIES IN THE MULTICULTURAL CITY OF BUKIT BINTANG
type: item
description: This study examines how conflict management strategies are implemented in the multicultural area of Bukit Bintang, Kuala Lumpur, Malaysia. This district is known as an economic and tourism hub that brings together people from diverse backgrounds every day, ranging from Malay, Chinese, and Indian communities to expatriates from around the world (Abdullah, 2019). Such diversity is a strength that makes Bukit Bintang vibrant, yet it can also give rise to tensions—socially, economically, and culturally. The history of Kuala Lumpur’s urbanization shows that multiethnic interactions have not always been smooth, particularly when related to resource distribution or the use of public spaces. To understand these conditions, the study employs a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The findings show that Bukit Bintang’s primary strength lies in its diversity, but weaknesses emerge due to limited regulations and the absence of dialogue spaces that can bring all parties together. On the other hand, increasing awareness of the importance of multiculturalism and supportive government policies create major opportunities for fostering harmony. However, threats such as social segregation and economic inequality continue to loom. The proposed strategies include strengthening cross-cultural forums, promoting cultural literacy education, and creating inclusive policies based on community participation. With these measures, Bukit Bintang has the potential to become a real example of how a multicultural city can grow peacefully and adaptively in the era of globalization.
creator: Malfiyolla
creator: Bayu Wijayanto
creator: Dedi Hermon
creator: Febriandi
rights: Copyright (c) 2026 Malfiyolla, Bayu Wijayanto, Dedi Hermon, Febriandi https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1254
ending page: 1262
doi: 10.54443/morfai.v6i1.4736

ECONOMIC STRUCTURE, ENERGY TRANSITION, AND CARBON EMISSIONS IN ASEAN MARITIME STATES : PANEL ARDL APPROACH
type: item
description: This study analyzes the factors influencing carbon emissions in five ASEAN maritime countries, namely Indonesia, Philippines, Thailand, Malaysia, and Vietnam, using the Panel Autoregressive Distributed Lag (P-ARDL) method with data from 1993 to 2023. The variables studied include economic growth, energy intensity, the share of renewable energy, and sector structure using the agriculture industry proxy. Long-term estimates show that GDP per capita growth, energy intensity, and sector structure have a significant positive effect on carbon emissions, while renewable energy has a negative but insignificant effect. In the short term, energy intensity is the most dominant factor increasing emissions, while economic growth, renewable energy, and sector structure have not shown a significant impact. Vietnam and Thailand are still in the early phase of the Environmental Kuznets Curve (EKC), while the Philippines and Malaysia are beginning to show decoupling through energy efficiency and the service sector. Indonesia shows an unstable transition pattern. These findings emphasize the need to improve energy efficiency and accelerate the clean energy transition in ASEAN maritime countries.
creator: Indah Susilowati
creator: Muhammad Fahrur Rozi
creator: Ismiyati
creator: Dwijaya Samudra Suryaman
creator: Maratus Sholikhah
rights: Copyright (c) 2026 Indah Susilowati, Muhammad Fahrur Rozi, Ismiyati, Dwijaya Samudra Suryaman, Maratus Sholikhah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1019
ending page: 1028
doi: 10.54443/morfai.v6i1.4761

IMPLICATIONS OF PERSON-JOB FIT AND COMPETENCY ON EMPLOYEE PERFORMANCE AT THE CENTRAL SULAWESI EDUCATION OFFICE
type: item
description: This study aims to analyze the implications of person-job fit and competence on employee performance at the Central Sulawesi Education Office. The study used a quantitative approach with a survey method. Data were collected through questionnaires distributed to 55 employees as the research sample, which was determined using the Slovin formula. Data analysis was performed using multiple linear regression using SPSS. The results of the study indicate that partially person-job fit has no significant effect on employee performance, while competence has a positive and significant effect on employee performance. Simultaneously, person-job fit and competence have a positive and significant effect on employee performance with a coefficient of determination of 0.797, indicating that both variables are able to explain 79.7% of the variation in employee performance. These findings indicate that increasing employee competence is a major factor in improving performance, while person-job fit will be more effective if supported by adequate competence. The results of this study are expected to be a consideration for agencies in human resource management, especially in efforts to improve employee performance.
creator: Dila Safiah
creator: Yoberth Kornelius
creator: Niluh Putu Evvy Rossanty
creator: Mohammad Ali Murad
rights: Copyright (c) 2026 Dila Safiah, Yoberth Kornelius, Niluh Putu Evvy Rossanty, Mohammad Ali Murad https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 6
number: 1
starting page: 1090
ending page: 1102
doi: 10.54443/morfai.v6i1.4788

THE RULE OF LAW AND ECONOMIC STABILITY AMID GLOBAL THREATS TO NATIONAL SECURITY
type: item
description: National economic stability constitutes a fundamental pillar of national development and security. Global challenges, including trade wars, financial crises, and pandemics, have amplified the vulnerability of national economies. As a state governed by law, Indonesia bears a constitutional obligation to safeguard public welfare pursuant to the 1945 Constitution. This article analyzes the function of the rule of law in preserving economic stability as an integral component of national security strategy. The study employs a normative juridical method, examining constitutional mandates and regulations related to emergencies and economic regulation, namely the 1945 Constitution, Law No. 23/1959 on State of Emergency, Law No. 9/2016 on Prevention and Handling of Financial System Crises as updated by Law No. 4/2023 on Financial Sector Development and Strengthening (P2SK Law), and Law No. 3/2002 on National Defense. The findings reveal that Indonesia lacks an explicit legal recognition of economic emergencies as a distinct category. Consequently, legal reform is deemed necessary to ensure legitimacy, institutional clarity, and regulatory certainty in managing financial crises within the framework of national security.
creator: Dhara Syera Fatria
creator: Parluhutan Sagala
creator: Pujo Widodo
rights: Copyright (c) 2026 Dhara Syera Fatria, Parluhutan Sagala, Pujo Widodo https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-22
publication date: 2025-12-22
volume: 6
number: 1
starting page: 1160
ending page: 1167
doi: 10.54443/morfai.v6i1.4835

THE EFFECT OF PROJECT-BASED LEARNING IN INCREASING STUDENT CREATIVITY AND INDEPENDENCE IN ISLAMIC RELIGIOUS EDUCATION LEARNING AT DAIRI STATE VOCATIONAL SCHOOL
type: item
description: This study aims to determine the influence of Project-Based Learning (PjBL) based learning in Islamic Religious Education (PAI) on the creativity and independence of MTs Negeri Dairi students. The type of research used was quasi-experimental with a pretest–posttest control group design involving 54 grade VIII students who were divided evenly into experimental and control classes. The experimental class uses the PjBL learning model, while the control class uses the conventional method. Creativity and independence were measured by a reliable questionnaire (α = 0.719; α = 0.717). The hypothesis test in this study is the MANOVA analysis, and the t-test. The results showed that PjBL-based learning had a significant effect (F = 126.22, p < 0.05, η² = 0.832). Individually, creativity (η² = 0.485) and independence (η² = 0.781) increased strongly. This study concludes that the use of the PjBL learning model has a significant influence on students' creativity and self-esteem in Islamic religious education learning.
creator: Romauli Nainggolan
creator: Rizka Harfiani
creator: Juli Maini Sitepu
rights: Copyright (c) 2026 Romauli Nainggolan, Rizka Harfiani, Juli Maini Sitepu https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 6
number: 1
starting page: 792
ending page: 799
doi: 10.54443/morfai.v6i1.4619

AUGMENTED REALITY LABELS FOR TEACHING FACTORY PRODUCT PRESENTATION IN A VOCATIONAL HIGH SCHOOL (MULTIMEDIA PROGRAM)
type: item
description: This study implements the application of Augmented Reality (AR) on labels or packaging of Teaching Factory (TEFA) SMK Multimedia Program products. An R&D design with a Design Thinking framework (Empathize–Test) was used as a user-centered solution. The prototype was developed using Unity–Vuforia and tested on 55 respondents (50 students and 5 teachers) through questionnaires and observations. Descriptive results show strong support for the feasibility of AR as a presentation medium and practical teaching material. The packaging design results before AR were rated positively with a rating of Good–Very Good at 74.6%. The most appreciated AR element was 3D animation at 85.5%. From a promotional perspective, AR results were perceived as effective–very effective at 81.8%. In the field of vocational education, the description of industrial workflows was considered very comprehensive by the majority at 83.6%, with an adoption interest of 85.5%. The main challenges lie in the application of usability and technical complexity (rated as difficult and very difficult by 60.0%), so improvements to the UI/UX, optimization of 3D asset quality, and the addition of CTA features (buy/location/QR links) are recommended. These findings indicate that the application of AR label technology increases appeal, enriches product understanding, and is relevant as a TEFA project module, while also opening up room for improvement in usability and content pipeline to ensure the sustainability of implementation in vocational learning at SMK Multimedia Program.
creator: Herman Thuan To Saurik
creator: Kelvin
creator: Sigit Firdaus Prayogi
creator: Taufikur Rahman
rights: Copyright (c) 2026 Herman Thuan To Saurik, Kelvin, Sigit Firdaus Prayogi, Taufikur Rahman https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 234
ending page: 244
doi: 10.54443/morfai.v6i1.4650

NAVIGATING THE NEW NORMAL: A PRACTICAL GUIDE TO POST-PANDEMIC HR POLICIES
type: item
description: The COVID-19 pandemic precipitated a permanent transformation in the global workplace, shifting employee expectations toward flexibility, well-being, and purpose. This has created a critical misalignment with traditional, office-centric HR policies, leading to risks of attrition, inequity, and disengagement. This article aims to develop a practical framework for redesigning HR policies to meet the demands of the post-pandemic "new normal." Utilizing an integrative review methodology, it synthesizes contemporary academic and industry literature to formulate actionable guidance. The results and discussion are structured around five pillars: implementing structured hybrid work models, intentionally cultivating culture in a dispersed environment, embedding holistic well-being into operations, and transforming talent management for equity and agility. The conclusion argues that a proactive, integrated approach to these areas is not an administrative task but a strategic imperative. Organizations that successfully adapt their people’s practices by fostering trust, inclusivity, and resilience will secure a sustainable competitive advantage in the evolving landscape of work.
creator: Tuti Damayanti
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Tuti Damayanti, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 392
ending page: 399
doi: 10.54443/morfai.v6i1.4682

THE IMPACT OF PROPRIOCEPTIVE NEUROMUSCULAR FACILITATION AND DYNAMIC STRETCHING ON LOWER LIMB FLEXIBILITY IMPROVEMENT: A SYSTEMATIC REVIEW
type: item
description: A systematic review is therefore needed to consolidate existing evidence and identify the dominant factors This systematic review was conducted to consolidate evidence on how proprioceptive neuromuscular facilitation (PNF) and dynamic stretching affect hamstring flexibility. Literature searches were carried out using the Scopus database. Two empirical studies up to the year 2025 were analyzed from an initial pool of 113 findings, including interventions combining PNF and dynamic/ballistic stretching. Thematic analysis focused on two main dimensions: the effectiveness of stretching techniques in improving hamstring flexibility and the acute impact of stretching on explosive performance. The synthesis results indicate that both dynamic stretching (including ballistic stretching) and PNF can improve hamstring flexibility in structured interventions, making them effective for reducing muscle stiffness and expanding the range of motion. In pre-activity contexts, dynamic or ballistic stretching tends to enhance neuromuscular readiness and supports the ability to generate power immediately after warm-up, making it suitable before activities that require high power output. Conversely, certain PNF variations ending with passive static stretching were found to decrease acute explosive performance despite improving muscle looseness, making them less appropriate as part of competitive warm-ups. Overall, this review emphasizes that the selection of stretching techniques should consider two primary goals: whether the priority is to improve hamstring flexibility or to maintain and even optimize explosive performance immediately after warm-up
creator: I Fadhilah
creator: Yanuar Kiram
creator: Padli
rights: Copyright (c) 2026 I Fadhilah, Yanuar Kiram, Padli https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 526
ending page: 533
doi: 10.54443/morfai.v6i1.4706

THE ROLE OF WOMEN FARMERS IN ADVANCING SUSTAINABLE DEVELOPMENT GOALS (SDGS) TO PROMOTE WELFARE IN LABUHAN BATU REGENCY
type: item
description: This study investigates the role of women farmers in advancing Sustainable Development Goals (SDGs) to improve household welfare in Labuhan Batu Regency. Women farmers are central contributors to agricultural production, yet their involvement is often constrained by limited access to resources, health challenges, and institutional barriers. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with 100 respondents selected through the Slovin formula. The findings show that women farmers’ role and health have a positive and significant effect on welfare, while access to resources does not directly influence welfare. However, an SDG-based economy significantly improves welfare and acts as an effective mediator for the roles, health, and resource access of women farmers. The mediating effect indicates that sustainable economic mechanisms strengthen the contribution of women farmers toward welfare improvement. The study concludes that enhancing women’s participation, improving health access, and optimizing resource utilization within an SDG-aligned economic framework are essential strategies for increasing household welfare. These results provide empirical support for integrating gender-responsive and sustainability-based approaches into regional agricultural development policies.
creator: Dhea Nita Syafina Rambe
creator: Syaad Afifuddin
creator: Raina Linda Sari
rights: Copyright (c) 2026 Dhea Nita Syafina Rambe, Syaad Afifuddin, Raina Linda Sari https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 681
ending page: 693
doi: 10.54443/morfai.v6i1.4725

FROM ADMINISTRATIVE TO STRATEGIC: HOW HR CAN BECOME A TRUE BUSINESS PARTNER
type: item
description: The evolution of the Human Resources function from an administrative to a strategic partner is critical for organizational success in the modern business landscape. Despite its recognized importance, a persistent gap exists between this strategic aspiration and the operational reality in many organizations, where HR remains focused on transactional tasks. This study aims to identify the key competencies, structural changes, and business acumen required for HR to transition into a genuine strategic business partner. Utilizing a qualitative multiple-case study methodology, data was collected through semi-structured interviews with senior HR leaders and C-suite executives across four multinational corporations. The results reveal that strategic HR partnership is predicated on three pillars: the mastery of data analytics for talent insights, the cultivation of deep business literacy, and a formalized seat at the strategic planning table. The discussion argues that this transition necessitates a fundamental redesign of HR roles and metrics, shifting from cost-centre efficiency to value creation and business impact. In conclusion, for HR to become a true business partner, it must transcend its administrative heritage by aligning talent strategy directly with core business objectives, thereby contributing to competitive advantage. This transformation is not merely functional but a strategic imperative for organizational resilience.
creator: Rizky Karnando Rachmat
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Rizky Karnando Rachmat, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 545
ending page: 551
doi: 10.54443/morfai.v6i1.4750

INTERPRETATION AND MANIFESTATION OF VALUES OF SUNDAN PHILOSOPHY "CAGEUR, BAGEUR, SINGER"
type: item
description: Background: The philosophy of "Cageur, Bageur, Singer" represents Sundanese local wisdom containing character education values and personality formation. In the context of modernization, these values need systematic examination to understand their relevance to national character development. Objective: This study aims to analyze the interpretation and manifestation of Sundanese philosophical values "Cageur, Bageur, Singer" through a systematic literature review. Methods: This research employs Systematic Literature Review (SLR) methodology with PRISMA protocol. Literature search was conducted in Scopus, Google Scholar, and Portal Garuda databases for the period 2014-2024 using keywords "Cageur Bageur Singer", "Sunda philosophy", "local wisdom", and "character education". From 247 identified articles, 58 articles met inclusion criteria and were thematically analyzed. Results: Analysis reveals three main dimensions: (1) "Cageur" is interpreted as physical, mental, and spiritual health manifested in healthy lifestyle patterns and psychological resilience; (2) "Bageur" reflects moral goodness manifested in prosocial behavior, empathy, and social ethics; (3) "Singer" depicts holistic intelligence manifested in intellectual competence, practical skills, and wisdom. Implementation of these values is found in educational practices, organizations, and contemporary Sundanese community life. Conclusion: The philosophy of "Cageur, Bageur, Singer" has contemporary relevance as an integrative character education framework, combining health, morality, and intellectuality dimensions in holistic human development.
creator: Riska Novianty
creator: Yusuf Tri Herlambang
rights: Copyright (c) 2026 Riska Novianty, Yusuf Tri Herlambang https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1332
ending page: 1338
doi: 10.54443/morfai.v6i1.4773

ANALYSIS OF THE MOST SENSITIVE TOLL ROAD SERVICE PERFORMANCE BASED ON USER PERCEPTION AND INFLUENCED FACTORS
type: item
description: This study aims to evaluate the service performance of the Terbanggi Besar–Pematang Panggang–Kayu Agung (TERPEKA) toll road section based on user perceptions and to identify the factors influencing toll road service performance. The analysis employs the Service Quality (SERVQUAL) method and Important Performance Analysis (IPA) to measure the gap between user expectations and perceived performance, complemented by factor analysis to determine the dominant influencing factors. The results indicate that the overall service quality of the TERPEKA toll road remains unsatisfactory, as all SERVQUAL dimensions show quality (Q) values below 1. IPA results reveal several priority attributes requiring immediate improvement, particularly road surface conditions, street lighting, modern toll facilities, road geometry comfort and safety, and rest area comfort and security. Furthermore, factor analysis identifies three main factors influencing service performance—service factors, quality factors, and performance factors—which together explain 77.33% of the total variance. The service factor is the most dominant, contributing 66.131% of the variance, followed by quality and performance factors. These findings highlight the need for targeted improvements in infrastructure quality and service management to enhance user satisfaction on the TERPEKA toll road.
creator: Medi Yandriguna
creator: Muhammad Karami
creator: Rahayu Sulistyorini
creator: Masdar Helmi
creator: Niken DWSBU
rights: Copyright (c) 2026 Medi Yandriguna, Muhammad Karami, Rahayu Sulistyorini, Masdar Helmi, Niken DWSBU https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1318
ending page: 1331
doi: 10.54443/morfai.v6i1.4815

SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY
type: item
description: Digital transformation encourages public service agencies to optimize social media and service innovation to improve satisfaction by strengthening trust. This study analyzes the influence of social media and service innovation on public satisfaction with trust as an intervening variable at the Population and Civil Registration Office of Medan City. The method used is quantitative with a sample of 98 respondents (service users in the last 12 months). Primary data were collected through questionnaires and analyzed using PLS-SEM (SmartPLS). The instruments met the requirements for convergent validity (outer loadings ≥ 0.60; AVE ≥ 0.552) and reliability (Cronbach's Alpha ≥ 0.723; CR ≥ 0.829). The results show that social media has a positive and significant effect on satisfaction (β=0.254; p=0.005) and trust (β=0.155; p=0.049). Service innovation has a positive but insignificant effect on satisfaction (β=0.120; p=0.175), but a positive and significant effect on trust (β=0.490; p=0.000). Trust has a positive and significant effect on satisfaction (β=0.324; p=0.000). The mediation test shows that social media → trust → satisfaction is not significant (p=0.113), while service innovation → trust → satisfaction is significant (p=0.005). The explanatory power of the model is strong (R² trust=0.705; R² satisfaction=0.889). Practical implications: strengthening social media content and responses needs to be accompanied by innovations that increase trust—such as process transparency, real-time status tracking, and SLA standards—in order to have a direct impact on satisfaction.
creator: Lusianna Banurea
creator: Mesra B
creator: Elfitra Desy Surya
rights: Copyright (c) 2026 Lusianna Banurea, Mesra B, Elfitra Desy Surya https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-24
publication date: 2025-12-24
volume: 6
number: 1
starting page: 1460
ending page: 1468
doi: 10.54443/morfai.v6i1.4850

THE RELATIONSHIP BETWEEN WORKING FROM HOME AND EMPLOYEE PERFORMANCE: THE ROLE OF FAMILY CLIMATE AS A MODERATING VARIABLE
type: item
description: This study examines the relationship between Work From Home (WFH) and employee performance and confirms the role of family climate as a moderating variable. The method used is quantitative correlational, involving 206 respondents who work from home. The results of Moderated Regression Analysis show that WFH is significantly related to performance (β = 0.69191; p < 0.001), family climate is also significantly related to performance (β = 0.20040; p < 0.001), and family climate significantly moderates the relationship between WFH and performance (β = 0.00443; p = 0.0038), confirming that the quality of family climate can strengthen the relationship between the two. These findings indicate that the effectiveness of WFH is not only influenced by the work itself, but also highly dependent on family conditions at home.
creator: Khurin Aini
creator: Faiz Fatihul ‘Alwan
rights: Copyright (c) 2026 Khurin Aini, Faiz Fatihul ‘Alwan https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
volume: 6
number: 1
starting page: 1699
ending page: 1707
doi: 10.54443/morfai.v6i1.4573

SKILLS OVER DEGREES: RETHINKING TALENT ACQUISITION IN THE MODERN ERA
type: item
description: The traditional model of talent acquisition, which privileges four-year degrees as a primary hiring proxy, is increasingly misaligned with the demands of the modern economy. This analysis argues for a fundamental paradigm shift toward skills-based hiring, where verified competencies take precedence over formal credentials. The article reviews the drivers of this change—including technological disruption, the skills gap, and the imperative for equity—and presents evidence that skills-based assessments lead to a larger, more diverse talent pool, superior job performance, and higher retention. Crucially, it identifies a significant "knowing-doing gap" in implementation, where cultural inertia and a lack of evaluative training hinder adoption. The conclusion provides a practical framework for organizations to bridge this gap, advocating for a systemic change in job design, assessment, and mindset to build more agile, innovative, and equitable workforces for the future.
creator: Muhammad Ali Siregar
creator: Tibrani
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Muhammad Ali Siregar, Tibrani, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-05
publication date: 2025-12-05
volume: 6
number: 1
starting page: 34
ending page: 42
doi: 10.54443/morfai.v6i1.4626

ENERGY EFFICIENCY IMPROVEMENT IN AIR CONDITIONERS AFTER REPAIR AND MAINTENANCE PROCESS
type: item
description: This study aims to analyze the improvement in energy efficiency of air conditioning (AC) systems after repairs and routine maintenance. The use of unmaintained AC units leads to an increase in energy consumption, which results in higher operational costs. This research measures the changes in electrical power consumption and cooling capacity at two locations: the village office and a residential house. The results show a 25% reduction in power consumption at both locations after the repairs were made, as well as an 8.6% improvement in cooling capacity at the village office and a 13.6% improvement at the residential house. The study also identifies factors that affect energy efficiency, such as refrigerant leaks and component cleanliness. The findings of this study are expected to provide insights into the importance of maintenance and repairs for AC systems to enhance energy efficiency
creator: Zuraidah Tharo
creator: Rahmaniar
creator: Trio Putra Agung Wijaya
creator: Feri Karyanta Bangun
creator: Budi Hartono
rights: Copyright (c) 2026 Zuraidah Tharo, Rahmaniar, Trio Putra Agung Wijaya, Feri Karyanta Bangun, Budi Hartono https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-08
publication date: 2025-12-08
volume: 6
number: 1
starting page: 109
ending page: 119
doi: 10.54443/morfai.v6i1.4659

