BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE
DOI:
10.54443/morfai.v5i3.2982Published:
2025-05-19Downloads
Abstract
Blockchain has become one of the technological innovations that has had an impact on the world of marketing, particularly in terms of transparency and building trust in the digital age. This technology enables the recording of data or transactions that cannot be altered, thereby creating a more open and accountable system. In the context of marketing, blockchain helps brands to be more honest, while also giving consumers control over their personal data.
Keywords:
Blockchain, Marketing, Transparency, Trust, Digital AgeReferences
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Copyright (c) 2025 Nenden Hendayani, Euis Eka Pramiarsih, Yusnaini
This work is licensed under a Creative Commons Attribution 4.0 International License.
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