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• THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)

  Sri Winda Hardiyanti Damanik , Fitrianingsih , Sarwoto , Indah Permata Sari

  995-1004

  2023-06-20

  Statistics: 320

• THE EFFECT OF PRIVATE LABEL, SERVICE QUALITY, PRODUCT DISPLAY AND PRICE DISCOUNT ON IMPULSE BUYING AT PT. X MABAR HILIR BRANCH, MEDAN CITY

  Tiza Rahmadina , Sugih Arto Pujangkoro , Syafrizal Helmi Situmorang

  777-787

  2023-05-26

  Statistics: 468

• THE INFLUENCE OF LOCATION MOBILITY AND SAMAHAH SERVICE HOSPITALITY ON MOBILE COFFEE SALES VOLUME IN MEDAN CITY WITH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE

  Nanda Fitria Aulanda , Nina Annisa , Nur Fatiha Utami Nasution , Ari Prabowo

  1668-1677

  2026-07-13

  Statistics: 2

• THE PRACTICE OF BUYING AND SELLING FOOD THROUGH THE JUANGJEK APPLICATION IN BIREUEN CITY VIEWED FROM AN ISLAMIC ECONOMIC PERSPECTIVE

  Ichsan

  1360-1367

  2022-12-31

  Statistics: 105

• EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS

  Yessi Haidiani Putri , Beby Karina Fawzeea Sembiring , Yeni Absah

  589-600

  2022-08-31

  Statistics: 351

• MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

  Naufal Bachri

  506-515

  2023-04-05

  Statistics: 235

• THE EFFECT OF PRODUCT QUALITY ON CONSUMER BUYING INTEREST WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE BLACK MARKET TEBING TINGGI ONLINE STORE

  Hastuti Handayani Harahap

  453-462

  2022-06-30

  Statistics: 266

• ANALYSIS OF THE DIFFERENCES IN CONSUMER PREFERENCES TOWARDS PURCHASING LOCAL ORANGES AND IMPORTED ORANGES IN THE MODERN MARKET OF MEDAN CITY

  Nona Valentine Sirait , Salmiah , Lindawati

  826-841

  2024-06-30

  Statistics: 95

• FACTORS RELATED TO CONSUMER SATISFACTION IN BUYING COFFEE AT A COFFEE SHOP (CASE STUDY : KOPI OM WARI, BIREUEN REGENCY, ACEH)

  Lily Fauzia , Ila Fahira , Mozard Baharuddin Darus , Mohammad Jufri

  2054-2059

  2023-11-19

  Statistics: 217

• GREEN SUPPLY CHAIN MANAGEMENT AS DRIVERS OF SUSTAINABLE PERFORMANCE: A STUDY OF SMES IN EAST JAVA

  Surachman , Siti Aisjah

  2057-2068

  2024-12-30

  Statistics: 75

• MITIGATING THE RISK OF EMBEZZLEMENT OF COMPANY CAPITAL BY AN EMPLOYEE : IMPLEMENTING FRAUD PREVENTION MEASURES TO PROTECT THE PROCUREMENT PROCESS FOR BUYING LAYING CHICKEN FEED AT DAZ FARM

  Arkananta Wirananda

  2028-2036

  2024-12-30

  Statistics: 56

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 578

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1345

• CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY

  Achmad Afriadi Trisatya , Yeni Absah , Beby Karina F. Sembiring

  1017-1024

  2023-06-21

  Statistics: 648

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 116

• MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

  Regia Indah Kemala Sari

  365-372

  2021-12-16

  Statistics: 194