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• THE EFFECT OF RELIGIOSITY ON CUSTOMER DECISIONS IN CHOOSING ISLAMIC BANKS WITH ATTITUDES AND TRUST AS INTERVENING VARIABLES IN LHOKSEUMAWE CITY

  Anwar Puteh , Sukiman , Muhammad Yafiz

  455-460

  2021-12-31

  Statistics: 198

• EXPLORING GENERATION X AND MILLENNIAL CONSUMER BEHAVIORS REGARDING CREATIVE ECONOMY PRODUCT PROMOTION VIA WHATSAPP IN THE SOCIETY 5.0 ERA

  Nova Rianti S , Muhammad Habibi

  1739-1745

  2025-08-25

  Statistics: 52

• INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS

  Faishal Ardiansyah , Nuruni Ika Kusuma Wardhani

  1647-1655

  2023-08-30

  Statistics: 341

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 562

• ANALYSIS OF THE DIFFERENCES IN CONSUMER PREFERENCES TOWARDS PURCHASING LOCAL ORANGES AND IMPORTED ORANGES IN THE MODERN MARKET OF MEDAN CITY

  Nona Valentine Sirait , Salmiah , Lindawati

  826-841

  2024-06-30

  Statistics: 92

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION OF LE MINERALE BOTTLED DRINKING WATER PRODUCTS IN SURABAYA

  Galih Syahrul Ilmi , Nuruni Ika Kusuma W

  786-794

  2024-06-30

  Statistics: 124

• MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

  Naufal Bachri

  506-515

  2023-04-05

  Statistics: 226