THE BURNOUT EPIDEMIC: AN HR CRISIS AND WHAT TO DO ABOUT IT
type: item
description: This article addresses the pervasive and costly organizational crisis of employee burnout. The background establishes burnout as a syndrome of exhaustion, cynicism, and reduced efficacy, increasingly prevalent in modern workplaces. The objective is to argue that HR must lead a systemic, strategic intervention, moving beyond individual resilience programs to address root causes. The methodology synthesizes the seminal Job Demands-Resources model and Christina Maslach’s Six Mismatches framework with contemporary research on organizational psychology and work design. The results present a diagnostic audit based on the six mismatches and a multi-tiered intervention strategy targeting organizational systems, managerial practices, and cultural norms. The discussion posits that burnout is a critical failure of work design, not a personal failing, and that sustainable performance is only possible through humane systems. The conclusion asserts that transforming the approach to burnout from a wellness issue to a strategic priority is essential for ethical leadership and long-term competitive advantage.
creator: Dahlina Nopilawati
creator: Tibrani
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Dahlina Nopilawati, Tibrani, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 499
ending page: 507
doi: 10.54443/morfai.v6i1.4692

THE EFFECT OF ZAKAT, INFLATION AND EXPORTS ON NATIONAL ECONOMIC GROWTH WITH THE INTERVENING VARIABLE OF HUMAN DEVELOPMENT INDEX
type: item
description: This study aims to determine the effect of zakat, inflation, and exports on the human development index with national economic growth as an intervening variable in the 2016–2020 period. The research method used is quantitative with saturated sampling technique, involving 60 data for each variable. The research data is in the form of secondary time series data sourced from the National Zakat Agency, Bank Indonesia, and the Central Statistics Agency. The analysis was carried out through descriptive tests, stationarity tests, classical assumption tests, and statistical tests with the help of Eviews 12 software. The results of the study show that: (1) zakat has a positive and significant effect on economic growth; (2) inflation has a negative and significant effect on economic growth; (3) exports have a positive but insignificant effect on economic growth; (4) economic growth has a positive but insignificant effect on the human development index; (5) zakat and inflation affect the human development index through economic growth; (6) exports do not affect the human development index through economic growth.
creator: Cholidah Nur Khasana
rights: Copyright (c) 2026 Cholidah Nur Khasana https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 267
ending page: 280
doi: 10.54443/morfai.v6i1.4715

THE ROLE OF LABOR IN MEDIATING THE EFFECT OF WAGES, INVESTMENT, EDUCATION AND HEALTH ON GROSS REGIONAL DOMESTIC PRODUCT IN INDONESIA
type: item
description: Equitable and sustainable economic growth has become an important agenda in Indonesia’s development, especially through the strengthening of the Gross Regional Domestic Product (GRDP). Labor is a main production factor that is suspected to play a mediating role in channeling the influence of various economic determinants on regional performance. This study aims to analyze the role of labor (LFPR) in mediating the influence of wages, domestic investment (PMDN), education, and health on GRDP in 34 provinces in Indonesia during the 2014–2023 period. The analysis was carried out using panel data with a path analysis approach and mediation testing using the Sobel Test. The results of the study show that directly wages, education, health, and investment have a significant effect on GRDP, while the influence of these variables on LFPR shows variations in significance. Indirectly, only wages and education are proven to have a significant effect on GRDP through LFPR as a mediating variable, while investment and health do not show significant mediation effects. These findings emphasize that improving the quality and involvement of labor is an important channel in transmitting the economic impact of wage and education improvements, while the influence of investment and health works more dominantly through direct mechanisms on economic output. This study contributes to strengthening the literature on human-capital-based development and provides more directed policy guidance in encouraging inclusive and sustainable regional economic growth.
creator: Aini Rahma
creator: Sirojuzilam
creator: M. Syafii
rights: Copyright (c) 2026 Aini Rahma, Sirojuzilam, M. Syafii https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 670
ending page: 680
doi: 10.54443/morfai.v6i1.4732

INTELLIGENCE ANALYSIS IN DETECTING THE POTENTIAL FOR SOCIAL CONFLICT IN PAREPARE CITY (CASE STUDY: THE DEVELOPMENT OF GAMALIEL CHRISTIAN SCHOOL)
type: item
description: This study examines the role of police intelligence analysis in the early detection of potential socio-religious conflict, using the construction of Gamaliel Christian School in Parepare City as a case study. Employing a normative–empirical legal research method, the study analyzes relevant statutory regulations alongside empirical data obtained through interviews, observations, and document analysis conducted at the Intelligence and Security Unit (Satintelkam) of the Parepare Police. The findings reveal that the development project reflects a latent socio-religious conflict characterized by community resistance, religious identity sensitivity, and the politicization of development issues. The conflict was not solely driven by administrative or licensing disputes but was largely influenced by perceptions of injustice, social exclusion, and weak inclusive social communication. The study further finds that Satintelkam plays a strategic role in early conflict detection through information gathering, vulnerability mapping, and social engagement. However, the effectiveness of intelligence analysis remains constrained by limited cross-sectoral integration, insufficient utilization of intelligence assessments in local policymaking, and the lack of data-driven social intelligence approaches. This research contributes to the development of police intelligence studies by highlighting the importance of intelligence-based early warning systems and offering policy-oriented insights for sustainable socio-religious conflict prevention at the local level.
creator: Asriyadi Latif
creator: Sunardi Purwanda
creator: Muhammad Sabir
creator: Aksah Kasim
creator: Kairuddin
rights: Copyright (c) 2026 Asriyadi Latif, Sunardi Purwanda, Muhammad Sabir, Aksah Kasim, Kairuddin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 916
ending page: 922
doi: 10.54443/morfai.v6i1.4759

ANALYSIS OF THE BIPA READING-SPEECH LEARNING MODEL BASED ON THE THEMATIC APPROACH OF INDONESIAN LOCAL WISDOM FOR GRADE 7 STUDENTS
type: item
description: Teaching Indonesian as a Foreign Language (BIPA) should be designed to be contextual and communicative to effectively address learners' needs in language skills, particularly reading and speaking. This study aims to develop a thematic-based learning model that integrates local Indonesian wisdom to enhance reading and speaking skills among Grade 7 students. The research employed a development research method following the Dick and Carey instructional design model. Data were collected through observation, interviews, questionnaires, and language skill tests. The results indicated that the model was effective in improving students' reading comprehension, speaking confidence, and interest in Indonesian cultural content. There was a significant increase in students' average scores after the implementation of the model. Thus, integrating thematic content and local cultural values into BIPA learning proved to be an effective strategy to enhance students' language skills while fostering meaningful appreciation of Indonesian culture.
creator: Agus Setiyaningsih
creator: Ida Widia
creator: Mochamad Whilky Rizkyanfi
rights: Copyright (c) 2026 Agus Setiyaningsih, Ida Widia, Mochamad Whilky Riskyanfi https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 889
ending page: 892
doi: 10.54443/morfai.v6i1.4786

MASTERING THE MIX: A MODERN GUIDE TO BUDGETING AND MANAGING MULTI-CHANNEL MARKETING
type: item
description: In an era of channel proliferation and complex customer journeys, determining the optimal allocation of marketing budgets across diverse platforms has become a central strategic challenge. This study examines the contemporary practices and analytical frameworks for budgeting and managing multi-channel marketing to maximize return on investment. The objective is to develop an integrated model for dynamic budget allocation, cross-channel performance measurement, and agile management in a fragmented media landscape. Employing a mixed-methods approach, the research analyzed financial data from 15 enterprises and conducted 45 interviews with marketing and finance executives. The results reveal that organizations utilizing a test-learn-allocate cycle, supported by unified measurement and agile processes, achieved 22% higher marketing efficiency than those relying on historical allocation. The discussion focuses on the shift from fixed annual budgets to flexible investment frameworks, the critical role of incrementality testing, and the organizational structures that enable effective multi-channel orchestration. It is concluded that mastering the modern marketing mix requires abandoning siloed channel management in favor of a holistic, data-driven, and continuously optimizing approach to resource allocation.
creator: Bhayu Bomantara
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 Bhayu Bomantara, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1299
ending page: 1308
doi: 10.54443/morfai.v6i1.4831

LEADERSHIP DYNAMICS AND QUALITY MANAGEMENT: ENHANCING AMIL PERFORMANCE IN ZAKAT INSTITUTIONS
type: item
description: This study investigates the influence of transformational and transactional leadership styles on the performance of zakat officers (amil) in zakat institutions in Medan City, with Total Quality Management (TQM) examined as a mediating variable. Utilizing a quantitative approach, data were collected from 31 amil zakat through a structured questionnaire, and analyzed using Structural Equation Modeling (SEM) with SmartPLS to test direct and indirect relationships among variables. The results reveal that both transformational and transactional leadership significantly affect amil performance, but transformational leadership exerts a stronger impact in driving performance and supporting TQM implementation. TQM itself plays a critical mediating role, amplifying the influence of both leadership styles on performance outcomes. These findings suggest that leadership effectiveness in zakat institutions is not solely determined by leaders’ behavior but also depends on the organization’s ability to institutionalize comprehensive quality management practices. The study enriches the understanding that combining visionary, inspirational, and adaptive leadership with a quality-oriented organizational culture is key to fostering professionalism and accountability among amil zakat. This research contributes practically by highlighting the importance of prioritizing transformational leadership supported by consistent TQM application as a relevant strategy to enhance governance, transparency, and public trust in zakat institutions in Medan
creator: Riski Aseandi
creator: Ulen Bangun
creator: Siti Mujiatun
creator: Meisya Darus
rights: Copyright (c) 2026 Riski Aseandi, Ulen Bangun, Siti Mujiatun, Meisya Darus https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
volume: 6
number: 1
starting page: 1592
ending page: 1602
doi: 10.54443/morfai.v6i1.4877

EFFECTS OF DIGITAL CAREER EXPLORATION AND CAREER SELF-EFFICACY ON SENIOR HIGH SCHOOL STUDENTS’ CAREER MATURITY
type: item
description: This research seeks to analyze the effect of digital career exploration and career self-efficacy on the career maturity of senior high school students. The study adopted a quantitative method with an explanatory research design and involved 80 eleventh-grade students from SMA Negeri 13 Surabaya, who were selected using a simple random sampling technique. Data collection was conducted through an online questionnaire, which had previously undergone validity and reliability testing. Multiple linear regression analysis was used to test the partial and simultaneous effects among variables. The findings reveal that digital career exploration significantly and positively influences career maturity. This indicates that students who utilize digital platforms to access career-related information tend to have a clearer understanding of career options and demonstrate greater readiness in making career decisions. In addition, career self-efficacy was also found to have a positive and stronger effect on career maturity. This result emphasizes that individuals’ belief in their capacity to plan career paths, make appropriate choices, and manage career-related obstacles plays a vital role in the development of career maturity. Simultaneously, both variables explain 76% of the variance in career maturity. These findings further underline the need to enhance digital career exploration and career self-efficacy through the implementation of effective career guidance programs in schools.
creator: Queendra Cheryl Wibowo
creator: Denok Setiawati
creator: Budi Purwoko
creator: Evi Winingsih
rights: Copyright (c) 2026 Queendra Cheryl Wibowo, Elisabeth Christiana https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 634
ending page: 642
doi: 10.54443/morfai.v6i1.4611

THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON WORK PRODUCTIVITY WITH TECHNOLOGICAL SUPPORT AS A MEDIATING VARIABLE (A STUDY ON ARCHIVIST EMPLOYEES AT BIRO UMUM SEKRETARIAT DAERAH PROVINSI BALI)
type: item
description: This study aims to analyze the effects of training, motivation, and work environment on employee productivity, with technology support as a mediating variable. The research was conducted on archival officers at Biro Umum Sekretariat Daerah Provinsi Bali (General Bureau of the Regional Secretariat of Bali Province) using a quantitative approach. Data were collected through questionnaires and analyzed using path analysis to examine both direct and indirect effects among variables. The results show that training, motivation, and work environment each have a significant positive influence on productivity. Technology support significantly mediates the relationship between training and productivity, as well as between work environment and productivity, indicating that employees perform better when equipped with adequate technological tools and competencies. However, the mediating role of technology on the effect of motivation is less substantial. The study implies that improving digital infrastructure and providing continuous technology-based training are essential strategies for enhancing productivity in public-sector archival institutions.
creator: Anak Agung Sagung Intan Pratiwi
creator: I Nengah Suarmanayasa
rights: Copyright (c) 2026 Anak Agung Sagung Intan Pratiwi, I Nengah Suarmanayasa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 215
ending page: 226
doi: 10.54443/morfai.v6i1.4648

THE MANAGER MULTIPLIER: EQUIPPING YOUR LEADERS TO DRIVE TEAM PERFORMANCE
type: item
description: In today's competitive landscape, organizational performance is fundamentally linked to team efficacy, which is predominantly governed by frontline and middle managers. Despite their pivotal role, these "Manager Multipliers" are often under-equipped, having been promoted for technical proficiency rather than leadership capability, leading to a widespread "accidental manager" syndrome. This study aims to investigate the systematic equipping of managers as a primary lever for enhancing team performance, engagement, and talent retention. Employing a mixed-methodology approach—including a literature review, analysis of industry case studies, and synthesis of prevailing human capital metrics—the research identifies a five-pillar framework for manager development. The results indicate that strategic investment in manager selection, competency training, and support systems yields significant multiplicative returns on team outcomes, as measured by engagement scores, retention rates, and goal attainment. The discussion underscores that manager development must transition from an optional HR activity to a core business strategy. The conclusion asserts that cultivating Manager Multipliers is the highest-ROI investment for sustainable organizational growth, advocating for leadership accountability and a continuous learning culture.
creator: Annisa Kurnianingsih
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Annisa Kurnianingsih, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 337
ending page: 345
doi: 10.54443/morfai.v6i1.4680

GOOD GOVERNANCEIN VILLAGE FINANCIAL MANAGEMENT (STUDY OF ANGKAES VILLAGE, WELIMAN DISTRICT, MALAKA REGENCY, EAST NUSA TENGGARA)
type: item
description: This study aims to determine the application of Good Governance principles in village financial management, especially in Angkaes Village, Weliman District, Malaka Regency. The problem underlying this study is the obstacles still found in village financial management, such as limited transparency, community participation, and accountability of village officials in every stage of management. This study uses a qualitative descriptive method with data collection techniques through interviews, observation, and documentation. Research informants were determined purposively involving village officials, the Village Consultative Body (BPD), and the local community. The results of the study indicate that the application of Good Governance principles in village financial management in Angkaes Village is not yet fully optimal. Transparency has begun to be implemented through the APBDes information board and village deliberations, but has not been implemented consistently. Community participation in planning and supervision is still low due to a lack of socialization. The accountability of village officials also still faces obstacles related to accountability reports that are not fully in accordance with the provisions. Thus, this study concludes that although the principles of Good Governance have become a guideline in village financial management, the practice still needs to be improved through strengthening the capacity of village officials, increasing community involvement, and enforcing a more transparent and accountable monitoring system.
creator: Maria Akripina Mau
creator: Marisa S. B. Seran
creator: Surya Yudha Regif
creator: Andre Pattipeilohy
creator: Yohannes Imanuel Naif
creator: Dimas Agustian
creator: Fransin Kontu
creator: Eunike S. Pelleng
creator: Faisal Fadilla Noorikhsan
rights: Copyright (c) 2026 Maria Akripina Mau, Marisa S. B. Seran, Surya Yudha Regif, Andre Pattipeilohy, Yohannes Imanuel Naif, Dimas Agustian, Fransin Kontu, Eunike S. Pelleng, Faisal Fadilla Noorikhsan https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 190
ending page: 200
doi: 10.54443/morfai.v6i1.4704

ASSESSING THE READINESS OF THE INDONESIAN OMBUDSMAN FOR IMPLEMENTING DATA-DRIVEN DECISION MAKING
type: item
description: The Ombudsman of the Republic of Indonesia increasingly faces demands to base judgments on reliable evidence, yet many remain constrained by fragmented information systems and uneven analytical practices. This study addresses the practical problem of how prepared the Ombudsman of the Republic of Indonesia is to adopt data-driven decision making (DDDM), and the conceptual problem of limited understanding of how DDDM manifests within external complaint-handling bodies. The research employs the DECAS framework, which conceptualizes DDDM across five dimensions (Decision-Making Process, Decision Maker, Decision, Data, and Analytics) to assess organizational readiness. A qualitative exploratory design was used, drawing on nine semi-structured interviews with senior leaders, technical units, and regional representatives. Directed content analysis was applied to evaluate routines, data governance, and analytical capabilities. Findings show that although data increasingly support operational monitoring, leadership-level decisions still rely heavily on intuition due to descriptive, inconsistent, and siloed information. Analytical fluency varies across organizational tiers, and workflows for preparing and synthesizing data remain manual. Despite managing extensive datasets and expanding its digital infrastructure, the institution has not yet reached maturity for systematic DDDM. The study concludes that strengthened protocols, improved data governance, and more integrated analytical capacity are essential for enabling consistent evidence-based oversight.
creator: Patnuaji Agus Indrarto
creator: Eko Prasojo
rights: Copyright (c) 2026 Patnuaji Agus Indrarto, Eko Prasojo https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 643
ending page: 656
doi: 10.54443/morfai.v6i1.4723

HOW MANAGERIAL ENVIROMENTAL CONCERN ENABLES THE SUSTAINABILITY GOVERNANCE IN HIGHER EDUCATION?
type: item
description: This study examines how managerial environmental concern (MEC) enables sustainability governance in a private Indonesian university by tracing how environmental commitments become institutionalized. Using a 91-day qualitative case study, it triangulates semi-structured interviews with nine purposively selected participants, observations, and institutional documents, analyzed through thematic analysis supported by NVivo. Findings position MEC as a governance enabler that links leadership commitment to durable organizational arrangements through four connected mechanisms. First, MEC is embedded in strategic planning and performance management by integrating environmental indicators into institutional work plans and annual budgets. Second, it is structurally anchored through a dedicated coordinating team that mainstreams sustainability across planning, implementation, and evaluation, and formalizes operational guidance for energy efficiency, waste management, carbon footprint reporting, and green procurement. Third, MEC mobilizes scarce resources via incentive and control mechanisms, prioritizing funding for units showing strong green performance and requiring environmental criteria in infrastructure proposals. Fourth, MEC gains legitimacy through participatory forums involving academic and administrative staff and students in sustainability decisions. Together, these mechanisms stabilize sustainability initiatives beyond project-based efforts and offer a transferable pathway for private universities in developing contexts.
creator: Agus Alwindrajudi
creator: Agus Rahayu
creator: Syamsul Hadi Senin
creator: Chairul Furqon
creator: Asep Munawar
rights: Copyright (c) 2026 Agus Alwindrajudi, Agus Rahayu, Syamsul Hadi Senin, Chairul Furqon, Asep Munawar https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1103
ending page: 1115
doi: 10.54443/morfai.v6i1.4747

THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA
type: item
description: This study aims to analyze the role of Omnichannel Service in activating Latent Consumer Behavior with Perceived Value as an intervening variable at CV Empat Cahaya Noesantara. The research is based on the issue of increasing consumer interactions across digital channels that are not matched by actual conversion from latent consumers into active customers, highlighting the need to understand how Omnichannel Service shapes consumers’ Perceived Value. The research uses a quantitative method with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The sample consists of digital channel users of CV Empat Cahaya Noesantara who have interacted with the platform but have not completed or rarely engaged in transactions. Data were collected through an online questionnaire to examine both direct and indirect relationships among the variables. The results show that Omnichannel Service has a positive and significant effect on Perceived Value and Latent Consumer Behavior. Perceived Value also significantly influences Latent Consumer Behavior and mediates the relationship between Omnichannel Service and Latent Consumer Behavior. These findings emphasize the importance of channel integration, responsiveness, and information quality in enhancing Perceived Value and activating latent consumers.
creator: Shinta Khusnatul Fadilah
creator: Ignatia Martha Hendrati
creator: Sugeng Purwanto
rights: Copyright (c) 2026 Shinta Khusnatul Fadilah, Ignatia Martha Hendrati, Sugeng Purwanto https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 893
ending page: 902
doi: 10.54443/morfai.v6i1.4771

TRACKING THE COMMITMENT OF LOCAL POLITICAL ELITES IN REVITALIZING PEAT AND MANGROVE ECOSYSTEMS IN RIAU'S COASTAL AREAS
type: item
description: This study critically analyzes the commitment of local political elites on the Riau coast in the revitalization of peat and mangrove ecosystems. With the approach of political ecology and qualitative case study methods, it was found that the commitment displayed was symbolic and instrumental. This is evident from the inconsistency between formal policies and minimal budget allocations, as well as licensing practices that support the extractive industry. Key findings suggest that elite actions are determined more by calculations of economic-political interests tied to the electoral cycle than by authentic ecological sustainability visions.
creator: Tito Handoko
creator: Hasanuddin
creator: Erdianto
creator: Fadhiilatun Nisa
rights: Copyright (c) 2026 Tito Handoko, Hasanuddin, Erdianto, Fadhiilatun Nisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 865
ending page: 872
doi: 10.54443/morfai.v6i1.4794

ANALYSIS OF EDUCATION AND SERVICES ON TAX PAYMENT DECISIONS WITH SOCIAL MEDIA AS AN INTERVENING VARIABLE AT THE LUBUK PAKAM TAX OFFICE
type: item
description: This study analyzes the effect of tax education and fiscal service quality on tax payment decisions, with social media as an intervening variable, among individual taxpayers in the Lubuk Pakam Tax Office jurisdiction. The background of this research stems from the low score for the statement "paying on time" and inconsistent positive interaction experiences, despite the expansion of digital transformation (e.g., Coretax) and online communication channels. The method used is a quantitative approach with an associative design; a sample of 100 taxpayers (treasurers) was selected using the Slovin formula. Data collection was conducted from July to October 2025 through a Likert questionnaire and analyzed using PLS-SEM (SmartPLS). The results show a significant direct influence: education → decision to pay (β=0.221; p=0.041), service → decision to pay (β=0.214; p=0.018), education → social media (β=0.594; p<0.001), service → social media (β=0.330; p=0.012), and social media → decision to pay (β=0.520; p<0.001). Indirect effects were also significant: education → social media → payment decision (β=0.309; p=0.003) and service → social media → payment decision (β=0.172; p=0.026). The model had high explanatory power (R² social media=0.813; R² payment decision=0.845), confirming the mediating role of social media. Practical implications for the Tax Office: (i) microlearning programs & short content on social media, (ii) responsive omnichannel (chatbot/DM/live chat) that closes with specific calls to action (create a Billing ID, add reminders), and (iii) strengthening the habit of paying H-3 through the "10-25-28" campaign and One-Stop Billing ID at the counter. These findings confirm that improved education and services supported by effective social media can encourage timely tax payment decisions.
creator: Fitri Heldaliani
creator: Nurafrina Siregar
creator: Erwansyah
rights: Copyright (c) 2026 Fitri Heldaliani, Nurafrina Siregar2, Erwansyah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 6
number: 1
starting page: 1489
ending page: 1500
doi: 10.54443/morfai.v6i1.4848

