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• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 287

• ANALYSIS OF ARABICA COFFEE COMMODITIES BUSINESS MODELS AND IMPLEMENTATION OF THE GREEN MSME CONCEPT IN BENER MERIAH DISTRICT

  Dedy Darmansyah , Hartini , Ina Yuyun , Abdillah Rasyid

  1771-1776

  2023-09-09

  Statistics: 261

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 67

• STRATEGY OF IMPLEMENTING ZERO WASTE BUSINESS MODEL IN COFFEE UMKM IN CENTRAL ACEH DISTRICT TOWARDS A SUSTAINABLE CIRCULAR ECONOMY

  Dedy Darmansyah , Hartini , Riki Yulianda , Ina Yuyun

  2089-2095

  2024-12-31

  Statistics: 145

• TRANSFORMATION OF MSME’s COFFEE SHOPS IN MEDAN CITY: THE ROLE OF SUPPLY CHAINS AND BUSINESS INNOVATION IN IMPROVING COMPETITIVENESS THROUGH ENTERPRENEURIAL COMPETENCE AS A CATALYST

  Syukron Arjuna , Munthe Abdillah , Yasir Pohan

  1750-1760

  2026-07-13

  Statistics: 51

• THE EFFECT OF FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE AND PERSONALITY ON FINANCIAL MANAGEMENT BEHAVIOR IN COFFEE MSMES IN ACEH PROVINCE

  Ristati , Zulham , Sutriani

  733-740

  2022-10-12

  Statistics: 409

• THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN

  Erwin Sahat Mora Pardede , Paham Ginting , Endang Sulistya Rini

  1005-1010

  2023-06-20

  Statistics: 1469

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 84

• THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICESCAPE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A VARIABLE INTERVERNING ON ME & COFFEE WORKS WAHID HASYIM MEDAN

  Rindi Sharifa , Endang Sulistya Rini , Amlys Syahputra Silalahi

  977-982

  2023-06-19

  Statistics: 468

• INFLUENCE OF BRAND IMAGE AND CUSTOMER SATISFACTION TO BRAND LOYALTY THROUGH BRAND LOVE AS A MEDIATION VARIABLE IN STARBUCKS MULTATULI MEDAN

  Muhammad Ismuroji , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  557-568

  2023-04-12

  Statistics: 1119

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1453

• THE INFLUENCE OF PERFORMANCE EXPECTANCY AND EFFORT EXPECTANCY ON QRIS BEHAVIORAL INTENTION IN COFFEE SHOPS IN MEDAN CITY

  Assyifa Yasmien , Ade Indah Sari , Alvin Fahlevi

  1628-1639

  2026-07-13

  Statistics: 62

• THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY

  Muhammad Aris Muladi , Jullimursyida , Ikramuddin , Naufal Bachri , Mariyudi , Sapna Biby

  2215-2226

  2025-11-17

  Statistics: 217

• THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE AND LOCATION ON CUSTOMER SATISFACTION AT ROMANSA KOPI MARELAN

  Fitriyani , Aisyah Azhar Adam

  3624-3634

  2026-11-04

  Statistics: 0