EMPLOYEE PERFORMANCE IMPROVEMENT STRATEGY AT PT. PERKEBUNAN SUMATERA UTARA

Agung Arinanda; Harmein Nasution; Iskandarini

doi:10.54443/ijebas.v4i3.1660

EMPLOYEE PERFORMANCE IMPROVEMENT STRATEGY AT PT. PERKEBUNAN SUMATERA UTARA

Agung Arinanda

Harmein Nasution

Iskandarini

The purpose of this study was to identify the factors that determine the strengths, weaknesses, opportunities and threats of employee performance at PT. Perekebunan Sumatera Utara. Furthermore, this research aimed to design a strategy to improve the performance of employees of PT Perkebunan Sumatera Utara. The method used in this research was a qualitative method with descriptive techniques, such as data reduction, data presentation and conclusion drawing through SWOT analysis. The results of the study show that the Internal Factors (IFAS) and External Factors (EFAS) Matrix indicates that the performance of employees of PT. Perkebunan Sumatera Utara is still not optimal and requires a strategy to improve. There are several strength factors, namely motivation, relationships between employees, and cooperation & coordination. Meanwhile, the weakness factors of the company are competence, job satisfaction, work experience, and employee loyalty. The opportunity factors of the company are work environment, organizational commitment, and work design. Meanwhile, the threat factors of the company are organizational culture, compensation/honorarium, technology and facilities & infrastructure. While the position of the organization is having strengths but avoiding the threats that exist in the company, PT. Perkebunan Sumatera Utara is required to improve performance in order to achieve the targets of the company's Strenght-Threaths (S-T) strategy by using strengths to face various threats to take advantage of long-term opportunities by means of a diversification strategy (product or market). Improvements can also be made by avoiding micromanagement by building relationships between employees and teamwork and coordination to form an organizational culture that develops behaviors and values for improving employee performance, creating an open door policy in the organization, focusing on diversity and inclusion, increasing employee capabilities by striving to master new technology regarding the products/applications offered to support performance, providing incentives/compensation based on employee work results and improving facilities and infrastructure and providing work support facilities.

Keywords: Employee Performance, Strategy, SWOT Analysis

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Bhat, R. M. (2022). A Historical Study of Prostitution. Journal of Media, Culture and Communication (JMCC) ISSN: 2799-1245, 2(04), 1-6.

Bhat, R. M. (2022). Women Exploitation in the Contemporary India: Importance of Media to Impede it. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(02), 27-30.

Bhat, R. M. (2022). Dr. BR Ambedkar’s Views on Religion and Conversion to Buddhism: An Analytical Study. Journal of Legal Subjects (JLS) ISSN, 25-31.

Bhat, R. M. (2022). Ghandian Phase: Mahila-Samitis and the Role of Women in the Indian National Movement. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(01), 26-29.

Bhat, R. M. (2021). Reign of Utpala Dyansty with Special Reference to Avantiverman (855-883 AD): His Irrigation Works and Agricultural Development-A Historical Study. International Journal of Agriculture and Animal Production (IJAAP) ISSN 2799-0907, 1(02), 10-16.

Bhat, R. M. (2022). CULTURAL HERITAGE OF EARLY KASHMIR-A STUDY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(4), 571-576.

Bhat, R. M. (2019). Ghadar Movement: Har Dayal and His Ideological Formulations. Think India Journal, 22(14), 2353-2363.

Bhat, R. M. (2022). Legacy of Buddhism in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(03), 23-30.

Bhat, R. M. (2018). Shawl Industry in Kashmir from 1846-1907 with Special Reference to the Dogra Rule. In Source: Proceedings of the South Indian History Congress (Vol. 38, pp. 554-557).

Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

Bhat, R. M., & Rajeshwari, R. (2022, December). DIASPORIC CULTURE AND INTERNATIONAL RELATIONS-A HISTORICAL STUDY. In International Conference on Health Science, Green Economics, Educational Review and Technology (Vol. 4, pp. 41-46).

Bhat, R. M. (2022). Historical Review of Indian Constitution. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 100-110.

Bhat, R. M., Silllalee, A., & Kandasamy, L. S. (2023). Concepts and Contexts: The Interplay of Philosophy and History in Understanding Human Society. East Asian Journal of Multidisciplinary Research, 2(6), 2581-2590.