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• THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN)

  Hutdi Nur Cahyono , Singgih Santoso

  190-201

  2025-02-28

  Statistics: 227

• THE EFFECT OF BRAND AWARENESS AND BRAND IMAGE ON CUSTOMER DECISIONS IN USING GOLD PAWN SERVICES AT ACEH SHARIA BANK WITH CUSTOMER TRUST AS A VARIABLE MEDIATION

  Teuku Muhammad Azani , Herman Fithra , Adnan

  479-494

  2024-07-14

  Statistics: 243

• THE INFLUENCE OF BRAND AWARENESS AND PRODUCT QUALITY ON REPURCHASE INTENTION OF MS GLOW SKINCARE PRODUCTS : MEDIATED BY BRAND TRUST

  Alya Nurkhaliza , Syamsul Bachri , Elimawaty Rombe , Setiawan Mandala Putra

  3965-3978

  2026-03-23

  Statistics: 11

• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 103

• THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA

  Nuraisyah Vilda Agustin Detuage , Henny Welsa , Ambar Lukitaningsih

  593-600

  2025-04-07

  Statistics: 191

• THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH CONSUMER TRUST AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES (Case Study at Mi Shop Tebing Tinggi City)

  Benhart Nainggolan , Suwadi

  968-976

  2024-01-16

  Statistics: 433

• ANALYSIS OF BRAND IMAGE AND TRUST TOWARDS TAXPAYER LOYALTY IN LUBUK PAKAM DISTRICT THROUGH TAXPAYER COMMITMENT

  Safii , Erwansyah , Yossie Rossanty

  5533-5543

  2025-09-28

  Statistics: 181

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 116

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 251

• THE INFLUENCE OF BRAND IMAGE, TRUST, AND SERVICE QUALITY ON REVISIT INTENTION MEDIATED BY PATIENT SATISFACTION (CASE STUDY AT THE BHAYANGKARA HOSPITAL OF THE YOGYAKARTA SPECIAL REGION REGIONAL POLICE)

  Ahmad Syakur Banafif , Kosasih , Rulia , Etty Sofia Mariati Asnar , Farida Yuliaty , Vip Paramarta

  3501-3514

  2026-02-15

  Statistics: 144

• THE INFLUENCE OF SOCIAL INFLUENCE, IMPORT BRAND, TRUST, AND PRICE ON PURCHASE INTEREST IN THRIFT SHOPS ON E-COMMERCE PLATFORMS

  Isna Apriliza Aisyah , Adnan , M.Subhan , Khairina AR

  748-754

  2024-10-23

  Statistics: 181

• STRATEGIC USE OF DIGITAL MARKETING TO BOOST BRAND AWARENESS IN CREATIVE AGENCIES: THE CASE OF ALICYART STUDIO, JAKARTA

  Rania Alicya , Nila Armelia Windasari

  1786-1794

  2026-01-17

  Statistics: 166

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 366

• UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH

  Tania Azahra , Ilma Aulia Zaim

  519-528

  2025-12-19

  Statistics: 21

• THE BIBLIOMETRIC ANALYSIS OF SERVICE RECOVERY RESEARCH BASED ON SCOPUS DATA: NETWORK MAPPING AND TOPIC TRENDS USING VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7371-7382

  2025-10-30

  Statistics: 132

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 206

• MAKING CHANGE VISIBLE: HOW DIGITAL DEXTERITY BUILDS ADAPTIVE CAPACITY THROUGH VISUAL STRATEGY IN MSMEs E-COMMERCE

  Gracela Marisa Sanapang , Bilyan Putra Sari , Muh Syulhasbiullah

  3525-3537

  2026-02-17

  Statistics: 45