INTERNATIONAL EDUCATIONAL COOPERATION AS AN INSTRUMENT OF SOFT POWER IN THE GUEST LECTURE BETWEEN DR. SOETOMO UNIVERSITY, SURABAYA AND OKAYAMA UNIVERSITY, JAPAN IN 2023
Main Article Content
Paramita Maulidya
Suhartawan Budianto
This study aims to analyze how the Guest Lecture program between the University of Dr. Soetomo (Unitomo) and
Okayama University in 2023 functions as an instrument of soft power in Japan’s educational diplomacy in
Indonesia. Using a qualitative-descriptive approach, the research explores the mechanisms of value transmission
and cultural influence embedded within cross-border academic collaboration. The findings reveal that the academic
partnership operates not through coercive means, but rather through persuasive approaches grounded in academic
reputation, institutional credibility, and interpersonal trust. The Guest Lecture program effectively fosters students’
motivation and aspirations to pursue higher education in Japan by providing scholarship information, accessible
English-language international programs, and active alumni engagement. Moreover, it cultivates positive
behavioral changes among students, including discipline, professionalism, and work ethics values that reflect
Japanese cultural principles. The study concludes that higher education serves as a strategic channel of soft power,
strengthening bilateral relations between Indonesia and Japan through the internalization of shared educational
values. It recommends transforming the Guest Lecture into a structured and sustainable annual program,
emphasizing collaborative research and alumni network development as strategic steps to enhance the long-term
benefits of academic diplomacy for both universities.
Keywords: soft power, educational diplomacy, academic cooperation, guest lecture, Japan–Indonesia relations
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