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• CONSUMERS WILLINGNESS TO PAY FOR PORANG RICE IN MEDAN CITY

  Adli Nadhif Syaifullah , Vista Uli Sihombing , Kristiawan Hadinata Ginting , Futri Medwina Siregar

  1286-1293

  2025-06-30

  Statistics: 43

• ANALYSIS OF RICE CONSUMER PROFILE AND PREFERENCES IN PAGAR MERBAU DISTRICT

  Fuad Balatif , Ichpan Zulfansyah , Irshad Ahmad Reshi

  599-603

  2022-10-25

  Statistics: 0

• THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)

  Sri Winda Hardiyanti Damanik , Fitrianingsih , Sarwoto , Indah Permata Sari

  995-1004

  2023-06-20

  Statistics: 319

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 64

• FACTORS THAT INFLUENCE CONSUMERS' PERCEPTIONS OF THE FRONT OF PACK NUTRI SCORE LABEL ON PACKAGED COFFEE POWDER

  Liasna Demkrina , Iskandarini , Sri Fajar Ayu

  1048-1059

  2024-08-27

  Statistics: 148

• THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS

  Hadith Fadhillah , Wahyuningsih Santosa , Dorina Widowati , Ratna Darasih

  288-300

  2026-02-28

  Statistics: 2

• ANALYSIS OF PRODUCT QUALITY AND SERVICE QUALITY ON INTENTION TO REVISIT THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN OWN PICKED ORANGE AGROTOURISM IN KARO DISTRICT

  Indra Wahyudi , Elisabet Siahaan , Rahmanta

  1104-1116

  2024-08-27

  Statistics: 67

• ANALYSIS OF THE DIFFERENCES IN CONSUMER PREFERENCES TOWARDS PURCHASING LOCAL ORANGES AND IMPORTED ORANGES IN THE MODERN MARKET OF MEDAN CITY

  Nona Valentine Sirait , Salmiah , Lindawati

  826-841

  2024-06-30

  Statistics: 95

• ANALYSIS OF MARKETING CHANNEL AND MARKETING MARGIN OF CATCHES OF KELONG SHRIMP AT TPI IN ALUE AMBANG VILLAGE, TEUNOM DISTRICT, ACEH JAYA DISTRICT

  Shas Mitha Zein , Devi Agustia

  1680-1686

  2023-09-01

  Statistics: 156

• INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS

  Faishal Ardiansyah , Nuruni Ika Kusuma Wardhani

  1647-1655

  2023-08-30

  Statistics: 356

• MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

  Regia Indah Kemala Sari

  365-372

  2021-12-16

  Statistics: 191

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 92

• THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN

  Erwin Sahat Mora Pardede , Paham Ginting , Endang Sulistya Rini

  1005-1010

  2023-06-20

  Statistics: 1255

• FACTORS RELATED TO CONSUMER SATISFACTION IN BUYING COFFEE AT A COFFEE SHOP (CASE STUDY : KOPI OM WARI, BIREUEN REGENCY, ACEH)

  Lily Fauzia , Ila Fahira , Mozard Baharuddin Darus , Mohammad Jufri

  2054-2059

  2023-11-19

  Statistics: 217

• THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

  Irfan Syahputra , Paham Ginting , Arlina Nurbaity Lubis

  983-988

  2023-06-19

  Statistics: 805

• THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION AND CREATIVITY OF BUSINESS ACTOR ON MARKETING PERFORMANCE IN MSMES (STUDY ON COFFEE MSMES IN NORTH ACEH REGENCY)

  Muchsin , Rahmaniar , M. Subhan

  669-676

  2022-10-12

  Statistics: 263

• PRICE TRANSMISSION ANALYSIS OF RED CHILI PEPPERS (Capsicum annuum L.) IN ACEH PROVINCE

  Oki Maulana , Indra Indra , Suyanti Kasimin

  605-620

  2023-04-16

  Statistics: 279

• RELATIONSHIP OF POWER OF MC AND ADVERTISING COMMUNITY IN INCREASING BRANDING AT HOTEL BATU KARANG RESORT LEMBONGAN NUSA PENIDA BAL

  I Ketut Edy Mulyana

  1161-1168

  2022-12-16

  Statistics: 257

• PURCHASE DECISIONS ACEH CAKE UMKM

  Tuwisna , Fandi Bachtiar , Sri Maisarah

  541-546

  2026-04-15

  Statistics: 11

• ANTECEDENTS OF WOMEN'S INNOVATION CAPABILITY IN MEDAN: THE MEDIATION ROLE OF KNOWLEDGE MANAGEMENT CAPABILITY

  Anggia Sari Lubis , Debbi Chyntia Ovami , Arif Qaedi Hutagalung , Fairuz Shofie Nasution , Azzahra Adelia

  1763-1769

  2024-10-30

  Statistics: 52

• THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION

  Rahellia Panjaitan , Yomeini Margareth , Ayu Dwi Hasty

  1527-1535

  2025-07-18

  Statistics: 77

• THE INFLUENCE OF RETAIL SERVICE QUALITY AND PRODUCT PRICES ON CONSUMER SATISFACTION AT SUZUYA PASAR ACEH BARU

  Retta Marina BR Siahaan , Sukaria Sinulingga , Sugih Arto Pujangkoro

  545-552

  2024-04-30

  Statistics: 81

• VALUE CHAIN OF SWEET POTATOES IN AGLOEMERATION AREAS MEDAN AND DELI SERDANG

  Akbar Habib , Jabal Tarik Ibrahim , Aris Winaya , Sabrina

  1127-1133

  2024-08-27

  Statistics: 104

• ANALYSIS OF PRICE PERCEPTION, WORD OF MOUTH AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BAMBU UNGU RESTO

  Jihan Nabila , Ari Prabowo

  1298-1308

  2026-06-05

  Statistics: 0

• THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP

  Armanda Fitri Aulia Br Manurung , Mutiara Dwinata , Dedy Dwi Arseto , Mhd Sofian

  1449-1458

  2025-06-30

  Statistics: 62