TECHNICAL GUIDANCE FOR INCREASING BUSINESS PRODUCTIVITY AND INCOME OF COASTAL COMMUNITIES THROUGH THE IMPLEMENTATION OF AGRIBUSINESS MANAGEMENT

Dr. Jopinus Saragih; Nurmala; Yunardi

doi:10.54443/morfai.v3i1.837

TECHNICAL GUIDANCE FOR INCREASING BUSINESS PRODUCTIVITY AND INCOME OF COASTAL COMMUNITIES THROUGH THE IMPLEMENTATION OF AGRIBUSINESS MANAGEMENT

Dr. Jopinus Saragih

Nurmala

Yunardi

Communities in coastal and marine areas generally depend on fishing, especially capture fisheries (fishermen). The potential for fishery resources in coastal areas is quite large, but some people in these areas are still below the poverty line.With the difficulty in getting capital from the cooperative, SME entrepreneurs are looking for other alternatives by borrowing money from relatives and or middlemen. However, middlemen in most cases actually ensnare SME entrepreneurs, namely in the form of providing loans at high interest rates (18 – 30% per year). Thus, the objective of developing capital associated with business development cannot be achieved. Achievement of the target of mastering the material, all participants can follow the entire training process from start to finish, and the activities designed are 100% implemented. The target for delivering training material was also achieved because the material could be delivered as a whole. Thus, the objectives of technical guidance activities can be fulfilled.

Keywords: Technical Guidance, Productivity, Agribusiness Management

Directorate General of PK2P, 2004. Strategy for Increasing Fish Consumption in Indonesia. Book of Leading Plans for Increasing Fish Consumption Strategy in Indonesia. Directorate General of Institutional Capacity Building and Marketing. Ministry of Maritime Affairs and Fisheries, 2004. p. 11 – 14.

Downey, WD and SP Erickson. 1987. Agribusiness Management. Second edition. Erlangga Publisher.pp. 516.

Effendi, I and W. Oktariza. 2006. Fisheries Agribusiness Management. Self-help Spreader. Jakarta. pp. 164

Griffin, RW and RJ Ebert. 2001. Introduction to Business. Indonesian Edition.Prenhalindo. Jakarta.

Kamiso HN, 2002. Empowerment of Local Communities and Institutions in the Exploration of Coastal and Marine Resources Towards Regional Autonomy. Department of Marine Affair and Fisheries Republic of Indonesia. GEO Cities. Co. Id.

Kieso, DE, Weygandt, J. Jerry., and Terry DW 2002. Intermediate Accounting.Tenth Edition. Erlangga. Jakarta.

Kotler, P. 2004. Fundamentals of Marketing. Volume I. Prenhallindo. Jakarta.

Purnomo, AH, Reswati, E., Hikmah, Hikamayani, Y., 2003. Development of the fishing industry in areas with important ecological roles. Technical Report of the 2003 Research Center for Product Processing and Socio-Economy of Maritime Affairs and Fisheries.

Sofia, LA 2010. Analysis of Business Capital Needs for Fishermen in the Fishery Processing Industry in Takisung District. Ziraa'ah Journal. 29 (3): 219–227.

Zamroni, A., and Purnomo, AH, 2005. Identification of Capital Needs for Small and Medium Scale Enterprises in the Fisheries Processing Industry. Indonesian Fisheries Research Journal. 11; 3 : 41-50.