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• DECENTRALIZATION TO ACHIEVE REGIONAL INDEPENDENCE WITH COMPETITIVE ADVANTAGE AS A MODERATION

  Agustina Br Surbakti , Lakharis Inuzula , Zulkarnaini , Kheriah , Yusmika Indah , Salman

  474-483

  2025-02-28

  Statistics: 87

• THE EFFECT OF MARKET ORIENTATION AND SERVICE INNOVATION ON MARKETING PERFORMANCE MEDIATED BY COMPETITIVE ADVANTAGE

  Hendra , Hery Winoto Tj , Melitina Tecoalu

  351-360

  2022-06-30

  Statistics: 314

• THE INFLUENCE OF COMPETITIVE ADVANTAGE AND E-BANKING FACILITIES ON CUSTOMER SATISFACTION WITH TRUST CUSTOMERS USER E-BANKING AS A VARIABLE INTERVENING AT PT BANK NEGARA INDONESIA PADANGSIDIMPUAN BRANCH

  Windi Puspita Dian Sari Hasibuan , Paham Ginting , Endang Sulistya Rini

  1691-1701

  2024-10-30

  Statistics: 78

• GREEN INNOVATION AND SUSTAINABLE MANAGEMENT: STRATEGIES FOR LONG-TERM COMPETITIVE ADVANTAGE

  Hardi Mulyono , Alistraja Dison Silalahi , Clarissa Tarigan

  484-487

  2025-02-28

  Statistics: 48

• INTEGRATION OF RESOURCE-BASED VIEW AND DIGITAL ECOSYSTEM CAPABILITY FOR SUSTAINABLE COMPETITIVE ADVANTAGE IN THE ERA OF ARTIFICIAL INTELLIGENCE: A STUDY ON PT KAWASAN INDUSTRI NUSANTARA (KINRA)

  Asmaul Husna

  2292-2303

  2025-11-28

  Statistics: 63

• RESOURCE-BASED THEORY (RBT) MODEL IN IMPROVING EMPLOYEE PERFORMANCE: INCLUSIVE LEADERSHIP AND SELF-EFFICACY APPROACH

  Yanti Musyawarah , Nuzuliati

  1463-1474

  2025-06-30

  Statistics: 69

• MARKETING STRATEGY OF CATFISH THROUGH AGRIBUSINESS SUBSYSTEM IN THE PEGUYANGAN ECOTOURISM AREA, NORTH DENPASAR

  I Gusti Ngurah Sugiana , Dewa Nyoman Sadguna , Kadek Johan Okan Adnyana , Ngurah Agus Crisna Arya Budiarsa

  1534-1547

  2023-08-14

  Statistics: 207

• THE MODERATING EFFECT OF FAMILY VALUE ON THE INFLUENCE OF PURPOSE DRIVEN, FINANCIAL DRIVEN, AND FEELING VALUE ON EMPLOYEE RETENTION IN THE JAKARTA DIGITAL INDUSTRY

  Muhamad Akmal , Frans Assa , Rudolf Lumbantobing

  474-488

  2024-04-30

  Statistics: 84

• THE ANALYSIS OF EXPORT COMPETITIVENESS ON INDONESIA'S PALM OIL, COCOA AND COFFEE COMMODITIES IN INTERNATIONAL MARKETS

  Khairul Akbar , Sukardi , Ahmad albar tanjung , Sirojuzilam , Irsad

  949-956

  2024-06-30

  Statistics: 86

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 96

• TRADE COMPETITIVENESS OF INDONESIAN COCOA BEAN EXPORTS TO MAIN EXPORT DESTINATION COUNTRIES

  Liskawati Sihaloho , Rahmanta , Sri Fajar Ayu

  1080-1103

  2024-08-27

  Statistics: 76

• THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS

  Fika Yusti Harahap , Amrin Fauzi , Syafrizal Helmi Situmorang

  488-505

  2023-04-04

  Statistics: 1269

• CHALLENGES AND OPPORTUNITIES IN IMPLEMENTING SUSTAINABLE HRM IN DEVELOPING COUNTRIES

  Ashari Ariandi Nasution , Akhmad Soleh Rowandi Siregar , Zulmi Syahputra , Hairul Hanafi Purba , Rizki Adha , Malik Syahputra Purba , Rakesh Sitepu , Anggia Sari Lubis

  3062-3067

  2026-01-09

  Statistics: 62

• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 261

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 72