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• CONSUMERS WILLINGNESS TO PAY FOR PORANG RICE IN MEDAN CITY

  Adli Nadhif Syaifullah , Vista Uli Sihombing , Kristiawan Hadinata Ginting , Futri Medwina Siregar

  1286-1293

  2025-06-30

  Statistics: 73

• ANALYSIS OF RICE CONSUMER PROFILE AND PREFERENCES IN PAGAR MERBAU DISTRICT

  Fuad Balatif , Ichpan Zulfansyah , Irshad Ahmad Reshi

  599-603

  2022-10-25

  Statistics: 48

• THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)

  Sri Winda Hardiyanti Damanik , Fitrianingsih , Sarwoto , Indah Permata Sari

  995-1004

  2023-06-20

  Statistics: 344

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 83

• FACTORS THAT INFLUENCE CONSUMERS' PERCEPTIONS OF THE FRONT OF PACK NUTRI SCORE LABEL ON PACKAGED COFFEE POWDER

  Liasna Demkrina , Iskandarini , Sri Fajar Ayu

  1048-1059

  2024-08-27

  Statistics: 164

• THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS

  Hadith Fadhillah , Wahyuningsih Santosa , Dorina Widowati , Ratna Darasih

  288-300

  2026-02-28

  Statistics: 48

• ANALYSIS OF PRODUCT QUALITY AND SERVICE QUALITY ON INTENTION TO REVISIT THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN OWN PICKED ORANGE AGROTOURISM IN KARO DISTRICT

  Indra Wahyudi , Elisabet Siahaan , Rahmanta

  1104-1116

  2024-08-27

  Statistics: 78

• ANALYSIS OF THE DIFFERENCES IN CONSUMER PREFERENCES TOWARDS PURCHASING LOCAL ORANGES AND IMPORTED ORANGES IN THE MODERN MARKET OF MEDAN CITY

  Nona Valentine Sirait , Salmiah , Lindawati

  826-841

  2024-06-30

  Statistics: 116

• ANALYSIS OF MARKETING CHANNEL AND MARKETING MARGIN OF CATCHES OF KELONG SHRIMP AT TPI IN ALUE AMBANG VILLAGE, TEUNOM DISTRICT, ACEH JAYA DISTRICT

  Shas Mitha Zein , Devi Agustia

  1680-1686

  2023-09-01

  Statistics: 181

• INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS

  Faishal Ardiansyah , Nuruni Ika Kusuma Wardhani

  1647-1655

  2023-08-30

  Statistics: 399

• MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

  Regia Indah Kemala Sari

  365-372

  2021-12-16

  Statistics: 223

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 114

• THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN

  Erwin Sahat Mora Pardede , Paham Ginting , Endang Sulistya Rini

  1005-1010

  2023-06-20

  Statistics: 1468

• FACTORS RELATED TO CONSUMER SATISFACTION IN BUYING COFFEE AT A COFFEE SHOP (CASE STUDY : KOPI OM WARI, BIREUEN REGENCY, ACEH)

  Lily Fauzia , Ila Fahira , Mozard Baharuddin Darus , Mohammad Jufri

  2054-2059

  2023-11-19

  Statistics: 244

• FROM BOYCOTT TO BUYCOTT: HOW SOCIOPOLITICAL CRISES SHAPE BRAND TRUST, PREFERENCE, AND INTENTION TO PURCHASE BISCUIT PRODUCTS IN INDONESIA

  Salsabila Dona Sunandi , Nita Garnida

  2083-2090

  2026-07-29

  Statistics: 64

• CONSUMER INTENTION TO USE ELECTRIC TAXI SERVICES IN INDONESIA: A TAM-TPB STUDY OF GREEN SM WITH TRUST AND ENVIRONMENTAL CONCERN

  Ricky Halomoan Tampubolon , Novika Candra Astuti

  2123-2132

  2026-07-29

  Statistics: 51

• THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

  Irfan Syahputra , Paham Ginting , Arlina Nurbaity Lubis

  983-988

  2023-06-19

  Statistics: 858

• ANALYSIS OF CONSUMER PREFERENCES FOR TEMPE PRODUCT ATTRIBUTES IN FAKFAK REGENCY

  Novita Fransisca

  1797-1806

  2026-07-16

  Statistics: 41

• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 286

• PRICE TRANSMISSION ANALYSIS OF RED CHILI PEPPERS (Capsicum annuum L.) IN ACEH PROVINCE

  Oki Maulana , Indra Indra , Suyanti Kasimin

  605-620

  2023-04-16

  Statistics: 314

• ANALYSIS OF CUSTOMER RELATIONSHIP MARKETING, CUSTOMER PERCEIVED VALUE AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION ON E-COMMERCE SKINTIFIC PRODUCTS

  Aprillia Wulandari , Ari Prabowo

  3246-3256

  2026-10-06

  Statistics: 0

• THE INFLUENCE OF PERFORMANCE EXPECTANCY AND EFFORT EXPECTANCY ON QRIS BEHAVIORAL INTENTION IN COFFEE SHOPS IN MEDAN CITY

  Assyifa Yasmien , Ade Indah Sari , Alvin Fahlevi

  1628-1639

  2026-07-13

  Statistics: 61

• RELATIONSHIP OF POWER OF MC AND ADVERTISING COMMUNITY IN INCREASING BRANDING AT HOTEL BATU KARANG RESORT LEMBONGAN NUSA PENIDA BAL

  I Ketut Edy Mulyana

  1161-1168

  2022-12-16

  Statistics: 287

• THE EFFECT OF MARKETING MIX ON HOSPITAL SELECTION IN SERPONG DISTRICT, SOUTH TANGERANG WITH PATIENT SATISFACTION AS AN INTERVENING VARIABLE AND GOOGLE REVIEW VALUE PERCEPTION AS A MODERATING VARIABLE

  G A Savitri Kusalawardhani Parama Artha , Bernard T. Widjaja

  2781-2792

  2026-09-14

  Statistics: 8

• PURCHASE DECISIONS ACEH CAKE UMKM

  Tuwisna , Fandi Bachtiar , Sri Maisarah

  541-546

  2026-04-15

  Statistics: 58