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• ANALYSIS OF THE EFFECTS OF FINANCIAL LITERACY, FINANCIAL TECHNOLOGY, AND SOCIAL CAPITAL ON PERFORMANCE US MSMEs THROUGH FINANCIAL INCLUSION INTERVENING VARIABLES (Case Study of MSMEs in Medan Marelan District)

  Nia Dwi Syafira , Syahyunan , Rina Br. Bukit

  795-806

  2024-06-30

  Statistics: 212

• STIMULATING THE MSME PERFORMANCE MONITORING SYSTEM THROUGH IMPROVING PERFORMANCE AND IMPLEMENTING CREATIVE ECONOMICS

  Zulkarnaini , Zulfikar , Muhammad Arifai , Kheriah , Lakharis Inuzula , Julia Alfianti , Reynold Herwinsyah

  35-55

  2024-02-16

  Statistics: 229

• MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DEVELOPMENT STRATEGY IN THE POST-COVID-19 PANDEMIC PERIOD IN MEDAN TEMBUNG DISTRICT

  Muhammad Nur Ridho Siregar , Sirojuzilam , Iskandarini

  1210-1222

  2024-08-15

  Statistics: 132

• DIGITAL MARKETING ADOPTION BY MSMES IN INDONESIA: BETWEEN TECHNOLOGICAL AWARENESS AND RESOURCE LIMITATIONS

  Rakesh Sitepu

  1050-1055

  2025-04-30

  Statistics: 309

• THE EFFECT OF COMPETENCY AND INNOVATION ON THE PERFORMANCE OF MSME ACTORS WITH CREATIVITY AS AN INTERVENING VARIABLE IN MICRO-ENTERPRISES IN KELAMBIR VILLAGE, LIMA KEBUN

  Kiki Farida Ferine , Firmansyah

  2363-2375

  2025-12-08

  Statistics: 71

• THE INFLUENCE OF TRUST AND PERSONAL SELLING ON CUSTOMER LOYALTY IN SETYA SHOP SIDOARJO MSMEs

  Galih Ludiro , Fullchis Nurtjahjani , M Mustofa Hadi

  897-906

  2024-06-30

  Statistics: 126

• THE EFFECT OF FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE AND PERSONALITY ON FINANCIAL MANAGEMENT BEHAVIOR IN COFFEE MSMES IN ACEH PROVINCE

  Ristati , Zulham , Sutriani

  733-740

  2022-10-12

  Statistics: 379

• THE EFFECT OF FINANCIAL LITERATURE, HUMAN RESOURCES COMPETENCE AND THE UTILIZATION OF INFORMATION TECHNOLOGY ON FINANCIAL MANAGEMENT IN MSMES IN LHOKSEUMAWE CITY

  Farhani , Hendra Raza , Naz'aina

  24-40

  2021-10-17

  Statistics: 376

• THE INFLUENCE OF GROWTH OF MICRO SMALL AND MEDIUM ENTERPRISES (UMKM) AND UNEMPLOYMENT ON GROWTH INDONESIAN ECONOMY

  Reza Juanda , Mity Risky , Rico Nur Ilham

  188-202

  2023-02-07

  Statistics: 2659

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY

  Muhammad Al Hafis , Naufal Bachri , Mohd. Heikal , Ikramuddin , Adnan , Heriyana

  2227-2237

  2025-11-17

  Statistics: 42

• RELATIONSHIP BETWEEN EDUCATIONAL ASPECTS AND ECONOMIC VULNERABILITY OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs) FOR ENVIRONMENTAL SOCIAL DISASTERS IN BANDA ACEH

  Parmakope , Agussabti , Nizamuddin

  1179 - 1193

  2022-12-24

  Statistics: 258

• INTERNATIONALIZATION OF SMALL MEDIUM ENTERPRISES: SUSTAINABLE STRATEGIC OF HUMAN RESOURCES DEVELOPMENT

  Ritha F. Dalimunthe , Fahru Roni Hasibuan , Berliana Napitu , Arif Rifai , Inneke Qamariah

  247-254

  2022-04-29

  Statistics: 300

• ANALYSIS OF ARABICA COFFEE COMMODITIES BUSINESS MODELS AND IMPLEMENTATION OF THE GREEN MSME CONCEPT IN BENER MERIAH DISTRICT

  Dedy Darmansyah , Hartini , Ina Yuyun , Abdillah Rasyid

  1771-1776

  2023-09-09

  Statistics: 208

• ANALYSIS OF CONTENT MARKETING AND CREDIBILITY STRATEGIES ON THE GROWTH OF UMKM BUSINESS IN MEDAN CITY

  Bunga Aditi

  496-506

  2025-04-05

  Statistics: 78

• ACCESSIBILITY AND INFLUENCER MARKETING STRATEGIES ON SALES GROWTH THROUGH BANKING GUARANTEES UMKM IN MEDAN CITY

  Bunga Aditi

  992-1004

  2024-06-30

  Statistics: 120

• ANTECEDENTS OF WOMEN'S INNOVATION CAPABILITY IN MEDAN: THE MEDIATION ROLE OF KNOWLEDGE MANAGEMENT CAPABILITY

  Anggia Sari Lubis , Debbi Chyntia Ovami , Arif Qaedi Hutagalung , Fairuz Shofie Nasution , Azzahra Adelia

  1763-1769

  2024-10-30

  Statistics: 49

• GREEN FOOD MARKETING AND LOCAL EMPOWERMENT: BRANDING THE LOCAL ECONOMY THROUGH THE FREE NUTRITIOUS MEAL PROGRAM

  Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

  3083-3094

  2026-01-17

  Statistics: 30

• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 509

• THE IMPACT OF DIGITAL FINACIAL INCLUTION ON THE SUSTAINABLE FINANCE OF THE MSME SECTOR IN THE LHOKSEUMAWE CITY REGION WITH MODERATION OF THE BANKING SERVICE MODEL

  Muhammad Multazam , Rico Nur Ilham , Muttaqien , Ayu Anora , Teuku Muhammad Iqbal

  1231-1242

  2024-08-15

  Statistics: 124

• ENHANCING MANAGERIAL CONTROL AND DECISION-MAKING IN MSMES THROUGH DIGITAL MONITORING SYSTEMS

  Fullchis Nurtjahjani , Ade Ismail , Galih Putra Riatma , Asminah Rachmi

  1660-1665

  2025-08-25

  Statistics: 39

• FINANCIAL POLICY STRATEGY IN INCREASING ECONOMIC VALUE ADDED ON MSMES IN MEDAN CITY

  Sugiharto , Linda Tripure Maas , Isfenti Sadalia* , Irada Sinta

  399-416

  2021-12-24

  Statistics: 352

• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 260

• MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES (MSMES) IN INCREASING SALES OF BROWN SUGAR IN SEI SILAU, ASAHAN REGENCY

  Safrida

  654-668

  2023-05-07

  Statistics: 137

• STRATEGY OF IMPLEMENTING ZERO WASTE BUSINESS MODEL IN COFFEE UMKM IN CENTRAL ACEH DISTRICT TOWARDS A SUSTAINABLE CIRCULAR ECONOMY

  Dedy Darmansyah , Hartini , Riki Yulianda , Ina Yuyun

  2089-2095

  2024-12-31

  Statistics: 90

• THE EFFECT OF PERCEPTION, HUMAN RESOURCES, IMPLEMENTATION OF FINANCIAL REPORT STANDARDS ON FINANCIAL MANAGEMENT IN SMALL MEDIUM MICRO ENTERPRISES

  Hendra Raza

  521-538

  2022-08-31

  Statistics: 307