EXPLORING ANTICIPATED WARM GLOW IN SUSTAINABLE FOOD CONSUMPTION: A SYSTEMATIC LITERATURE REVIEW
type: item
description: The phenomenon related to Anticipated Warm Glow is becoming an important focus in individual purchasing decisions. People are motivated not only by economic factors but also by the actual moral basis of their actions, as well as by the positive emotions they anticipate feeling after doing good. Research on the concept of Anticipated Warm Glow in relation to the intention and decision to purchase sustainable food products has not been widely discussed. The misalignment between theory and empirical data in previous studies has led to an unstructured and unsystematic understanding. Therefore, this study aims to explore the influence of Anticipated Warm Glow on the intention and decision to purchase sustainable food products more systematically. The research method used is a systematic literature review with 27 articles analyzed on the concept of anticipated. The results indicate (1) the level of Anticipated Warm Glow is greatly influenced by the empathy possessed by consumers; (2) the emergence of Anticipated Warm Glow is influenced by internal and external factors; (3) the Anticipated Warm Glow that has emerged in consumers will affect their intention and purchasing decisions for sustainable food products; (4) the concept of Anticipated Warm Glow can be implemented in developing communication and promotion strategies for sustainable.
creator: Qurrotul Uyun
creator: Olaf Ingmar
creator: Tessa Azzahra
creator: Fitriana Puji Astuti
creator: Rismono
creator: Umar Aminudin
creator: Imam Syafii
creator: Nasrowi Danu
creator: Khairun Nisa
creator: Agung Dharmawan Buchdadi
rights: Copyright (c) 2026 Qurrotul Uyun Qurrotul Uyun, Olaf Ingmar, Tessa Azzahra, Fitriana Puji Astuti, Rismono, Umar Aminudin, Imam Syafii, Nasrowi Danu, Khairun Nisa, Agung Dharmawan Buchdadi https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 583
ending page: 596
doi: 10.54443/morfai.v6i1.4558

THE EMPLOYEE LIFECYCLE: OPTIMIZING EVERY TOUCHPOINT FROM HIRE TO RETIRE
type: item
description: In today's competitive talent landscape, organizations must transcend transactional HR practices to build a sustainable advantage. This article presents a comprehensive framework for optimizing the entire employee lifecycle—a holistic journey from initial attraction through post-employment alumni engagement. We deconstruct each critical stage—Attraction, Recruitment, Onboarding, Development, Retention, Separation, and Alumni Relations—to demonstrate how integrated, strategic management transforms potential failure points into moments of reinforcement. By aligning the employer brand promise with lived experience, honoring the psychological contract, and leveraging data-driven insights, companies can cultivate a highly engaged, productive, and loyal workforce. The result is a powerful virtuous cycle: a superior employee experience drives retention and innovation, which in turn fuels business performance and strengthens the employer brand, creating a resilient foundation for long-term organizational success.
creator: Herri Setiawan Jasril
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Herri Setiawan Jasril, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-06
publication date: 2025-12-06
volume: 6
number: 1
starting page: 17
ending page: 25
doi: 10.54443/morfai.v6i1.4624

THE ROLE OF SEMANTICS IN LANGUAGE UNDERSTANDING: A CASE STUDY OF SERANG JAVANESE IN CIRUAS DISTRICT, SERANG REGENCY
type: item
description: This study will discuss the role of semantics in language comprehension with the object of study being Serang Javanese. In this study, the researcher used a qualitative research method, with the type of field research. And the source of information in this study was obtained by the researcher through observation and interviews as primary data sources. In this study, the researcher used an ethnographic approach which is indeed appropriate for what the researcher did. In this study, the Serang Javanese language (BJS), which is a local language whose speakers are spread across areas such as Cilegon, Serang Regency, and Serang City, has several unique features and deep meanings. The role of semantics and pragmatics can support the understanding of researchers and readers how phrases (BJS) have deep meanings and are not limited to phrases that have literal meanings alone, but must see the contexts in which they occur.
creator: Haidar Alfaqih
rights: Copyright (c) 2026 Haidar Alfaqih https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-07
publication date: 2025-12-07
volume: 6
number: 1
starting page: 43
ending page: 49
doi: 10.54443/morfai.v6i1.4656

IS YOUR HR DEPARTMENT OBSOLETE? REDEFINING PEOPLE OPERATIONS FOR THE 21ST CENTURY
type: item
description: This article examines the critical imperative for organizations to transform their traditional Human Resources (HR) function into a strategic, modern People Operations model. The background establishes that in a knowledge-based economy where human capital is the primary driver of value, administrative and reactive HR practices create a strategic liability. The objective is to provide a diagnostic framework and a practical roadmap for this essential evolution. The methodology involves a synthesis of contemporary management literature, organizational case studies, and analysis of emerging best practices in talent strategy and employee experience. The results detail the four foundational pillars of a modern People function—Strategic Partnership, Employee Experience as a Product, Data-Driven Decisions, and Culture Cultivation—and a six-step transformation roadmap. The discussion argues that this shift moves HR from a cost center to a core competitive advantage. The conclusion asserts that redefining people operations is not a choice but a strategic necessity for organizational resilience and growth.
creator: Tika Zulhiani
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Tika Zulhiani, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 458
ending page: 467
doi: 10.54443/morfai.v6i1.4690

ISLAMIC CONSUMPTION BEHAVIOUR AMONG SANTRIWATI: THE ROLE OF LIFESTYLE, PARENTS’ ECONOMIC STATUS, AND SOCIAL ENVIRONMENT
type: item
description: Rapid social development and cultural transformation in contemporary society have reshaped the consumption patterns of Indonesian adolescents, including female students (santriwati) living in Islamic boarding schools. Although pesantren emphasize modesty, discipline, and value-based education, modern lifestyle trends, family economic conditions, and peer dynamics still influence students’ consumption choices, often leading to behaviors that deviate from Islamic consumption principles. This study aims to examine the influence of lifestyle, parents’ economic status, and the social environment on the Islamic consumption behavior of santriwati at Pesantren Putri Al-Mawaddah. A quantitative research design was employed with a population of 564 students and a sample of 234 respondents selected through stratified random sampling. Data were collected using a structured four-point Likert questionnaire and analyzed using multiple linear regression with SPSS 22. The results indicate that lifestyle, parents’ economic status, and the social environment each have a significant partial effect on Islamic consumption behavior. Furthermore, the three variables jointly exhibit a significant simultaneous effect, suggesting that Islamic consumption behavior among santriwati is shaped by a combination of personal, economic, and social factors. These findings highlight the need for enhanced value-based education, strengthened social control, and systematic internalization of Islamic consumption principles to help students navigate modern influences while maintaining ethical and Sharia-compliant consumption patterns.
creator: Tia Kholisotun Nafiroh
creator: Yulia Anggraini
rights: Copyright (c) 2026 Tia Kholisotun Nafiroh, Yulia Anggraini https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 6
number: 1
starting page: 740
ending page: 750
doi: 10.54443/morfai.v6i1.4713

THE INDONESIA GOVERNMENT’S NEGOTIATION WITH THE GOVERNMENT OF SAUDI ARABIA IN PURSUIT OF INCREASING THE HAJJ QUOTA FOR 2025
type: item
description: This study analyzes the negotiation strategies and dynamics between Indonesia and Saudi Arabia concerning the proposed increase in Indonesia’s Hajj quota for 2025. As background, the research is motivated by Indonesia’s consistently high demand for Hajj pilgrimage—which exceeds the annual quota determined by the Saudi government—and the inconsistent outcomes of previous diplomatic efforts. While Indonesia successfully secured additional quotas in 2023 and 2024, similar success was not achieved for the 2025 Hajj season. The study employs a descriptive qualitative approach, collecting data through in-depth interviews, official documents, reports from the Indonesian Ministry of Religious Affairs, and relevant media publications. Data analysis was conducted interactively using the Miles and Huberman model. The findings indicate that the negotiation dynamics for 2025 were shaped by three main factors. First, Saudi Arabia implemented a strict evaluation of infrastructural capacity, particularly in the Mina–Arafah area. Second, the changes in Indonesia’s governmental structure following the 2024 election affected the continuity of technical diplomacy. Third, the stipulations outlined in the Hajj MoU for 1447 H/2026 AD emphasize that additional quota allocations can only be granted if Indonesia’s technical and operational preparedness meets Saudi standards. From a theoretical perspective, using Oran R. Young’s negotiation framework, these dynamics reveal a shift from interest-based negotiations (as seen in 2023–2024) to constraint-based negotiations in 2025. As a result, Indonesia was granted additional quota only for Hajj officers, not for regular pilgrims. The study concludes that the effectiveness of Hajj diplomacy is contingent upon institutional strength, continuity of technical-level negotiations, and adaptive strategic capacity in responding to evolving Saudi policies.
creator: Madalia Faza
rights: Copyright (c) 2026 Madalia Faza https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 725
ending page: 731
doi: 10.54443/morfai.v6i1.4730

CLIMATE VULNERABILITY AND LOCAL ADAPTATION STRATEGY: UNDERSTANDING CLIMATE CHANGE NORM ADAPTATION AND DYNAMICS COMMUNITY RESILIENCE IN BATULAPISI DALAM, GOWA REGENCY, SOUTH SULAWESI
type: item
description: Climate change presents ecological and social challenges for rural areas, including Batulapisi Dalam, Tinggimoncong District, Gowa Regency, South Sulawesi. The region faces specific vulnerabilities that demand strategic responses to ensure the sustainability of residents’ livelihoods. This research seeks to understand the dynamics of community resilience models through adaptive transformation approaches and the localization of climate norms. A qualitative case study was conducted at the research site using data collection techniques that include in-depth interviews, participatory observation, focus group discussions, and policy document analysis. Our study shows that, despite the intensification of climate impacts displacing planting and harvesting cycles, adaptation to climate-change norms at community levels remains limited. The agrarian pressures brought about by land conflicts and the conversion of agricultural areas into ecotourism sites have further exacerbated these challenges. As a response, farmers have employed agronomic adaptation strategies, especially crop rotation applied to the changing state of groundwater availability. This study proposes a hybrid model for adaptation strategy, integrating socio-ecological capital through livelihood diversification at the rural community level. We argue that linking local policy to national and international frameworks such as the Paris Agreement and the Village SDGs is important and must be pursued together with strengthening norm entrepreneurs who can promote greater local sustainable climate adaptation capacity.
creator: Muh. Asy’Ari
creator: Raditya Erlangga
rights: Copyright (c) 2026 Muh. Asy’Ari, Raditya Erlangga https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 6
number: 1
doi: 10.54443/morfai.v6i1.4757

THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT
type: item
description: In an increasingly fragmented digital landscape, organizations often deploy brand, content, and sales strategies in functional silos, leading to inconsistent customer experience and suboptimal resource allocation. This research addresses the critical need for a unified framework to synchronize these core marketing functions. The objective was to develop and validate a practical blueprint for integrated marketing that enhances strategic alignment and measurable impact. The methodology employed a qualitative multi-case study analysis of five B2B and B2C companies recognized for marketing excellence, supplemented by in-depth interviews with senior marketing leaders. The results reveal that successful integration is predicated on a shared customer-value narrative, cross-functional governance, and unified performance metrics. The discussion underscores that this alignment transforms content into a strategic asset for both brand building and sales acceleration, fostering a cohesive customer journey. In conclusion, the proposed Integrated Marketing Blueprint provides a actionable model for breaking down internal silos. Its adoption is shown to increase marketing ROI, improve customer lifetime value, and drive sustainable growth by ensuring every customer touchpoint is strategically coherent.
creator: Desy Afriyanti
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 Desy Afriyanti, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1060
ending page: 1068
doi: 10.54443/morfai.v6i1.4782

THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS
type: item
description: The digital marketing era ushered in an unprecedented volume of data, yet many organizations remain mired in measuring superficial engagement metrics that fail to correlate with business value. This study examines the critical shift from vanity metrics to a value-centric measurement framework that accurately captures marketing's contribution to financial outcomes. The objective is to identify the key components, implementation challenges, and organizational impacts of a true Return on Investment (ROI) management system. Employing a mixed-methods approach, the research analyzed financial and marketing data from 12 companies alongside in-depth interviews with 30 CFOs, CMOs, and marketing analysts. The results reveal that companies implementing value-based metrics achieved a 28% improvement in marketing efficiency and stronger alignment between marketing and finance. The discussion centers on the evolution from last-click attribution to unified measurement models, the cultural shift required to deprioritize vanity metrics, and the role of predictive analytics. It is concluded that a revolution in marketing measurement is essential, moving beyond clicks and likes to manage metrics that directly influence customer lifetime value and profit, thereby securing marketing's strategic role.
creator: Yuliansisti
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 Yuliansisti, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1281
ending page: 1289
doi: 10.54443/morfai.v6i1.4829

COMPARATIVE ANALYSIS OF ISLAMIC INHERITANCE LAW ON INHERITANCE RIGHTS IN ACEH, REPUBLIC OF INDONESIA AND PATTANI, SOUTH THAILAND
type: item
description: This study aims to determine the inheritance law systems in Aceh (Indonesia) and Pattani (Thailand), two regions with strong historical, cultural, and Islamic backgrounds. Aceh implements Islamic inheritance law integrated into the national legal system through the Sharia Court, while the Muslim community of Pattani practices Islamic inheritance law in a limited manner within the context of Thailand's secular national law. This study employed qualitative methods with a juridical-normative and sociological approach, through literature review, analysis of legislation, and an examination of social practices. The results show that although both regions adhere to the principles of Islamic inheritance law, there are significant differences in their application and formal legal force. In Aceh, Islamic inheritance law has strong legal legitimacy and is recognized by the state, while in Pattani, its application is more cultural and depends on the agreement of families and religious leaders. This research is expected to contribute to the comparative study of Islamic law and an understanding of the dynamics of the application of Islamic inheritance law in Muslim-majority and minority regions.
creator: Imam A' Ardhana Lubis
creator: Faisal
rights: Copyright (c) 2026 Imam A' Ardhana Lubis, Faisal https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
volume: 6
number: 1
starting page: 1624
ending page: 1630
doi: 10.54443/morfai.v6i1.4874

ROLAND BARTHES' SEMIOTIC ANALYSIS OF THE SYMBOLIC MEANING OF SUSTAINABILITY ON THE COVER OF PT PERTAMINA'S 2023 SUSTAINABILITY REPORT
type: item
description: This study aims to analyze the symbolic meaning of sustainability contained in the cover of PT Pertamina's 2023 Sustainability Report using Roland Barthes' semiotic analysis. This approach is used to interpret the three layers of meaning: denotation, connotation, and myth that shape the company's sustainability image and ideology. This study uses a descriptive qualitative method with a focus on visual and narrative signs that represent sustainability messages. The analysis focuses on visual elements such as color, images, typography, and communication themes used on the report cover to build an image of social and environmental responsibility. In addition, this study also links the findings with legitimacy theory to explain how these visual representations function as a corporate communication strategy in gaining and maintaining social legitimacy. The results show that symbols such as blue and green, wind turbines, solar panels, and the theme "Ensuring Transition, Energizing the Nation" not only represent a commitment to clean energy but also shape the corporate sustainability myth, namely the belief that fossil fuel companies can be the main agents of energy transition. Thus, the cover of the sustainability report acts as a symbolic legitimation tool that strengthens Pertamina's image as an innovative, responsible, and sustainability-oriented national company.
creator: A.Anggi Reskiamalia
creator: Muh Silmi Kaffa Yusuf
creator: Darwis
creator: Alimuddin
rights: Copyright (c) 2026 A.Anggi Reskiamalia, Muh Silmi Kaffa Yusuf, Darwis, Alimuddin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1168
ending page: 1176
doi: 10.54443/morfai.v6i1.4608

INTERACTIVE LEARNING INNOVATIONS TO BUILD STUDENT LEARNING ACTIVITY: A LITERATURE REVIEW 2020-2025
type: item
description: This study aims to systematically review the literature on the implementation of interactive learning innovations in the 2020–2025 period and provide practical recommendations for their implementation in schools. The study used a systematic literature review approach with reference to the PRISMA framework. Data were collected from various databases and scientific sources, with a total of 1,219 articles identified. The selection process was carried out through screening, feasibility assessment, and quality evaluation, resulting in 65 relevant articles for further analysis. The study findings indicate that the use of digital technology, the implementation of project-based learning models, gamification strategies, and collaborative platforms consistently improve student learning engagement by increasing intrinsic motivation, interaction, and collaboration among students. However, this study also identified several obstacles, such as limited technological facilities, teacher readiness to integrate learning technology, and variations in students' adaptability to digital systems. Therefore, ongoing training for teachers, institutional policy support, and the integration of technology-based pedagogy into the curriculum are needed to create a more participatory, inclusive, and collaborative learning environment in the digital era.
creator: Leny Puspita
creator: Fahrur Rozi
creator: Bambang Subali
creator: Ellianawati
rights: Copyright (c) 2026 Leny Puspita, Fahrur Rozi, Bambang Subali, Ellianawati https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-07
publication date: 2025-12-07
volume: 6
number: 1
starting page: 74
ending page: 83
doi: 10.54443/morfai.v6i1.4643

THE EMPATHETIC ORGANIZATION: WHY WELL-BEING IS THE NEW BOTTOM LINE
type: item
description: The post-pandemic workforce demands a fundamental reset, moving beyond the outdated transactional employment model. Chronic disengagement and burnout, fueled by traditional profit-centric paradigms, reveal a critical need to redefine organizational success. This article argues that building an empathetic organization—one that strategically prioritizes psychological safety, holistic well-being, and human-centered leadership—is the essential strategy for achieving sustainable performance and competitive advantage in the modern era. Employing a qualitative, synthesizing approach, we analyze multidisciplinary evidence from organizational psychology (e.g., psychological safety), neuroscience, behavioral economics, and documented business case studies to construct a coherent, evidence-based framework. The analysis confirms that empathy is a powerful strategic asset, directly correlating with enhanced innovation, productivity, talent retention, and measurable financial returns. We identify and discuss the core pillars of this model and address key implementation challenges. Empathetic organization represents a necessary evolution in corporate consciousness, proving that employee well-being is not in opposition to profit but is, in fact, the new foundational driver of a resilient and prosperous bottom line.
creator: Mujiono
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Mujiono, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 319
ending page: 327
doi: 10.54443/morfai.v6i1.4675

PROFILING K-12 LEARNERS IN SMART E-LEARNING: A COMPARATIVE STUDY OF K-MEANS AND FUZZY C-MEANS USING THE TAM, TTF, AND SUS FRAMEWORKS
type: item
description: The rapid rise of smart technologies in education has reshaped STEM and coding learning,promoting adaptive and data-driven learning for diverse K-12 students. This study integrates the Technology Acceptance Model (TAM), Task Technology Fit (TTF), and System Usability Scale (SUS) to analyze students’ perceptions of usability, motivation, satisfaction, and learning outcomes. Data were collected from 450 students across elementary, middle, and high school levels to explore variations in digital learning experiences. Clustering analysis using K-Means and Fuzzy C-Means was applied to identify learner profiles based on perception and interaction patterns. The results show that Fuzzy C-Means produced more interpretable and coherent clusters than K-Means, capturing smoother boundaries and overlapping learner characteristics. Three profiles emerged: Young Explorers, Motivated Builders, and Independent Coders, reflecting developmental transitions across educational levels. These findings highlight how clustering approaches can enhance understanding of learner diversity and inform adaptive design in e-learning. The study contributes to personalized learning analytics by linking behavioral perspectives with computational modeling, offering insights for developing inclusive and user-centered digital education systems.
creator: Trifina Sartamti
creator: Gerry Firmansyah
rights: Copyright (c) 2026 Trifina Sartamti, Gerry Firmansyah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 6
number: 1
starting page: 433
ending page: 440
doi: 10.54443/morfai.v6i1.4700

THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT TOWARDS ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB)
type: item
description: The aim of this study is to examine the relationship between transformational leadership and Organizational Citizenship Behavior (OCB), job satisfaction and OCB, as well as organizational commitment and OCB. This study uses a quantitative approach with a purposive method, with 114 employees of PT. Perkebunan Nusantara I Regional 3 Kebun Semugih as respondents. Data were collected through explanatory questionnaires designed using a 5-point Likert scale. The analysis technique applied is partial least squares structural equation modeling (SEM-PLS), processed using smartpls version 3.0. The analysis stages include validity, reliability, and hypothesis testing. The independent variables consist of transformational leadership, job satisfaction, and organizational commitment, while OCB serves as the dependent variable. These findings reveal that transformational leadership, job satisfaction, and organizational commitment have a positive and significant effect on Organizational Citizenship Behavior (OCB). Theoretically, these results reinforce previous research showing that these three variables significantly contribute to the improvement of employees' OCB in smes. Practically, this study suggests that the leaders of PT. Perkebunan Nusantara 1 Regional 3 Kebun Semugih has a positive influence on the enhancement of transformational leadership, foster job satisfaction, and strengthen organizational commitment, thereby encouraging higher levels of OCB and improving employee performance.
creator: Salsabila Ardian
creator: Purnadi
creator: Suyoto
creator: Muchammad Agung Miftahudin
rights: Copyright (c) 2026 Salsabila Ardian, Purnadi, Suyoto, Muchammad Agung Miftahudin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 486
ending page: 498
doi: 10.54443/morfai.v6i1.4721

THE EFFECT OF PROFITABILITY, LEVERAGE, SOLVABILITY ON CARBON EMISSION DISCLOSURE WITH COMPANY SIZE AS A MODERATING VARIABLE
type: item
description: Disclosure emission carbon become element important in accountability companies , especially in the sector contributing energy​ big to emission national research​ This analyze influence profitability , leverage, and solvency to disclosure emission carbon with consider size company as variables moderation and performance environment as variables Control . The results of the 2021–2024 data analysis show that profitability has a significant negative effect, while leverage and solvency have no effect. Company size weakens the effects of profitability and solvency, and strengthens the effect of leverage, although not as hypothesized. These findings suggest that carbon emission disclosure is driven more by external pressure and the need for legitimacy than by a company's financial characteristics.
creator: Sri Komariyah
creator: Maylia Pramono Sari
rights: Copyright (c) 2026 Sri Komariyah, Maylia Pramono Sari https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 775
ending page: 781
doi: 10.54443/morfai.v6i1.4742

