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• THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

  Irfan Syahputra , Paham Ginting , Arlina Nurbaity Lubis

  983-988

  2023-06-19

  Statistics: 809

• THE EFFECT OF SERVICE QUALITY AND PRICE PERCEPTION ON REVISIT INTENTION MEDIATED BY TRUST AT PRIMAYA HOSPITAL BETANG PAMBELUM PALANGKARAYA

  Asty Selevani , Eka Desy Purnama , Fushen

  1145-1160

  2025-06-30

  Statistics: 54

• ANALYSIS OF PRICE PERCEPTION, WORD OF MOUTH AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BAMBU UNGU RESTO

  Jihan Nabila , Ari Prabowo

  1298-1308

  2026-06-05

  Statistics: 10

• THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS

  Rizki Ayunda Lestari , Anastasya Putri Khumaira.S , Rakhmawati Purba , Rakhmawati Purba , Willy Cahyadi

  1420-1431

  2026-06-17

  Statistics: 3

• THE INFLUENCE OF SERVICE QUALITY, PRICE PERCEPTIONS AND EXPERIENTIAL MARKETING ON WORLD OF MOUTH IN MANDIRI BINA PRESTASI UNIVERSITY (UMBP) STUDENTS

  Christy Ardelia Tarigan , Sugih Arto Pujangkoro , Rulianda Purnomo Wibowo

  1445-1454

  2023-07-30

  Statistics: 239

• FARMERS' PERCEPTION OF FACTORS RELATED TO SALON AGRIBUSINESS IN THE FOOD ESTATE AREA IN HUMBANG HASUNDUTAN REGENCY

  Bahagia , Tavi Supriana , Diana Chalil

  1793-1801

  2023-10-10

  Statistics: 217

• FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM

  Novia Fitri Yanti Saragih , Herning Indriastuti , Heni Rahayu Rahmawati

  768-777

  2026-05-08

  Statistics: 15

• THE PERCEPTIONS OF SUGAR PALM FARMERS IN RELATION TO THE INSTITUTIONAL DEVELOPMENT OF SUGAR PALM AGRO-INDUSTRY

  Sutan Pulungan , Rahmat Syahni , Nofialdi , Novizar Nazir

  125-134

  2023-02-01

  Statistics: 294