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• THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

  Irfan Syahputra , Paham Ginting , Arlina Nurbaity Lubis

  983-988

  2023-06-19

  Statistics: 798

• CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY

  Achmad Afriadi Trisatya , Yeni Absah , Beby Karina F. Sembiring

  1017-1024

  2023-06-21

  Statistics: 639

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1328

• THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS

  Hadith Fadhillah , Wahyuningsih Santosa , Dorina Widowati , Ratna Darasih

  288-300

  2026-02-28

  Statistics: 1

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 92

• THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)

  Sri Winda Hardiyanti Damanik , Fitrianingsih , Sarwoto , Indah Permata Sari

  995-1004

  2023-06-20

  Statistics: 319

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 91

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 55