LEGAL STUDY ON THE VALIDITY OF AGREEMENTS MADE BASED ON FORGED DOCUMENTS OR LETTERS ACCORDING TO ARTICLE 263 OF THE CRIMINAL CODE
type: item
description: This study aims to determine and analyze the legal regulations regarding the crime of forgery of documents or letters as regulated in Article 263 of the Criminal Code in the context of making agreements and a legal analysis of the validity of an agreement made based on forged documents or letters from the perspective of Article 263 of the Criminal Code and Civil Law. This research uses a normative research method with a legislative approach, a conceptual approach, and a comparative approach. The legal sources used are primary, secondary, and tertiary legal materials. The legal analysis will be conducted using a qualitative prescriptive approach. The results of this study are the Legal Regulations regarding the Criminal Act of Forgery of Documents or Letters as regulated in Article 263 of the Criminal Code in the context of making an agreement, namely Article 263 of the Criminal Code is classified as forgery of ordinary or general documents or letters and the criminal sanction is a maximum imprisonment of 6 years and the category of forgery related to agreements according to the provisions of Article 263 of the Criminal Code in legal activities can be in the form of Forgery of the signature of one of the parties in the agreement, Use of a false identity when making an agreement, Forgery of private deeds or authentic deeds (with the note that authentic deeds can also ensnare the notary if proven to be involved or if it involves officials or procedures for making deeds regulated by law) and Changes to the contents of the agreement unilaterally after it is signed and Legal Analysis of the Validity of an Agreement Made Based on Forged Documents or Letters According to the Perspective of Article 263 of the Criminal Code and Civil Law, namely in Article 263 of the Criminal Code does not automatically determine the validity or nullity of the agreement. However, a criminal decision stating that there is forgery of a letter can be used as strong evidence in a civil process to…
creator: Hasdar
creator: Sunardi Purwanda
creator: Muhammad Sabir Rahman
creator: Bakhtiar Tijjang
creator: Elvi Susanti Syam
rights: Copyright (c) 2026 Hasdar, Sunardi Purwanda, Muhammad Sabir Rahman, Bakhtiar Tijjang, Elvi Susanti Syam https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 903
ending page: 908
doi: 10.54443/morfai.v6i1.4768

ANALYSIS OF ORGANIZATIONAL COMMUNICATION, TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB SATISFACTION WITH INTRINSIC MOTIVATION AS AN INTERVENING VARIABLE AT PT SANMAS SURABAYA
type: item
description: Study This aim For analyze influence communication organization and style leadership transformational to satisfaction Work employee with motivation intrinsic as intervening variables at PT Sanmas Surabaya, a companies operating in the field production and distribution rice . The underlying phenomenon study This is importance effectiveness internal communication as well role inspirational leadership​ in increase satisfaction Work employees , in particular through improvement motivation sourced work​ from in self employees . Approach research used​ is quantitative with Partial Least Square – Structural Equation Modeling (PLS-SEM) technique for analyze connection intervariable . Data obtained through distribution questionnaire to 83 respondents who were employees of PT Sanmas Surabaya from various divisions. Each variables measured use indicators that have been tested validity and reliability based on study literature previous research results show that communication organization influential positive and significant to motivation intrinsic and satisfaction Work employees . Likewise , the style leadership transformational own influence positive and significant to motivation intrinsic and satisfaction work . In addition , motivation intrinsic proven play a role as intervening variables that strengthen connection between communication organization and style leadership transformational to satisfaction Work .
creator: Loren Surmila Br Surbakti
creator: Muhadjir Anwar
rights: Copyright (c) 2026 Loren Surmila Br Surbakti, Muhadjir Anwar https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1045
ending page: 1055
doi: 10.54443/morfai.v6i1.4792

GOLAGA TOURIST ATTRACTIONS MANAGEMENT STRATEGY
type: item
description: This study aims to analyze the management of Golaga's natural tourist attractions. The research method used was a qualitative approach, with data collection techniques including observation, in-depth interviews, and documentation. Data analysis was conducted using the POAC (Planning, Organizing, Actuating, and Controlling) management theory. The research results show that Golaga tourism management has implemented the POAC management principles as proposed by George R. Terry. In the planning aspect, management focuses on digital promotion, collaboration with travel agents, community empowerment, and planning the addition of artificial gravity-based attractions. In the organizing aspect, the organizational structure of PERUMDA Owabong has been clearly and systematically structured, starting from the board of directors to the implementing units in the field. The actuating aspect is realized through the involvement of local communities as a workforce of 80–90%, the implementation of excellent service training, and the empowerment of local MSMEs. Meanwhile, the controlling aspect is carried out through routine evaluation of facilities, digital promotions, and monitoring of tourist reviews on social media and other online platforms. The implementation of this management has had a positive impact on increasing the number of tourist visits and achieving Golaga's revenue, which reaches billions of rupiah per year. Furthermore, factors influencing the management of Golaga's tourist attractions demonstrate a combination of potential and challenges. From an attraction perspective, the uniqueness of the approximately 1,200-meter-long ancient lava cave is the main attraction, supported by modern man-made attractions. However, the potential for educational and cultural tourism has yet to be optimally and sustainably developed. In terms of accessibility, Golaga's location is relatively easy to reach, although limited local transportation and buggy fleets remain a challenge. Basic a…
creator: Praptiningsih
rights: Copyright (c) 2026 Praptiningsih https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
volume: 6
number: 1
starting page: 1363
ending page: 1370
doi: 10.54443/morfai.v6i2.4842

EXPLORING THE ROLE OF WORKING MEMORY AND COGNITIVE LOAD IN MATHEMATICS LEARNING : A SYSTEMATIC LITERATURE REVIEW
type: item
description: This study aims to explore the role of working memory and cognitive load in mathematics learning through a Systematic Literature Review (SLR) approach. This review was conducted to obtain a comprehensive understanding of how working memory capacity and cognitive load management influence mathematical thinking processes, conceptual understanding, and problem-solving performance. The SLR procedure refers to the PRISMA 2020 guidelines, which include the stages of identification, screening, eligibility, and inclusion. Article searches were conducted through the Scopus and Springer Nature Link databases, covering publications from 2015 to 2025. From the articles identified, six met the inclusion criteria and were analyzed thematically. The findings show that visuo-spatial working memory has a significant relationship with mathematical ability, particularly in the development of symbolic representation and problem-solving skills. Additionally, learning effectiveness is strongly influenced by instructional design that manages cognitive load, where strategies such as worked examples, scaffolding, and question-asking have been shown to reduce excessive cognitive load. This review highlights the importance of instructional approaches that consider students’ working memory capacity and cognitive load regulation in order to achieve optimal mathematical understanding.
creator: Bayu Romadon
creator: Muhammad Syaifuddin
creator: Reni Dwi Susanti
creator: Anis Farida Jamil
creator: Arif Hidayatul Khsusna
rights: Copyright (c) 2026 Bayu Romadon, Muhammad Syaifuddin, Reni Dwi Susanti, Anis Farida Jamil, Arif Hidayatul Khsusna https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-10
publication date: 2025-12-10
volume: 6
number: 1
starting page: 410
ending page: 417
doi: 10.54443/morfai.v6i1.4513

DEVELOPMENT OF STEM-BASED E-LKPD IN THE SUBJECT OF AQIDAH AND AKHLAK TO IMPROVE STUDENT LEARNING OUTCOMES
type: item
description: This research aims to develop and test the effectiveness of STEM-based E-LKPD on Commendable Morals material for grade XI students of MAN Dairi. The research uses the ADDIE development model which includes the stages of analysis, design, development, implementation, and evaluation. The research subjects consisted of two classes: class XI Science 2 as an experimental class and class XI Science 3 as a control class. Data was collected through tests and questionnaires, then analyzed using validity, reliability, and Independent-Samples T-Test tests with the help of SPSS 26. The results showed that STEM-based E-LKPD obtained an average validity value of 94.9% with the "very feasible" category and practicality of 94% with the "very good" category. The effectiveness test showed an increase in pretest and posttest scores, namely in the medium category, in addition there was a significant difference between the experimental and control classes with a value of Sig. (2-tailed) = 0.010 < 0.05. The results of the effect size test also showed that 10.8% had an effect on the effectiveness of the use of E-LKPD in learning. This proves that the use of STEM-based E-LKPD is effective in improving student learning outcomes. Advanced research can integrate other 21st-century capability indicators such as creativity, collaboration, and communication to strengthen students' holistic competencies.
creator: Rabba Yenni Pardosi
creator: Munawir Pasaribu
creator: Robie Fanreza
rights: Copyright (c) 2026 Rabba Yenni Pardosi, Munawir Pasaribu, Robie Fanreza https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 6
number: 1
starting page: 782
ending page: 791
doi: 10.54443/morfai.v6i1.4622

THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON CONSUMER WILLINGNESS TO PAY MORE: AN ANALYSIS OF THE ROLE OF MEDIATION AND MODERATION
type: item
description: This study aims to analyze the influence of green supply chain management practices on consumers' willingness to pay more by considering the mediating role of consumer-perceived product performance and the moderating role of consumers' moral orientation towards the environment. The background of this study is based on increasing public concern about sustainability issues and high consumer demand for more environmentally friendly business practices, particularly in the coffee shop industry in Jakarta. The research method used a quantitative approach with a purposive sampling technique, involving 289 respondents from Generation Z and Millennials who had purchased products from coffee shops implementing green supply chain management practices. The results showed that green supply chain management practices positively influenced consumers' willingness to pay more and perceived product performance. Product performance was also shown to increase willingness to pay more and mediate the relationship between green supply chain practices and willingness to pay more. However, consumers' moral orientation towards the environment did not moderate either relationship. These findings emphasize the importance of optimizing green supply chain practices to increase product value while encouraging consumers' willingness to pay more.
creator: Hadist Fadhillah
creator: Wahyuningsih Santosa
creator: Dorina Widowati
rights: Copyright (c) 2026 Hadist Fadhillah, Wahyuningsih Santosa, Dorina Widowati https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-07
publication date: 2025-12-07
volume: 6
number: 1
starting page: 139
ending page: 149
doi: 10.54443/morfai.v6i1.4654

THE HIGH-PERFORMANCE PLAYBOOK: STRATEGIES FOR MOTIVATING AND RETAINING TOP TALENT
type: item
description: This article addresses the critical business challenge of employee retention in the competitive modern talent market. The objective is to provide a systematic, actionable framework for organizations to motivate and retain their highest performers. The methodology synthesizes contemporary management research, organizational psychology principles, and best practices from industry case studies into a cohesive "playbook." The proposed strategies are organized into four foundational pillars: cultivating a culture of purpose and psychological safety, fueling personalized growth, optimizing performance through clarity and feedback, and implementing holistic recognition. The discussion emphasizes that retention is a strategic outcome of a holistic employee experience, moving beyond transactional perks. The conclusion posits that by architecting an ecosystem where top talent can thrive, organizations secure a sustainable competitive advantage through enhanced innovation, stability, and performance, ultimately transforming retention from an HR metric into a core leadership responsibility.
creator: Synthia
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Synthia, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 441
ending page: 448
doi: 10.54443/morfai.v6i1.4688

THE PATTERN OF RELIGIOUS MODERATION AMONG DAYAK MERATUS CONVERT FAMILY IN PARAMASAN DISTRICT, BANJAR REGENCY
type: item
description: This study examines the pattern of religious moderation (Wasatiyyah and Tawazun) among the Dayak Meratus Muslim convert (mualaf) family in Paramasan District , a multi-religious area. Converts maintain strong kinship ties and live harmoniously with non-Muslim family members, practicing high tolerance and social values. They actively assist in community preparations and customary ceremonies of other religions through collective work (gotong royong) and providing aid, while maintaining religious boundaries by avoiding sacred rituals. Supporting factors for this moderation include the shared Dayak tribe and open-mindedness. Inhibiting factors are the economic, educational, and accessibility issues for routine religious guidance.
creator: Mahmudah
creator: Tamjidnor
rights: Copyright (c) 2026 Mahmudah, Tamjidnor https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 574
ending page: 582
doi: 10.54443/morfai.v6i1.4711

IMPLEMENTATION OF THE GOVERNMENT AGENCY PERFORMANCE ACCOUNTABILITY SYSTEM (SAKIP) AT THE COMMUNICATION, INFORMATICS, CRYPTOGRAPHY AND STATISTICS SERVICE OF PALU CITY
type: item
description: This study aims to determine the implementation of the government agency performance accountability system (SAKIP) policy at the Palu City Communication, Informatics, Cryptography, and Statistics Office. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Five subjects were selected through purposive sampling. The results indicate that, in terms of policy content, the implementation of SAKIP has had a positive impact on increasing effectiveness, efficiency, and performance accountability, as well as encouraging a transformation of work culture toward a results-oriented one. However, constraints remain in the form of limited human resources, both in terms of quantity and capacity for outcome-based performance, as well as limited budget for training and competency development. In terms of implementation context, SAKIP implementation is supported by a clear organizational structure, collaborative coordination between internal and external actors, and a high level of regulatory compliance. Although the work culture tends to be formal and bureaucratic, the agency is unable to implement cross-sectoral coordination and be responsive to external input. Public perception is influenced by four factors: motives, interests, experience, and expectations. In conclusion, SAKIP implementation at the Palu City Communications and Informatics Office has progressed in a positive direction, but requires continued strengthening of human resource capacity, inter-agency coordination, and optimization of information technology utilization to ensure a more effective, efficient, and sustainable performance accountability system.
creator: Rahmawati
creator: Mahfuzat
creator: Darwis
rights: Copyright (c) 2026 Rahmawati, Mahfuzat, Darwis https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 714
ending page: 718
doi: 10.54443/morfai.v6i1.4728

THE EFFECT OF ECONOMIC LITERACY AND FINANCIAL INCLUSION ON CONSUMPTION BEHAVIOR MEDIATED BY RATIONAL CHOICE AMONG STUDENTS AT MAKASSAR STATE UNIVERSITY
type: item
description: This study aims to examine the effect of economic literacy and financial inclusion on consumption behavior, with rational choice as a mediating variable among students at Makassar State University. The study employs a quantitative approach, with data collected through questionnaires distributed to students. Data analysis was conducted using SmartPLS software. The results indicate that economic literacy and financial inclusion have a positive and significant effect on both rational choice and consumption behavior directly. In addition, rational choice is proven to mediate the relationship between economic literacy and financial inclusion and consumption behavior, indicating that these two variables have a more optimal effect on consumption when students are able to make rational decisions. These findings emphasize the importance of improving economic literacy and expanding access to financial services as strategies for fostering more prudent and rational consumption behavior among students.
creator: Yunita Mahrany
creator: Chalid Imran Musa
creator: Inanna
rights: Copyright (c) 2026 Yunita Mahrany, Chalid Imran Musa, Inanna https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 961
ending page: 972
doi: 10.54443/morfai.v6i1.4753

ANALYZING THE IMPACT OF TRAINING, CAREER DEVELOPMENT, AND REWARD SYSTEMS ON EMPLOYEE PERFORMANCE: THE ROLE OF EMPLOYEE ENGAGEMENT AS A MEDIATOR AT PT AFS
type: item
description: This study is motivated by performance issues identified among employees of PT Andalan Fluid Sistem, including delays in completing tasks, inconsistent achievement of work targets, frequent work errors, and reduced enthusiasm and organizational attachment. These symptoms indicate potential inefficiencies in the company’s training programs, career development practices, and reward system implementation. At the same time, employee engagement is considered a crucial psychological factor that bridges the relationship between human resource development initiatives and employee performance improvements. The study aims to analyze the influence of training, career development, and reward systems on employee performance, both directly and through employee engagement as a mediating variable. The conceptual framework is grounded in Human Capital Theory, Social Exchange Theory, and contemporary performance management concepts emphasizing the importance of employee emotional attachment to the organization. A quantitative explanatory design was employed. Data were collected using a Likert-scale questionnaire administered to employees of PT Andalan Fluid Sistem who met the research criteria. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to examine both the measurement and structural models, including tests of validity, reliability, multicollinearity, inner model evaluation, and assessments of direct and indirect effects. The findings indicate that training, career development, and reward systems influence employee performance, with varying levels of effect across variables. Employee engagement acts as a mediator in these relationships. The results emphasize that improving skills through training, providing clear career pathways, and applying a fair reward system can strengthen engagement and ultimately enhance performance. The study concludes that an integrated HR management strategy linking training, career development, reward systems, and engagement is es…
creator: Haris Oky Adi Supinta
creator: Asti Nur Aryanti
creator: Nunung Ayu Sofiati
creator: Gurawan Dayona Ismail
rights: Copyright (c) 2026 Haris Oky Adi Supinta, Asti Nur Aryanti, Nunung Ayu Sofiati, Gurawan Dayona Ismail https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1149
ending page: 1159
doi: 10.54443/morfai.v6i1.4780

FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH
type: item
description: In the digital marketing landscape, a pervasive focus on top-funnel metrics like clicks and impressions often neglects downstream conversion and retention, leading to inefficient spend and unsustainable growth. This study addresses the critical need for an integrated, full-funnel management strategy that aligns marketing activities with long-term customer value. The objective is to demonstrate how a holistic funnel approach, from awareness to advocacy, enhances customer acquisition cost (CAC) efficiency and lifetime value (LTV). Employing a mixed-methodology approach, the research analyzed performance data from a multi-brand portfolio over 18 months and conducted in-depth interviews with marketing executives. The results indicate that organizations implementing integrated funnel management achieved a 24% improvement in CAC and a 35% increase in customer retention rates. The discussion highlights the importance of data integration, cross-channel orchestration, and aligning KPIs across funnel stages. It is concluded that sustainable growth is contingent on shifting from isolated campaign tactics to a cohesive, customer-centric funnel strategy, ensuring marketing efforts contribute directly to enduring business health.
creator: Sarjani
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 SARJANI, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1263
ending page: 1271
doi: 10.54443/morfai.v6i1.4825

LEGAL PROTECTION AGAINST POST-DIVORCE CHILD SUPPORT OBLIGATIONS IN TERNATE CITY
type: item
description: Article 38 of Law Number 1 of 1974 concerning Marriage and Article 113 of the Compilation of Islamic Law states that divorce is one form of dissolution of marriage other than death and court decisions. Divorce is the severance of the marital bond between a man and a woman as husband and wife, which is carried out before a court hearing, namely the District Court for non-Muslims and the Religious Court for Muslims. This paper aims to analyze: (1) The legal protection for child support obligations after divorce in Ternate City and (2) The efforts that the government can make to reduce the obligation of unpaid alimony after divorce in Ternate City. This research is normative legal research, where the concept of normative legal research. The approaches used in this research are the statute approach and the conceptual approach. The statute approach examines laws and regulations related to the legal issue at hand. This conceptual approach is also used when relevant laws and regulations do not yet or do not address the issue at hand. Children's rights after divorce, both under the Marriage Law and the Compilation of Islamic Law (KHI), include the right to continue receiving care, education, and support from both parents. The father is responsible for the cost of childcare and education after divorce, a term known as "maintenance" in the KHI. This represents a parent's responsibility to fulfill their obligations to uphold children's rights, as stipulated in Law Number 23 of 2002 concerning Child Protection.
creator: Gamar Muhdar
creator: Iyam Irahatmi Kaharu
creator: Muhammad Amin Hanafi
rights: Copyright (c) 2026 Gamar, Iyam, Amin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
volume: 6
number: 1
starting page: 1639
ending page: 1645
doi: 10.54443/morfai.v6i1.4871

HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM
type: item
description: The Indonesian soft cookie market is highly competitive, making emotional connection a key driver of customer loyalty. This study examines how customers form emotional connections with cookie brands and how Cookiegom, a small business, can strengthen these connections to enhance brand awareness and repeat purchase. A qualitative approach was applied through in-depth interviews with ten consumers who had purchased both Cookiegom and Doughlab, supported by digital observation of social media and customer reviews. Thematic analysis reveals that Cookiegom is perceived as a “comfort brand,” offering warmth, comfort, and freshness, while Doughlab is viewed as a premium, highly visible brand. These emotional differences influence attachment, repeat purchases, and word-of-mouth behavior. The study proposes the Emotional Comfort Connection Loop Model to explain how emotional bonds develop through repeated experiential cycles. Strengthening emotional storytelling, improving digital consistency, and integrating comfort-oriented touchpoints are recommended strategies for Cookiegom.
creator: Nindya Kalisha Putri
creator: Ilma Aulia Zaim
rights: Copyright (c) 2026 Nindya Kalisha Putri, Ilma Aulia Zaim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 511
ending page: 518
doi: 10.54443/morfai.v6i1.4602

LEGAL POSITION OF THE INDONESIAN NOTARY PUBLIC ASSOCIATION AS A LEGAL ENTITY AFTER THE EFFECTIVENESS OF ARTICLE 82 OF THE UUJN JO. PERMENKUMHAM NO. 24 OF 2025
type: item
description: This study aims to determine and analyze the legal status of the Indonesian Notary Association (INI) as a Notary Professional Organization after the enactment of Article 82 of the Notary Law (UUJN) in conjunction with the Minister of Law and Human Rights Regulation Number 24 of 2025, which has caused polemics among legal experts regarding INI before and after the enactment of these regulations. This study is based on the situation of changes in the substantive legislation of the Notary Organization and will have implications for the enforcement of the code of ethics regarding changes and shifts in the legal status of INI as an organization. This study uses a normative legal research method in the form of a statute approach, and legal explanations (doctrine), as well as scientific information or literature and descriptive qualitative analysis of the law, especially primary, secondary, and tertiary laws, to determine the boundaries and potential of existing organizations, as well as normative legal consequences. The results of this study indicate that legally INI is a Legal Entity Association recognized as an association or association, namely as Staatsblad 1870 Number 64. Although the state will provide legitimacy and certain functions of authority are not attributable to public power, this shows that INI has not changed its status to a State Organ. However, the development of these regulations has caused INI's position to become a combination because it has a coaching and supervisory role related to state authority through the Notary Supervisory Board. This study concludes that INI remains an organization that does not receive public accountability, so there is a need for strengthening the limits of authority and harmonization between notary organizations and the government to avoid overlapping supervision and ensure legal certainty in the implementation of notary positions.
creator: Bimo Pangestu
creator: Herlin Hera Fransasti
rights: Copyright (c) 2026 Bimo Pangestu https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 6
number: 1
starting page: 150
ending page: 156
doi: 10.54443/morfai.v6i1.4637

THE EFFECT OF ROAD DAMAGE ON GREENHOUSE GAS EMISSIONS (CASE STUDY OF KENDAL EASTERN HIGHWAY)
type: item
description: This article describes how road damage affects greenhouse gas (GHG) emissions. The object of this study is the 2 km East Kendal National Road, divided into 40 segments. To measure road damage, the Pavement Condition Index (PCI) method was used, while to measure greenhouse gas emissions, the IPCC (Intergovernmental Panel on Climate Change) method was used. There are three important findings in this study. First, the East Kendal National Road section is generally in poor to very poor condition with an average Pavement Condition Index (PCI) value of 33.83. Second, road damage affects the average speed of vehicles. Third, vehicle speed affects the amount of GHG emissions. When vehicle speed decreases due to road damage, fuel efficiency is reduced, so that CO₂, CH₄, and N₂O emissions increase. The results of the correlation analysis show a value of R = 0.648 for CO₂, R = 0.613 for CH₄, and R = 0.613 for N₂O, which means there is a fairly strong positive relationship between the level of road damage and greenhouse gas emissions. The conclusion is that the lower the PCI value (the more severe the road damage), the lower the average vehicle speed, and the lower the PCI, the higher the GHG emissions, namely CO₂, CH₄, and N₂O.
creator: St Marisa Haq
creator: Ary Setyawan
creator: Fajar Srihandayani
rights: Copyright (c) 2026 St Marisa Haq, Ary Setyawan, Fajar Srihandayani https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 164
ending page: 187
doi: 10.54443/morfai.v6i1.4664

