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• THE EFFECT OF FLASH SALE AND PRICE ON IMPULSE BUYING BEHAVIOR OF MARKETPLACE USERS

  Dewi Andriany , Mutia Arda

  1273-1280

  2024-07-30

  Statistics: 96

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 176

• LEGAL RESPONSIBILITY OF MARKETPLACES FOR ILLEGAL PRODUCTS: A COMPARATIVE STUDY BETWEEN INDONESIA AND THE EUROPEAN UNION

  Jenda Ingan Mahuli

  2692-2699

  2025-01-30

  Statistics: 75

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 219

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 321

• TRANSFORMATION OF STRATEGIC HUMAN RESOURCE SOLUTION IN THE PORT OPERATOR CORPORATION : A SCENARIO APPROACH

  Giswari Meisya Nabilah , Yos Sunitiyoso

  2152-2161

  2026-01-17

  Statistics: 168

• AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE

  Puji Rahayu , Lukmanul Hakim , Dahrul Aman Harahap

  1272-1280

  2025-12-23

  Statistics: 52

• THE EFFECT OF ONLINE CUSTOMER RATING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS

  Suci Mulyana , Nurainun , Khairina AR

  177-183

  2024-04-30

  Statistics: 168

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 108