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• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

  Saarah Yurva Salsabila

  244-252

  2025-02-25

  Statistics: 52

• THE EFFECT OF HUMAN RESOURCE MANAGEMENT OPTIMIZATION AND COMPETITIVE SYSTEMS ON PRODUCTIVITY ENHANCEMENT THROUGH INNOVATION CAPABILITY AND CREATIVITY AS INTERVENING VARIABLES (A CASE STUDY OF CV. CAPTION MEDIA DIGITAL MALANG)

  Suryowanto , Arief Noviarakhman Zagladi , Sopiah

  478-487

  2026-04-28

  Statistics: 0

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 59

• DIGITAL MARKETING COMMUNICATION SUSTAINABLE HOTEL PRACTICE OF ACCOR GROUP IN SOCIAL MEDIA

  Daniel Susilo , Maria Clara K. Santos

  730-743

  2023-05-23

  Statistics: 1464

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 93

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 101