DESIGN AND CONSTRUCTION OF A MICROCONTROLLER-BASED ALTERNATING CURRENT (AC) ELECTRIC MOTOR AS A CORN THRESHING TOOL
type: item
description: The integration of Bulukumba Regency area, especially in Laikang Village, Kajang District, is one of the vast corn farming areas because it is located in a mountainous area. Corn is one of the food crops as a substitute for rice, besides corn is also used as animal feed. In general, farmers thresh corn manually (human power) without using machine tools, so it requires a lot of energy, time and very low production results, so that the manual corn threshing method becomes inefficient. One alternative that must be done is to design a microcontroller-based corn threshing machine. This study aims to design a microcontroller-based Alternating Current (AC) Electric Motor as a corn threshing tool that functions to separate corn kernels from the cob so that it can accelerate production in corn threshing. This study uses an experimental method that explains systematic and planned experiments to prove the truth of a theory. Respondents in this study were farmer groups in Laikang Village, Kajang District, Bulukumba Regency. This study has 6 stages, namely: 1) implementation of research preparation; 2) research permit; 3) field observation; 4) data collection techniques; 5) data processing; and 6) research results. Based on the trial results, farmers stated that the design of a microcontroller-based alternating current (AC) electric motor as a corn threshing tool functioned well.
creator: Ardiansa
creator: Ratih Puspita Siwi
creator: Ainur Fajri Fauzan
rights: Copyright (c) 2026 Ardiansa, Ratih Puspita Siwi, Ainur Fajri Fauzan https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1134
ending page: 1141
doi: 10.54443/morfai.v6i1.4696

INDONESIA’S INTERESTS IN THE COOPERATION ON DRUG AND VACCINE OVERSIGHT WITH THE UNITED ARAB EMIRATES IN 2021
type: item
description: This study examines how Indonesia articulates its national interests through bilateral cooperation in drug and vaccine regulatory oversight with the United Arab Emirates (UAE) in 2021. Using a qualitative descriptive approach, the research analyzes primary documents, including the Memorandum of Understanding (MoU) and official reports from the Indonesian Food and Drug Monitoring Agency (BPOM) and the Ministry of Health, supplemented by secondary sources. The study applies Andrew Moravcsik’s liberal intergovernmentalism framework, focusing on four indicators: consideration of domestic actors, bargaining among domestic actors, reflection of domestic preferences in international cooperation, and flexibility based on domestic dynamics. The findings indicate that Indonesia’s national interests are articulated through collaborative mechanisms that reflect the preferences and needs of diverse domestic actors, including government institutions, the health sector, industry stakeholders, and civil society. Policy decisions are the result of bargaining among these actors, ensuring that international cooperation aligns with domestic priorities such as technical capacity building, knowledge transfer, and public welfare. Furthermore, the MoU and related phenomena demonstrate that international agreements are not solely driven by geopolitical power, but by domestic considerations and mutual benefits, highlighting the adaptive and context-sensitive nature of Indonesia’s foreign policy in health regulation. This study contributes to a deeper understanding of how liberal approaches to national interest and intergovernmental cooperation shape international health policy, offering practical insights for policymakers to design flexible, inclusive, and sustainable international agreements in the health sector.
creator: Zaharani Firdaushi
creator: Slamet Muliono Redjosari
rights: Copyright (c) 2026 Zaharani Firdaushi, Slamet Muliono Redjosari https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-20
publication date: 2025-12-20
volume: 6
number: 1
starting page: 357
ending page: 364
doi: 10.54443/morfai.v6i1.4718

OPTIMIZATION OF INDONESIA'S DEMOGRAPHIC BONUS THROUGH YOUNG LABOR FORCE PREDICTION COMPARATIVE ANALYSIS OF BSTS, LSTM AND SARIMA MODELS IN LIMITED DATA 2015–2024
type: item
description: The 15–24 age group is a key driver of Indonesia’s demographic bonus, yet the youth labor market continues to fluctuate due to limited skill readiness, economic conditions, and the absence of a strong labor force prediction system. These issues are compounded by sparse annual data from 2015–2024, which contains missing values and requires appropriate modeling to ensure accurate forecasting. This study aims to develop a prediction model for the number of young workers using three approaches—BSTS, LSTM, and SARIMA—while comparing their accuracy based on MAPE and RMSE. The study also tests whether performance differences among the models are statistically significant and identifies the most optimal model to support youth employment policy planning in Indonesia. The research uses time series data from BPS covering 2015–2024. Preprocessing includes imputing missing values through linear interpolation, normalizing the data, and dividing it into training and testing sets. Each model—BSTS, LSTM, and SARIMA—is then applied and evaluated using MAPE, RMSE, and statistical tests such as the Wilcoxon or paired t-test to assess the significance of performance differences. Results show that LSTM and SARIMA yield the highest accuracy, each achieving a MAPE of 3.44%, while BSTS performs less effectively on limited annual data. Statistical tests confirm that BSTS differs significantly from LSTM and SARIMA, whereas LSTM and SARIMA do not significantly differ from each other. The accuracy decline in 2020–2021 underscores the sensitivity of the youth labor market to external shocks like the pandemic. Overall, SARIMA and LSTM emerge as the most suitable models for forecasting youth labor numbers in Indonesia. These findings can guide the development of adaptive, data-driven employment policies to maximize the demographic bonus potential.
creator: Harun Al Jafar
creator: Fauziah
rights: Copyright (c) 2026 Harun Al Jafar, Fauziah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1242
ending page: 1253
doi: 10.54443/morfai.v6i1.4737

UPSKILLING AS A RETENTION ENGINE: BUILDING A FUTURE-PROOF WORKFORCE FROM WITHIN
type: item
description: In an era of rapid technological disruption and skill obsolescence, organizations face the dual challenge of closing critical competency gaps and retaining top talent. This study investigates formal upskilling programs as a strategic retention engine, positing that investment in employee growth directly reduces turnover by fostering engagement, career path clarity, and a psychological contract of mutual investment. Using a mixed-methods approach, the research analyzed longitudinal HR data and conducted interviews at a multinational firm before and after implementing a structured, role-specific upskilling initiative. Results demonstrated a 40% reduction in voluntary turnover among participating employees and a significant increase in internal mobility and promotion rates. The discussion identifies key success factors: aligning skills with strategic business goals, providing clear internal career pathways, and ensuring managerial support for learning application. The study concludes that a strategic upskilling program, embedded within a broader talent development philosophy, is a powerful mechanism for future-proofing the workforce and building organizational resilience from within, transforming a cost center into a core retention and competitive advantage strategy.
creator: Rudy Hayadi
creator: Oktavianti
creator: Rizki Eka Putra
rights: Copyright (c) 2026 Rudy Hayadi, Oktavianti, Rizki Eka Putra https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 944
ending page: 591
doi: 10.54443/morfai.v6i1.4764

DEVELOPMENT STRATEGY OF RICE COMMODITY TO INCREASE FOOD SECURITY IN THE SOUTH LABUHAN BATU SECURITY TO PUSH NATIONAL ECONOMIC GROWTH
type: item
description: This study aims to analyze the development strategy of rice commodity agribusiness in improving food security and driving national economic growth in South Labuhanbatu Regency. This research is motivated by the still suboptimal management of rice agribusiness, which is characterized by production fluctuations, limited technology adoption, and the weak bargaining position of farmers in the distribution chain. The study used a mixed method approach involving 17 respondents consisting of farmers, distributors, middlemen, and absorption partners. Data collection was conducted through observation, in-depth interviews, and documentation studies. Data analysis used SWOT analysis, BCG Matrix, SPACE Matrix, and QSPM. The results show that rice agribusiness in South Labuhanbatu Regency is in the Strength–Opportunity position, Star quadrant, and aggressive strategy, which indicates high growth opportunities. The QSPM results indicate that strengthening partnerships between farmers and absorption partners is a priority strategy with the highest appeal. The novelty of this study lies in the integration of four strategic analysis tools in the context of a regional economy based on food security. The research findings provide policy implications that rice agribusiness development needs to be directed at upstream-downstream integration, strengthening farmer institutions, and price stabilization to support food security and national economic growth.
creator: Taufik Hidayah
creator: Faulia Anggeraini
creator: Adetia Azmi Tanjung
creator: Rahmawani
rights: Copyright (c) 2026 Taufik Hidayah, Faulia Anggeraini, Adetia Azmi Tanjung, Rahmawani https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1012
ending page: 1018
doi: 10.54443/morfai.v6i1.4790

LEGAL PROTECTION FOR VICTIMS OF HUMAN TRAFFICKING THROUGH THE MICHAT APPLICATION IN BARRU REGENCY
type: item
description: This study aims to analyze the legal protection provided to victims of sexual violence in human trafficking crimes (Tindak Pidana Perdagangan Orang or TPPO) within the Indonesian legal framework. Sexual violence as a form of exploitation in human trafficking represents a severe violation of human rights that undermines the dignity and safety of its victims. Using a normative juridical approach, this research focuses on the examination of legal instruments, including Law No. 21 of 2007 concerning the Eradication of the Crime of Human Trafficking, Law No. 12 of 2022 on the Crime of Sexual Violence, and related provisions in the Criminal Code (KUHP). The study highlights that legal protection for victims of sexual exploitation under TPPO encompasses preventive, repressive, and rehabilitative measures. However, implementation remains constrained by weak law enforcement, lack of coordination among institutions, and inadequate victim recovery mechanisms. Findings indicate that strengthening victim-centered legal frameworks, ensuring comprehensive rehabilitation, and improving access to justice are crucial to achieving substantive protection for victims. This research contributes to a better understanding of how Indonesia’s criminal law should evolve to provide holistic protection and justice for victims of sexual violence in human trafficking cases, aligning with international human rights standards.
creator: Andi Muh. Fadli A
creator: Muhammad Natsir
creator: Elvi Susanti Syam
creator: Sunardi Purwanda
creator: Muhammad Sabir
rights: Copyright (c) 2026 Andi Muh. Fadli A, Muhammad Natsir, Elvi Susanti Syam, Sunardi Purwanda, Muhammad Sabir https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1236
ending page: 1241
doi: 10.54443/morfai.v6i1.4836

ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY
type: item
description: This study aims to analyze the influence of Perceived Convenience 4.0 and Digital Experience Quality on Continuance Usage Beyond Basic Features among users of the Livin' by Mandiri mobile banking application, with Affective Trust as a mediating variable. This study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained from Livin' user respondents who have used basic features and have accessed features beyond basic. The results show that Perceived Convenience 4.0 and Digital Experience Quality have a significant positive effect on Affective Trust and continued use of advanced features. In addition, Affective Trust is proven to significantly mediate the relationship between convenience and digital experience on continuance usage, so emotional trust plays an important role in encouraging exploration of more complex features. These findings confirm that digital convenience and experience quality are key factors in building users' emotional relationships with the application, which ultimately increases the use of features beyond basic. This study provides theoretical contributions to the development of mobile banking user behavior models as well as practical implications for optimizing experience- and trust-based digital banking strategies.
creator: Hambali
creator: Muhammad Dharma Tuah Putra
creator: Dewi Nurmasari Pane
rights: Copyright (c) 2026 Hambali, Muhammad Dharma Tuah Putra, Dewi Nurmasari Pane https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1177
ending page: 1192
doi: 10.54443/morfai.v6i1.4620

EFFORTS OF ISLAMIC RELIGIOUS EDUCATION TEACHERS IN OVERCOMING STUDENTS' DIFFICULTIES IN READING AND WRITING THE QURAN AT SD AL-ITTIHADIYAH LAUT DENDANG
type: item
description: In an effort to improve the ability to read and write the Qur'an in students, it cannot be separated from the efforts of teachers. Where this is a process of maturing students through learning to optimize the potential that exists in students so that character, character and personality are formed, where this requires a holistic strategy so that the learning process can run optimally. Where the role of Islamic Religious Education teachers is very important in forming a strategy, building conducive interactions to overcoming the impact of difficulties in reading and writing the Qur'an among students. The research method used is qualitative with a descriptive approach. Data collection techniques include observation, in-depth interviews, and documentation. Research findings describe new information obtained from the research process, which is based on data collection that makes it knowledge
creator: Jumi Laila Nurzannah
creator: Khairuddin
rights: Copyright (c) 2026 Jumi Laila Nurzannah, Khairuddin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-15
publication date: 2025-12-15
volume: 6
number: 1
starting page: 103
ending page: 108
doi: 10.54443/morfai.v6i1.4651

Eco-Innovation, Learning Orientation and Cost Precision: A Strategic Approach to Sustainable Product Design
type: item
description: This study explores the impact of cost information precision, learning orientation, and performance-prove orientation on sustainable product design in the context of ecological innovation and cost efficiency. The method applied in this study is a laboratory experiment with a 2x2x2 factorial design, involving 117 accounting students as participants. The results of the ANOVA test show that each independent variable does not have a significant main effect. However, interestingly, the interaction between cost information precision and performance-prove orientation proved to be significant, indicating that precise cost information is more effective in encouraging sustainable product design when accompanied by motivation to prove performance. These findings confirm that sustainable product design does not only depend on technical factors, but also requires support from cognitive and motivational aspects. This study provides theoretical contributions and practical implications for eco-innovation strategies in facing competition in the industry
creator: Dyah Ekaari Sekar Jatiningsih
creator: Jenny Aufa Salsha Belia Putri
rights: Copyright (c) 2026 Dyah Ekaari Sekar Jatiningsih, Jenny Aufa Salsha Belia Putri https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 478
ending page: 485
doi: 10.54443/morfai.v6i1.4683

THE INFLUENCE OF MEDICAL SERVICE QUALITY AND TRUST ON LOYALTY WITH PATIENT SATISFACTION AS AN INTERVENING VARIABLE IN THE INPATIENT WARD OF BHAYANGKARA HOSPITAL BANJARMASIN
type: item
description: This study aims to analyze the influence of medical service quality and trust on patient loyalty with patient satisfaction as an intervening variable in the inpatient ward of Bhayangkara Hospital Banjarmasin. Hospitals are required to consistently provide comprehensive healthcare services, maintain patient trust, and enhance the quality of their services in order to improve patient satisfaction. This research employed a quantitative approach. The sample of this study consisted of 78 patients at Bhayangkara Hospital Banjarmasin. Data analysis was carried out using descriptive analysis and verification analysis with path analysis. The findings reveal that service quality and trust have a significant effect on improving patient satisfaction. Enhancements in service quality and trust can significantly contribute to higher levels of patient satisfaction. Service quality also has a significant effect on increasing patient loyalty, indicating that improved service quality can significantly foster greater patient loyalty. However, service quality and trust were found to have no direct significant effect on patient loyalty. Although improvements in service quality and trust may encourage higher patient loyalty, the effect was not statistically significant. Patient satisfaction demonstrated a significant influence on patient loyalty, suggesting that increased patient satisfaction can significantly enhance patient loyalty. Moreover, trust was shown to have a significant effect on patient loyalty when mediated by patient satisfaction. While improvements in trust may encourage greater loyalty through increased satisfaction, the effect was not statistically significant.
creator: Putriana Sitompul
creator: Farida Yuliaty
creator: Ayu Laili Rahmiyati
creator: Kosasih
creator: Vip Paramarta
creator: Fitriana
rights: Copyright (c) 2026 Putriana Sitompul, Farida Yuliaty, Ayu Laili Rahmiyati, Kosasih, Vip Paramarta, Fitriana https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 534
ending page: 547
doi: 10.54443/morfai.v6i1.4707

ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT KAFE KUDU, JALAN SEI PETANI, MEDAN CITY
type: item
description: This study aims to analyze the influence of product quality and service quality on customer loyalty with customer satisfaction as a mediating variable at Kafe Kudu, Jalan Sei Petani, Medan City. The approach used is quantitative with the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The sample consisted of 90 respondents selected through purposive sampling. The results show that product quality does not have a significant effect on customer satisfaction but has a significant influence on customer loyalty. Conversely, service quality has a significant impact on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction significantly affects customer loyalty. Mediation testing indicates that customer satisfaction does not significantly mediate the relationship between product quality and loyalty but does significantly mediate the relationship between service quality and customer loyalty. These findings suggest that, in the context of Kafe Kudu, improving service quality is a more effective strategy for building customer satisfaction and loyalty than focusing solely on product quality. Therefore, management is advised to prioritize enhancing service quality as a long-term strategic effort.
creator: Najmus Tsaqib
creator: Iskandarini
creator: Beby Karina Fawzeea Sembiring
rights: Copyright (c) 2026 Najmus Tsaqib, Iskandarini, Beby Karina Fawzeea Sembiring https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 751
ending page: 761
doi: 10.54443/morfai.v6i1.4726

FROM LOYALTY TO ADVOCACY: THE MEDIATING ROLE OF INSTITUTIONAL IDENTIFICATION ON STUDENT CITIZENSHIP BEHAVIOR IN INDONESIAN HIGHER EDUCATION
type: item
description: This study examines the mediating role of institutional identification between brand loyalty and Student Citizenship Behavior (SCB) in Indonesian higher education. Using a quantitative design with 350 student respondents and PLS-SEM analysis, findings reveal that brand loyalty significantly impacts institutional identification (β=0.750) and SCB (β=0.247). Crucially, institutional identification partially mediates this relationship (VAF=63.8%), effectively amplifying loyalty's impact on SCB. Validating Social Identity Theory, this study establishes institutional identification as the key "psychological bridge" transforming loyalty into voluntary extra-role behavior. Practically, higher education administrators are advised to shift focus from transactional service satisfaction to identity management strategies, fostering a narrative of "us" and symbolic pride to encourage active student advocacy.
creator: Iskandar Arifin
creator: Mirandha Ariesca Riana
rights: Copyright (c) 2026 Iskandar Arifin, Mirandha https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 824
ending page: 832
doi: 10.54443/morfai.v6i1.4751

THE ROLE OF JOB SATISFACTION IN MEDIATING THE EFFECT OF JOB PLACEMENT, WORK ENVIRONMENT ADAPTATION, AND MOTIVATION ON TURNOVER INTENTION OF CONTRACT EMPLOYEES AT BANK XYZ INDRAMAYU
type: item
description: The banking system is a crucial pillar in economic stability and faces intense competition in the era of globalization, demanding continuous innovation and effective human resource management (HRM). High Turnover Intention (TI) among contract employees, particularly in the Indonesian banking sector (reaching 15%-16%), poses a significant challenge. This issue is exacerbated by Work Placement policies that assign employees far from their domicile, triggering financial dissatisfaction (additional living costs) and fatigue (distance and travel time). This study aims to analyze and test the influence of the independent variables Work Placement, Work Environment Adaptation, and Work Motivation on the Turnover Intention of contract employees at Bank XYZ in Indramayu, by identifying the mediating role of Job Satisfaction. The research method uses a quantitative approach by distributing questionnaires to contract employees of Bank XYZ in Indramayu. The results of this study are expected to provide important information for Human Resource Management initiatives in formulating better employee placement and adaptation strategies, as well as enhancing motivation and job satisfaction.
creator: Viryal Iga Utari
creator: Asti Nur aryanti
creator: Gurawan Dayona
creator: Nunung Ayu Sofiati
creator: Widyastuti Nurmalia Utami
rights: Copyright (c) 2026 Viryal Iga Utari, Asti Nur aryanti, Gurawan Dayona, Nunung Ayu Sofiati, Widyastuti Nurmalia Utami https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
doi: 10.54443/morfai.v6i1.4774

CIVIL LIABILITY OF BUSINESS OPERATORS IN TRADITIONAL HEALTH SERVICES THAT CAUSE HARM TO CLIENTS
type: item
description: Traditional health services are increasingly sought by the public as an alternative or complement to modern medical treatment. Although these practices are recognized within Indonesia’s national legal system, existing regulations remain incomplete, particularly concerning civil law liability when harm occurs to clients. This study analyzes the forms of liability borne by business actors, including liability arising from tort and default, as well as mechanisms for dispute resolution and compensation. Employing a normative juridical method, this research integrates statutory, conceptual, and case approaches. Data were collected through literature studies and analyzed qualitatively. The findings indicate that business actors may be held legally accountable under Article 1365 and Article 1239 of the Indonesian Civil Code. Liability may result in both material and immaterial compensation, provided in accordance with applicable positive law in Indonesia. Strengthening regulations on traditional health services is therefore essential to ensure legal certainty and protection for consumers while maintaining professional accountability.
creator: Teguh Adi Partama
creator: Carolina
creator: Imam Ropii
creator: Marsudi Dedi Putra
rights: Copyright (c) 2026 Teguh Adi Partama, Carolina, Imam Ropii, Marsudi Dedi Putra https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 1127
ending page: 1133
doi: 10.54443/morfai.v6i1.4816

DANANTARA AND EFFORTS TO SUPPORT INDONESIA AS A WORLD CENTER FOR SHARIA FINANCE: STRATEGIC ANALYSIS
type: item
description: Indonesia has the ambition to become a global Islamic financial center, leveraging its significant potential. This study analyzes the strategy of Danantara, a state-owned financial holding company, in supporting this national ambition. Through a bibliometric analysis of relevant literature (100 articles, 980 citations, h-index 14) using VOSviewer and a review of the proposed strategic framework, this study identifies key thematic clusters: finance, halal industry, financial literacy, MSMEs, digital Islamic banking, and stakeholder engagement. The findings highlight Danantara's central role as a candidate for an Islamic Financial District (IFD). A comprehensive five-pillar strategy is considered crucial: 1) strengthening the ecosystem and institutions; 2) developing world-class physical and digital infrastructure centered in Danantara; 3) improving the quality of human resources and attracting global talent; 4) developing competitive product innovations; and 5) developing strong international markets and promotions. This study concludes that the effective implementation and orchestration of this integrated strategy by Danantara is crucial for Indonesia to realize its vision as a leading global Islamic financial center, contributing significantly to the national economy and its international position.
creator: Ali Akhmadi
rights: Copyright (c) 2026 Ali Akhmadi https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 6
number: 1
starting page: 1562
ending page: 1570
doi: 10.54443/morfai.v6i1.4864

