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• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 519

• DATA-DRIVEN STRATEGY: HOW BIG DATA SAVES TOURIST DESTINATIONS FROM ENVIRONMENTAL DEGRADATION

  Sugih Prakoso , Sandi Setiadi

  404-415

  2026-04-07

  Statistics: 16

• ALIGNING ORGANIZATIONAL STRATEGY FOR MAINTENANCE 4.0: A McKINSEY 7S ANALYSIS OF MRT JAKARTA’S RAILWAY INFRASTRUCTURE MAINTENANCE DIGITAL TRANSFORMATION

  Irham Ahmadirizka , Gatot Yudoko

  1032-1038

  2025-04-30

  Statistics: 61

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 93

• OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

  Saarah Yurva Salsabila

  244-252

  2025-02-25

  Statistics: 54

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• IMPLEMENTATION OF DIGITAL-BASED HUMAN RESOURCE MANAGEMENT IN GOVERNMENT AGENCIES IN BANDUNG CITY

  Ade Mubarok

  928-932

  2022-04-25

  Statistics: 2

• MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY

  Syamril , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1438-1444

  2023-02-18

  Statistics: 333

• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 106

• MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DEVELOPMENT STRATEGY IN THE POST-COVID-19 PANDEMIC PERIOD IN MEDAN TEMBUNG DISTRICT

  Muhammad Nur Ridho Siregar , Sirojuzilam , Iskandarini

  1210-1222

  2024-08-15

  Statistics: 138

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 80

• REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE

  Siti Rofidah , Rizqi Fakhri , Ul-Fa Niah , Teuku Reza Kurniawan , Iskandar

  660-665

  2026-04-26

  Statistics: 10

• STRATEGIC HUMAN RESOURCE MANAGEMENT BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING ORGANIZATIONAL RESILIENCE AMID GEOPOLITICAL UNCERTAINTY GLOBAL: CONTRIBUTION TO SDGs 8 AND SDGs 9

  Hesri Mintawati

  428-422

  2026-02-28

  Statistics: 15

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 59

• STRATEGY FOR DEVELOPING GAYO ARABICA COFFEE PRODUCTS IN TAKENGON

  Taufiqurrahman

  2171-2180

  2025-08-25

  Statistics: 51

• STRATEGY TO INCREASE THE PERFORMANCE OF PROCUREMENT AT PT PLN (PERSERO) UIP SUMBAGUT

  Nina Verawaty , Yeni Absah , Meilita Tryana

  1634-1642

  2024-12-14

  Statistics: 84

• POST-MERGER BUSINESS SUSTAINABILITY STRATEGY AT PT SANDANG JAYA ABADI IN FACING COMPETITION IN THE GARMENT INDUSTRY IN BANDUNG

  Anes Salim , Ridlwan Muttaqin , Ezra Karamang

  3032-3041

  2026-01-02

  Statistics: 50

• BREAK-EVEN POINT (BEP) ANALYSIS OF THE IMPACT OF PAYMENT METHODS AND SALES VOLUME ON HEIHO HEALTHY FOOD CATERING BUSINESS IN DEPOK, 2024

  Mutawaqil Bilah Tumanggor , Suhaila Husna Samosir , Sri Fitria Jayusman , Lienda Millania Ladya

  853-859

  2026-05-20

  Statistics: 0

• DIGITAL BASED NEWS PRODUCTION MANAGEMENT STRATEGY IN RESPONDING THE CHALLENGES OF MEDIA CONVERGENCE

  Zeintika Mandasari

  2079-2084

  2025-09-22

  Statistics: 89

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 101

• THE DYNAMICS OF CREATIVITY: MAPPING OPPURTUNITIES AND CHALLENGES IN THE CREATIVE ECONOMY OF LHOKSEUMAWE

  Mutia Rahmah , Noviami Trisniarti , Muhammad Hafizh , Ratih Widyadhana , Rezeki Fitri Tritami

  554-560

  2024-10-05

  Statistics: 213

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 43

• RECRUITMENT AND EMPLOYEE SELECTION STRATEGIES IN IMPROVING THE QUALITY OF HUMAN RESOURCES IN BANDUNG CITY

  Ade Mubarok

  933-938

  2021-12-29

  Statistics: 2

• THE IMPACT OF FLURAL LIVING'S CONSUMPTION BEHAVIOR ON STATE REVENUE AFTER A 12% VAT INCREASE

  Dillah Faradilla Hasanah , Nurlaila Syarifah Asfo , Andi Sutra Rimba , Andi Sumarlin K

  578-583

  2026-04-28

  Statistics: 0

• THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Nadia Nandayani , Hamdiah

  895-907

  2026-05-26

  Statistics: 0