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• PROPOSED EMPLOYEE INFLUENCER PROGRAM TO STRENGTHEN EMOTIONAL ENGAGEMENT IN GOVERNMENT COMMUNICATION A CASE STUDY OF WEST JAVA PROVINCIAL GOVERNMENT

  Cindy Intan Audya Putri , N. Nurlaela Arief

  2015-2025

  2025-06-11

  Statistics: 118

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 250

• THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF CUSTOMER REVIEWS, INFLUENCER, AND PRICE ON PURCHASE DECISIONS OF SOMETHINC BEAUTY PRODUCTS ON SHOPEE

  Rafda Hasna Imamah , Prasetyo Hartanto , Lina Fatimah Lishobrina

  5719-5728

  2026-06-02

  Statistics: 0

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 318

• THE ROLE OF INFLUENCERS IN FORMING POLITICAL OPINION AMONG ELECTION VOTERS IN MEDAN CITY

  Nadra Husna Harahap , Anang Anas Azhar

  2353-2357

  2025-06-30

  Statistics: 130

• THE ROLE OF ELECTRONIC WORD OF MOUTH (e-WOM) IN INFLUENCEING THE DECISION TO GO ON HOLIDAY TO THE NATURAL TOURISM OF MOUNT TANGKUBAN PARAHU IN WEST JAVA

  Wandy Zulkarnaen , Yeni Andriyani , Iis Dewi Fitriani , Nadya Larasati Aghnia , Hani Humaeriyah

  373-379

  2025-03-15

  Statistics: 212

• DENTAL SERVICES MARKETING IN PRACTICES

  Daryono , Wirawan Dony Dahana , Yuary Farradia

  5137-5146

  2025-09-13

  Statistics: 272

• THE EFFECT OF ATTITUDE HOMOPHILY AND PHYSICAL ATTRACTIVENESS ON PURCHASE INTENTION MEDIATED BY TRUSTWORTHINESS (A STUDY ON YOUTUBE INFUENCER TASYA FARASYA)

  Fiania Gasebala , Putri Dwi Cahyani , Nonik Kusuma Ningrum

  1739-1750

  2025-05-30

  Statistics: 94