THE IMPACT THAT SOCIAL MEDIA HAS HAD ON TODAY'S GENERATION OF INDIAN YOUTH: AN ANALYTICAL STUDY
Main Article Content
Showkat Dar
Dolly Nagrath
Social media has become a daily habit in most people’s lives. People of all ages participate in social media, and the average Indian devotes nearly 2.4 hours per day to this one activity alone. People are able to voice their concerns and share their perspectives through the medium of social media. When it comes to understanding social media, people must first be comfortable with the notion. Users can communicate with one another and share information, thoughts, opinions, images, and videos via Internet-based programmes known as "social media.. In order to access content, share content with other users of that social media platform, and converse with other users of that social media platform, an individual must first sign up for an account and then sign in to that account. Facebook, Twitter, WhatsApp, Snap Chat, Telegram, and LinkedIn are just a few of the most prominent and frequently used social networking platforms today; others include Snap chat etc. It's noteworthy to observe that most of these social networking sites have a disproportionately high proportion of teen users. In India, adolescents and teenagers between the ages of 13 and 19 make up 31 percent of the overall number of people who use social media (Statista, 2021). Users in India between the ages of 18 and 24 make up the majority of Facebook and Instagram users in the country. We take a descriptive and analytical stance when discussing social media and its effects on young people, both good and bad, in this study. We heavily rely on the thematic analysis tool MAXQDA to draw a conclusion. We discuss all facets of social media, including both positive and bad effects. Specific areas including business, education, society, and young people are highlighted.
REFERENCES
A. Isodje, (2014) “The use of Social Media for Business Promotion,” in International Conference on Emerging & Sustainable Technologies for Power & ICT in a developing society, 2014
B. Watch, Social Media (2016). (https://www.brandwatch.com/blog/ 96-amazing-social-media-statistics-and-facts-for-2016/)
Bhardwaj, A., Avasthi, V., & Goundar, S. (2017). Impact of social networking on Indian youth-A survey. International Journal of Electronics and Information Engineering, 7(1), 41-51.
C. C. Kiliroor, C. Valliyammai (2017) “Trust analysis on social networks for identifying authenticated users,” in IEEE 8th International Conference on Advanced Computing (ICoAC’17), 2017.
C. Smith, Facebook Facts and Statistics, (2016). (http://expandedramblings.com/index. php/by-the-numbers-17-amazing-facebook-stats)
C. Wang, Bo Yang, J. Luo (2016) “Identity Theft Detection in Mobile Social Networks Using Behavioral Semantics,” in IEEE International Conference on Smart Computing (SMARTCOMP’17), 2017.
D. Houghton, A. Johnson, D. Nigel, M. Caldwell,(2016) Tagger’s Delight Disclosure and Liking Behavior in Facebook: The Effects of Sharing Photographs Amongst Multiple Known Social Circles, Oct. 20, 2016. (http://epapers.bham.ac.uk/1723/1/2013-03_D_Houghton.pdf)
Dr Sukriti Chauhan Dr Sukriti Chauhan, Shireen Yachu. (2022). mental health in India: Impact of social media on young Indians. Www. Indian Express.Com. https://indianexpress.com/article/lifestyle/health/mental-health-in-india-impact-of-social-media-on-young-indians-facebook-instagram-youtube-twitter-7778499/ retrieved on 11 April 202
Drishti IAS. (2021).Social Media and Youth. Www.Drishtiias.Com. https://www.drishtiias.com/daily-updates/daily-news-editorials/social-media-and-youth, retrieved on 23 May 2022.
E. Shaw, Status Update: Facebook Addiction Disorder, Sept. 15, 2016. (http://theglenecho.com/ 2013/01/29/status-update-Facebook-addiction-disorder/)
H. Singh, B. P. Singh, “Social Networking Sites: Issues and Challenges Ahead,” in 3rd International Conference on Computing for Sustainable Global Development (INDIACom’16), IEEE, 2016.
Web (2017) “Impact of Social Media on Adolescent Behavioral Health in California." Impact of Social Media on Adolescent Behavioral Health in California” | National Clearinghouse on Families & Youth. N.P., 2011. Web. 20 Feb. 2017.