STRATEGIC DIVERSIFICATION ANALYSIS: BUSINESS STRATEGY DEVELOPMENT FOR MBG PROGRAM KITCHEN MANUFACTURING
type: item
description: This research examines how CV XYZ can formulate appropriate business strategy to achieve growth objectives while preserving competitive advantages in the highly competitive, price-sensitive MBG market. The research employs qualitative case study methodology combining primary data through questionnaire surveys measuring competitive forces, semi-structured interviews with internal stakeholders, and document analysis, supplemented by secondary data from government documents and industry reports. Analysis applies strategic frameworks including General Environment Analysis, Industrial Analysis, competitor analysis, Resource-Based View, and Value Chain Analysis. SWOT synthesis integrates findings identifying critical strategic issues, while TOWS Matrix generates strategic alternatives evaluated through weighted criteria matrix. Analysis reveals CV XYZ possesses distinctive resources including medical-grade manufacturing expertise, comprehensive certifications (ISO 13485, CPAKB, Halal, SLHS, HACCP), proprietary software, zero-incident track record, and modular construction capability. External environment demonstrates substantial opportunity through large-scale government program requiring approximately 30,000 kitchens nationally, though tempered by intense price competition. The food safety crisis creates temporary quality premium expanding addressable market from 10-15% to 20-25% of quality-aware buyers. Three strategic alternatives emerge: Premium Niche Defense, Mass Market Penetration, and Integrated Market Leadership. Evaluation reveals Integrated Market Leadership scores 4.05, significantly ahead of alternatives (3.20 and 3.00), reflecting superior performance on growth achievement and financial returns while maintaining competitive advantage. The recommended Differentiation Strategy implements three product tiers: Premium, Standard, and Essential, Implementation follows phased quarterly approach through 2026.
creator: Krisan Ayu
creator: Harimukti Wandebori
rights: Copyright (c) 2026 Krisan Ayu, Harimukti Wandebori https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 849
ending page: 855
doi: 10.54443/morfai.v6i1.4600

THE EFFECTIVENESS OF USING METAVERSE PLATFORMS AS A COLLABORATIVE LEARNING MEDIA IN HIGHER EDUCATION: A LITERATURE REVIEW
type: item
description: Introduction: Metaverse provides an immersive learning experience that enables virtual collaboration to mimic in-person interactions. Its use in higher education has the potential to increase engagement and learning effectiveness, but in-depth studies are still needed to assess the results and challenges. Objective: To assess the effectiveness of using the metaverse platform as a collaborative learning medium in higher education and to identify supporting and inhibiting factors for its implementation. Method: Researchers collected, analyzed, and synthesized information from various reputable national journals (minimum SINTA 3) and international scientific articles related to the topic of metaverse and collaborative learning. The analysis was conducted using a systematic review approach to understand the pattern of findings and implementation trends in the higher education context. Discussion: The results of the review indicate that metaverse-based learning improves student collaboration, participation, and motivation. Successful implementation is influenced by infrastructure readiness, digital literacy, and interactive activity design. The main obstacles include limited devices, networks, and pedagogical adaptation of lecturers. Recommendations: Technopedagogical training for educators, strengthening of digital infrastructure, and guidelines for metaverse-based learning design that focus on interaction and learning objectives are needed.
creator: Gilang Ramadhan
creator: Tata Ardiansyah
creator: Yulaeha
rights: Copyright (c) 2026 Gilang Ramadhan, Tata Ardiansyah, Yulaeha https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 227
ending page: 233
doi: 10.54443/morfai.v6i1.4634

THE EFFECT OF PRICE VALUE, HEDONIC MOTIVATION, HABIT, AND FOMO ON METAVERSE GAMES IN INDONESIA
type: item
description: The rapid and ongoing evolution of metaverse technology presents a dual-edged sword, offering both exciting new opportunities as well as significant challenges that pertain to its public adoption, particularly within the Indonesian context. This research endeavor aims to thoroughly investigate the various determinants that intentions to use of metaverse games technology among individuals in Indonesia. The theoretical framework underpinning this research is grounded in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which serves as a robust model for understanding technology acceptance. To achieve the objectives of this study, a quantitative research method was employed. This involved the distribution of offline and online questionnaires to a total sample of 324 participants. All participants were selected using purposive sampling techniques and had at least some level of awareness or prior experience with metaverse games technology. For the analysis phase, data processing utilized Structural Equation Modeling AMOS (SEM-AMOS) to validate hypotheses. The findings derived from this research indicate that key factors namely FOMO exert a significant influence on individuals intention to use metaverse games technology across Indonesian users.
creator: Rahmat Hidayat
creator: Vera Pujani
creator: Hafiz Rahman
creator: Ma’ruf
rights: Copyright (c) 2026 Rahmat Hidayat, Vera Pujani, Hafiz Rahman, Ma’ruf https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 120
ending page: 126
doi: 10.54443/morfai.v6i1.4660

QUIET QUITTING AND LOUD POLICIES: RE-ENGAGING THE DISENGAGED WORKFORCE
type: item
description: The post-pandemic workplace is characterized by widespread employee disengagement, manifesting as "quiet quitting”the conscious withholding of discretionary effort. Organizations often counter with generic, top-down "loud policies," which fail to address core psychological needs, deepening the engagement crisis. This study aims to analyze the disconnect between employee disengagement and organizational responses, and to propose a actionable framework for fostering genuine re-engagement. Employing a qualitative multi-method approach, the research synthesizes findings from a systematic literature review, in-depth semi-structured interviews with 35 knowledge workers across three industries, and two focused case studies of organizations undergoing cultural transformation. The analysis reveals that disengagement stems from eroded psychological contracts, burnout, and a lack of purpose. Loud policies, such as blanket RTO mandates, exacerbate these issues by signaling distrust. Effective re-engagement is predicated on psychological safety, co-created flexibility, and outcome-based management. Moving from compliance-focused mandates to human-centric leadership is essential. Sustainable engagement requires replacing loud, impersonal policies with quiet, consistent practices that rebuild trust and recognize employee agency.
creator: Muhammad Said
creator: Tibrani
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Muhammad Said, Tibrani, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 626
ending page: 633
doi: 10.54443/morfai.v6i1.4693

https://radjapublika.com/index.php/MORFAI/article/view/4716
type: item
title: THE INFLUENCE OF MOTIVATION, JOB EDUCATION, TOTAL PARTICIPATION, AND LEADERSHIP ON EMPLOYEE PERFORMANCE ASSESSMENT WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT PTPN 4 REGIONAL 1 RANTAUPRAPAT PROMISE GARDEN
description: This study analyzes the influence of work motivation, job education, total participation, and leadership on employee performance assessment, with job satisfaction as an intervening variable, at PTPN IV Regional 1 Janji Rantauprapat Garden. The labor-intensive plantation sector faces challenges in enhancing employee performance, which is influenced by factors such as motivation, training, employee involvement, and leadership styles. This research employs a quantitative approach, utilizing a census method that included all 127 permanent employees. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the aid of SmartPLS 4.0 software. The findings indicate that none of the exogenous variables (work motivation, job education, total participation, and leadership) had a significant direct or indirect influence on either job satisfaction or employee performance. Furthermore, job satisfaction was not found to significantly mediate the relationship between the exogenous variables and employee performance. Additionally, the research model demonstrated low predictive relevance (Q-Square value), suggesting that it does not adequately explain the variations in job satisfaction and employee performance within this specific context. This study concludes that the hypothesized relationships were not significant in this setting, highlighting the need for further research considering other factors or different methodologies to understand employee performance drivers.
creator: Stefen Daniel Berkat Hutabarat
creator: Kholilul Kholik
creator: Muhammad Toyib Daulay
rights: Copyright (c) 2026 Stefen Daniel Berkat Hutabarat, Kholilul Kholik, Muhammad Toyib Daulay https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 300
ending page: 318
doi: 10.54443/morfai.v6i1.4716

VISIONARY LEADERSHIP IMPLEMENTATION OF STRATEGIC VALUES IN BUILDING THE REPUTATION OF EDUCATIONAL INSTITUTIONS
type: item
description: This study aims to analyze the role of visionary leadership in implementing strategic values to build the reputation of educational institutions. Visionary leadership is considered a key factor in directing the school’s vision and mission, fostering a collaborative culture, and optimizing available resources. Using a qualitative descriptive approach, this research highlights how educational leaders embed values of innovation, accountability, transparency, and sustainability into school management practices. The findings indicate that visionary leadership not only enhances the quality of educational services but also strengthens public trust and institutional competitiveness. Therefore, visionary leadership serves as a strategic foundation for building a sustainable reputation of educational institutions in the era of globalization.
creator: Evi Susi Sandrawita br. Saragih
creator: Anis Widayati
creator: Sandra Dewi
creator: Herlina
creator: Widyatmike
creator: Akhmad
rights: Copyright (c) 2026 Evi Susi Sandrawita br. Saragih, Anis Widayati, Sandra Dewi, Herlina, Widyatmike, Akhmad https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1142
ending page: 1148
doi: 10.54443/morfai.v6i1.4735

HYBRID HARMONY: A PRACTICAL GUIDE TO MANAGING PERFORMANCE AND CULTURE IN A DISTRIBUTED TEAM
type: item
description: The rapid shift to hybrid and distributed work models presents a critical challenge: maintaining cohesive organizational culture and high performance without a shared physical space. This study aims to provide a practical framework for leaders to effectively synchronize performance management with cultural stewardship in a dispersed environment. The methodology involved a qualitative multi-case study analysis of six technology firms that successfully navigated the transition to a hybrid model, supplemented by surveys of 150 team leaders. The results identify five key pillars for success: redefined communication rituals, outcome-based performance metrics, equitable inclusion practices, intentional cultural artifacts, and leadership training for distributed empathy. The discussion argues that performance and culture are mutually reinforcing systems in a hybrid context, not separate domains. It emphasizes that "hybrid harmony" is achieved not by replicating office practices digitally, but by designing new, inclusive processes that leverage the benefits of flexibility while mitigating proximity bias. The conclusion posits that a deliberate, integrated strategy for managing both output and belonging is essential for sustainable hybrid team success, transforming geographic distribution from a liability into a strategic advantage for talent acquisition and resilience.
creator: Deri Tiodora
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Deri Tiodora, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 881
ending page: 888
doi: 10.54443/morfai.v6i1.4760

EFFECTIVENESS OF RESTORATIVE JUSTICE IMPLEMENTATION IN RESOLVING ORDINARY CRIMINAL CASES AT BARRU DISTRICT POLICE
type: item
description: This study examines the effectiveness of restorative justice in the resolution of general criminal offenses at Polres Barru within the framework of criminal law enforcement in Indonesia. The research employs a normative legal research method, focusing on the analysis of statutory regulations, legal principles, and doctrinal perspectives, particularly Law Number 2 of 2002 on the Indonesian National Police, Law Number 1 of 2023 on the Criminal Code, and Regulation of the Chief of Police Number 8 of 2021 concerning the handling of criminal cases based on restorative justice. The study applies statute and social approaches to assess the consistency and effectiveness of restorative justice implementation at the investigative level. The findings indicate that restorative justice has contributed to improved legal effectiveness by promoting victim recovery, offender responsibility, and social reconciliation, while also enhancing procedural efficiency. However, its implementation faces challenges related to regulatory clarity, law enforcement discretion, and uniformity of application. This study concludes that strengthening normative guidelines and institutional capacity is essential to ensure the sustainable and equitable application of restorative justice in criminal law enforcement.
creator: Syamsul Bahri
creator: Muhammad Natsir
creator: Aksah Kasim
creator: Sunardi Purwanda
creator: Muhammad Sabir
rights: Copyright (c) 2026 Syamsul Bahri, Muhammad Natsir, Aksah Kasim, Sunardi Purwanda, Muhammad Sabir https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 1069
ending page: 1072
doi: 10.54443/morfai.v6i1.4787

THE DATA-DRIVEN MARKETER: MANAGING CAMPAIGNS WITH ANALYTICS AND AI INSIGHTS
type: item
description: The proliferation of data and artificial intelligence promises unprecedented precision in marketing, yet many organizations struggle to translate these resources into improved campaign performance and decision-making. This study investigates the practices and competencies that define the effective data-driven marketer in the age of AI. The objective is to develop a framework for integrating analytics and AI insights into the core processes of campaign strategy, execution, and optimization. Employing a mixed-methods approach, the research combined a survey of 250 marketing professionals with in-depth interviews with 30 analytics leaders and marketing practitioners. The results identify a three-tiered maturity model, highlighting the critical transition from descriptive reporting to predictive and prescriptive analytics, enabled by AI. The discussion focuses on the necessary skill evolution, organizational structures that bridge data and marketing teams, and the ethical governance of AI-driven decisions. It is concluded that becoming truly data-driven requires a fundamental shift in mindset, where analytics and AI are not support functions but the central nervous system of marketing, enabling agile, evidence-based management of the entire campaign lifecycle.
creator: Sri Andika
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 Sri Andika, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1309
ending page: 1317
doi: 10.54443/morfai.v6i1.4833

THE CULTURE CODE: HOW HR SHAPES AND SUSTAINS ORGANIZATIONAL VALUES
type: item
description: This paper investigates the strategic role of integrated Human Resources (HR) systems in translating organizational values into measurable business performance and employee experience outcomes. Employing a comparative analysis of transactional versus value-centric HR frameworks across key functions—onboarding, performance management, and overall employee experience, this study aims to quantify the impact of coherent cultural reinforcement. The results demonstrate that organizations employing ritualized, immersive onboarding achieve a 50% greater increase in productivity and foster cultural connection 18 months faster. Furthermore, performance systems that explicitly reward value-based behaviors significantly bridge the "say-do" gap, while a value-aligned HR strategy collectively boosts Employee Net Promoter Score (eNPS), reduces regrettable attrition, and lowers recruitment costs. The discussion posits that these aligned practices transform culture from an abstract concept into a reliable operating system, driving psychological safety, innovation, and productivity. The conclusion asserts that embedding a consistent culture code into every people process is not merely an HR initiative but a foundational business strategy for building a resilient and high-performing organization.
creator: Ria Muazizah
creator: Tibrani
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Ria Muazizah, Tibrani, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-03
publication date: 2025-12-03
volume: 6
number: 1
starting page: 8
ending page: 16
doi: 10.54443/morfai.v6i1.4612

THE EFFECTIVENESS OF DIFFERENTIATED LEARNING BASED ON LEARNING STYLES IN INCREASING INTEREST IN LEARNING SCIENCE: AN EMPIRICAL REVIEW 2021–2025
type: item
description: This study aims to review the effectiveness of differentiated learning based on learning styles in increasing interest in learning science through a systematic literature review. The research method used the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach, in which 1,264 initial articles were identified through various international and national databases, then screened through stages of eliminating duplication, screening based on title and abstract relevance, and feasibility testing based on full content. From this selection, 76 articles met the inclusion criteria and were analyzed in depth. The results of the study indicate that differentiated learning can significantly increase student interest in learning by increasing intrinsic motivation, active involvement in the learning process, and creating an inclusive and responsive learning environment to individual needs. In addition, differentiated learning is in line with the principles of the Independent Curriculum which focuses on personalized and flexible learning, thus providing opportunities for students to learn according to their styles and needs. Therefore, it is recommended that elementary school teachers implement differentiated learning strategies in a planned and sustainable manner by considering the variety of students' learning styles. This step is expected to optimize interest, motivation, and the quality of science learning, so that learning becomes more meaningful, enjoyable, and relevant for each student.
creator: Suci Okta Mela Dwisa
creator: Farid Ahmadi
creator: Bambang Subali
creator: Ellianawati
rights: Copyright (c) 2026 Suci Okta Mela Dwisa, Farid Ahmadi, Bambang Subali, Ellianawati https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-07
publication date: 2025-12-07
volume: 6
number: 1
starting page: 84
ending page: 93
doi: 10.54443/morfai.v6i1.4649

STUDENT PROBLEMS IN THE IMPLEMENTATION OF ISLAMIC RELIGIOUS EDUCATION (PAI) LEARNING AT SMPS ANJANGSANA KECAMATAN MUNTE KABUPATEN KARO
type: item
description: This research aims to analyze the challenges faced by Muslim students in participating in Islamic Religious Education (PAI) at SMPS Anjangsana, Munte District, Karo Regency. This school is located in a predominantly non-Muslim area, and Muslim students being a minority facing various challenges from social, cultural, and technical learning perspectives. The research method used is descriptive qualitative with a case study approach. Data was collected through in-depth interviews with Muslim students, PAI teachers, and the school principal, as well as field observations and document studies.The research results indicate that the problems faced include the limited number of Muslim students, so PAI learning is carried out separately and with minimal interaction, very limited learning support facilities and infrastructure for PAI, social pressure and feelings of alienation in the school environment, and low student motivation and participation in learning due to a lack of psychosocial support and facilities. This research recommends strategies to strengthen inclusive education based on Islamic values and tolerance, increase support for learning facilities, and provide teacher training in managing differentiated learning in a multicultural environment. These findings contribute to the development of Islamic religious education models in Muslim minority areas.
creator: Aloken Marwahta Br Ginting
creator: Mohammad Al Farabi
rights: Copyright (c) 2026 Aloken Marwahta Br Ginting https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 291
ending page: 299
doi: 10.54443/morfai.v6i1.4681

EMPOWERMENT OF COMMUNITY HEALTH CADRES THROUGH HEALTH POST MANAGEMENT TRAINING AND HOSPITAL ASSISTANCE TO IMPROVE BASIC HEALTH SERVICES IN MALANG REGENCY
type: item
description: This study explores the integrated role of community health cadre empowerment, health post management, and hospital assistance in enhancing the quality and sustainability of primary healthcare services in Malang Regency. The research highlights how the empowerment of community health cadres (CHCs) serves as the foundation for effective grassroots health delivery by improving competence, motivation, and leadership in health promotion and disease prevention. Efficient health post management is identified as a critical mechanism for optimizing service organization, resource utilization, and community participation, ensuring accessibility and continuity of care. Furthermore, hospital assistance acts as a catalyst for quality improvement by providing mentorship, technical supervision, and systematic evaluation that bridge the gap between institutional and community-based healthcare. Using a literature-based analytical approach, the study synthesizes findings from recent research and policy reports to assess the interrelationship between these three components. Results indicate that integrating empowerment, management, and institutional support significantly enhances service performance, strengthens referral systems, and increases community trust in health facilities. The analysis underscores that sustained collaboration among hospitals, community health centers, and local cadres is vital for building an inclusive and resilient healthcare system.
creator: Marlena Ayu Windasari
creator: Vip Paramarta
rights: Copyright (c) 2026 Marlena Ayu Windasari, Vip Paramarta https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 516
ending page: 525
doi: 10.54443/morfai.v6i1.4705

THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)
type: item
description: The development of social media especially TikTok, has change marketing strategy with present micro influencer as source more information​ credible and close with consumers , especially in the younger generation young . On the other hand , the phenomenon Fear of Missing Out (FOMO) is increasing push consumer For follow trend beauty and make decision more purchases​ fast . Based on condition said , research This aim For analyze influence Micro Influencers and Customer Engagement to Purchase Intention on product N'Pure on TikTok Shop, as well as test the role of FOMO as variables moderation . Research use approach quantitative with involving 125 respondents users active TikTok ever see content promotion N'Pure . Data analysis was performed use PLS-SEM technique through SmartPLS . Research results show that Micro Influencers, Customer Engagement , and FOMO are influential positive and significant to Purchase Intention . In addition , FOMO has an influence positive to Customer Engagement as well as strengthen connection between Micro Influencers and Customer Engagement . However , FOMO actually weaken connection Customer Engagement to Purchase Intention . In general overall , findings This show that behavior consumers on TikTok are influenced by a combination of factor social , digital engagement , and conditions psychological FOMO, so that give implications important for brand in designing marketing strategies based more influencers​ effective .
creator: Ni Kadek Mei Diana
creator: Ponirin
creator: Syamsul Bahri Dg. Paranai
creator: Anisah
rights: Copyright (c) 2026 Ni Kadek Mei Diana, Ponirin, Syamsul Bahri Dg. Paranai, Anisah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 657
ending page: 669
doi: 10.54443/morfai.v6i1.4724

THE TALENT WAR IN A REMOTE-FIRST WORLD: HR STRATEGIES FOR ATTRACTION AND RETENTION
type: item
description: The rapid shift to remote and hybrid work models has fundamentally transformed the global talent landscape, intensifying competition for skilled professionals beyond geographical boundaries. This article examines the strategic human resources responses necessary to win the talent war in this remote-first era. The objective is to identify and analyze effective HR strategies for attracting and retaining top talent in a distributed work environment. Utilizing a mixed-methodology approach, the research combines a comprehensive review of recent academic and industry literature with a qualitative analysis of case studies from leading remote-first organizations. The findings reveal that success hinges on moving beyond replicating office-centric practices digitally. Key strategies include building a compelling employer brand anchored in flexibility and autonomy, redesigning total rewards packages to prioritize flexibility and holistic well-being, implementing intentional practices to foster connection and combat isolation, and leveraging technology for equitable performance management. The discussion emphasizes that talent attraction and retention are now integrated outcomes of a holistic employee experience designed for a distributed workforce. The conclusion asserts that organizations must view remote work not as a temporary adjustment but as a core strategic component, requiring a fundamental re-evaluation of HR policies and leadership approaches to build a sustainable competitive advantage in the new talent economy.
creator: Niken Wulandari
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Niken Wulandari, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 537
ending page: 544
doi: 10.54443/morfai.v6i1.4748

