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• THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

  Irfan Syahputra , Paham Ginting , Arlina Nurbaity Lubis

  983-988

  2023-06-19

  Statistics: 809

• EVALUATION OF THE IMPLEMENTATION OF THE GOVERNMENT PURCHASE PRICE GRATITUDE ABSORPTION PROGRAM IN XXX DISTRICT, ACEH PROVINCE

  Rusdi Faizin , Dedy Darmansyah , Maulidil Fajri , Ina Yuyun

  3028-3031

  2026-01-05

  Statistics: 35

• FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM

  Novia Fitri Yanti Saragih , Herning Indriastuti , Heni Rahayu Rahmawati

  768-777

  2026-05-08

  Statistics: 16

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 94

• THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS

  Rizki Ayunda Lestari , Anastasya Putri Khumaira.S , Rakhmawati Purba , Rakhmawati Purba , Willy Cahyadi

  1420-1431

  2026-06-17

  Statistics: 8

• ANALYSIS OF CONSUMER PREFERENCES FOR TEMPE PRODUCT ATTRIBUTES IN FAKFAK REGENCY

  Novita Fransisca

  1797-1806

  2026-07-16

  Statistics: 2

• CONSUMERS WILLINGNESS TO PAY FOR PORANG RICE IN MEDAN CITY

  Adli Nadhif Syaifullah , Vista Uli Sihombing , Kristiawan Hadinata Ginting , Futri Medwina Siregar

  1286-1293

  2025-06-30

  Statistics: 48