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• THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS

  Rizki Ayunda Lestari , Anastasya Putri Khumaira.S , Rakhmawati Purba , Rakhmawati Purba , Willy Cahyadi

  1420-1431

  2026-06-17

  Statistics: 8

• THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY

  Ayu Roulina Natalida Simorangkir , E. Elia Ardyan , Metta Padmalia

  194-210

  2026-04-21

  Statistics: 12

• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 110

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 116