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• EXPLORING GENERATION X AND MILLENNIAL CONSUMER BEHAVIORS REGARDING CREATIVE ECONOMY PRODUCT PROMOTION VIA WHATSAPP IN THE SOCIETY 5.0 ERA

  Nova Rianti S , Muhammad Habibi

  1739-1745

  2025-08-25

  Statistics: 52

• JOB PLACEMENT, TRANSFORMATIONAL LEADERSHIP, AND ORGANIZATIONAL CULTURE ON JOB SATISFACTION OF MILLENNIAL EMPLOYEES AT THE UNIVERSITY OF GRIYA PERSADA MEDIATED THROUGH WORK MOTIVATION AS AN INTERVENING VARIABLE

  Naseha Elkrima , Bambang Satriawan , Nurhatisyah

  1913-1927

  2025-09-06

  Statistics: 91

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 53

• THE MODERATING EFFECT OF FAMILY VALUE ON THE INFLUENCE OF PURPOSE DRIVEN, FINANCIAL DRIVEN, AND FEELING VALUE ON EMPLOYEE RETENTION IN THE JAKARTA DIGITAL INDUSTRY

  Muhamad Akmal , Frans Assa , Rudolf Lumbantobing

  474-488

  2024-04-30

  Statistics: 84

• ANALYSIS OF THE INFLUENCE OF PSYCHOLOGICAL, SOCIODEMOGRAPHIC, AND FINANCIAL LITERACY FACTORS ON CHILDREN EDUCATION FUND PLANNING FOR INDONESIAN MILLENIAL PARENTS

  Agnes Renata Rajagukguk , Khaira Amalia Fachrudin , Amlys Syahputra Silalahi

  909-918

  2023-06-07

  Statistics: 232

• THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS

  Fika Yusti Harahap , Amrin Fauzi , Syafrizal Helmi Situmorang

  488-505

  2023-04-04

  Statistics: 1269