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• EMERGENCE OF AI-DRIVEN INFLUENCERS: ANALYZING THEIR EFFECTS, ETHICAL ISSUES, AND STRATEGIC VALUE IN BRAND MARKETING

  Muh Syulhasbiullah , Harmina

  2144-2153

  2026-07-29

  Statistics: 2

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 96

• FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM

  Novia Fitri Yanti Saragih , Herning Indriastuti , Heni Rahayu Rahmawati

  768-777

  2026-05-08

  Statistics: 16

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 64

• DIGITAL TRANSFORMATION IN HORTICULTURAL PRODUCT PROMOTION: THE EFFECTIVENESS OF SOCIAL MEDIA-BASED ADVERTISING STRATEGIES ON INCREASING SALES OF YOUNG FARMERS

  Atik Sukmaningrum

  1720-1725

  2025-08-13

  Statistics: 132