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• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 165

• OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

  Sekar Soraya Maheswari , Atik Aprianingsih

  3638-3652

  2026-02-28

  Statistics: 203

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 186

• FROM TRADITIONAL TO DIGITAL: ECONOMIC EMPOWERMENT MODEL FOR SEAFOOD AND HERBAL PRODUCT COMMUNITIES IN PULAU KETAM

  Dian Septiana Sari , Annisa Ilmi Faried , Tuan Zamilah Binti Tuan Husain , Widia Br. Ginting

  4305-4314

  2025-08-31

  Statistics: 406

• ADOPTION OF E-COMMERCE PLATFORMS AMONG KASHMIRI ENTREPRENEURS: TRENDS AND CHALLENGES

  Amir Arshid , Asif Bashir

  1500-1508

  2025-01-26

  Statistics: 147

• MARKETING STRATEGY ANALYSIS OF GOLD PAWN PRODUCTS AT BANK SYARIAH INDONESIA: CASE STUDY AT BANK SYARIAH INDONESIA KCP SIDOARJO AHMAD YANI

  Erika , Rukhul Amin , Haqiqi Rafsanjani

  57-63

  2025-02-28

  Statistics: 221

• MARKETING COMMUNICATION STRATEGY OF HIGHER EDUCATION INSTITUTIONS (HEIS) IN ATTRACTING PROSPECTIVE STUDENTS: A CASE STUDY IN BANDUNG, WEST JAVA

  Natasha Karina Djati , Funny Mustikasari Elita , Ira Mirawati

  2284-2290

  2026-01-17

  Statistics: 370

• IMPLEMENTATION OF SOCIAL MEDIA CONTENT CREATION ON BILAL PRODUCTION'S INSTAGRAM ACCOUNT

  Rendi Herdiana Putra , Liestyowati

  2131-2134

  2025-06-10

  Statistics: 380

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 435

• BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE

  Nenden Hendayani , Euis Eka Pramiarsih , Yusnaini

  1337-1341

  2025-05-19

  Statistics: 170

• FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH

  Sarjani , Lukmanul Hakim , Dahrul Aman Harahap

  1263-1271

  2025-12-23

  Statistics: 141

• MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG

  Fahrur Rosi , Dian Berkah , Rukhul Amin

  224-233

  2025-02-28

  Statistics: 308

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 150

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 188

• THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN

  Mohammad Zainul , Ridha Septina Arini

  2521-2526

  2025-06-19

  Statistics: 215

• CONSUMER MEANINGS OF EVERYDAY FOOD ON INSTAGRAM THROUGH THE LENS OF SOCIAL REPRESENTATION THEORY: A REFLECTIVE THEMATIC ANALYSIS

  Andi Sagita , Tanti Novianti , Zenal Asikin

  8413-8424

  2025-12-10

  Statistics: 105

• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 242

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 317

• ANALYSIS OF PT X. BUSINESS STRATEGY IN DEVELOPING NEW HOUSING AREA IN BEKASI REGENCY

  Tanya Marcella , Harimukti Wandebori

  7513-7526

  2025-11-01

  Statistics: 476

• CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE

  Erlina Desi Purwanti , Lukmanul Hakim , Dahrul Aman Harahap

  1290-1298

  2025-12-23

  Statistics: 82

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 249

• THE DEVELOPMENT STRATEGY OF CULINARY TOURISM IN INDONESIA AS A POTENTIAL BUSINESS

  Rahayu Lestari , Elwisam , Kumba Digdowiseiso , Nguyen Duc Tri , Zaliha Zainuddin

  48-56

  2024-08-30

  Statistics: 166

• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 112

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 167

• CORNCOB BIOMASS TRANSFORMATION INTO BRIQUETTES BY BUMDES MITRA JAYA: A FEASIBILITY STUDY AND MARKET DEVELOPMENT STRATEGY

  Arief Muhazir Insandi , Tampe Tuah Malem Ginting

  5199-5205

  2025-09-14

  Statistics: 202