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• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 96

• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 531

• DIGITAL MARKETING ADOPTION BY MSMES IN INDONESIA: BETWEEN TECHNOLOGICAL AWARENESS AND RESOURCE LIMITATIONS

  Rakesh Sitepu

  1050-1055

  2025-04-30

  Statistics: 443

• ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS

  Yessi Claudia Sianipar , Syafrizal Helmi Situmorang , Rulianda Purnomo Wibowo

  1235-1247

  2023-07-05

  Statistics: 852

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

  Saarah Yurva Salsabila

  244-252

  2025-02-25

  Statistics: 58

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Marino Manik , Retna Astuti K , Adelina Lubis

  247-255

  2024-02-19

  Statistics: 169

• MARKETING INNOVATION IN THE DIGITAL ERA: INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan , Harimukti Wandebori

  1807-1818

  2026-07-16

  Statistics: 0

• THE EFFECT OF DIGITAL MARKETING AND BRAND IMAGE ON PATIENT VISIT DECISIONS AT VWXY HOSPITAL

  Galin Mario Bimantara Purba , Endang Sulistyarini , Beby Karina Fawzeea Sembiring

  1244-1250

  2026-05-25

  Statistics: 6

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Zharifah Putri Masturah Hasibuan , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1711-1723

  2023-09-06

  Statistics: 307

• REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE

  Siti Rofidah , Rizqi Fakhri , Ul-Fa Niah , Teuku Reza Kurniawan , Iskandar

  660-665

  2026-04-26

  Statistics: 18

• DIGITAL TRANSFORMATION IN HORTICULTURAL PRODUCT PROMOTION: THE EFFECTIVENESS OF SOCIAL MEDIA-BASED ADVERTISING STRATEGIES ON INCREASING SALES OF YOUNG FARMERS

  Atik Sukmaningrum

  1720-1725

  2025-08-13

  Statistics: 130

• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 110

• THE EFFECT OF DIGITAL MARKETING, SERVICE QUALITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON REPURCHASE INTEREST IN LUNA CHICKEN CUTTING HOUSE UMKM

  Adrian Fahrozi , Wisnu Setiazid Sinaga , Willy Cahyadi

  1497-1505

  2025-06-30

  Statistics: 47

• MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY

  Syamril , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1438-1444

  2023-02-18

  Statistics: 338

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 101

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 104

• THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH)

  Manhasa Hira Nur'Asyi AL Utary , Hamdiah , Ikramuddin , Heriyana

  1270-1282

  2026-05-26

  Statistics: 9

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 62

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 82

• LEVERAGING DIGITAL OPPORTUNITY IN THE CULINARY SECTOR: A CASE STUDY OF SEBLAK PRASMANAN'S COMPETITIVE STRATEGY THROUGH SWOT-TOWS ANALYSIS IN LHOKSEUMAWE, ACEH.

  Miftahul Jannah , Nur Afni , Rauzi Ramazalena , Nova Rianti S

  720-727

  2026-04-30

  Statistics: 1

• CHILI SEED MARKETING OPTIMIZATION STRATEGY IN AGRIBUSINESS COMPANIES IN SERDANG BEDAGAI REGENCY

  Adriansyah Yoesoef , Ichpan Zulfansyah , Irshad Ahmad Reshi

  576-579

  2024-12-25

  Statistics: 5

• GREEN FOOD MARKETING AND LOCAL EMPOWERMENT: BRANDING THE LOCAL ECONOMY THROUGH THE FREE NUTRITIOUS MEAL PROGRAM

  Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

  3083-3094

  2026-01-17

  Statistics: 55

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 46

• BUILDING BRAND AWARENESS THROUGH CONTENT MARKETING IN THE IMPLEMENTATION OF CUSTOMER PATH 5A ON TOUR AGENT PT DOCTOR TRIP INDONESIA

  Stifani Emerta Perangin-angin , Endang Sulistya Rini , Erman Munir

  679-690

  2024-06-30

  Statistics: 106