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• MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING

  Abdul Haris , Siti Salwa Binti Bahari , Selamat Riadi , Fauji Wikanda

  8123-8127

  2025-11-19

  Statistics: 276

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 250

• STRATEGIC USE OF DIGITAL MARKETING TO BOOST BRAND AWARENESS IN CREATIVE AGENCIES: THE CASE OF ALICYART STUDIO, JAKARTA

  Rania Alicya , Nila Armelia Windasari

  1786-1794

  2026-01-17

  Statistics: 202

• THE INFLUENCE OF E-COMMERCE DIGITAL MARKETING IN DEVELOPING LOCAL BRANDS IN INDONESIA (STUDY AT PT. BUKA LAPAK.COM Tbk)

  T. Nurhaida , Lilinesia , Emy Yatul Hasanah

  482-487

  2023-04-30

  Statistics: 259

• MARKETING COMMUNICATION STRATEGY OF HIGHER EDUCATION INSTITUTIONS (HEIS) IN ATTRACTING PROSPECTIVE STUDENTS: A CASE STUDY IN BANDUNG, WEST JAVA

  Natasha Karina Djati , Funny Mustikasari Elita , Ira Mirawati

  2284-2290

  2026-01-17

  Statistics: 371

• THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON BANK MUAMALAT MALANG CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE

  Aisyah Rokhma , Ronny Malavia Mardani , Ridwan Basalamah

  1705-1712

  2025-05-29

  Statistics: 140

• THE INFLUENCE OF PERSUASIVE COMMUNICATION ON THE INSTAGRAM ACCOUNT OF MOP (MOTHER OF PEARL) BEAUTY ON CONSUMER BUYING INTEREST

  Devi Amelia Putri , Danang Trijayanto

  3638-3645

  2025-08-09

  Statistics: 311

• THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN

  Mohammad Zainul , Ridha Septina Arini

  2521-2526

  2025-06-19

  Statistics: 216

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 162

• CONSUMER MEANINGS OF EVERYDAY FOOD ON INSTAGRAM THROUGH THE LENS OF SOCIAL REPRESENTATION THEORY: A REFLECTIVE THEMATIC ANALYSIS

  Andi Sagita , Tanti Novianti , Zenal Asikin

  8413-8424

  2025-12-10

  Statistics: 110

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 156

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 168

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 189

• ANALYSIS OF DIGITAL PROMOTION AND SCHOOL IMAGE ON STUDENTS' DECISIONS TO CHOOSE A SCHOOL THROUGH INTEREST AS A MEDIATION VARIABLE AT STATE VOCATIONAL SCHOOL 2 PEMATANG SIANTAR

  Jerriwanto Pontus Regen Sitorus , Husni Muharram Ritonga , Nurafrina Siregar

  1542-1551

  2025-12-28

  Statistics: 138

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 243