ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN

Ratu Aisyah Ratih Primaputri; Sirojuzilam; Iskandarini

doi:10.54443/ijebas.v3i4.1022

ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN

Ratu Aisyah Ratih Primaputri

Sirojuzilam

Iskandarini

This study aims to analyze how far the relationship between customer satisfaction and purchasing decisions for customers of the selasa_communa coffee shop. In this study, purposive sampling with certain criteria amounted to 40 customers. The data collected uses a scale from customer satisfaction and purchasing decisions. Data were analyzed using simple regression analysis. The results showed a significant positive relationship between customer satisfaction and purchasing decisions for consumers at the selasa_communa coffee shop. In this study, customer satisfaction who have purchased at the selasa_communa coffee shop can be used as a stimulus for prospective customers in making purchasing decisions.

Keywords: Customer Satisfaction, Purchase Decision

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