THE ROLE OF ENGLISH LANGUAGE SKILLS IN AGRICULTURAL TECHNOLOGY TRANSFER: A STUDY OF FARMERS AND EXTENSION AGENTS IN IMPROVING RICE SELF-SUFFICIENCY IN LABUHANBATU SELATAN
type: item
description: This research aims to analyze the extent to which English language proficiency influences the success of agricultural technology transfer in Labuhanbatu Selatan Regency, and how this supports increased rice productivity and local food security. The research also aims to identify barriers and formulate strategies for strengthening English language capacity among farmers and extension workers. This research was used a mixed-methods approach, combining qualitative and quantitative methods with survey and observation designs. The qualitative method was conducted using the NVivo application to determine the most frequently occurring words in the data word frequency search, displaying data analysis in the form of tables, Hierarchy Charts, Mind Maps, and Hierarchy Chart Project Maps. The quantitative method used SPSS through classical assumption test, multiple linear regression, and hypothesis testing. Data was collected through interviews and the distribution of questionnaires to 215 respondents, consisting of rice farmers and agricultural extension workers, which was calculated using Slovin's formula, resulting in a research sample of 140 people. The results of this study indicate that English language proficiency has a significant influence on the transfer of agricultural technology. Quantitative findings show that 90.4% of the variation in technology transfer can be explained by English language proficiency, while qualitative results highlight the constraints of understanding technical terms and the role of extension workers as mediators in transferring new agricultural technologies to farmers. As for the relationship between the two, it shows that improving English language skills is a key strategy in accelerating the adoption of agricultural technology to support increased rice self-sufficiency in Labuhanbatu Selatan Regency.
creator: Hajar Affiah
creator: Durahman Marpaung
creator: Inda Arfa Syera
rights: Copyright (c) 2026 Hajar Affiah, Durahman Marpaung, Inda Arfa Syera https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 929
ending page: 943
doi: 10.54443/morfai.v6i1.4772

https://radjapublika.com/index.php/MORFAI/article/view/4795
type: item
title: POWER RELATIONS AND ACCESS TO NATURAL RESOURCES: A COMPARATIVE STUDY OF ECOLOGICAL CONFLICTS IN NATIONAL STRATEGIC PROJECTS IN INDONESIA (ANDESITE MINE IN WADAS VILLAGE AND ECO-CITY IN REMPANG ISLAND 2017-2024)
description: This study analyzes ecological conflicts within the framework of the National Strategic Project (PSN) in Wadas Village (Central Java) and Rempang Island (Riau Islands) using the access theory developed by Jesse Ribot and Nancy Peluso (2003). This theory views access as the ability of actors to obtain benefits from natural resources through legal and non-legal mechanisms, such as power, capital, discourse, and social networks. This approach is used to understand the competition between the state, corporations, and local communities in controlling and utilizing natural resources in the context of national development. This study uses a qualitative research method with a comparative political studies approach. Data were obtained through a review of literature, policy documents, advocacy organization reports, and media coverage relevant to the conflict dynamics in both regions. The research findings show that the conflicts in Wadas and Rempang share structural similarities, both rooted in the development of National Strategic Projects that legitimize the expansion of access to natural resources by powerful state and private actors. Powerful actors utilize a combination of legal access, political authority, and development discourse to open up space for development and investment interests. Nevertheless, communities demonstrate collective resistance rooted in ecological, social, and cultural claims. The main differences lie in the nature of the resources and the mechanisms of exclusion. The Wadas conflict is prominent in its ecological-agrarian dimension due to andesite mining that threatens agricultural land and water sources, while the Rempang conflict is more focused on the economic-political and cultural dimensions resulting from the relocation of communities from coastal areas for industrialization projects. Thus, ecological conflicts in Indonesia are a manifestation of the politics of access, namely the struggle between actors for the ability to benefit from natura…
creator: Muhammad Asdin Asri
creator: Riaty Raffiudin
rights: Copyright (c) 2026 Muhammad Asdin Asri, Riaty Raffiudin https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1116
ending page: 1126
doi: 10.54443/morfai.v6i1.4795

ANALYSIS OF TAX KNOWLEDGE AND TAX SERVICE ON TAX PAYMENT DECISIONS WITH PERCEPTION OF TAX OFFICER CREDIBILITY AS A MODERATING VARIABLES ON TAXPAYERS IN SAMPALI VILLAGE PERCUT SEI TUAN DISTRICT
type: item
description: Study This aim For analyze influence knowledge taxes and services tax authorities to decision pay tax with perception credibility officer tax as variables moderation on mandatory tax in Sampali Village , District Percut Sei Tuan. Research This use approach quantitative with sample as many as 85 mandatory selected tax​ through Slovin's formula . Data collected through survey and analyzed use Partial Least Squares (PLS) method . Research results show that knowledge taxes , services tax authorities , and perceptions credibility officer tax influential positive and significant to decision pay tax . In special , perception credibility officer tax play a role as variables strengthening moderation​ influence knowledge tax to decision pay taxes , however No strengthen influence service tax authorities . Findings This give contribution for Directorate General of Taxes in formulate strategies for increase quality service tax authorities and strengthen credibility officer taxes to optimize compliance must tax . Therefore Therefore , it is recommended that the Lubuk Pratama Tax Office Pakam Keep going repair system communication with must taxes , strengthening training professional for officer taxes , as well as increase awareness public about importance compliance tax through various educational programs .
creator: M. Fadly Azmi
creator: Mesra B
creator: Erwansyah
rights: Copyright (c) 2026 M. Fadly Azmi, Mesra B, Erwansyah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1439
ending page: 1447
doi: 10.54443/morfai.v6i1.4849

TOURIST PERCEPTION OF ATTRACTIONS, ACCESSIBILITY AND AMENITIES AT THE KARO REGENCY FRUIT AND FLOWER FESTIVAL
type: item
description: The Karo Regency Fruit and Flower Festival is an annual event held in Karo Regency. This festival is rooted in local traditions such as thanksgiving for fertile soil and abundant harvests. This study aims to determine tourist perceptions of attractions, accessibility, and amenities at the Fruit and Flower Festival. The method used in this study is descriptive quantitative. In this study, the data source is domestic tourists who have visited the Fruit and Flower Festival one or more times. The number of respondents in this study was 124 respondents. Based on Descriptive Statistical Analysis, tourist perceptions of Attractions, Accessibility, and Amenities at the Karo Regency Fruit and Flower Festival are generally classified as very good, when associated with the range of interpretation of the average score on a Likert scale of 1–5. Attractions and Accessibility received consistent ratings from tourists, indicating that the attractiveness of the festival and ease of access to the location were considered satisfactory and were the main factors in shaping their experience. Meanwhile, tourist perceptions of Amenities were also classified as very good, but showed slightly higher variations, indicating differences in individual experiences regarding comfort, supporting facilities, and additional services during the festival.
creator: Juni Anggraini
creator: Rio Fernandez Tamba
creator: Enty Simanjuntak
rights: Copyright (c) 2026 Juni Anggraini, Rio Fernandez Tamba, Enty Simanjuntak https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 6
number: 1
starting page: 923
ending page: 928
doi: 10.54443/morfai.v6i1.4568

THE HYBRID HANDBOOK: BEST PRACTICES FOR MANAGING A DISTRIBUTED WORKFORCE
type: item
description: The shift to a hybrid workforce has moved from a temporary experiment to a permanent strategic model, demanding a fundamental rethinking of leadership, culture, and operations. This handbook synthesizes contemporary research and best practices to provide a comprehensive framework for managing a distributed team effectively. It addresses the central challenges of proximity bias, communication fragmentation, and eroding trust, offering actionable strategies to cultivate an equitable, high-performing, and cohesive work environment. Key pillars include establishing intentional communication protocols, leveraging an asynchronous work core, redesigning performance management around outcomes, and reimagining the physical office as a purposeful hub for connection. By embracing these principles, leaders can transform the inherent complexities of hybrid work into a sustainable competitive advantage, building resilient organizations centered on flexibility, inclusivity, and human-centric leadership.
creator: Halipah Haini
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Halipah Haini, Ramon Zamora , Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-06
publication date: 2025-12-06
volume: 6
number: 1
starting page: 26
ending page: 33
doi: 10.54443/morfai.v6i1.4625

STRATEGIC PORTFOLIO MANAGEMENT FOR PHARMACEUTICAL SOES: A COMPARATIVE STUDY OF NPD MANAGEMENT IN INDONESIA’S JKN ERA
type: item
description: According to Indonesia's Ministry of State-Owned Enterprises' strategic mandate, all SOEs, including pharmaceutical firms, are required to create economic value. However, pharmaceutical SOEs consistently underperform private and multinational competitors financially, a trend persisting both pre- and post-COVID-19 despite overall industry growth and the challenging JKN pricing system. The 2020 formation of a pharmaceutical SOE holding aimed to boost national resilience, product availability, and innovation, but after four years, financial improvement remains elusive, with the holding company, PT Bio Farma, recording losses from 2022 to 2024. Given that effective portfolio management is vital for pharmaceutical revenue sustainability, this underperformance indicates a core strategic deficiency, making New Product Development (NPD) portfolio management a critical issue. This research employs a mixed-method approach—benchmarking against private and multinational firms, VRIO analysis, and SWOT/TOWS synthesis—to identify structural gaps in strategic evaluation, decision-making, and capability alignment within SOEs. The findings culminate in a Strategic Blueprint proposing the establishment of a central Strategic Portfolio Management Office (SPMO) at the holding level, supported by subsidiary Project Management Offices (PMOs). The blueprint introduces a standardized NPD evaluation framework designed to enhance decision rigor, ensure strategic fit, and align subsidiary activities with core capabilities. This study contributes to strategic management literature by offering a practical, competitive strategy blueprint to improve SOE competitiveness in a regulated, high-pressure market.
creator: Maria Rezitadina
creator: Utomo Sarjono Putro
rights: Copyright (c) 2026 Maria Rezitadina, Utomo Sarjono Putro https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-07
publication date: 2025-12-07
volume: 6
number: 1
starting page: 50
ending page: 66
doi: 10.54443/morfai.v6i1.4657

THE UTILIZATION OF DATA ANALYTICS TO DETERMINE THE DEVELOPMENT STRATEGY FOR THE TEACHING FACTORY OF SMK GRAFIKA KOTA TANGERANG
type: item
description: This research aims to formulate a development strategy for the Teaching Factory (TeFa) at SMK Grafika Kota Tangerang, utilizing data analytics and referencing vocational education regulations. The TeFa is crucial for preparing graduates with industry-standard skills, yet its implementation faces constraints in planning, management, and data availability. The study used a descriptive quantitative approach, employing simple statistical analysis of questionnaire data collected from respondents regarding TeFa implementation. The analysis assessed the level of data utilization in the school's planning, operations, evaluation, and decision-making. Results indicate that the use of data analytics is still moderate, specifically in program evaluation, competency mapping, and determining industry-based training needs. These findings necessitate systematically increasing data utilization, particularly for industry-based curriculum development, business collaboration, and production scheduling. The research recommends data-driven strategies, including enhancing data literacy among teachers, integrating school information systems, optimizing program evaluation, and strengthening industrial partnerships. The implications provide a foundation for school policymakers to design TeFa development that is accurate, measurable, and sustainable, thereby increasing graduate competitiveness in the job market.
creator: Bambang Eko Supriyanto
rights: Copyright (c) 2026 Bambang Eko Supriyanto https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 509
ending page: 515
doi: 10.54443/morfai.v6i1.4691

EVALUATION OF THE IMPLEMENTATION FOREIGN OFFICIAL TRAVEL (PDLN) POLICIES (CASE STUDY AT THE THE AGENCY FOR MARINE AND FISHERIES EXTENSION AND HUMAN RESOURCES DEVELOPMENT)
type: item
description: Foreign Official Travel (PDLN) serves as a strategic instrument to enhance the capacity of Indonesia’s civil servants and to support the national human resource development agenda. However, the significant state investment allocated to PDLN particularly at the Human Resource Development Agency for Marine Affairs and Fisheries (BPPSDM KP) often faces suboptimal implementation practices, potentially leading to budget inefficiencies and failures in performance accountability. This qualitative case study aims to analyze the implementation gaps in PDLN policy at BPPSDM KP using Merilee S. Grindle’s framework, focusing on the dimensions of Content of Policy and Context of Implementation. The findings show that ineffective implementation is driven by the interaction of two key factors: (1) ambiguity in the Content of Policy, particularly the inconsistent interpretation of financial regulations (PMK) related to the calculation of Daily Allowances (Uang Harian), which repeatedly triggers findings by the Audit Board of Indonesia (BPK); and (2) critical weaknesses in the Context of Implementation, marked by low accountability as reflected in consistently high rates of delayed reporting (above 20% during 2022–2025) and the absence of a Knowledge Management System (KMS) to ensure institutional utilization of PDLN outcomes. To enhance efficiency and performance accountability, this study recommends strengthening a digital KMS and implementing mandatory Cost-Benefit Analysis for every PDLN proposal to ensure an adequate return on investment for the institution.
creator: Yusuf Qohary
creator: Edy Sutrisno
rights: Copyright (c) 2026 Yusuf Qohary, Edy Sutrisno https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 597
ending page: 607
doi: 10.54443/morfai.v6i1.4714

THE INFLUENCE OF MACROECONOMIC DYNAMICS ON ECONOMIC GROWTH IN DEVELOPING G20 COUNTRIES
type: item
description: This study investigates the long-run and short-run effects of macroeconomic variables—inflation, interest rates, exchange rates, foreign direct investment (FDI), and government expenditure—on economic growth using annual panel data from nine developing G20 economies over the period 2000–2023. The Panel ARDL model with the Pooled Mean Group (PMG) estimator is applied to capture cross-country heterogeneity while ensuring consistent long-run estimates. Long-run results indicate that inflation (β=0.147; p<0.01), FDI (β=0.191; p<0.01), and government expenditure (β=0.390; p<0.01) positively and significantly affect GDP growth, whereas interest rates exert a negative impact (β=-0.249; p<0.01). Exchange rates show no significant long-run effect. In the short run, FDI (β=0.046; p<0.05) and exchange rate (β=0.876; p<0.01) significantly stimulate growth, while inflation shows marginal significance (β=0.044; p<0.10). The error correction term (β=-0.846; p<0.01) confirms rapid adjustment toward equilibrium. These findings highlight the importance of inflation stability, prudent monetary policy, FDI promotion, and efficient fiscal spending in sustaining economic growth across developing G20 countries.
creator: M. Wahyu Shihab
creator: Sirojuzilam
creator: M. Syafii
rights: Copyright (c) 2026 M. Wahyu Shihab, Sirojuzilam, M. Syafii https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 694
ending page: 702
doi: 10.54443/morfai.v6i1.4731

COMMUNICATION STRATEGIES OF VILLAGE GOVERNMENT IN MANAGING CONFLICTS OVER BEACH ENTERTAINMENT ACTIVITIES
type: item
description: This study is motivated by the social dynamics arising from entertainment activities at Tirta Samudra Beach, Bandengan Village, Jepara Regency, which have triggered local community complaints concerning noise, traffic congestion, waste accumulation, and concerns over potential shifts in social and cultural values. These conditions require the Bandengan Village Government to develop adaptive communication strategies to balance the economic benefits of tourism with the comfort and order of local residents. The aim of this research is to analyze the communication strategies implemented by the village government in responding to community complaints, including their effectiveness, challenges, and broader implications. This study employs a qualitative descriptive approach with a case study design, utilizing in-depth interviews, participatory observation, and document analysis. The findings indicate that the village government applies dialogical and participatory communication strategies through village meetings, policy socialization, the use of both conventional and digital media, and the development of persuasive and empathetic messages. These strategies have proven effective in reducing potential conflicts and fostering public trust, although several obstacles remain, such as limited human resources, unequal access to information, and differing interests among stakeholders. The study emphasizes that strategic communication plays a crucial role as an instrument for social harmony, public participation, and sustainable village development. The results are expected to provide practical recommendations for village governments and tourism managers facing similar social dynamics.
creator: Hamdan Febrian Ilham Yahya
creator: Iman Sumarlan
rights: Copyright (c) 2026 Hamdan Febrian Ilham Yahya, Iman Sumarlan https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 6
number: 1
starting page: 808
ending page: 815
doi: 10.54443/morfai.v6i1.4758

BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION
type: item
description: In the digital era, the traditional campaign-based marketing model is increasingly misaligned with the perpetual, always-on nature of consumer engagement. This research addresses the strategic shift required to move from episodic campaigns towards managing marketing as a continuous, data-driven conversation with the customer. The objective was to identify the operational and cultural frameworks that enable organizations to sustain meaningful dialogue across the entire customer lifecycle. A qualitative methodology was employed, utilizing semi-structured interviews with twenty-five senior marketing leaders from digitally mature organizations and a thematic analysis of internal strategy documents. The results reveal that successful transition hinges on three pillars: an agile, content-led engagement strategy; an integrated technology stack enabling real-time interaction management; and an organizational culture that prioritizes customer listening and iterative learning over rigid campaign calendars. The discussion emphasizes that this approach fosters greater brand relevance, improves customer lifetime value, and drives more efficient resource allocation. In conclusion, managing marketing as a continuous conversation is not merely a tactical change but a fundamental strategic reorientation, demanding new capabilities, metrics, and leadership mindsets to thrive in a perpetually connected marketplace.
creator: Wan Repli
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 WAN REPLI, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1073
ending page: 1081
doi: 10.54443/morfai.v6i1.4783

CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE
type: item
description: In the digital economy, content has evolved from a marketing tactic to a core driver of customer acquisition, engagement, and revenue. However, scaling content operations effectively presents significant strategic and operational challenges. This study investigates how organizations can systematically manage content as a scalable growth engine. The objective is to develop an integrated framework for aligning content strategy with business objectives, optimizing production workflows, and mastering multi-channel distribution. Employing a qualitative multiple case study methodology, the research analyzed in-depth interviews with 38 content leaders and practitioners across seven high-growth companies. The results identify three critical pillars: a documented strategic "content architecture," industrialized yet agile production processes, and a data-informed, omnichannel distribution model. The discussion reveals that successful scaling requires a shift from project-based creation to a product management mindset, supported by cross-functional teams and robust technology infrastructure. It is concluded that treating content as a perpetual growth engine demands strategic orchestration across the entire lifecycle, transforming content from a cost center into a measurable, scalable asset that fuels sustainable business expansion.
creator: Erlina Desi Purwanti
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 Erlina Desi Purwanti, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1290
ending page: 1298
doi: 10.54443/morfai.v6i1.4830

IMPLEMENTATION OF AN ENTERPRISE RESOURCE PLANNING (ERP)-BASED WORKSHOP INVENTORY MANAGEMENT INFORMATION SYSTEM AT PT. ANUGRAH FAJAR REZEKI
type: item
description: Anugrah Fajar Rezeki is a palm oil processing company located in Merbau Dua village, Birem Bayeun sub-district, East Aceh Regency. This research focuses on designing a workshop inventory management information system . This research aims to design a system that is integrated with the workshop inventory management information system using Enterprise Resource Planning (ERP) and implementing the ERP system. The conclusion of the research is that this workshop inventory management information system can help the company, where the previous company policy in recording goods management can only be done one by one manually so it takes a long time, after implementing the ERP system the data is easier to input and is immediately updated automatically for real-time goods management so it does not take a long time . In addition, the implementation of this workshop inventory management information system is very helpful in the process of collecting, managing data and making better decisions so as to increase efficiency, effectiveness, and development in operational processes at PT. Anugrah Fajar Rezeki.
creator: Dewiyana
creator: Nurmalawati
creator: Muhammad Abdul Rahman
rights: Copyright (c) 2026 Dewiyana, Nurmalawati, Muhammad Abdul Rahman https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
volume: 6
number: 1
starting page: 1605
ending page: 1615
doi: 10.54443/morfai.v6i1.4876

BEYOND THE PING-PONG TABLE: BUILDING AUTHENTIC EMPLOYEE ENGAGEMENT
type: item
description: Based on an analysis of qualitative employee interview data, this study investigates the primary drivers of authentic workplace engagement beyond material compensation. The objective was to identify the non-transactional factors that foster sustained commitment and discretionary effort. The results revealed four interconnected themes: the primacy of meaningful work over perks; the critical role of managerial support in building psychological safety; the necessity of clear career trajectories for growth; and the profound impact of personalized, authentic recognition. The discussion indicates that perks and pay are merely foundational, while true engagement is cultivated through purpose, safety, growth, and feeling valued as a whole person. The conclusion underscores that engagement is a reciprocal relationship, where employees invest fully in organizations that demonstrably invest in their employees’ professional and personal value.
creator: Bangun Budi Raharjanti
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Bangun Budi Raharjanti, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-06
publication date: 2025-12-06
volume: 6
number: 1
starting page: 1
ending page: 7
doi: 10.54443/morfai.v6i1.4610

ANALYSIS OF THE RELATIONSHIP BETWEEN LEARNING INTEREST AND CRITICAL THINKING ABILITY ON ELEMENTARY SCHOOL STUDENTS’ MATHEMATICS ACHIEVEMENT
type: item
description: This study aims to analyze the relationship between learning interest and critical thinking skills on students’ mathematics achievement. The research subjects were 47 fifth-grade students from SDN Kedungrejo 1 and SDN Kropak 1 in Probolinggo Regency. Data were collected using test instruments and questionnaires, both of which were assessed through validity and reliability testing. The results confirmed that all instruments were valid and reliable for use in data collection. Furthermore, a normality test using the Kolmogorov–Smirnov method indicated that the data were normally distributed, with a significance value of 0.200, which exceeds the 0.05 threshold. The findings reveal that neither learning interest nor critical thinking skills has a significant relationship with fifth-grade students’ mathematics achievement at SDN Kedungrejo 1 and SDN Kropak 1. The significance values of the correlation were 0.580 for learning interest and 0.564 for critical thinking skills, both exceeding the 5% significance level. This indicates that these variables do not serve as direct predictors of mathematics achievement in this study. However, the analysis also shows that learning interest and critical thinking skills are strongly and significantly correlated with each other, with a correlation coefficient of 0.984 and a significance level of 0.001. This finding suggests that the two variables move in the same direction and mutually reinforce each other in the learning process, despite not directly influencing mathematics achievement.Therefore, this study indicates that students’ mathematics achievement at SDN Kedungrejo 1 and SDN Kropak 1 is likely influenced by other factors beyond learning interest and critical thinking skills, such as instructional quality, family support, intrinsic motivation, or foundational mathematical abilities.
creator: Agus Hari Sutrisno
creator: Wasilatul Murtafiah
creator: Jeffry Handika
rights: Copyright (c) 2026 Agus Hari Sutrisno, Wasilatul Murtafiah, Jeffry Handika https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-11
publication date: 2025-12-11
volume: 6
number: 1
starting page: 468
ending page: 476
doi: 10.54443/morfai.v6i1.4644

CONTINUOUS PERFORMANCE MANAGEMENT: MOVING BEYOND THE ANNUAL REVIEW
type: item
description: This paper examines the transformative impact of implementing a structured real-time feedback system within organizations, moving beyond traditional annual review cycles. Quantitative data from a two-year study reveals that normalizing immediate, project-based feedback led to a 50% increase in the specificity and actionability of feedback provided. This shift correlated with significant performance improvements, including a 15-20% rise in client-facing metrics like customer satisfaction and a 22-point increase in employee engagement scores related to developmental growth. The analysis explores the neurocognitive advantage of immediate feedback, where the proximity to events enhances learning and retention, thereby systematically dismantling the "feedback is scary" narrative and fostering psychological safety. Crucially, the findings demonstrate that success is contingent on building a shared organizational skillset through training in frameworks like SBI (Situation-Behavior-Impact) and leveraging technology to integrate feedback seamlessly into daily workflows, transforming it from a managerial burden into a collective responsibility for continuous improvement.
creator: Amalia Natasya
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Amalia Natasya, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 328
ending page: 336
doi: 10.54443/morfai.v6i1.4676

https://radjapublika.com/index.php/MORFAI/article/view/201-214
type: item
title: THE EFFECT OF LEADER-MEMBER EXCHANGE, MANAGERIAL SUPPORT, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH THE MEDIATION OF WORK MOTIVATION IN THE MILLENNIAL GENERATION AND GENERATION Z AT PT PABRIK KERTAS TJIWI KIMIA TBK
description: This research is motivated by the performance dynamics of Millennial and Generation Z employees in the paper production division of PT Pabrik Kertas Tjiwi Kimia Tbk. As younger employees tend to value supportive communication, organizational attention, and a comfortable work environment, it becomes important to understand how Leader–Member Exchange (LMX), managerial support, and the work environment influence their motivation and performance. This study examines the effects of these variables on employee performance, with work motivation positioned as a mediating factor. Leader–Member Exchange (LMX) reflects the quality of reciprocal interactions between supervisors and employees. Managerial support is viewed through the lens of Perceived Organizational Support (POS), which highlights employees' perceptions of how much the organization and supervisors value and support them. The work environment is analyzed based on ergonomic and industrial psychology perspectives, emphasizing physical comfort, safety, and psychological conditions. Work motivation is grounded in Self-Determination Theory (SDT), which explains how the fulfillment of autonomy, competence, and relatedness drives individuals to perform optimally. A quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM) was employed. The study involved a population of 466 Millennial and Gen Z employees in the production division, from which 218 respondents were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and tested for validity and reliability through convergent validity, discriminant validity, composite reliability, and Cronbach's Alpha. Hypotheses were evaluated through outer and inner model assessments and bootstrapping procedures. The findings reveal that LMX and managerial support do not have a significant direct effect on employee performance. However, both variables show a significant positive influence on work motivation. The wo…
creator: Dara Anindya Putri Umagapi
creator: Budi Eko Soetjipto
creator: Sopiah
rights: Copyright (c) 2026 Dara Anindya Putri Umagapi, Budi Eko Soetjipto, Sopiah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
doi: 10.54443/morfai.v6i1.4702

