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• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 595

• DIGITAL BRANDING STRATEGY AND DIGITAL CONSUMER BEHAVIOR: CASE STUDY OF CIHAPIT MARKET AS A CULINARY TOURISM DESTINATION IN BANDUNG CITY

  Asep Dedy , Ade Mubarok

  8840-8848

  2026-11-04

  Statistics: 0

• DATA-DRIVEN STRATEGY: HOW BIG DATA SAVES TOURIST DESTINATIONS FROM ENVIRONMENTAL DEGRADATION

  Sugih Prakoso , Sandi Setiadi

  404-415

  2026-04-07

  Statistics: 109

• ALIGNING ORGANIZATIONAL STRATEGY FOR MAINTENANCE 4.0: A McKINSEY 7S ANALYSIS OF MRT JAKARTA’S RAILWAY INFRASTRUCTURE MAINTENANCE DIGITAL TRANSFORMATION

  Irham Ahmadirizka , Gatot Yudoko

  1032-1038

  2025-04-30

  Statistics: 94

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 134

• OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

  Saarah Yurva Salsabila

  244-252

  2025-02-25

  Statistics: 80

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 88

• IMPLEMENTATION OF DIGITAL-BASED HUMAN RESOURCE MANAGEMENT IN GOVERNMENT AGENCIES IN BANDUNG CITY

  Ade Mubarok

  928-932

  2022-04-25

  Statistics: 36

• LEVERAGING DIGITAL OPPORTUNITY IN THE CULINARY SECTOR: A CASE STUDY OF SEBLAK PRASMANAN'S COMPETITIVE STRATEGY THROUGH SWOT-TOWS ANALYSIS IN LHOKSEUMAWE, ACEH.

  Miftahul Jannah , Nur Afni , Rauzi Ramazalena , Nova Rianti S

  720-727

  2026-04-30

  Statistics: 49

• MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY

  Syamril , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1438-1444

  2023-02-18

  Statistics: 375

• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 168

• MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DEVELOPMENT STRATEGY IN THE POST-COVID-19 PANDEMIC PERIOD IN MEDAN TEMBUNG DISTRICT

  Muhammad Nur Ridho Siregar , Sirojuzilam , Iskandarini

  1210-1222

  2024-08-15

  Statistics: 166

• REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE

  Siti Rofidah , Rizqi Fakhri , Ul-Fa Niah , Teuku Reza Kurniawan , Iskandar

  660-665

  2026-04-26

  Statistics: 82

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 221

• STRATEGIC HUMAN RESOURCE MANAGEMENT BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING ORGANIZATIONAL RESILIENCE AMID GEOPOLITICAL UNCERTAINTY GLOBAL: CONTRIBUTION TO SDGs 8 AND SDGs 9

  Hesri Mintawati

  428-422

  2026-02-28

  Statistics: 120

• IMPROVING MANAGED SECURITY SERVICE ADOPTION THROUGH GO-TO-MARKET STRATEGY TRANSFORMATION: A CASE STUDY OF SQURA CYBERSEC

  Imam Rizky Hambali , Utomo Sarjono Putro

  1643-1469

  2026-06-17

  Statistics: 79

• SWOT AND TOWS ANALYSIS OF THE BOLU SUSU LEMBANG BRAND: A BUSINESS DEVELOPMENT STRATEGY IN THE CULINARY SOUVENIR INDUSTRY

  Maram Warda Finanti , Usep Deden Suherman , Lilis Sulastri

  8884-8893

  2026-10-24

  Statistics: 1

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 86

• STRATEGY TO INCREASE THE PERFORMANCE OF PROCUREMENT AT PT PLN (PERSERO) UIP SUMBAGUT

  Nina Verawaty , Yeni Absah , Meilita Tryana

  1634-1642

  2024-12-14

  Statistics: 108

• CHILI SEED MARKETING OPTIMIZATION STRATEGY IN AGRIBUSINESS COMPANIES IN SERDANG BEDAGAI REGENCY

  Adriansyah Yoesoef , Ichpan Zulfansyah , Irshad Ahmad Reshi

  576-579

  2024-12-25

  Statistics: 29

• ANALYSIS OF SUSTAINABLE PROPERTY BUSINESS DEVELOPMENT STRATEGY IN NORTH SUMATRA REGION AT PT. XYZ

  Muhammad Habib Rizki , Tuti Sarma Sinaga , Nazaruddin

  1698-1712

  2026-07-08

  Statistics: 45

• STRATEGY FOR DEVELOPING GAYO ARABICA COFFEE PRODUCTS IN TAKENGON

  Taufiqurrahman

  2171-2180

  2025-08-25

  Statistics: 87

• POST-MERGER BUSINESS SUSTAINABILITY STRATEGY AT PT SANDANG JAYA ABADI IN FACING COMPETITION IN THE GARMENT INDUSTRY IN BANDUNG

  Anes Salim , Ridlwan Muttaqin , Ezra Karamang

  3032-3041

  2026-01-02

  Statistics: 88

• BREAK-EVEN POINT (BEP) ANALYSIS OF THE IMPACT OF PAYMENT METHODS AND SALES VOLUME ON HEIHO HEALTHY FOOD CATERING BUSINESS IN DEPOK, 2024

  Mutawaqil Bilah Tumanggor , Suhaila Husna Samosir , Sri Fitria Jayusman , Lienda Millania Ladya

  853-859

  2026-05-20

  Statistics: 81

• DIGITAL BASED NEWS PRODUCTION MANAGEMENT STRATEGY IN RESPONDING THE CHALLENGES OF MEDIA CONVERGENCE

  Zeintika Mandasari

  2079-2084

  2025-09-22

  Statistics: 167