ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN
DOI:
10.54443/ijebas.v3i4.1022Published:
2023-07-05Downloads
Abstract
This study aims to analyze how far the relationship between customer satisfaction and purchasing decisions for customers of the selasa_communa coffee shop. In this study, purposive sampling with certain criteria amounted to 40 customers. The data collected uses a scale from customer satisfaction and purchasing decisions. Data were analyzed using simple regression analysis. The results showed a significant positive relationship between customer satisfaction and purchasing decisions for consumers at the selasa_communa coffee shop. In this study, customer satisfaction who have purchased at the selasa_communa coffee shop can be used as a stimulus for prospective customers in making purchasing decisions.Keywords:
Customer Satisfaction, Purchase DecisionReferences
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Copyright (c) 2023 Ratu Aisyah Ratih Primaputri, Sirojuzilam, Iskandarini
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