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• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 97

• THE EFFECT OF FINTECH USE AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MSMES IN SUKASIRNA VILLAGE, CIBADAK DISTRICT, SUKABUMI REGENCY

  Zemi Maulidi Niansyah , Hesri Mintawati , Yuli Dian Rahmawati

  3099-3105

  2026-02-07

  Statistics: 65

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 323

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 82

• ANALYSIS OF DIGITAL PROMOTION AND SCHOOL IMAGE ON STUDENTS' DECISIONS TO CHOOSE A SCHOOL THROUGH INTEREST AS A MEDIATION VARIABLE AT STATE VOCATIONAL SCHOOL 2 PEMATANG SIANTAR

  Jerriwanto Pontus Regen Sitorus , Husni Muharram Ritonga , Nurafrina Siregar

  1542-1551

  2025-12-28

  Statistics: 89

• ANALYSIS OF EDUCATION AND SERVICES ON TAX PAYMENT DECISIONS WITH SOCIAL MEDIA AS AN INTERVENING VARIABLE AT THE LUBUK PAKAM TAX OFFICE

  Fitri Heldaliani , Nurafrina Siregar , Erwansyah

  1489-1500

  2025-12-25

  Statistics: 47

• ASSESSING THE READINESS OF THE INDONESIAN OMBUDSMAN FOR IMPLEMENTING DATA-DRIVEN DECISION MAKING

  Patnuaji Agus Indrarto , Eko Prasojo

  643-656

  2025-12-23

  Statistics: 81

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 207

• DECISION SUPPORT SYSTEM FOR SELECTING DIRECT CASH ASSISTANCE RECIPIENTS IN PANTON LABU VILLAGE USING A WEB-BASED AND MFEP METHOD

  Zahidi Pratama , Wahyu , Nunsina

  3321-3330

  2025-07-10

  Statistics: 165

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 131

• ARTIFICIAL INTELLIGENCE AND BIG DATA IN ENHANCING DECISION-MAKING EFFECTIVENESS: A SYSTEMATIC LITERATURE REVIEW

  Dara Anindya Putri Umagapi , Nuril Huda , Sopiah

  7020-7029

  2025-10-16

  Statistics: 276

• PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

  Djoko Nusantoro , Yudi Nur Supriadi

  7959-7970

  2025-11-17

  Statistics: 218

• THE PROVISION OF A TEMPORARY NATIONAL DATA CENTER AS A REFLECTION OF BOUNDED RATIONALITY IN THE ELECTRONIC BASED GOVERNMENT SYSTEM (SPBE)

  Mohamad Nur Syamsi Rizal , Sidik Pramono

  2604-2610

  2026-01-31

  Statistics: 88

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 198

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 252

• THE ROLE OF ELECTRONIC WORD OF MOUTH (e-WOM) IN INFLUENCEING THE DECISION TO GO ON HOLIDAY TO THE NATURAL TOURISM OF MOUNT TANGKUBAN PARAHU IN WEST JAVA

  Wandy Zulkarnaen , Yeni Andriyani , Iis Dewi Fitriani , Nadya Larasati Aghnia , Hani Humaeriyah

  373-379

  2025-03-15

  Statistics: 199

• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 106

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 111

• THE EFFECT OF CONVENIENCE, USEFULNESS AND CREDIBILITY ON REPEAT USE INTEREST MEDIATED BY USAGE SATISFACTION ON BANK JATENG LAKU PANDAI

  Willi Agung Prabowo , I Made Sukresna

  124-134

  2025-02-28

  Statistics: 251

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 151

• THE ROLE OF DIGITAL-BASED DRUG MANAGEMENT IN IMPROVING THE EFFECTIVENESS AND EFFICIENCY OF THE REPORTING SYSTEM AND ITS IMPLICATIONS FOR DECISION-MAKING IN THE PHARMACY INSTITUTION OF THE GENERAL SERVICES AGENCY OF NABIRE REGENCY GENERAL HOSPITAL

  Kristina Boga , Teguh Nurhadi Suharsono , Ayu Laili Rahmiati , Rullia , Vip. Paramarta , Farida Yuliaty

  5811-5823

  2025-09-30

  Statistics: 248

• THE EFFECT OF HEARDING BIAS AND OVERCONVIDENCE ON CRYPTOCURRENCY INVESTMENT DECISIONS WITH FINANCIAL LITERACY AS A MODERATING VARIABLE (Study on Tokocrypto Official Group Community)

  Febrian Yoga Aditama , Surya Raharja

  85-94

  2025-02-28

  Statistics: 172

• EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025

  Riyan Falah Al Wahid , Retno Widowati

  7360-7370

  2025-10-30

  Statistics: 137

• DATA-DRIVEN HR: LEVERAGING ANALYTICS TO IMPROVE EMPLOYEE EXPERIENCE AND PERFORMANCE

  Yossy Oktalina , Ramon Zamora , Dhenny Asmarazisa

  552-560

  2025-12-19

  Statistics: 171