TOYOTA MOTOR CORPORATION'S BUSINESS ETHICS AND GLOBAL STRATEGY
DOI:
10.54443/morfai.v5i4.4407Published:
2025-11-16Downloads
Abstract
The application of business ethics and moral integrity in Toyota's management system through the Kaizen philosophy as the basis for establishing a sustainable global strategy. The research approach uses a descriptive-analytical qualitative method with secondary data sources in the form of official Toyota Global reports, academic literature, and modern management theories. The analysis was conducted using the Miles and Huberman interactive model which includes data reduction, data presentation, and conclusion drawing. The results of the study indicate that business ethics is placed as the main foundation of Toyota's management system, where the values of Continuous Improvement and Respect for People serve as moral guidelines in decision-making, governance, and relationships between stakeholders. The integration of ethics with global strategy strengthens corporate legitimacy and public trust, while increasing corporate sustainability through a balance of economic, social, and environmental aspects. These findings confirm that the Kaizen philosophy is not only a management system, but a model of sustainable corporate ethics that can be adapted by other global companies as a guide to realizing corporate sustainability based on moral values and social responsibility.
Keywords:
Business Ethics Kaizen Philosophy Global Strategy Corporate Sustainability Moral IntegrityReferences
Bass, B. M. & Avolio, B. J. (1994). Improving Organizational Effectiveness Through Transformational Leadership. California: Sage Publications.
Carroll, A. B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, 34(4), 39–48.
Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Oxford: Capstone Publishing.
Emerson, K. & Nabatchi, T. (2012). Collaborative Governance Regimes. Washington D.C.: Georgetown University Press.
Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach.Boston: Pitman.
Kant, I. (2002). Groundwork for the Metaphysics of Morals (Terj. A. W. Wood). New Haven: Yale University Press.
Liker, J. K. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. New York: McGraw-Hill.
Mayer, R. C., Davis, J. H. & Schoorman, F. D. (1995). An Integrative Model of Organizational Trust.Academy of Management Review, 20(3), 709–734. Moore, M. H. (1995). Creating Public Value: Strategic Management in Government. Cambridge, MA: Harvard University Press.
Ohno, T. (1988). Toyota Production System: Beyond Large-Scale Production. Portland: Productivity Press.
OECD. (2015). G20/OECD Principles of Corporate Governance. Paris: OECD Publishing.
Suchman, M. C. (1995). Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, 20(3), 571–610.
Toyota Motor Corporation. (2024). The Toyota Way Philosophy.Tokyo: Toyota Global. Diaksesdari[https://www.toyotaglobal.com/company/vision/the_toyota_way.htm l](https://www.toyota-global.com/company/vision/the_toyota_way.html)
Unilever PLC. (2020). Unilever Sustainable Living Plan Progress Report. London: Unilever Global.
United Nations Global Compact (UNGC). (2024). The Ten Principles of the UN Global Compact.New York: United Nations. Diakses dari [https://www.unglobalcompact.org](https://www.unglobalcompact.org)
Argandoña, A. (2011). The Common Good of the Company and the Theory of Organization. Journal of Business Ethics, 98(1), 1–13.
Bowen, H. R. (1953). Social Responsibilities of the Businessman. New York: Harper & Brothers.
Crane, A., Matten, D., Glozer, S., & Spence, L. J. (2019). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. Oxford: Oxford University Press.
Doppelt, B. (2017). Leading Change toward Sustainability: A Change-Management Guide for Business, Government and Civil Society. Sheffield: Greenleaf Publishing.
Ghoshal, S. (2005). Bad Management Theories Are Destroying Good Management Practices. Academy of Management Learning & Education, 4(1), 75–91.
Henderson, R. (2020). Reimagining Capitalism in a World on Fire. New York: PublicAffairs.
Imai, M. (2012). Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy. New York: McGraw-Hill Education.
Porter, M. E. & Kramer, M. R. (2011). Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review, 89(1/2), 62–77.
Senge, P. M. (2006). The Fifth Discipline: The Art and Practice of the Learning Organization. New York: Doubleday.
Velasquez, M. G. (2018). Business Ethics: Concepts and Cases (8th ed.). Boston: Pearson Education.
License
Copyright (c) 2025 Jhon Hendri, Selamet Riyadi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
