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• ANALYSIS OF BRAND IMAGE AND TRUST TOWARDS TAXPAYER LOYALTY IN LUBUK PAKAM DISTRICT THROUGH TAXPAYER COMMITMENT

  Safii , Erwansyah , Yossie Rossanty

  5533-5543

  2025-09-28

  Statistics: 131

• PATIENT SATISFACTION MEDIATES THE INFLUENCE OF HEALTH SERVICES QUALITY AND BRAND IMAGE ON PATIENT LOYALTY

  Aily , Melitina Tecoalu , Wani Gunardi

  73-86

  2024-04-24

  Statistics: 263

• INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES

  Aulia Salsabila , Muzakir , Umar Syarifuddin , Faruq Lamusa

  1631-1638

  2025-12-27

  Statistics: 61

• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 34

• FROM LOYALTY TO ADVOCACY: THE MEDIATING ROLE OF INSTITUTIONAL IDENTIFICATION ON STUDENT CITIZENSHIP BEHAVIOR IN INDONESIAN HIGHER EDUCATION

  Iskandar Arifin , Mirandha

  824-832

  2025-12-23

  Statistics: 41

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 97

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 238

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 202

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 191

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 92

• HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM

  Nindya Kalisha Putri , Ilma Aulia Zaim

  511-518

  2025-12-19

  Statistics: 19

• OPTIMIZATION OF CONTENT STRATEGY AND SOCIAL MEDIA ENGAGEMENT: A CASE STUDY OF KOPI JAGO ON INSTAGRAM

  Sagala Pebri Antoni , Sumarwan Ujang , Yuliati Lilik Noor

  3967-3976

  2025-08-11

  Statistics: 135