THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, LITERACY DIGITAL AND ORGANIZATIONAL CULTURE ON PERFORMANCE GROUP II EMPLOYEES THROUGH WORK MOTIVATION AS INTERVENING VARIABLES AT BATAM TYPE B CUSTOMS AND EXCISE KPU

Abstract

This study aims to examine the influence of Transformational Leadership, Digital Literacy, and Organizational Culture on the Performance of Grade II Employees through Work Motivation as an intervening variable at the Type B Batam Customs Office (KPU Customs B Batam). The study employed a quantitative research approach using a survey method. The population consisted of 213 Grade II employees, all of whom were included as the research sample using a saturated sampling (census) technique. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that transformational leadership has a positive and significant effect on both employee performance and work motivation. Digital literacy also has a positive and significant influence on employee performance and work motivation. In contrast, organizational culture does not have a significant direct effect on employee performance; however, it has a significant negative effect on work motivation. Furthermore, work motivation has a positive and significant effect on employee performance and serves as a significant mediating variable in the relationship between transformational leadership, digital literacy, organizational culture, and employee performance.