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• THE EFFECT OF DIGITAL MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS FOR UMKM MANISAN BUNDA KEMBAR PRODUCTS

  Calvin Sanjaya , Dedy Lazuardi , Brilian Moktar , Caroline , Florensia

  8829-8839

  2026-11-04

  Statistics: 0

• THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)

  Cut Dhea Fidela , Adnan , Naufal Bachri , Rahmaniar

  2060-2070

  2025-09-21

  Statistics: 141

• THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP

  Armanda Fitri Aulia Br Manurung , Mutiara Dwinata , Dedy Dwi Arseto , Mhd Sofian

  1449-1458

  2025-06-30

  Statistics: 92

• EFFECT OF BRAND EQUITY AND CONSUMER PSYCHOLOGY ON THE PURCHASE DECISION OF GOODS

  Hendri Mayanta Tarigan

  1343-1345

  2023-03-22

  Statistics: 359

• THE INFLUENCE OF SHARIA MARKETING MIX ONNDECISIONSPURCHASE IN REVOLUTION 4.0

  Melisa Zuriani Hsb , Sri Fitria Jayusman , Munawaroh , Horia Siregar

  649-656

  2022-10-15

  Statistics: 229

• GREEN MARKETING, BRAND IMAGE, AND CONSUMER PURCHASE DECISIONS: AN EMPIRICAL STUDY OF STARBUCKS COFFEE MULTATULI MEDAN

  Putra Fisabilillah Lubis , Safrizal , Zakki Muhtaram

  8704-8710

  2026-11-04

  Statistics: 0

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH

  Hefmi Dewi Siahaan , Endang Suilistya Rini , Fadli

  569-580

  2023-04-13

  Statistics: 236

• THE EFFECT OF ENVIRONMENTAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN THE PLASTIC AND PACKAGING INDUSTRY SUB SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE

  Dea Laila Puspita , Debbi Chyntia Ovami

  2025-2030

  2025-09-21

  Statistics: 96

• MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA

  Didik Gunawan , Bobby Hartanto

  641-648

  2022-10-15

  Statistics: 158

• ANALYSIS OF CONSUMER PREFERENCES FOR TEMPE PRODUCT ATTRIBUTES IN FAKFAK REGENCY

  Novita Fransisca

  1797-1806

  2026-07-16

  Statistics: 42

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1453

• THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS

  Rizki Ayunda Lestari , Anastasya Putri Khumaira.S , Rakhmawati Purba , Rakhmawati Purba , Willy Cahyadi

  1420-1431

  2026-06-17

  Statistics: 71

• THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY

  Ayu Roulina Natalida Simorangkir , E. Elia Ardyan , Metta Padmalia

  194-210

  2026-04-21

  Statistics: 61

• THE EFFECT OF EXPERIENTIAL MARKETING IN THE CAR FREE DAY (CFD) EVENT ON POVERTY ALLEVIATION THROUGH STRENGTHENING THE LOCAL ECONOMY OF MSMES IN KUPANG CITY

  Hamzah Nazarudin , Indawati J Nino

  3228-3235

  2026-10-28

  Statistics: 1

• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 168

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 142