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TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

3789-3801

2025-08-03

Statistics: 175
GREEN MARKETING AND SUSTAINABILITY OF SMES BUSINESS: THE ROLE OF ENVIROPRENEURIAL ORIENTATION AS MEDIATING VARIABLE

Dahlia Amelia

2170-2179

2026-01-17

Statistics: 168
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE

Nur Adinda , Ikramuddin , Teuku Zulkarnaen , Mohd Heikal

816-827

2024-10-23

Statistics: 77
THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY

Desi Asmanianti , Indrayani , Mohamad Gita Indrawan , Chablullah Wibisono , Bambang Satriawan , Ngaliman

733-741

2023-10-30

Statistics: 457
THE INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE, MOTIVATION AND COMPENSATION ON EMPLOYEE PERFORMANCE IN REGIONAL APPARATUS ORGANIZATIONS (OPD) AT BAPERLITBANG KARIMUN REGENCY

Zulkifli Eko Purwanto , Bambang Satriawan , Ngaliman , Muammar Khaddafi

157-162

2022-04-30

Statistics: 301
OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

Sekar Soraya Maheswari , Atik Aprianingsih

3638-3652

2026-02-28

Statistics: 0
GREEN ECONOMY IMPLEMENTATION STRATEGY FOR MSMEs IN ACEH BESAR TO ENCOURAGE SUSTAINABLE ECONOMIC DEVELOPMENT

Saiful Bahgia , Sari Yulis Terfiadi , Hamdani , Hasbi

5244-5255

2025-09-13

Statistics: 319
SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

2660-2674

2025-07-28

Statistics: 91
ANALYSIS OF PT X. BUSINESS STRATEGY IN DEVELOPING NEW HOUSING AREA IN BEKASI REGENCY

Tanya Marcella , Harimukti Wandebori

7513-7526

2025-11-01

Statistics: 291

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