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• MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING

  Abdul Haris , Siti Salwa Binti Bahari , Selamat Riadi , Fauji Wikanda

  8123-8127

  2025-11-19

  Statistics: 295

• CORNCOB BIOMASS TRANSFORMATION INTO BRIQUETTES BY BUMDES MITRA JAYA: A FEASIBILITY STUDY AND MARKET DEVELOPMENT STRATEGY

  Arief Muhazir Insandi , Tampe Tuah Malem Ginting

  5199-5205

  2025-09-14

  Statistics: 226

• CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE

  Erlina Desi Purwanti , Lukmanul Hakim , Dahrul Aman Harahap

  1290-1298

  2025-12-23

  Statistics: 101

• MARKETING STRATEGY ANALYSIS IN INCREASING THE NUMBER OF CONSUMERS AND TURNOVER IN THE COFFEE SHOP BUSINESS IN MEDAN CITY

  Hafiz Ahmad , Zulkarnain Lubis , Yusniar Lubis

  93-104

  2025-02-23

  Statistics: 390

• IMPLEMENTATION OF MARKETING MIX STRATEGY IN ATTRACTING PATIENTS' INTEREST IN TREATMENT AT MAYJEN HM RYACUDU REGIONAL HOSPITAL, BUMI CITY, NORTH LAMPUNG REGENCY

  Finny Redjeki , Etty Sofia Mariati Asnar , Yuana Cita Adhyaksa Putri , Vip Paramarta , Ayu Laili Rahmiyati , Farida Yuliaty

  4321-4325

  2026-03-28

  Statistics: 122

• PREDICTIVE MODEL OF INTERNATIONAL TOURIST EXPENDITURE IN BALI FOR THE DEVELOPMENT OF DATA-DRIVEN TOURISM MARKETING STRATEGIES

  Kadek Aglena Parisesa , Luh Putu Mahyuni

  4930-4941

  2026-04-27

  Statistics: 17

• GREEN ECONOMY IMPLEMENTATION STRATEGY FOR MSMEs IN ACEH BESAR TO ENCOURAGE SUSTAINABLE ECONOMIC DEVELOPMENT

  Saiful Bahgia , Sari Yulis Terfiadi , Hamdani , Hasbi

  5244-5255

  2025-09-13

  Statistics: 388

• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 262

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 38

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 64

• THE DEVELOPMENT STRATEGY OF CULINARY TOURISM IN INDONESIA AS A POTENTIAL BUSINESS

  Rahayu Lestari , Elwisam , Kumba Digdowiseiso , Nguyen Duc Tri , Zaliha Zainuddin

  48-56

  2024-08-30

  Statistics: 168

• BEHAVIOR ANALYSIS OF COCOA MARKET IN THE DISTRICT PIDIE JAYA

  Jafaruddin , Rosmaniar , Adhiana , Suryadi , Jamilah

  491-496

  2022-07-31

  Statistics: 230

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 261

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 324

• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 113

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 191

• THE EFFECT OF DISCOUNTS, BRAND IMAGE, AND BRAND TRUST ON CONSUMER SATISFACTION AT MATAHARI DEPARTMENT STORE IN PALU CITY

  Moh. Rio Ferdinand , Syamsul Bachri , Zakiyah Zahara , Mohammad Zeylo Auriza

  3401-3413

  2026-03-30

  Statistics: 133

• FEASIBILITY AND STRATEGIC ANALYSIS OF MARKET ENTRY FOR 3D MAPPING SERVICES IN INDONESIA’S EMERGING SECTOR

  Husnia Nur Annisa , Harimukti Wandebori

  2162-2168

  2026-01-17

  Statistics: 181

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 447