JAMES MAGETO. (2017). “Impact of Social Media on the Youth”. Www.Grin.Com. https://www.grin.com/document/358350 retrieved on 13 April 2022.
M. Al-Qurishi, M. Al-Rakhami, A. Alamri, M. Alrubaian, Md M. Rahman, S. Hossain(2017), “Sybil Defense Techniques in Online Social Networks: A Survey,” IEEE Access, vol. 5, pp. 1200–1219,
M. Devmane, N. Rana, (2015) “Usability Trends and Access of Online Social Network by Indian population and its analysis,” in International Conference on Nascent Technologies in the Engineering Field (ICNTE’15).
M. Kumar and A. Bala, “Analyzing Twitter sentiments through Big Data,” in 3rd International Conference on Computing for Sustainable Global Development (INDIACom’16), IEEE, 2016.
M. Madan, M. Chopra, M. Dave, “Predictions and recommendations for the higher education institutions from Facebook social networks,” in 3rd International Conference on Computing for Sustainable Global Development (INDIACom’16), 2016.
Manisha Dubey Jha. (2018). “Social Networking Sites: Blessing or Curse for the Society”. Www.Fastread.In. https://www.fastread.in/?infoID=1179, / retrieved on 19 May 2022
Nesi, J. (2020). The impact of social media on youth mental health: challenges and opportunities. North Carolina medical journal, 81(2), 116-121.
O'Keeffe, G. S., Clarke-Pearson, K., & Council on Communications and Media. (2011). The impact of social media on children, adolescents, and families. Pediatrics, 127(4), 800-804.
P. Beri, S. Ojha,(2016) “Comparative Analysis of Big Data Management for Social Networking Sites,” in 3rd International Conference on Computing for Sustainable Global Development (INDIACom’16), IEEE, 2016.
P. Purva, A. Yadav, F. Abbasi, D. Toshniwal (2015) “How Has Twitter Changed the Event Discussion Scenario? A Spatio-temporal Diffusion Analysis,” in International Congress on Big Data (Big Data Congress’15), IEEE, 2015.
Priya Chatty. (2021). “The growing use of social media networks among teenagers in India”. Www. Project guru .in. https://www.projectguru.in/the-growing-use-of-social-media-networks-among-teenagers-in-india/ retrieved on 3 March 2022.
S. Gao and X. Zhang,(2015) “Why and how people use location sharing services on social networking platforms in China,” in 12th International Joint Conference on e-Business and Telecommunications (ICETE’15), IEEE, 2015.
S. Gebauer, Twitter Statistics (2016). Social Claim Blog, Nov. 1, 2016. (https://blog. thesocialms.com/twitter-statistics-you-can’t-ignore/)
S. Mittal, A. Goel, R. Jain,(2016) “Sentiment analysis of E-commerce and social networking sites,” in 3rd International Conference on Computing for Sustainable Global Development (INDIACom’16), IEEE, 2016.
Shabir, G., Hameed, Y. M. Y., Safdar, G., & Gilani, S. M. F. S. (2014). The impact of social media on youth: A case study of Bahawalpur city. Asian Journal of Social Sciences & Humanities, 3(4), 132-151.
Sherri Gordon. (2022). “Surprising Ways Your Teen Benefits From Social Media”. Www.Verywellfamily.Com. https://www.verywellfamily.com/benefits-of-social-media-4067431 Retrieved on 25 May 2022.
Siddiqui, S., & Singh, T. (2016). Social media its impact with positive and negative aspects. International journal of computer applications technology and research, 5(2), 71-75.
Source Essay. (2019). “Why Social Media Is Important In Education”? Www.Sourceessay.Com. https://sourceessay.com/why-social-media-is-important-in-education/ retrieved on 26 May 2022.
Y. Zhou, D. W. Kim, J. Zhang, L. Liu, H. Jin, H. Jin, T. Liu,(2017) “Pro Guard: Detecting Malicious Accounts in Social-Network-Based Online Promotions,” IEEE Access, vol. 5, pp. 1990–1999, 2017.
