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• THE EFFECTS OF GREEN PERCEIVED VALUE ON GREEN CUSTOMER LOYALTY THROUGH GREEN SATISFACTION AND GREEN TRUST (A STUDY OF THE USERS OF AVOSKIN SKINCARE PRODUCT IN MALANG CITY)

  Nafilah Fauziyah Mahartin , Mugiono , Sudjatno

  2051-2058

  2023-12-24

  Statistics: 306

• THE ROLE OF CASHLESS PAYMENT CONVENIENCE AND TRANSACTION EXPERIENCE ON CONSUMER LOYALTY TOWARD CULINARY MSMES IN TEBING TINGGI CITY

  Ananda Alfiyah , Anisa , Didik , Willy

  1682-1691

  2026-06-29

  Statistics: 0

• THE EFFECT OF PRODUCT QUALITY, SERVICE AND TARIFFS ON BILL PAYMENT COMPLIANCE THROUGH CUSTOMER SATISFACTION LEVEL IN THE HOUSEHOLD CATEGORY AT PT AIR BATAM HILIR

  Gana Vige Ortega , Ngaliman , Sri Yanti

  2071-2078

  2025-09-22

  Statistics: 62

• THE INFLUENCE OF SERVICE INNOVATION AND SELF SERVICE TECHNOLOGY ON E-LOYALTY IN USING CASH BNI MANAGEMENT THROUGH E-SATISFACTION ON PT BANK NEGARA INDONESIA (PERSERO) Tbk. MEDAN BRANCH OFFICE

  Mufida Sari , Endang Sulistya Rini , Syafrizal Helmi Situmorang

  421-442

  2024-04-21

  Statistics: 153

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY

  Muhammad Al Hafis , Naufal Bachri , Mohd. Heikal , Ikramuddin , Adnan , Heriyana

  2227-2237

  2025-11-17

  Statistics: 50

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 101

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 62

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 82