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• THE ROLE OF INFLUENCERS IN FORMING POLITICAL OPINION AMONG ELECTION VOTERS IN MEDAN CITY

  Nadra Husna Harahap , Anang Anas Azhar

  2353-2357

  2025-06-30

  Statistics: 118

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 268

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 220

• THE INFLUENCE OF PERSUASIVE COMMUNICATION ON THE INSTAGRAM ACCOUNT OF MOP (MOTHER OF PEARL) BEAUTY ON CONSUMER BUYING INTEREST

  Devi Amelia Putri , Danang Trijayanto

  3638-3645

  2025-08-09

  Statistics: 240

• PROPOSED EMPLOYEE INFLUENCER PROGRAM TO STRENGTHEN EMOTIONAL ENGAGEMENT IN GOVERNMENT COMMUNICATION A CASE STUDY OF WEST JAVA PROVINCIAL GOVERNMENT

  Cindy Intan Audya Putri , N. Nurlaela Arief

  2015-2025

  2025-06-11

  Statistics: 112

• THE EFFECT OF ATTITUDE HOMOPHILY AND PHYSICAL ATTRACTIVENESS ON PURCHASE INTENTION MEDIATED BY TRUSTWORTHINESS (A STUDY ON YOUTUBE INFUENCER TASYA FARASYA)

  Fiania Gasebala , Putri Dwi Cahyani , Nonik Kusuma Ningrum

  1739-1750

  2025-05-30

  Statistics: 70

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 176

• THE DEVELOPMENT STRATEGY OF CULINARY TOURISM IN INDONESIA AS A POTENTIAL BUSINESS

  Rahayu Lestari , Elwisam , Kumba Digdowiseiso , Nguyen Duc Tri , Zaliha Zainuddin

  48-56

  2024-08-30

  Statistics: 163