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• LEGAL RESPONSIBILITY OF MARKETPLACES FOR ILLEGAL PRODUCTS: A COMPARATIVE STUDY BETWEEN INDONESIA AND THE EUROPEAN UNION

  Jenda Ingan Mahuli

  2692-2699

  2025-01-30

  Statistics: 75

• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 283

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 317

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 321

• IMPLEMENTATION OF THE SABILULUNGAN APPLICATION REPLICATION POLICY IN BANDUNG CITY IN CENTRAL MAMUJU REGENCY

  Ni Nyoman Wartati , Daswati , Intam Kurnia

  719-724

  2025-12-23

  Statistics: 77

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 219

• THE INFLUENCE OF E-COMMERCE DIGITAL MARKETING IN DEVELOPING LOCAL BRANDS IN INDONESIA (STUDY AT PT. BUKA LAPAK.COM Tbk)

  T. Nurhaida , Lilinesia , Emy Yatul Hasanah

  482-487

  2023-04-30

  Statistics: 189

• IMPLEMENTATION OF QRIS-BASED PAYMENT GATEWAY IN MOBILE BANKING AND ITS IMPACT ON TRANSACTION SMOOTHNESS OF MSMES IN COASTAL TOURISM AREAS OF KUPANG CITY

  Hapsa Usman , Nonce F. Tuati , Deetje W. Manuain

  1518-1523

  2025-12-28

  Statistics: 100

• RESILIENCE AND INNOVATION OF SMALL INDEPENDENT RETAILERS IN POST-COVID ECONOMIC RECOVERY IN EMERGING MARKET

  Irfan Saleh , Dina Dellyana

  2212-2223

  2025-06-11

  Statistics: 106

• MODEL OF SOCIAL AND ECONOMIC CHARACTERISTICS OF MSMEs IN UTILIZING ONLINE MEDIA TO INCREASE PEOPLE'SPOWER IN BATANG KUIS DISTRICT

  Julita , Nel Arianty , Rahmad Bahagia

  81-98

  2021-10-24

  Statistics: 383

• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 199

• THE BIBLIOMETRIC ANALYSIS OF SERVICE RECOVERY RESEARCH BASED ON SCOPUS DATA: NETWORK MAPPING AND TOPIC TRENDS USING VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7371-7382

  2025-10-30

  Statistics: 117

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 52

• CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE

  Erlina Desi Purwanti , Lukmanul Hakim , Dahrul Aman Harahap

  1290-1298

  2025-12-23

  Statistics: 62

• EVALUATING THE EFFECTIVENESS OF GOVERNMENT ENTREPRENEURSHIP ASSISTANCE PROGRAMS ON MSME DEVELOPMENT IN LHOKSEUMAWE

  Sari Yulis Terfiadi , Muttaqien , Likdanawati , Ishak Samusi , Farid Haikal

  7639-7645

  2025-11-16

  Statistics: 83

• HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM

  Nindya Kalisha Putri , Ilma Aulia Zaim

  511-518

  2025-12-19

  Statistics: 21

• THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA

  Dira Meisyaqia , Zaenafi Ariani , Nur’aini Nur’aini , Mukhlishin Mukhlishin

  5780-5791

  2025-09-30

  Statistics: 211

• DETERMINANTS OF REPURCHASE INTEREST MEDIATED WITH QRIS ON CULINARY IN PEMATANGSIANTAR CITY

  Fitria Halim , Nana Triapnita Nainggolan , Lora Ekana Nainggolan

  8590-8597

  2025-12-19

  Statistics: 110

• FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH

  Sarjani , Lukmanul Hakim , Dahrul Aman Harahap

  1263-1271

  2025-12-23

  Statistics: 114

• TRANSFORMATION OF ORGANIZATIONAL CULTURE AND ITS IMPACT ON PERFORMANCE: A SYSTEMATIC REVIEW IN THE CONTEXT OF GLOBAL UNCERTAINTY

  Umar Hamdani , Salsabila Citra Devi , Aisya Ramadhani Eka Aprildianti , Sopiah

  1448-1459

  2025-12-28

  Statistics: 120

• THE EFFECT OF CONVENIENCE, USEFULNESS AND CREDIBILITY ON REPEAT USE INTEREST MEDIATED BY USAGE SATISFACTION ON BANK JATENG LAKU PANDAI

  Willi Agung Prabowo , I Made Sukresna

  124-134

  2025-02-28

  Statistics: 249

• POTENTIAL FOR PLAGIARISM OF TRADEMARKS BASED ON LAW NUMBER 20 OF 2016: A STUDY ON PHILADELPIA BALI AND BLUE PLATE BINTARO

  Pati Matu Zahrah , Tahasak Sahay , Andika Wijaya

  3987-3997

  2026-03-09

  Statistics: 8

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 140

• MANAGEMENT STRATEGY OF THE HALAL STUDIES CENTER AT MUHAMMADIYAH A.R. FACHRUDDIN UNIVERSITY (UNIMAR) IN ENHANCING HALAL LITERACY AWARENESS AMONG THE COMMUNITY OF TANGERANG REGENCY)

  Wahyu Fajar Nugraha , Abu Naim , Nida Utami

  3647-3657

  2025-08-02

  Statistics: 266

• EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025

  Riyan Falah Al Wahid , Retno Widowati

  7360-7370

  2025-10-30

  Statistics: 136