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ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY

Hambali , Muhammad Dharma Tuah Putra , Dewi Nurmasari Pane

1177-1192

2025-12-23

Statistics: 15
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

1571-1588

2025-12-28

Statistics: 17

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