THE ROLE OF GREEN HOTEL POLICY IN IMPROVING EMPLOYEE GREEN BEHAVIOR: STUDY AT HOTEL ARUSS SEMARANG
Published:
2026-04-11Downloads
Abstract
The hospitality industry is recognized as one of the sectors that contributes significantly to environmental pressure due to instensive energy consumption, water use, and waste generation. In response to these challanges, many hotels have begun implementing environmental managemen policies known as Green Hotel Policies. These policies aim to support sustainable operational practices while encouraging environmentally responsible behavior among employees. This study aims toanalyze the implementation of Green Hotel Policy and examine Employee Green Behavior at Hotel Aruss Semarang, Indonesia. A mixed-methods approach combining descriptive quantitative and qualitative analysis was applied. Quantitative data were collected through questionnaires distributed to 58 hotel employees, while qualitative data were obtained through in depth interviews with hotel management, engineering staff, hotel guests, and community representatives. Descriptive statistical analysis was used to examine respondents’ perceptions regarding environmental policy implementation and employee green behavior.
The results show that the implementation of Green Hotel Policy at Hotel Aruss Semarang is categorized as good across environmental, social, economic, and technological aspects. Employees demonstrate posistive green behavior particularly in energy conservation, waste management, and participation in environmental initiatives. Qualitative findings indicate that managerial commitment, environmental communication, and employee participation play important roles in strengthening environmentally responsible practices in hotel operations. Government regulations promoting sustainable tourism also reinforce the importance of environmental policy implementation within the hospitality sector. The study highlights that environmental policy integration within hotel managemen is essential for supporting sustainable tourism development and improving environmental responsibility in the hospitality industry.
Keywords: Green Hotel Policy, Employee Green Behavior, Sustainable Tourism, Environmental Management, Hospitality Industry
Keywords:
Green Hotel Policy Employee Green Behavior Sustainable Tourism Environmental Management Hospitality IndustryReferences
Abdou, A. H., Hassan, T. H., & Dief, M. M. El. (2020). A description of green hotel practices and their role in achieving sustainable development. Sustainability (Switzerland), 12(22), 1–21. https://doi.org/10.3390/su12229624
Alkotdriyah, P. P. (2024). Green Hotel Implementation in Indonesia: A Focus on Java and Bali. NHI Hospitality International Journal e, 2(1), 1–7. https://doi.org/10.34013/nhij.v2i1.1
Bekun, F. V., Gyamfi, B. A., Bamidele, R. O., & Udemba, E. N. (2022). Tourism-induced emission in sub-Saharan Africa: A panel study for oil-producing and non-oil producing countries. Environmental Science and Pollution Research, 29, 41725–41741.
Chan, E. S. W., Hon, A. H. Y., Okumus, F., & Chan, W. (2017). An Empirical Study of Environmental Practices and Employee Ecological Behavior in the Hotel Industry. Journal of Hospitality and Tourism Research, 41(5), 585–608. https://doi.org/10.1177/1096348014550873
Jaya, L. A., & Rahmanita, M. (2025). Implementation of Green Hotels in Supporting Sustainable Tourism in the Hospitality Industry. European Modern Studies Journal, 8(6), 272–280. https://doi.org/10.59573/emsj.8(6).2024.20
Karmoker, K., Zannat, T., & Roy, B. (2021). Can Green HRM Practices Influence Hotel Employees’ Green Behavior? Evidence From Khulna City Hospitality Industry, Bangladesh. International Journal of Human Resource Studies, 10(4), 149. https://doi.org/10.5296/ijhrs.v10i4.17641
Katz, I. M., Rauvola, R. S., Rudolph, C. W., & Zacher, H. (2022). Employee green behavior: a meta-analysis. Corporate Social Responsibility and Environmental Management, 29(5), 1146–1157.
Lin, C. S., Shyu, C. S., & Li, C. P. (2023). The Greener the Hotel, the Better Operating Efficiency It Has? A Sustainable Tourism Perspective. Sustainability (Switzerland), 15(14). https://doi.org/10.3390/su151410927
Muda, F. (2025). Tinjauan Sistematis Tentang Praktik Industri Hotel Dalam Mengurangi Greenwashing: Perspektif Global dan Lokal. Jurnal Pariwisata Dan Perhotelan, 2(4), 12. https://doi.org/10.47134/pjpp.v2i4.4656
Nisar, Q. A., Haider, S., Ali, F., Jamshed, S., Ryu, K., & Gill, S. S. (2021). Green human resource management practices and environmental performance in Malaysian green hotels: The role of green intellectual capital and pro-environmental behavior. Journal of Cleaner Production, 311. https://doi.org/10.1016/j.jclepro.2021.127504
Pakpahan, Mega Angeli and Sutama, I Ketut and Suarja, & I Ketut. (2022). Implementation of Green Practice Towards Green Hotel at Novotel Bali Ngurah Rai Airport. Repositori Politeknik Negeri Bali.
Palupiningtyas, D., Setyaningrum Nugraheni, K., Octafian, R., Dewi Maria, A., Charista Zelda, Y., Ferdousi, S., Aulia Rachma Nurul Farida, D., & Ilham Ikhlasandi, H. (2024). The Role of Management Commitment and Leadership in Implementing Green HRM in Hotels (Number 2). https://prosiding.arimbi.or.id/index.php/ICMEB
Sheikh, A. A., Shan, A., Hassan, N. M., Khan, S. N., & AbdAlatti, A. (2024). Impact of green human resource management practices on hotels environmental performance: A mediation and moderation analysis. Sustainable Futures, 8. https://doi.org/10.1016/j.sftr.2024.100409
Tirado, D., D., Nilsson., Deya-Tortella, & B., G. C. (2020). Implementation of watersaving measures in hotels in Mallorca. Sustainability, 11(6880), 23.
Valor, C., Redondo, R., & Carrero, I. (2025). Workplace greenery and employee green behavior: a moderated-mediation model. Management Research Review, 48(5), 726–745. https://doi.org/10.1108/MRR-07-2024-0562
Yuniati, N. (2021). Green Hotel Concept and Practices in Indonesia. E-Journal of Tourism, 184. https://doi.org/10.24922/eot.v8i2.76346
License
Copyright (c) 2026 Arinda Thira Novia Setiawan, Tri Retnaningsih Soeprobowati, Yanuar Luqman
This work is licensed under a Creative Commons Attribution 4.0 International License.
