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• THE INFLUENCE OF USER EXPERIENCE AND USER INTERFACE ON CUSTOMER LOYALTY THROUGH CINEMA CUSTOMER SATISFACTION THAT USED TIX ID APPLICATION IN MEDAN CITY

  Youanita Tri Sevanya Damanik , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1117-1126

  2024-08-27

  Statistics: 121

• BRAND TRUST AND PERCEIVED QUALITY AS DETERMINANTS OF SKINCARE PRODUCT PURCHASE DECISIONS : THE MEDIATING ROLE OF CONSUMER ATTITUDES

  Aurelia Salsabilla Almirah , Rahmawati , Yana Ulfah

  1048-1060

  2026-05-18

  Statistics: 4

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 95

• DIGITAL VISUAL MERCHANDISING STRATEGIES AND SMART MARKET PLATFORM ADOPTION AMONG TRADITIONAL MARKET MSMES IN PADANG

  Liza Yuliana , Liesma Maywarni Siregar

  1719-1727

  2026-06-29

  Statistics: 0

• THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON THE USAGE INTENTION OF SELF-APPOINTMENT ON MYSILOAM APPS MEDIATED BY TRUST

  Laurentia Cindy Gani Wijaya , Hery Winoto TJ

  1019-1031

  2025-04-30

  Statistics: 56