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• DEVELOPMENT OF QUALITY RISK MITIGATION PLAN WITH SUPPLY CHAIN OPERATION MODEL APPROACHREFERENCE(SCOR) TO IMPROVE CRUDE PALM OIL PRODUCT QUALITY INPT CITRA SAWIT INDAH LESTARI

  Apul Maxmillianus Tarigan , Harmein Nasution , Nazaruddin

  813-826

  2022-10-28

  Statistics: 201

• INTERNAL AND EXTERNAL FACTORS AFFECTING CUSTOMER LOYALTY OF BANK SUMUT

  Mahyuni Miraza , Harmen Nasution , Iskandarini

  237-245

  2024-02-19

  Statistics: 163

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 39

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT

  Kristine , Mila Yulia Herosian , Velix Sun , Dwita Sakuntala

  1031-1037

  2026-05-26

  Statistics: 1

• ANALYSIS OF FACTORS AFFECTING CUSTOMER SATISFACTION WITH MS GLOW SKIN CARE IN KOTA TEBING TINGGI

  Rahmaniar , Rico Nur Ilham , Irada Sinta , Purna Laxmi Jamatia

  773-782

  2022-10-23

  Statistics: 976

• A STUDY ON THE IMPACT OF COFFEE LELET JHON SERVICE QUALITY ON CUSTOMER

  Hendri Wibowo , Widiyanti Cahyani , Endah Subekti , Ahmad Arif Darmawan

  130-140

  2024-02-18

  Statistics: 227

• THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY

  Sapna Biby , Fachry Zaldi , Mariyudi , Naufal Bachri , Adnan , Ikramuddin

  2242-2252

  2025-11-17

  Statistics: 80

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 575

• THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Nadia Nandayani , Hamdiah

  895-907

  2026-05-26

  Statistics: 3

• ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN

  Ratu Aisyah Ratih Primaputri , Sirojuzilam , Iskandarini

  1225-1234

  2023-07-05

  Statistics: 271

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 114

• ANALYSIS OF THE SUPPLY OF RED CHILLI (Capsicum Annum. L) IN NORTH SUMATRA PROVINCE

  Yayu Juita Agustina Tobing , Lindawati , Salmiah

  117-129

  2024-02-17

  Statistics: 184

• THE EFFECT OF ENVIRONMENTAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN THE PLASTIC AND PACKAGING INDUSTRY SUB SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE

  Dea Laila Puspita , Debbi Chyntia Ovami

  2025-2030

  2025-09-21

  Statistics: 74

• FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM

  Novia Fitri Yanti Saragih , Herning Indriastuti , Heni Rahayu Rahmawati

  768-777

  2026-05-08

  Statistics: 3

• ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN

  Euodia Grace Maranatha , Endang Sulistya Rini , Syafrizal Helmi Situmorang

  1165-1182

  2023-06-27

  Statistics: 694

• THE EFFECT OF RELIGIOSITY ON CUSTOMER DECISIONS IN CHOOSING ISLAMIC BANKS WITH ATTITUDES AND TRUST AS INTERVENING VARIABLES IN LHOKSEUMAWE CITY

  Anwar Puteh , Sukiman , Muhammad Yafiz

  455-460

  2021-12-31

  Statistics: 202

• THE INFLUENCE OF OMNI-CHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON REPURCHASE INTEREST THROUGH CONSUMER SATISFACTION WITH THE PRODUCT SOMETHINC SUN PLAZA MEDAN

  Shabrina Tifani , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring , Paham Ginting , Parapat Gultom

  1977-1984

  2023-12-20

  Statistics: 261

• THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)

  Cut Dhea Fidela , Adnan , Naufal Bachri , Rahmaniar

  2060-2070

  2025-09-21

  Statistics: 97

• BUILDING BRAND AWARENESS THROUGH CONTENT MARKETING IN THE IMPLEMENTATION OF CUSTOMER PATH 5A ON TOUR AGENT PT DOCTOR TRIP INDONESIA

  Stifani Emerta Perangin-angin , Endang Sulistya Rini , Erman Munir

  679-690

  2024-06-30

  Statistics: 105

• THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS FOR KENANGAN COFFEE IN MEDAN CITY WITH CONTENT CREATION AS AN INTERVENING VARIABLE

  Charles Landy , Demak Claudia Yosephine Simanjuntak , Jefferson Kangra , Sugiharto , Hengki Mangiring Parulian Simarmata

  778-787

  2026-05-05

  Statistics: 0

• MARKET POLICY OF ALAUDDIN KHILJI: ANALYZING ECONOMIC STRATEGIES AND IMPLICATIONS IN MEDIEVAL INDIA

  Bilal Ahmad Mugloo

  1147-1156

  2023-06-27

  Statistics: 6253

• THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI

  Rani Puspita , Irham Lubis , Ferdinand Simanjuntak , Cia Cai Cen , Aisyah Siregar

  1740-1748

  2024-12-12

  Statistics: 66

• THE EFFECTS OF GREEN PERCEIVED VALUE ON GREEN CUSTOMER LOYALTY THROUGH GREEN SATISFACTION AND GREEN TRUST (A STUDY OF THE USERS OF AVOSKIN SKINCARE PRODUCT IN MALANG CITY)

  Nafilah Fauziyah Mahartin , Mugiono , Sudjatno

  2051-2058

  2023-12-24

  Statistics: 303

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 94

• THE INFLUENCE OF SERVICE QUALITY AND FACILITIES ON CUSTOMER SATISFACTION AT BERLIAN ABADI HOTEL BANYUWANGI

  Wardha Nilawati

  1081-1100

  2022-12-14

  Statistics: 605