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• THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

  Irfan Syahputra , Paham Ginting , Arlina Nurbaity Lubis

  983-988

  2023-06-19

  Statistics: 775

• INFLUENCE OF BRAND IMAGE AND CUSTOMER SATISFACTION TO BRAND LOYALTY THROUGH BRAND LOVE AS A MEDIATION VARIABLE IN STARBUCKS MULTATULI MEDAN

  Muhammad Ismuroji , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  557-568

  2023-04-12

  Statistics: 1027

• THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION

  Rahellia Panjaitan , Yomeini Margareth , Ayu Dwi Hasty

  1527-1535

  2025-07-18

  Statistics: 63

• ANALYSIS OF COMMUNITY AND CONTENT STRATEGIES ON BUSINESS GROWTH THROUGH BRAND IMAGE AS AN INTERVENING IN MEDAN CITY'S TYPICAL SOUVENIRS

  Bunga Aditi

  1812-1823

  2023-10-30

  Statistics: 46

• CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY

  Achmad Afriadi Trisatya , Yeni Absah , Beby Karina F. Sembiring

  1017-1024

  2023-06-21

  Statistics: 605

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH

  Hefmi Dewi Siahaan , Endang Suilistya Rini , Fadli

  569-580

  2023-04-13

  Statistics: 187

• ANALYSIS OF ENGAGEMENT STRATEGY AND MEDIA FEATURES ON CREATIVE BUSINESS GROWTH THROUGH BRAND IMAGE ON MEDAN CITY'S CULINARY DELIGHTS

  Bunga Aditi

  2089-2100

  2023-08-30

  Statistics: 29

• THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PERCEIVED PRODUCT QUALITY AND BRAND IMAGE ON REPURCHASE DECISIONS AT ROMA TOP TEBING TINGGI

  Sarwoto , Nurhafizah Buaya , Bobby Hartanto , Suci Etri Jayanti. S , Fitrianingsih

  15-22

  2024-02-15

  Statistics: 184

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 105

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION OF LE MINERALE BOTTLED DRINKING WATER PRODUCTS IN SURABAYA

  Galih Syahrul Ilmi , Nuruni Ika Kusuma W

  786-794

  2024-06-30

  Statistics: 114

• ANALYSIS OF BRAND IMAGE, BRAND TRUST, CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE BANK SYARIAH INDONESIA (STUDY AT BSI KCP KRAKATAU)

  Ahmad Fadli , Beby Karina F. Sembiring , Syafrizal Helmi Situmorang

  445-455

  2023-03-28

  Statistics: 866

• ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE

  Alfifto , Siti Alhamra Salqaura , Wan Rizca Amelia , Haryaji Catur Putera Hasman

  1121-1128

  2023-06-23

  Statistics: 699

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 80

• THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI

  Rani Puspita , Irham Lubis , Ferdinand Simanjuntak , Cia Cai Cen , Aisyah Siregar

  1740-1748

  2024-12-12

  Statistics: 59

• ANALYSIS OF FOOD PURCHASE DECISION MODELS USING MEDIA APPLICATIONS IN PRIVATE UNIVERSITIES DURING THE COVID-19 PANDEMIC

  Zulaspan Tupti , Muhammad Arif , Ihsan Rambe

  93-104

  2021-10-29

  Statistics: 489

• MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA

  Didik Gunawan , Bobby Hartanto

  641-648

  2022-10-15

  Statistics: 128

• ANALYSIS OF INVESTOR LOYALTY ON STOCK BROKERAGE COMPANIES: EMPIRICAL EVIDENCE IN INDIVIDUAL STOCK INVESTORS IN ACEH PROVINCE

  Thasrif Murhadi , Desi Purnamasari , Suhad

  263-274

  2023-02-11

  Statistics: 376

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 51

• MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

  Naufal Bachri

  506-515

  2023-04-05

  Statistics: 219

• FINANCIAL WELL-BEING OF CIVIL SERVANT IN INDONESIA: THE ROLE OF FINANCIAL BEHAVIOR

  Elimar Sinaga , Khaira Amalia Fachrudin , Syahyunan

  650-665

  2024-06-29

  Statistics: 223

• ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN

  Euodia Grace Maranatha , Endang Sulistya Rini , Syafrizal Helmi Situmorang

  1165-1182

  2023-06-27

  Statistics: 673