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• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 67

• THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY

  Ayu Roulina Natalida Simorangkir , E. Elia Ardyan , Metta Padmalia

  194-210

  2026-04-21

  Statistics: 12

• BRAND TRUST AND PERCEIVED QUALITY AS DETERMINANTS OF SKINCARE PRODUCT PURCHASE DECISIONS : THE MEDIATING ROLE OF CONSUMER ATTITUDES

  Aurelia Salsabilla Almirah , Rahmawati , Yana Ulfah

  1048-1060

  2026-05-18

  Statistics: 5

• MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

  Naufal Bachri

  506-515

  2023-04-05

  Statistics: 235

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 116

• THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS

  Rizki Ayunda Lestari , Anastasya Putri Khumaira.S , Rakhmawati Purba , Rakhmawati Purba , Willy Cahyadi

  1420-1431

  2026-06-17

  Statistics: 8

• A STUDY ON THE IMPACT OF COFFEE LELET JHON SERVICE QUALITY ON CUSTOMER

  Hendri Wibowo , Widiyanti Cahyani , Endah Subekti , Ahmad Arif Darmawan

  130-140

  2024-02-18

  Statistics: 230