THE EFFECT OF EASE OF TRANSACTIONS AND DISCOUNTS ON CUSTOMER LOYALTY AND THE IMPACT ON CUSTOMER SATISFACTION OF FUND  USERS (CASE STUDY OF CONSUMERS AT KANAYA MOBILE & BRILINK STORES IN SEI RAMPAH)

Yenni Arfah; Yenni Mariani Sinurat; Yomeini Margareth Sagala; Yusen Cindranata

doi:10.54443/morfai.v3i4.1367

THE EFFECT OF EASE OF TRANSACTIONS AND DISCOUNTS ON CUSTOMER LOYALTY AND THE IMPACT ON CUSTOMER SATISFACTION OF FUND USERS (CASE STUDY OF CONSUMERS AT KANAYA MOBILE & BRILINK STORES IN SEI RAMPAH)

Yenni Arfah

Yenni Mariani Sinurat

Yomeini Margareth Sagala

Yusen Cindranata

This study aims to determine the effect of Ease of Transactions and Discounts on Customer Satisfaction and their impact on Customer Loyalty Dana Users. This research was conducted on Dana users at Kanaya Ponsel & Brilink Stores located in Sei Rampah. Serdang Bedagai. This type of research is a quantitative descriptive research. The research sample was 96 respondents with a sampling technique using a purposive sampling technique. The research data was obtained using a google form questionnaire. The data analysis method uses the path analysis method with the help of the SPSS Statistics 25 analysis program. The results show that: 1). Ease of transaction has a significant effect on customer satisfaction. 2). Discounts have no significant effect on customer satisfaction. 3). The ease of transactions has a significant effect on customer loyalty. 4). Discounts have no significant effect on customer loyalty. 5). Satisfaction Satisfaction has a significant effect on customer loyalty. 6). Customer satisfaction has an impact on the ease of transactions on customer loyalty 7). Customer satisfaction has no impact on discounts on customer loyalty.

Keywords: Customer Loyalty, Customer Satisfaction, Ease of Transactions, Discounts.

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Bhat, R. M. (2022). A Historical Study of Prostitution. Journal of Media, Culture and Communication (JMCC) ISSN: 2799-1245, 2(04), 1-6.

Bhat, R. M. (2022). Women Exploitation in the Contemporary India: Importance of Media to Impede it. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(02), 27-30.

Bhat, R. M. (2022). Dr. BR Ambedkar’s Views on Religion and Conversion to Buddhism: An Analytical Study. Journal of Legal Subjects (JLS) ISSN, 25-31.

Bhat, R. M. (2022). Ghandian Phase: Mahila-Samitis and the Role of Women in the Indian National Movement. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(01), 26-29.

Bhat, R. M. (2021). Reign of Utpala Dyansty with Special Reference to Avantiverman (855-883 AD): His Irrigation Works and Agricultural Development-A Historical Study. International Journal of Agriculture and Animal Production (IJAAP) ISSN 2799-0907, 1(02), 10-16.

Bhat, R. M. (2022). CULTURAL HERITAGE OF EARLY KASHMIR-A STUDY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(4), 571-576.

Bhat, R. M. (2019). Ghadar Movement: Har Dayal and His Ideological Formulations. Think India Journal, 22(14), 2353-2363.

Bhat, R. M. (2022). Legacy of Buddhism in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(03), 23-30.

Bhat, R. M. (2018). Shawl Industry in Kashmir from 1846-1907 with Special Reference to the Dogra Rule. In Source: Proceedings of the South Indian History Congress (Vol. 38, pp. 554-557).

Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

Bhat, R. M., & Rajeshwari, R. (2022, December). DIASPORIC CULTURE AND INTERNATIONAL RELATIONS-A HISTORICAL STUDY. In International Conference on Health Science, Green Economics, Educational Review and Technology (Vol. 4, pp. 41-46).

Bhat, R. M. (2022). Historical Review of Indian Constitution. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 100-110.

Bhat, R. M., Silllalee, A., & Kandasamy, L. S. (2023). Concepts and Contexts: The Interplay of Philosophy and History in Understanding Human Society. East Asian Journal of Multidisciplinary Research, 2(6), 2581-2590.