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• PHENOMENOLOGICAL STUDY: TIKTOK LIVE SHOPPING HOSTS IN PERSUASIVE COMMUNICATION

  Nasywa Astrid Indriani , Azwar

  8621-8625

  2025-12-01

  Statistics: 216

• DRIVING IMPULSE BUYING ON TIKTOK SHOP AN S-O-R PERSPECTIVE ON THE ROLE POSITIVE EMOTIONS AS AN MEDIATOR

  Ade Kafa Bih , M. Ridwan Basalamah , Mohamad Bastomi

  3617-3627

  2026-02-28

  Statistics: 10

• THE INFLUENCE OF PERSUASIVE COMMUNICATION OF TIKTOK SHOP LIVE SHOPPING BRAND AMBASSADOR GLAD2GLOW ON BUYING INTEREST

  Oktavia Sri Wahyuni , Danang Trijayanto

  3657-3664

  2025-08-09

  Statistics: 121

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 313