ACCESS TO CAPITAL AND SMALL INDUSTRY PERFORMANCE IN PALU CITY
type: item
description: This study examines how various sources of capital access influence the performance of small food industries in Palu City. Using a quantitative approach with 87 respondents and multiple linear regression analysis, the results indicate that overall capital access significantly influences small industry performance. Separately, internal capital, namely personal savings and business profits, and formal external capital through bank loans, were shown to have a positive and significant impact. Conversely, other sources of capital, namely cooperatives, online loans, social savings and credit, and government assistance, did not show a significant impact. These findings indicate that small industry performance is supported more by internal capital and bank financing than by other capital sources.
creator: I Nengah Oka Smara Putra
creator: Darman
creator: Erwan Sastrawan Farid
rights: Copyright (c) 2026 I Nengah Oka Smara Putra, Darman, Erwan Sastrawan Farid https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 608
ending page: 615
doi: 10.54443/morfai.v6i1.4722

BEYOND PAYCHECKS: BUILDING A HUMAN-CENTRIC STRATEGY FOR THE MODERN WORKFORCE
type: item
description: The modern workforce is no longer solely motivated by financial compensation, as evidenced by high disengagement and turnover rates despite competitive pay. This article argues that a fundamental shift toward a human-centric organizational strategy is essential for sustainable success. The objective is to define the core pillars of this strategy and present a framework for implementation. The methodology involves a synthesis of contemporary workforce research, analysis of emerging organizational models, and a review of qualitative data on employee priorities. The results and discussion identify four foundational pillars: Purpose and Autonomy, Growth and Development, Holistic Well-being, and Connection and Recognition. The discussion contends that these elements form an integrated system that addresses the whole employee, thereby fostering resilience and performance. The conclusion posits that organizations investing in this human-centric model will achieve a superior return on investment through enhanced talent retention, innovation, and engagement, moving beyond transactional employment to build a sustainable competitive advantage.
creator: Dian Molivia
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Dian Molivia, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 529
ending page: 536
doi: 10.54443/morfai.v6i1.4743

LEGAL ANALYSIS OF LEGAL PROTECTION OF THE RIGHTS OF CHILD VICTIMS OF EARLY MARRIAGE
type: item
description: This study aims to determine and analyze the positive legal regulations in Indonesia regarding the protection of the rights of children who are victims of early marriage and the forms of legal protection for children who are victims of early marriage. This research uses a normative research method with a legislative approach and an analytical approach. The legal sources used are primary, secondary, and tertiary legal materials. The legal analysis will be conducted using a qualitative prescriptive approach. The results of this study are Positive Legal Regulations or Those Applicable in Indonesia Regarding the Protection of the Rights of Children Who Are Victims of Early Marriage, namely Law No. 16 of 2019 concerning Marriage (the latest age of marriage is 19 years old, strict supervision and assessment of dispensation requests and children's opinions must be heard in marriage dispensation requests), Law No. 35 of 2014 concerning Child Protection (the maximum age of children is 18 years old, affirmation of children, protected children's rights, parental obligations to prevent early marriage and special protection mechanisms as well as recovery mechanisms and criminal sanctions, especially for parents who force children to enter into early marriage) and Law 12 of 2022 concerning Criminal Acts of Sexual Violence (forced marriage is sexual violence and recovery of children's rights if in early marriage the child becomes a victim according to the provisions of this Law) and Forms of Legal Protection for Children Who Are Victims of Early Marriage, namely preventive legal protection (minimum age of 19 years for marriage and the obligation to prevent by parents and the state), repressive legal protection (legal and criminal responsibility for parents or parties who force marriage, the existence of sexual violence and exploitation in early marriage), legal protection in the form of restoration and fulfillment of rights and protection of administrative and civil law (tightenin…
creator: Fadlan
creator: Muhammad Sabir Rahman
creator: Sunardi Purwanda
creator: Bakhtiar Tijjang
creator: Kairuddin Karim
rights: Copyright (c) 2026 Fadlan, Muhammad Sabir Rahman, Sunardi Purwanda, Bakhtiar Tijjang, Muhammad Natsir https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 6
number: 1
starting page: 909
ending page: 915
doi: 10.54443/morfai.v6i1.4770

THE EFFECT OF THE JIGSAW TYPE COOPERATIVE LEARNING MODEL ON IMPROVING STUDENTS' AFFECTIVE LEARNING OUTCOMES HKBP PRIVATE VOCATIONAL SCHOOL PEMATANGSIANTAR
type: item
description: This study aims to determine whether there is (1) an increase in student learning outcomes using the jigsaw cooperative learning model. The study was conducted in two cycles with each cycle consisting of planning, action implementation, observation and reflection. The subjects of this study were 20 students of class XII of SMK Swadaya HKBP Pematangsiantar in the 2025/2026 academic year. The data sources used were informants, places or locations, events, documents or archives. Data collection techniques were carried out by observation, interviews, tests, questionnaires and documentation. Data validity used source triangulation techniques. Data analysis used qualitative descriptive analysis techniques. The results of the study showed that the religious learning outcomes of class XII students of SMK Swadaya HKBP Pematangsiantar experienced an increase after the implementation of the Jigsaw cooperative learning model. The method used in this study is an experiment, with a one group pretest-posttest design used to determine the effect of a treatment on the research subjects. The population of this study was class XII at SMK Swasta HKBP Pematangsiantar, with samples of class XII-TKJ and XII-KKY. The research data were obtained using a multiple-choice instrument of 20 questions and a pretest was conducted before learning and a posttest after learning. From the results of the study, an average pretest of 64.15 and a posttest of 92.5 was obtained. From the results of the hypothesis test, t_count > t_table at a significance level of 5% or 0.05, namely (4.49 > 1.70). Based on the results of the data analysis obtained, it can be concluded that learning with the jigsaw type cooperative learning model can improve student learning outcomes as seen from the increase in pretest and posttest scores.
creator: Bangun Munthe
creator: Imelda Butarbutar
creator: Justinos Ray Nainggolan
creator: Josua Manurung
creator: Yuliana Simbolon
rights: Copyright (c) 2026 Bangun Munthe, Imelda Butarbutar, Justinos Ray Nainggolan, Josua Manurung, Yuliana Simbolon https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 855
ending page: 864
doi: 10.54443/morfai.v6i1.4793

THE EFFECT OF SERVICE QUALITY AND INNOVATION ON TAXPAYER SATISFACTION AND LOYALTY AT THE LUBUK PAKAM PRIMARY TAX SERVICE OFFICE
type: item
description: Tax revenue is the main source of state revenue, which plays an important role in financing national development. One of the determining factors for optimizing tax revenue is the level of taxpayer compliance and loyalty. This study aims to analyze the effect of service quality and taxation innovation on taxpayer satisfaction and loyalty at the Lubuk Pakam Tax Office. The research method used is a quantitative approach with a sampling technique using the Slovin formula, resulting in 93 respondents from a total population of 1,265 taxpayers. Data processing was performed using Partial Least Square (PLS) with SmartPLS software. The results showed that service quality had a positive and significant effect on taxpayer satisfaction and loyalty, while innovation had a positive and significant effect on satisfaction but did not have a significant direct effect on loyalty. Taxpayer satisfaction was found to have a positive and significant effect on loyalty and to act as an intervening variable in the relationship between service quality and innovation on taxpayer loyalty. The R² values of 0.684 for satisfaction and 0.886 for loyalty indicate that the model has strong explanatory power. These findings indicate that improving service quality and developing digital tax service innovations can strengthen taxpayer satisfaction, which ultimately encourages loyalty and voluntary tax compliance. This study recommends improving the competence of tax officials, expanding digital innovations, and conducting periodic evaluations of service standards to strengthen taxpayer trust and loyalty.
creator: Rahmat
creator: Slamet Widodo
creator: Elfitra Desy Surya
rights: Copyright (c) 2026 Rahmat, Slamet Widodo, Elfitra Desy Surya https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 6
number: 1
starting page: 1469
ending page: 1477
doi: 10.54443/morfai.v6i1.4847

A SYSTEMATIC LITERATURE REVIEW (SLR): ADAPTATION OF EDUCATORS' PROFESSIONALISM IN MARGINALISED AREAS TO DIGITAL CURRICULUM, TECHNOLOGY AND SOCIOCULTURAL DYNAMICS
type: item
description: The digital era has presented significant challenges and opportunities for teaching professionals, particularly in underserved areas. This study aims to examine the adaptation of educator professionalism to curriculum transformation, the integration of learning technology, and socio-cultural dynamics through a Systematic Literature Review (SLR) approach. The analysis process involved identifying, selecting, and synthesising 136 studies from the database, using specific inclusion criteria, over the past 10 years. The results indicate that teachers in marginalised areas face infrastructure constraints, digital literacy issues, a lack of ongoing training, and socio-cultural challenges that affect curriculum implementation, technology utilisation, and character building. The findings also reveal the role of teachers as mediators between the formal curriculum and local values, as well as the importance of adaptive policy support and learning communities to enhance learning effectiveness. This study provides critical insights into contextual professional development strategies that are responsive to regional heterogeneity, with implications for improving the quality of education in the digital era.
creator: Puput Tri Anggara
creator: Farida Hanum
creator: Serafin Wisni Septiarti
rights: Copyright (c) 2026 Puput Tri Anggara, Farida Hanum, Serafin Wisni Septiarti https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-09
publication date: 2025-12-09
volume: 6
number: 1
starting page: 346
ending page: 356
doi: 10.54443/morfai.v6i1.4534

CUSTOMER LOYALTY IN DIGITAL BANKING: AN INTEGRATED MODEL OF UX, SECURITY, TRUST, AND SATISFACTION
type: item
description: This study examines the integrated influence of User Experience (UX), Digital Security, and Trust on Customer Satisfaction and Customer Loyalty within the BYOND BSI mobile banking application, a digital upgrade from the previous Mobile BSI system. Using a quantitative approach and SEM-PLS analysis on 400 respondents, the findings reveal that UX and Digital Security significantly enhance Trust and Satisfaction, which then strongly drive Customer Loyalty. Although BYOND BSI demonstrates adequate performance in usability and security, the results highlight several critical issues users still encounter, including application efficiency, authentication delays, accessibility challenges, and inconsistent customer support responsiveness. Trust also emerges as an essential psychological mediator linking users’ digital experiences with their loyalty intentions. The model fit results confirm strong predictive accuracy, indicating that the integrated model effectively explains loyalty formation in digital banking. Overall, this study provides empirical evidence that continuous improvements in performance stability, adaptive security, reliability, and service support are required to strengthen long-term customer commitment in the era of digital banking transformation.
creator: Aditya Ramadhan
creator: Dian Masyita
creator: Elisa Susanti
rights: Copyright (c) 2026 Aditya Ramadhan, Dian Masyita, Elisa Susanti https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1193
ending page: 1205
doi: 10.54443/morfai.v6i1.4623

OPTIMIZING ACCOUNTING GRADUATE COMPETENCIES FROM THE PERSPECTIVE OF STUDENTS, LECTURERS, AND GRADUATE USERS IN THE DIGITALIZATION 5.0 ERA
type: item
description: This study aims to examine differences in perceptions between students, lecturers, and graduate users regarding 21 competency attributes of accounting graduates. Respondents in this study were students and lecturers from 4 state universities and 4 private universities, as well as graduate users from 7 types of industries. The total sample in this study was 120 samples, and hypotheses were tested using One-Way ANOVA analysis. The results of this study showed no significant differences between the sample groups. Meanwhile, the most important competency attributes were honesty, work ethic, willingness to continue learning, and the ability to operate accounting software, as well as responsibility.
creator: Irne Aryanie
creator: Ella Rahmayanti
creator: Murni
creator: Mardiaton
creator: Munawarah
rights: Copyright (c) 2026 Irne Aryanie, Ella Rahmayanti, Murni, Mardiaton, Munawarah https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 127
ending page: 138
doi: 10.54443/morfai.v6i1.4655

CONFLICT TO COLLABORATION: EFFECTIVE STRATEGIES FOR MANAGING WORKPLACE DYNAMICS
type: item
description: This article addresses the persistent organizational challenge of workplace conflict, which, when mismanaged, leads to decreased morale, productivity loss, and talent attrition. The objective is to provide a practical framework for shifting conflict from a destructive force to a catalyst for collaboration and innovation. The methodology synthesizes contemporary research in organizational psychology, mediation principles, and leadership studies to construct a multi-tiered strategy encompassing leadership intervention, cultural systems, and individual skills. The results present a clear model for diagnosing conflict sources, a step-by-step facilitation process for leaders, and proactive systems for building a resilient team culture. The discussion emphasizes that effective management transforms conflict from an emotional drain into a strategic gain, fostering psychological safety and robust problem-solving. The conclusion asserts that mastering workplace dynamics is not an optional soft skill but a core leadership competency essential for building adaptable, high-performing teams.
creator: Marlissa Oktaviani
creator: Ramon Zamora
creator: Lukmanul Hakim
rights: Copyright (c) 2026 Marlissa Oktaviani, Ramon Zamora, Lukmanul Hakim https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 449
ending page: 457
doi: 10.54443/morfai.v6i1.4689

ANALYSIS OF THE IMPACT OF COVID-19 ON THE CAPITAL OF RURAL BANKS (BPR) AND SHARIA RURAL BANKS (BPRS) IN THE JAVA-BALI REGION
type: item
description: The COVID-19 pandemic has put significant pressure on banking stability, including for Rural Banks (BPR) and BPRS, which are more vulnerable than commercial banks. This situation necessitates an understanding of how internal and external factors influence the capital strength of regional banks, particularly in the Java-Bali region, which has distinct economic dynamics. This study analyzes the factors influencing the Capital Adequacy Ratio (CAR) of Rural Banks (BPR) in the Java-Bali region during the 2019 Q4 – 2024 Q4 period. Using panel data of 180 BPRs and the Random Effects Model (REM) estimation method, this study examines the effects of COVID-19, regional characteristics (Bali dummy), profitability (ROA), operational efficiency (BOPO), bank size (log total assets), and market concentration (log HHI) on CAR. The results showed that Covid-19 had a negative and significant impact on CAR, indicating a weakening of the capital position of rural banks (BPRs) during the pandemic. Profitability had a positive effect on CAR, while operational inefficiency (high BOPO) and larger bank size were associated with lower CAR. Conversely, location (Bali) and market concentration variables did not show a significant effect. These findings confirm that BPRs' internal performance, particularly profitability, efficiency, and asset growth management, are key factors in strengthening capital buffers, while external shocks such as Covid-19 remain a risk that needs to be anticipated.
creator: Dian Panca Putra Nandika
creator: Puji Harto
rights: Copyright (c) 2026 Dian Panca Putra Nandika, Puji Harto https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 6
number: 1
starting page: 560
ending page: 573
doi: 10.54443/morfai.v6i1.4712

IMPLEMENTATION OF THE SABILULUNGAN APPLICATION REPLICATION POLICY IN BANDUNG CITY IN CENTRAL MAMUJU REGENCY
type: item
description: This study aims to analyze the implementation of the Sabilulungan Application replication policy, a digital grant management platform from Bandung City to Central Mamuju Regency, using George C. Edwards III's policy implementation model, which includes aspects of communication, resources, disposition, and bureaucratic structure. The research method uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, observations, and documentation studies. Informants were selected through a purposive sampling technique involving the Regional Development Planning Agency (BPKAD), the Communication and Information and Sandi Agency, the Social Welfare Division, and grant implementation staff. Data analysis was carried out through data reduction, presentation, and drawing conclusions using the Miles, Huberman, and Saldaña model. The results show that the implementation of the application replication policy has not been running optimally. The main obstacles lie in the lack of comprehensive policy communication, limited technical human resources, the lack of alignment between regional regulations and application business processes, and a bureaucratic structure that still relies on manual mechanisms. Although the implementer's disposition shows a positive attitude and high commitment, technical and regulatory readiness is not yet adequate to support the digital transition. These findings indicate a design-reality gap between the application design and the actual conditions of the organization. This study confirms that successful digital application replication requires regulatory harmonization, increased human resource capacity, and business process integration as important prerequisites for electronic-based public service transformation.
creator: Ni Nyoman Wartati
creator: Daswati
creator: Intam Kurnia
rights: Copyright (c) 2026 Ni Nyoman Wartati, Daswati, Intam Kurnia https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 719
ending page: 724
doi: 10.54443/morfai.v6i1.4729

THE C-SUITE'S NEW MVP: WHY HUMAN CAPITAL IS NOW THE KEY STRATEGIC ASSET
type: item
description: This article examines the transformative role of data analytics in modern human resource management, known as Data-Driven HR. The background outlines the shift from traditional, intuition-based HR practices to a strategic, evidence-based approach This article examines the pivotal shift recognizing human capital as the primary strategic asset in the modern knowledge economy. The background establishes the transition from industrial-era models, where physical and financial capital were paramount, to a landscape where innovation, agility, and intellectual property drive competitive advantage. The objective is to argue for the C-suite's direct ownership of human capital strategy, moving it beyond the traditional HR domain. The methodology involves a synthesis of contemporary business literature, analysis of corporate reporting trends, and review of executive leadership frameworks. The results indicate that organizations treating talent strategy as a core CEO and CFO priority demonstrate superior resilience, innovation, and financial performance. The discussion contends that this requires new metrics integrating human capital into financial analysis and a fundamental re-evaluation of leadership agendas. In conclusion, human capital is the new source of sustainable value, demanding a reformed strategic lens where talent outcomes are inseparable from business outcomes.
creator: Arief Sumarsono
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Arief Sumarsono, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 6
number: 1
starting page: 873
ending page: 880
doi: 10.54443/morfai.v6i1.4754

THE ART OF THE STAY INTERVIEW: PROACTIVE STRATEGIES TO REDUCE TURNOVER BEFORE IT STARTS
type: item
description: Employee turnover poses a significant financial and operational challenge for organizations globally, driven by factors like disengagement, poor management, and misaligned career paths. This study explores the stay interview as a proactive, relational tool to enhance retention by identifying and addressing employee concerns before they lead to resignation. Using a qualitative case study methodology, the research analyzed the implementation of a structured stay interview program within a mid-sized technology firm over 12 months. Data was collected through semi-structured interviews with managers and participating employees, alongside analysis of retention metrics. Results indicated a 25% reduction in voluntary turnover and a marked improvement in employee engagement scores. The discussion emphasizes that the efficacy of stay interviews hinges on managerial training, a culture of psychological safety, and a demonstrable follow-up on issues raised. The study concludes that integrating stay interviews into a broader talent retention strategy transforms them from a procedural task into a strategic asset for building organizational commitment and preempting turnover.
creator: Zulkifli
creator: Ramon Zamora
creator: Dhenny Asmarazisa
rights: Copyright (c) 2026 Zulkifli, Ramon Zamora, Dhenny Asmarazisa https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1082
ending page: 1089
doi: 10.54443/morfai.v6i1.4781

AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE
type: item
description: In an era defined by rapid technological change and shifting consumer behavior, traditional, rigid marketing planning cycles are increasingly inadequate. This study investigates the application of Agile methodologies, originating in software development, to marketing management to enhance team responsiveness and strategic adaptability. The objective is to identify the core principles, implementation frameworks, and organizational conditions necessary for successful Agile marketing adoption. Employing a qualitative multi-case study methodology, the research conducted semi-structured interviews with 42 marketing practitioners and leaders across eight organizations of varying sizes and industries. The results delineate a spectrum of Agile adoption, from basic tactical practices like daily stand-ups to fully embedded cultural transformations. Key findings highlight that successful implementation hinges on psychological safety, decentralized decision-making, and a shift from campaign-based to continuous value delivery. The discussion explores the tension between Agile flexibility and brand consistency, and the evolution of leadership roles from commanders to facilitators. It is concluded that Agile marketing is less a prescriptive toolkit and more a mindset essential for navigating volatility, enabling teams to learn rapidly, pivot efficiently, and sustain relevance in a dynamic marketplace. Keywords: Agile marketing, adaptive strategy, cross-functional teams, iterative planning, marketing agility.
creator: Puji Rahayu
creator: Lukmanul Hakim
creator: Dahrul Aman Harahap
rights: Copyright (c) 2026 PUJI RAHAYU, Lukmanul Hakim, Dahrul Aman Harahap https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 6
number: 1
starting page: 1272
ending page: 1280
doi: 10.54443/morfai.v6i1.4826

INTERJECTION IN THE ANTHOLOGY OF SHORT STORIES DREAMING OF THE ORANGE SHADOW BY SANIE B. KUNCORO AS TEACHING MATERIAL FOR INDONESIAN LANGUAGE LESSONS
type: item
description: This study aims to identify the form and analyze the function and implications of interjection in the anthology of the short story Mimpi Bayang Jingga by Sanie B. Kuncoro on Indonesian language learning. Using a descriptive qualitative research method with a see-and-take technique, this study found eight types of interjections with a total of 80 appearances that reflected various emotional expressions of the characters, such as astonishment, annoyance, sadness, joy, and invitation. Analysis using matching methods and PUP techniques shows that interjection in texts serves not only as a linguistic element, but also as a stylistic device that reinforces the characterization and atmosphere of the story. The results of this study have implications for Indonesian language learning, especially in the use of literary texts as an authentic learning resource to train students' ability to recognize, understand, and use interjection in real contexts, as well as foster appreciation of literature and character values through expressive and reflective language.
creator: Ainun Qolbi Munawarotul Fitri
creator: Agus Budi Wahyudi
rights: Copyright (c) 2026 Ainun Qolbi Munawarotul Fitri, Agus Budi Wahyudi https://creativecommons.org/licenses/by/4.0
license: https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
volume: 6
number: 1
starting page: 1653
ending page: 1666
doi: 10.54443/morfai.v6i1.4872