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• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 623

• THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS

  Hadith Fadhillah , Wahyuningsih Santosa , Dorina Widowati , Ratna Darasih

  288-300

  2026-02-28

  Statistics: 44

• ANALYSIS OF PRODUCT QUALITY AND SERVICE QUALITY ON INTENTION TO REVISIT THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN OWN PICKED ORANGE AGROTOURISM IN KARO DISTRICT

  Indra Wahyudi , Elisabet Siahaan , Rahmanta

  1104-1116

  2024-08-27

  Statistics: 78

• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 286

• THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION

  Rahellia Panjaitan , Yomeini Margareth , Ayu Dwi Hasty

  1527-1535

  2025-07-18

  Statistics: 100

• ANALYSIS OF FACTORS INFLUENCING THE DECISION OF THE SLICED TAMARIND CRAFTSMEN IN AIR HITAM VILLAGE GEBANG DISTRICT

  Dara Meutiasari , Diana Chalil , Iskandarini

  1025-1031

  2023-06-21

  Statistics: 188

• ANALYSIS OF CONSUMER PREFERENCES FOR TEMPE PRODUCT ATTRIBUTES IN FAKFAK REGENCY

  Novita Fransisca

  1797-1806

  2026-07-16

  Statistics: 36

• CUSTOMER EXPERIENCE AND CUSTOMER ENGAGEMENT ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY AT MEDAN OIL PALM RESEARCH CENTER)

  Indi Ade Fitri Koto , Sugiharto , Endang Sulistya Rini , Irma Zulhana Koto

  957-963

  2024-06-30

  Statistics: 87

• Economics of Sustainable Harvesting of Medicinal and Aromatic Plants (MAPs) in North-West Himalaya

  Dr. Aziz Ahmed Chiwan , Dr. Tabarak Amin Khan , Mir Ashfaq Ahmad

  2816-2832

  2026-09-14

  Statistics: 9

• CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY

  Achmad Afriadi Trisatya , Yeni Absah , Beby Karina F. Sembiring

  1017-1024

  2023-06-21

  Statistics: 719

• IMPROVING QUALITY IN ATM CARD PRODUCTION AT PT. DEF USING SIX SIGMA METHODOLOGY

  Muhammad Farrel Apta Fedora

  1847-1855

  2025-01-02

  Statistics: 104

• DETERMINANTS OF THE EFFECTIVENESS OF SHARIA BANK CREDIT DISTRIBUTION IN NORTH SUMATRA 2020-2022

  M Syafii , Syech Suhaimi

  296-309

  2024-02-21

  Statistics: 180

• TRANSFORMATION OF MSME’s COFFEE SHOPS IN MEDAN CITY: THE ROLE OF SUPPLY CHAINS AND BUSINESS INNOVATION IN IMPROVING COMPETITIVENESS THROUGH ENTERPRENEURIAL COMPETENCE AS A CATALYST

  Syukron Arjuna , Munthe Abdillah , Yasir Pohan

  1750-1760

  2026-07-13

  Statistics: 42

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 119

• IMPLEMENTATION OF COMMUNITY BASED TOURISM IN MANAGING COMPETITIVE TOURIST VILLAGES: A QUALITATIVE STUDY OF KUTUH TOURIST VILLAGE

  I Wayan Chandra Adyatma , I Made Dwi Sumba Wirawan , I Made Dwi Harmana

  3075-3080

  2026-01-17

  Statistics: 62

• THE ANALYSIS OF EXPORT COMPETITIVENESS ON INDONESIA'S PALM OIL, COCOA AND COFFEE COMMODITIES IN INTERNATIONAL MARKETS

  Khairul Akbar , Sukardi , Ahmad albar tanjung , Sirojuzilam , Irsad

  949-956

  2024-06-30

  Statistics: 110

• CONSUMERS WILLINGNESS TO PAY FOR PORANG RICE IN MEDAN CITY

  Adli Nadhif Syaifullah , Vista Uli Sihombing , Kristiawan Hadinata Ginting , Futri Medwina Siregar

  1286-1293

  2025-06-30

  Statistics: 73