THE EFFECT OF ONLINE CUSTOMER RATING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS
Main Article Content
Suci Mulyana
Nurainun
Khairina AR
This thesis aims to find out the influence of Online Customer Rating, Cash on Delivery Payment System, and Customer Reviews on Purchasing Decisions. The research method used in preparing this thesis uses quantitative methods, with the sampling method using non-probability sampling techniques and purposive sampling techniques. The sample in this study amounted to 120 samples. The data was collected through a survey distributing questionnaires via hard copy to consumers who made purchases and also used the Bukalapak marketplace. This study uses multiple linear regression analysis methods. The results of this study found that online customer ratings (X1) partially have a negative and significant effect on purchasing decisions (Y), cash on delivery payment systems (X2) partially have a positive and significant effect on purchasing decisions (Y), and online customer reviews (X3) partially have a negative and significant effect on purchasing decisions (Y). The results of this study indicate that purchasing decisions on the Bukalapak website are strongly influenced by the Cash on Delivery Payment System variable (X2). Meanwhile, for simultaneous testing, it was found that the variables Online Customer Rating (X1), Cash on Delivery Payment System (X2), and Online Customer Reviews (X3) together have an effect on purchasing decisions on the Bukalapak website.
Approach, S. (2016). pdf Research Methods For Business : A Skill-Building Approach Uma Sekaran , Roger Bougie - download pdf free CLICK HERE TO DOWNLOAD. Sekaran Dan Bougie.
Ardianti, A. N., & Widiartanto, M. A. (2019). Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee . Jurnal Ilmu Administrasi Bisnis, 1–11.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470. https://doi.org/10.1016/j.dss.2012.06.008
Dzulqarnain, I. (2019). PENGARUH FITUR ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE SHOPEE SKRIPSI Diajukan guna memenuhi salah satu persyaratan dalam mendapatkan gelar Strata Satu (S1) Ilmu Administrasi Bisnis. file:///C:/Users/ADMIN/Documents/Data Keny/SKRIPSI/jurnal orang/3897-13035-1-Pratiwi arbani (pnlitian trdhl).pdf
Hair Jr., J. F., Gabriel, M. L. D. da S., & Patel, V. K. (2014). Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing. Revista Brasileira de Marketing, 13(2), 44–55. https://doi.org/10.5585/remark.v13i2.2718
Hajati, D. I. (2022). Pengaruh Layanan Cash On Delivery, Online Consumer Rating dan Reviews terhadap Keputusan Pembelian Produk secara Online. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 8(2), 141–151. https://doi.org/10.38204/atrabis.v8i2.1092
Mayana, A. N. (2022). Pengaruh Lingkungan Kerja, Rotasi Kerja, Dan Promosi Jabatan Terhadap Kepuasan Kerja Karyawan Pada Pt Guna Abdi Wisesa. Jurnal, 13–45. http://ojs3.unpatti.ac.id/index.php/moluccamed
Mo, Z., Li, Y.-F., & Fan, P. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management, 08(03), 419–424. https://doi.org/10.4236/jssm.2015.83043
Mudambi, S. M., & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on amazon.com. MIS Quarterly: Management Information Systems, 34(1), 185–200. https://doi.org/10.2307/20721420
Rofifah, S., Sirojuddin, A., Ma`arif, M. A., & Mitra Zuana, M. M. (2021). The Influence of Organizational Culture and Work Motivation on Teacher Performance at the International Standard School, Amanatul Ummah Mojokerto. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(1), 27–40. https://doi.org/10.31538/ndh.v6i1.899
Sari, F. P. (2021). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Online Di E-Commerce Pada Mahasiswa UMSU. Ekonomi Dan Bisnis, 82.
Simangunsong, R., Sihombing, R. U., & Siregar, S. (2022). Pengaruh Persepsi Harga Dan Tagline “Gratis Ongkir” Terhadap Keputusan Pembelian Impulsif Secara Online Pada Masyarakat Pengguna Aplikasi Shopee Di Desa Baribaniaek, Kecamatan Muara. Jurnal Ilmu Sosial Dan Politik, 2(2), 62–78. https://doi.org/10.51622/jispol.v2i2.1153
