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• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Marino Manik , Retna Astuti K , Adelina Lubis

  247-255

  2024-02-19

  Statistics: 169

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 79

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Zharifah Putri Masturah Hasibuan , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1711-1723

  2023-09-06

  Statistics: 307

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 96

• EMERGENCE OF AI-DRIVEN INFLUENCERS: ANALYZING THEIR EFFECTS, ETHICAL ISSUES, AND STRATEGIC VALUE IN BRAND MARKETING

  Muh Syulhasbiullah , Harmina

  2144-2153

  2026-07-29

  Statistics: 2

• THE EFFECT OF DIGITAL MARKETING AND BRAND IMAGE ON PATIENT VISIT DECISIONS AT VWXY HOSPITAL

  Galin Mario Bimantara Purba , Endang Sulistyarini , Beby Karina Fawzeea Sembiring

  1244-1250

  2026-05-25

  Statistics: 7

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH

  Hefmi Dewi Siahaan , Endang Suilistya Rini , Fadli

  569-580

  2023-04-13

  Statistics: 203

• STRENGTHENING BRAND EQUITY THROUGH LOCAL AGENT NETWORKS: EVIDENCE FROM AN INDONESIAN UMRAH TRAVEL

  Kevin Maulana

  2181-2186

  2026-07-29

  Statistics: 0

• THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS FOR KENANGAN COFFEE IN MEDAN CITY WITH CONTENT CREATION AS AN INTERVENING VARIABLE

  Charles Landy , Demak Claudia Yosephine Simanjuntak , Jefferson Kangra , Sugiharto , Hengki Mangiring Parulian Simarmata

  778-787

  2026-05-05

  Statistics: 13

• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 532

• THE EFFECTIVENESS OF INSTAGRAM SOCIAL MEDIA MARKETING IN INCREASING BRAND AWARENESS OF THE INTEGRATED STATISTICS SERVICE OF BPS-STATISTICS TANGERANG REGENCY

  Reza Septian Pradana

  916-927

  2026-05-13

  Statistics: 82

• BUILDING BRAND AWARENESS THROUGH CONTENT MARKETING IN THE IMPLEMENTATION OF CUSTOMER PATH 5A ON TOUR AGENT PT DOCTOR TRIP INDONESIA

  Stifani Emerta Perangin-angin , Endang Sulistya Rini , Erman Munir

  679-690

  2024-06-30

  Statistics: 107

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION OF LE MINERALE BOTTLED DRINKING WATER PRODUCTS IN SURABAYA

  Galih Syahrul Ilmi , Nuruni Ika Kusuma W

  786-794

  2024-06-30

  Statistics: 133

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 103

• EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS

  Yessi Haidiani Putri , Beby Karina Fawzeea Sembiring , Yeni Absah

  589-600

  2022-08-31

  Statistics: 351

• MARKETING INNOVATION IN THE DIGITAL ERA: INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan , Harimukti Wandebori

  1807-1818

  2026-07-16

  Statistics: 2

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 64

• THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH)

  Manhasa Hira Nur'Asyi AL Utary , Hamdiah , Ikramuddin , Heriyana

  1270-1282

  2026-05-26

  Statistics: 11

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 116

• FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM

  Novia Fitri Yanti Saragih , Herning Indriastuti , Heni Rahayu Rahmawati

  768-777

  2026-05-08

  Statistics: 16

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 46

• SOCIAL MEDIA MARKETING STRATEGY IN BUILDING CUSTOMER BRAND AWARENESS AT THE GRAND CENTRAL MEDAN HOTEL

  Petrus Lajor Ginting , Endang Sulistya Rini , Sugih Arto Pujangkoro

  1184-1192

  2024-07-17

  Statistics: 83

• THE EFFECT OF PROMOTION, BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALTY AT KENTUCKY FRIED'S FAST FOOD RESTAURANT CHICKEN (KFC) IN LHOKSEUMAWE CITY

  Wahyu Syahputra , Hamdiah , Adnan , Rusydi

  1018-1030

  2026-05-26

  Statistics: 8

• MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA

  Didik Gunawan , Bobby Hartanto

  641-648

  2022-10-15

  Statistics: 132