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• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 531

• DATA-DRIVEN STRATEGY: HOW BIG DATA SAVES TOURIST DESTINATIONS FROM ENVIRONMENTAL DEGRADATION

  Sugih Prakoso , Sandi Setiadi

  404-415

  2026-04-07

  Statistics: 23

• ALIGNING ORGANIZATIONAL STRATEGY FOR MAINTENANCE 4.0: A McKINSEY 7S ANALYSIS OF MRT JAKARTA’S RAILWAY INFRASTRUCTURE MAINTENANCE DIGITAL TRANSFORMATION

  Irham Ahmadirizka , Gatot Yudoko

  1032-1038

  2025-04-30

  Statistics: 64

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 96

• OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

  Saarah Yurva Salsabila

  244-252

  2025-02-25

  Statistics: 58

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• IMPLEMENTATION OF DIGITAL-BASED HUMAN RESOURCE MANAGEMENT IN GOVERNMENT AGENCIES IN BANDUNG CITY

  Ade Mubarok

  928-932

  2022-04-25

  Statistics: 3

• LEVERAGING DIGITAL OPPORTUNITY IN THE CULINARY SECTOR: A CASE STUDY OF SEBLAK PRASMANAN'S COMPETITIVE STRATEGY THROUGH SWOT-TOWS ANALYSIS IN LHOKSEUMAWE, ACEH.

  Miftahul Jannah , Nur Afni , Rauzi Ramazalena , Nova Rianti S

  720-727

  2026-04-30

  Statistics: 3

• MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY

  Syamril , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1438-1444

  2023-02-18

  Statistics: 338

• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 110

• MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DEVELOPMENT STRATEGY IN THE POST-COVID-19 PANDEMIC PERIOD IN MEDAN TEMBUNG DISTRICT

  Muhammad Nur Ridho Siregar , Sirojuzilam , Iskandarini

  1210-1222

  2024-08-15

  Statistics: 139

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 93

• REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE

  Siti Rofidah , Rizqi Fakhri , Ul-Fa Niah , Teuku Reza Kurniawan , Iskandar

  660-665

  2026-04-26

  Statistics: 23

• STRATEGIC HUMAN RESOURCE MANAGEMENT BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING ORGANIZATIONAL RESILIENCE AMID GEOPOLITICAL UNCERTAINTY GLOBAL: CONTRIBUTION TO SDGs 8 AND SDGs 9

  Hesri Mintawati

  428-422

  2026-02-28

  Statistics: 38

• IMPROVING MANAGED SECURITY SERVICE ADOPTION THROUGH GO-TO-MARKET STRATEGY TRANSFORMATION: A CASE STUDY OF SQURA CYBERSEC

  Imam Rizky Hambali , Utomo Sarjono Putro

  1643-1469

  2026-06-17

  Statistics: 2

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 62

• STRATEGY FOR DEVELOPING GAYO ARABICA COFFEE PRODUCTS IN TAKENGON

  Taufiqurrahman

  2171-2180

  2025-08-25

  Statistics: 53

• STRATEGY TO INCREASE THE PERFORMANCE OF PROCUREMENT AT PT PLN (PERSERO) UIP SUMBAGUT

  Nina Verawaty , Yeni Absah , Meilita Tryana

  1634-1642

  2024-12-14

  Statistics: 86

• CHILI SEED MARKETING OPTIMIZATION STRATEGY IN AGRIBUSINESS COMPANIES IN SERDANG BEDAGAI REGENCY

  Adriansyah Yoesoef , Ichpan Zulfansyah , Irshad Ahmad Reshi

  576-579

  2024-12-25

  Statistics: 6

• ANALYSIS OF SUSTAINABLE PROPERTY BUSINESS DEVELOPMENT STRATEGY IN NORTH SUMATRA REGION AT PT. XYZ

  Muhammad Habib Rizki , Tuti Sarma Sinaga , Nazaruddin

  1698-1712

  2026-07-08

  Statistics: 3

• POST-MERGER BUSINESS SUSTAINABILITY STRATEGY AT PT SANDANG JAYA ABADI IN FACING COMPETITION IN THE GARMENT INDUSTRY IN BANDUNG

  Anes Salim , Ridlwan Muttaqin , Ezra Karamang

  3032-3041

  2026-01-02

  Statistics: 55

• BREAK-EVEN POINT (BEP) ANALYSIS OF THE IMPACT OF PAYMENT METHODS AND SALES VOLUME ON HEIHO HEALTHY FOOD CATERING BUSINESS IN DEPOK, 2024

  Mutawaqil Bilah Tumanggor , Suhaila Husna Samosir , Sri Fitria Jayusman , Lienda Millania Ladya

  853-859

  2026-05-20

  Statistics: 3

• DIGITAL BASED NEWS PRODUCTION MANAGEMENT STRATEGY IN RESPONDING THE CHALLENGES OF MEDIA CONVERGENCE

  Zeintika Mandasari

  2079-2084

  2025-09-22

  Statistics: 92

• HUMAN RESOURCE DEVELOPMENT STRATEGY IN NORTH PADANG LAWAS REGENCY TO SUPPORT REGIONAL DEVELOPMENT

  Nursaimatussaddiya , Christin Natalia Sianipar

  1390-1396

  2026-06-18

  Statistics: 2

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 46