GENEROSITY BEHAVIOR IN THE MILLENNIAL GENERATION OF PHILANTHROPS
Main Article Content
Tengku Nuranasmita
Khairil Fauzan K
Several things or factors that become or influence itIncome level greatly influences a person's motivation to behave generously. The tendency of people to spend their income to fulfill their personal satisfaction. Although there are also some people who spend their wealth for the benefit of other people or humanitarian interests, namely by giving charity. Another phenomenon that can encourage someone's generosity is when the law of diminishing marginal utility applies, where the assets someone owns can no longer provide satisfaction, so they are encouraged to donate them to other people.This research aims to determine the description of generosity behavior in the philanthropic millennial generation. The design of this research is phenomenological. The number of respondents in this study was three people with three informants as sources of triangulation. The technique for collecting respondent data uses purposive sampling. Research data was collected through observation and interviews. Data analysis techniques are carried out by means of data reduction, data display, and verification. The research results show that respondents can feel generosity behavior. For the behavioral aspect of generosity, the three respondents also felt life satisfaction, because more positive affection appeared. Internal factors are also very influential, so that respondents have quite high levels of generosity behavior where the three respondents have strong personalities in enjoying life and are happy when making other people happy (social spirit), have the principle of feeling what other people feel, and have strong faith. towards God Almighty. Support from family, co-workers and social support which are external factors also greatly influence the high level of generosity behavior in the three respondents.
Alma, B. (2015). Social Studies Learning. Bandung: CV. Alphabet
Arifin, Zainal. (2012). Educational Research New Methods and Paradigms. Bandung: Rosdakarya.
Arikunto, S. (2010). Research Procedures A Practical Approach. Jakarta: Rineka Cipta.
CAF World Giving Index. 2018. A global view of giving trends. Charities Aid Foundation.
Guba, E.G. and Lincoln, Y.S. (1981). Effective Evaluation. San Francisco: Jossesey Bass Publishers
Hidayatullah, et. al. (2018). Millennial Generation Behavior in Using Go-Food Applications. Journal of Management and Entrepreneurship, 6(2), 240–249.
Idrus, M. (2009). Social Science Research Methods. Qualitative and Quantitative Approaches. Second Edition. Jakarta: Erlangga
Jusuf, Chusnan. (2007). "Modern Philanthropy for Social Development",Journal of Social Welfare Research and Development,Vol 12, No. 01, 2007 : 74-80.
Latif, Hilman. (2013). "Religion and Social Services: Interpretation and Philanthropic Action in Muslim and Christian Traditions in Indonesia",Religion, Vol. IX, No. 2, July 2013: 174-189.
Moleong, L. J. (2013). Qualitative Research Methodology. Revised Edition. Bandung: PT. Rosdakarya Teenager.
Pramesti, Sherli R. (2021). The Influence of Student Academic Achievement and Family Economic Status on the Intensity of Generosity in the Educated Millennial Generation. Case Study of Students at the Faculty of Economics and Business, Brawijaya University. Scientific Journal of the Faculty of Economics and Business. Malang: Brawijaya University.
Salim & Syahrum. (2007). Qualitative Research Methodology. Bandung: Citapustaka Media
Sumarto and Hetifa Sj. (2003). "Innovation, Participation and Good Governance". Bandung: Indonesian Obor Foundation.
Tamin, Imron Hadi. (2011). "The Role of Philanthropy in Alleviating Poverty in Local Communities", Journal of Islamic Sociology, Vol. 1, No.1, April 2011: 35-58.
Trisila, A. & NL (2017). Marketing Strategy at Café Celebrity on Jalan Leci Mojokerto. Indonesian Business Journal, 8 (2): 167–178.
Ummukhairun, Sari. (2012). Qualitative Research Paradigm,Accessed November 7, 2022, from Muhammadiyah University of Makassar.
Wijoyo, Hadion et al (2020). Generation Z & Industrial Revolution 4.0. Banyumas: CV. Persada Pen.
